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Rated 4.18 out of 5 stars
Really enjoying this so far! I have grown-out blonde highlights and about three inches of light brown roots (my natural color is kind of taupe). I haven't noticed much lightening of my roots (it's only been a week) but my highlights look less brassy and more bright. I don't personally think the scent is a dealbreaker; it's not a great smell, but it's really not bad either to me. Also it smells better in your hair than it does when you smell it in the bottle. I have pretty oily hair and I struggle to find products that clean my roots without drying my ends and highlights (I switched to this after using Living Proof for the last year). This shampoo + the conditioner achieve that really well. My roots don't get oily until day 3/4!!! Side note: if you have naturally dry hair this shampoo might be too harsh for you. And my hair feels soft and easy to brush out when it's 50% dry. I have also noticed added volume. I don't mind that the shampoo doesn't lather, that is to be expected with any sulfate-free shampoo (sulfates are what is in soap, and what makes the soap/shampoo bubble and lather). Sulfate-free is better for the environment and for my sensitive scalp, so I am totally willing to sacrifice lather for the planet! Will definitely buy this again if it's on sale again ;)
I purchased this shampoo and conditioner about a month ago, and my hair has become progressively more dry and frizzy each week. The shampoo is gentle, but the conditioner does not adequately moisturize my highlighted hair. I would not recommend this product to someone who has dyed blonde hair; although it may be sufficient for a natural blonde. I wish I could return this; I spent over fifty dollars for the set. Will not purchase again.
Jennifer from Mobile, Alabama
Love it, this doesn't make my psoriasis act up and keeps my highlights bright while keeping my hair moisturized. I have bought this multiple times, including the conditioner.
blondelady from pennsylvania
I first discovered this product while in beauty school, and I instantly fell in love. the smell is to die for. the shampoo definitely brightens up my blonde. doesnt dry my hair out and has good lather for being a sulfate free product.
Pattiz from Blue Bell, PA
This smells great. I love it for that, but it may be a little drying for my hair. My hair is fragile.
Holly from Buffalo, NY
This is the best smelling shampoo I've found in a long time!
Ayisha from PA
Pairs well with the conditioner!
Mal from St. Louis
Love using this for an everyday use besides that it dries my scalp out pretty bad
Deb from Goshen,In.
Not on sale enuf!!
Jessika from New Jersey
After going blonde I have tried 5 shampoos. After achieving stark white/ gray hair I realized I hated it and wanted a warmer blonde. The only thing on the market is purple shampoos because everyone wants gray, ashy blonde hair. I finally tried this and it actually brought out warmth in my hair even where it was still very white. My hair is a beautiful warm blonde, not yellow or brassy, and I'm so happy.
Lola from Lv
This is my favorite shampoo it's smells so good and keeps my hair soft without weighing it down. A little goes a long way!
Paula from Warsaw ind
Use it once a week
Isabella from SC
I feel it performs as the label reads and more.
Chelsea from Biloxi ms
I am in between salon appointments right now. I have white hair. And there's always an inch or two of BRASS as you know .. my natural hair color is a dirty blonde. This shampoo and conditioner set sorta blended the brass into my natural hair color. I was thrilled about that. It's not a purple shampoo. But it makes your hair so soft and it definitely did help fade that brassy color throughout my hair. It sorta brightened the color. But honestly I just need to go back to the salon to truly get the desired results. I may try this brand's purple shampoo. It seems to have good reviews.
Tricia from Los Angeles, CA
I have been looking for a good shampoo to use on my highlights. I have curly hair so I needed a shampoo that would not flatten my curls. I love this product! It gives my hair a great shine, and it gives it a lot of body. I'm very happy to have found this shampoo after months and months of searching for a product that I felt comfortable with.
Ang from West Virginia
It's so hard to find a shampoo for blonde hair that is NOT purple. I tried this and it is very drying. The smell is ok but way too strong. I returned it along with the conditioner. I should have known better all of this brand's other products I have tried were terrible.
Lynnette from Palm Bay
I love this shampoo. I have wavy hair and it really makes it soft and shiny.
Patti from Dallas TX
It smells great and was on sale for a great price. I don't seem to hand the body I had with my Kendra.
Kate from New York
I really love the way this shampoo makes my hair feel. I am a processed blonde so my hair has a tendency to get dry on the ends. The shampoo and conditioner together keep my hair soft
Rhonda from PA
After using this product, my hair seemed shinier and smelled so good!!
AJ from Virginia
It makes your color last longer.
Zoie from Christopher IL
It helps to brighten my highlighted hair.
Lilylovesmakeup19 from Milwaukee, WI
I have been using this product for years and always end up coming back to it. I have platnium blonde hair and this adds great shine to my hair & helps to keep it that nice platinum color with no yellow. Highly recommend getting this shampoo & conditioner if you are a blonde! Also smells so good, i get tons of compliments on how good my hair smells!
Retired stylist. from Ogden, Utah
After I retired as a stylist and got tired of doing my own hair, I started having it done. I was a natural redhead and have colored my hair since starting in cosmetology. Even though I always had great short easy to do hair, I had a dry flakey itchy scalp. My hair required being rinsed well to remove any applications of color or shampoo etc. to prevent residue. Skipping years ahead, my hair started to feel dry and my scalp never changed. Talking to my stylist, she recommended "blonde sexy hair". It is the very best shampoo I have ever used. It lathers great, if it doesn't, then you're not using enough shampoo. It doesn't take a lot but depending on the length, and texture and products in the hair, determines the amount needed. I've used "blonde sexy hair" over a year now, and my hair feels good, shines and the biggest unexpected bonus is a scalp that no longer drives me nuts from itching. Plus it doesn't strip my red hair coloring. I really rinse my hair well after shampooing or coloring before I get it done. I couldn't be happier. I recommend this shampoo to anyone looking for improvement and gentleness for their hair.
Jasonsmom from Allen, Texas
I typically use Pureology but I was looking for something less expensive, but effective and Sulfate free. I have only used this twice now, but I love it. It lathers a lot better than Pureology and I personally love the smell. My hair is looking better with this product than it did with Pureology and it is half the cost!
Krissie from Arkansas
I've never had a bottle of shampoo do this and it's annoying to have to shake the bottle, it's a really large bottle. Loved the last one, that's why I bought it again