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Blonde Platinum Blonde Shampoo

Paul Mitchell

Blonde Platinum Blonde Shampoo

(61) REVIEWS (10) Q&A ASK A QUESTION

10.14 oz Item 2222589

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Paul Mitchell Blonde Platinum Blonde Shampoo banishes brassiness, softens strands, and adds shine in natural and color-treated blondes. Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Added bonus: Conditioning ingredients and extracts hydrate hair and intensify shine.
Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

Precautions: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, SD Alcohol 40-B (SDA-CA-2877) (Alcohol Denat.), Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Paul MitchellBlonde Platinum Blonde Shampoo
 
4.5

(based on 61 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (34)
  • Great smell (28)
  • Lathers well (28)
  • Adds shine (25)
  • Gentle (19)

Cons

  • Doesn't work (4)
  • Smells bad (4)
  • Doesn't lather well (3)

Best Uses

  • Daily use (15)
  • Fine hair (12)
  • Oily hair (11)
  • Thick hair (7)
  • Curly hair (5)
    • Hair Type:
    • Straight hair (28), Wavy hair (19), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (18), Product junkie (14), Survivalist / minimalist (12), Brand buyer (3)

Reviewed by 61 customers

Displaying reviews 1-10

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4.0

Yes

By Lisa

from Jackson TN

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Great Smell
  • Lathers Well

Cons

    Best Uses

    • Daily Use

    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

    Love the product. The conditioner was not in stock when I purchased the shampoo.

    • Hair Type:
    • Straight Hair
     
    5.0

    I would so buy this product!!!!

    By Mishii91

    from El Paso Tx

    About Me Product Junkie

    Verified Buyer

    Pros

    • Lighten my hair

    Cons

    • Smells Bad

    Best Uses

      Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

      this product help me out on lighting my hair. My hair used to be a golden blonde and this product has helped me on lighting my hair as well bringing it back to live.

      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      5.0

      I will continue to buy this product

      By HollyB

      from New Philadelphia oh

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Curly Hair
        • Daily Use
        • Thinner Hair

        Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

        Keeps my blonde hair blonde .

        • Hair Type:
        • Wavy Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        THE Color safe shampoo!!

        By Sicilianlemon

        from Chicago

        Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

        I used this when I was blonde and loved it, and now I use semi-permanent dye like Ion and manic panic and this shampoo makes my dye last twice as long! Love it!

         
        5.0

        I would buy this again, for sure!!!!

        By Krystal

        from Birmingham, AL

        About Me Product Junkie

        Verified Buyer

        Pros

        • Cleans Thoroughly
        • Gets rid of brassiness!
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Oily Hair
          • Thinner Hair

          Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

          I use this shampoo about every other day & it seems to get the job done. Takes my brassiness away.

          • Hair Type:
          • Wavy Hair
           
          1.0

          Doesn't work :-(

          By Amy

          from MA

          Verified Buyer

          Pros

          • Great Smell
          • Improves Hair Health

          Cons

          • Ineffective

          Best Uses

            Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

            I've used a handful of these shampoo, unfortunately this one doesn't make any difference with the tone. Does smell great and make my hair feel soft, though.

            • Hair Type:
            • Straight Hair
             
            5.0

            Great blonde shampoo

            By Klocke

            from Boston, ma

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell

            Cons

              Best Uses

                Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                So far it's working great at fighting brass!

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                LOVE for natural blonde's!

                By Amy

                from Kansas City

                About Me Minimalist

                Pros

                • Adds Shine
                • Cleans Thoroughly

                Cons

                  Best Uses

                  • Daily Use
                  • Thicker Hair

                  Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                  Some blonde shampoos are really for maintaining color treated hair and don't brighten already blonde hair, but I've noticed a difference with this! It actually helped bring out my summer color in the middle of winter, which makes me so happy. I leave it in for 2-3 minutes and then follow with a good conditioner. Also, I've noticed that my hair can go longer between washes without getting oily. It leaves my hair bright, shiny and healthy, so I think I'm going to be using this for a long time!

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  4.0

                  Would buy again

                  By Babylips

                  from Pocatello, ID

                  Pros

                  • Adds Shine

                  Cons

                    Best Uses

                      Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                      This shampoo works well for keeping the vibrancy in really bright blonde hair. It's a go to for me after having my roots touched. I don't like the way the product smells but as long as it does what it's intended to do, I am satisfied.

