Rated 4.43 out of 5 stars
Most Helpful Positive Review SAVED MY HAIR, For real
So, I have pretty dry hair. It has been through many coloring and heat-styling woes, and so I often need a pretty heavy moisture level. BUT! I have lots of very thin, fine hair follicles. My hair is also that awkward level between straight and wavy, so anything TOO heavy weighs it down completely, making it oily and flat, which is not usually how my hair is at all. And on top of that, I just moved somewhere with a much higher humidity level than where I lived before, so all of my previous styling products were making my hair heavy and gross. It was a bad moment. I had been researching so many different shampoos and conditioners, and while I don't usually mind spending money on a product that works well for me, but I am also in a position where I don't want to do that if I don't have to. ANYWAY. Cut to reading the reviews of this product. Hmm. Seems like it could work for me! I go to Ulta, scoop it up, and OH MY GOD. My hair is so clean feeling!! All that heavy product build-up is gone. Not only that, my hair is light, shinny, soft, ALL of the good things. I am so relieved, I cannot even tell you. Because the moisture is there, but it's so weightless, it coxes the waves out of my confused-texured hair. I AM THRILLED! I could not recommend this product enough. Also, sulfate free? Smells great? Lathers amazingly?? C'mon. Easy choice.
Most Helpful Critical Review Too harsh for sulfate/silicone free but good smell
I tried this shampoo and the volume boost shampoo on my 3A/3B curly hair because they were advertised as being sulfate and silicone free. My hair is very thin and fine and generally the kind that prefers something not super heavy. However, this was way harsher than most other sulfate free shampoos and left my scalp feeling super dry even after conditioning with the conditioner. If your hair is thicker, curly or you're used to sulfate free shampoo I would avoid.
Reviewed by 259 customers I would buy this product again
Kt from New york
I have very thick, long hair and this shampoo makes my hair feel and look smoothe and shiny. The smell is wonderful and my hair feels so soft after using his product.
Char from Chino ca
Love this Shampoo it's a very good price
Wanna smell like a sexy mermaid?
Sergesbabe from Holland, PA
I have fine, thin wavy hair and going against the reviews who have my hair type and and said not to buy it, I bought it anyway because of the smell and I love it! I usually stay away from moisturizing shampoos and always use clarifying/purifying shampoos but this does both to my hair. My locks look healthier and my curls/waves are more defined. I wake up w Victoria's Secret runway hair everyday and do absolutely nothing, it's a blessing in a bottle :)
Men or women
Stephanie from West palm Florida
I originally bought this for myself. I have an oily scalp and dry hair. I like that it doesn't weigh my hair down and it feels clean. Then I noticed both of my sons 20 and 17 hair was looking greasy within a few hours of washing. I let them borrow mine to give it a try and it made a world of difference. Now I'm shipping them out to my son and buying them for my house😂.
Gray from Michigan
I have a hard time with shampoos with my thick hair. This makes my hair feel good after rinsing and not dry and tangly before I put conditioner in.
Doesn't weigh down fine hair
ETonk from Orlando, FL
I use this product daily. It never weighs my hair down like creamy shampoos.
Janeth from California
I just started to use the shampoo and conditioner and it has made my hair very soft. It has a refreshing scent
Left gross residue and tangled hair
Rachel from Washington, D.C.
This shampoo worked but left my hair SO tangled. I never have a problem detangling but this left my hair knotted and left a harsh residue. My hair felt like straw and brittle after using it and even after conditioning. I tried to use this a second time and got the same results. I would not recommend this to anyone who has curly or dry hair. My hair was clean afterwards and looked ok but it felt terrible. I tried another shampoo from another naturals line and had the exact same problem.
ards779 from Michigan
I really wanted to like this shampoo but I just couldn't. I have naturally wavy/light curled hair and was hopeful this would work, but it always left heavy residue even after rinsing and rinsing that made my hair unmanageable. Even straightening it was a hassle. I've never experienced this before so maybe others will have a different experience but I had to stop using it.
Where has this been all my life?
Googie from Deer Park, NY
Cleans without stripping or obliterating your hair. Rinses easily. I just love the pump.
Good low-poo for wavy hair
Carly from DE
I'm doing the curly girl method, but my hair does NOT like shea butter or coconut oil, just weighs it down, so this works really well for me.
HM from USA
Like another Reviewer I too had hair loss. It took a whole year for the bald spot to grow back!!!!
Dries out and weighs down
Cass from Denver, CO
I was really excited about this product as it is well-reviewed and highlighted on some top pick lists, and is not very pricey. However, after using 2/3 of the bottle, I have to admit defeat. It somehow manages to dry out my hair AND weigh it down at the same time. I have better results with Dove or honestly even Suave. Not worth it.
Great on 1b/c hair!
Dianna from Washington
Read a lot of reviews and wasn't sure how this would work on my medium dense straight hair; IT'S FABULOUS. This gave me a lot of body, good moisture (without being greasy!), made my hair feel soft but strong, left no noticable residue, and smells really great; think clean feminine non floral scent. Try it! Not a huge risk for the price!
Great for wavy/curly hair
Jim the runner from San Jose, CA
I've used the hot pink curly hair line for a while but the smell was meh so tried this and HOLY COW I'm having amazing hair days! I think this is even better than the curly line for curly or wavy hair! LOVE IT
dry & knotted hair
Dee from USA
cleans well but dried my hair out and left the worst knots I've ever had.
Don't stop selling!!!
Krissi from Mass
Smells great and the conditioner is awesome!
Love this product but not the lid!
devinneb from Montana
I love this brand and their shampoo! However, I don't enjoy the fact that the lids never pump right with any of their shampoos.
I would buy this product again
jsolisamm from Piscataway, NJ
I use with the conditioner. Leaves my hair feeling and looking great.
Long hair from Oklahoma City, Oklahoma
Literally never had my hair get so tangled! Smells good, but not worth it.
I bought this product for my daughter and Mom as well.
Chen from Florida
Smells great. Makes my hair soft to the touch and feel.
Knot for me!
jessicurl from denver, co
after being a devoted salon brand user for years, i have been trying to find a less expensive alternative. this isn't it!! i haven't had knots in my hair in ages, and by the end of day 1, i had knots galore!! my hair is a dry, frizzy mess. this collection is going right into the trash.
Jayny from Ny
I really liked this at first it smelled really good but after a couple months my hair is the driest it has even been. This and the conditioner.
Game changer for my fine hair and oily scalp!
Ash from Charleston, SC
This whole line is amazing! My scalp and hair had been dehydrated due to using the wrong type of products, causing my roots to get oily very quickly. This shampoo, and the conditioner, give me the perfect amount of hydration! Better than any salon brand I've tried. I would recommend this line to anyone with my hair type!
dani from nvm
great product! left my hair feeling hydrated, soft and smelling good, but after a while I experienced hair loss, more than normal, would come out in clumps and then more clumps and more, very scary! would not buy again.