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      I would buy this product again.

                      By G-ma

                      from Tippecanoe, In

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Gentle
                      • Great Smell
                      • Lathers Well

                      Cons

                        Best Uses

                          Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                          This product adds a sheen to my white hair. I get many complements about how beautiful my hair looks.

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          10 Questions | 10 Answers
                          Displaying questions 1-10
                          • Q:

                            Will this product offer softness and sheen to mixed gray natural (afro-american) hair? Is pairing with its conditioner required for maximum results?
                            Asked on 4/7/2018 by PickyOne from DC

                            1 answer

                            • Brand Expert

                              A:

                              Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.

                              Answered on 4/9/2018 by Official Answer from Paul Mitchell from Brand Answer
                          • Q:

                            I'm a natural red head/Auburn and I got my hair dyed an ash/ white blonde with with silver streaks when I washed my hair after five days so I didn't wash out the color my hair but when I did the color was washed our and my hair and my hair went back to a yellow blonde with Auburn red roots I'm just wondering if this shampoo will help bring my white blonde back instead of turn it yellow
                            Asked on 2/19/2018 by Bri.beauty from Hemphill TX

                            1 answer

                            • Brand Expert

                              A:

                              You will need to go back to the salon and have the color corrected first. After that Platinum Blonde Shampoo will be a good weekly maintenance product.

                              Answered on 2/20/2018 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            do I need to use a conditioner after shampooing with Paul Mitchell platinum blonde shampoo ?
                            Asked on 1/25/2018 by glitter from philadelphia

                            1 answer

                            • Brand Expert

                              A:

                              We recommend Forever Blonde conditioner to deeply hydrate and detangle lightened and highlighted blonde hair.

                              Answered on 1/26/2018 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            Will I get better results if I use it daily?
                            Asked on 1/2/2018 by Christina from ID

                            1 answer

                            • Brand Expert

                              A:

                              Paul Mitchell Platinum Blonde Shampoo can be used daily if desired.

                              Answered on 1/2/2018 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            does this have to be used on just color treated blondes or can natural brassy blondes use it as well to keep the brass away?
                            Asked on 12/26/2017 by blonde baby from westminster, md

                            1 answer

                            • Brand Expert

                              A:

                              Platinum Blonde Shampoo can be used on natural blondes as well :)

                              Answered on 12/27/2017 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            If you use this product daily, will your hair take on a purplish/bluish tint? I notice on gray haired women, some of them have a faint bluish tint to their hair. I don't want to become a "blue hair" woman.
                            Asked on 12/7/2017 by Ms Purple from Sherburn, MN

                            1 answer

                            • Brand Expert

                              A:

                              Platinum blonde shampoo has a violet tint designed to neutralize brassy hair. You may notice the violet tint only if your hair is overly lightened, has no yellow tone or is overly porous.

                              Answered on 12/8/2017 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            Is this product cruelty-free?
                            Asked on 12/7/2017 by nunna from undisclosed

                            1 answer

                            • Brand Expert

                              A:

                              No Animal Testing!
                              Never Have. Never Will.
                              In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do.

                              Answered on 12/8/2017 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            Can this be used daily?
                            Asked on 12/7/2017 by Sarita from New Mexico

                            1 answer

                            • Brand Expert

                              A:

                              Paul Mitchell Platinum Blonde Shampoo can be used daily if desired.

                              Answered on 12/7/2017 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            Is this product sulfate-free?
                            Asked on 7/10/2017 by Scatty from Austin, tx

                            1 answer

                            • Brand Expert

                              A:

                              Platinum Blonde Shampoo is not sulfate-free.

                              Answered on 7/12/2017 by Brand Expert from John Paul Mitchell Systems
                          • Q:

                            Do I have to have platinum blonde hair to use? Can it be blonde
                            Asked on 6/20/2017 by Sara from San Juan , PR

                            1 answer

                            • Brand Expert

                              A:

                              Platinum Blonde Shampoo can be used on any shade of blonde to help banish brassiness, soften strands, and add shine.

                              Answered on 6/21/2017 by Brand Expert from John Paul Mitchell Systems
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