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Paul MitchellBlonde Platinum Blonde Shampoo

Paul Mitchell

Blonde Platinum Blonde Shampoo

10.14 oz Item 2222589

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Paul Mitchell Blonde Platinum Blonde Shampoo banishes brassiness, softens strands, and adds shine in natural and color-treated blondes. Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Added bonus: Conditioning ingredients and extracts hydrate hair and intensify shine.
Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

Precautions: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, SD Alcohol 40-B (SDA-CA-2877) (Alcohol Denat.), Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Paul MitchellBlonde Platinum Blonde Shampoo
 
4.5

(based on 53 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (30)
  • Lathers well (25)
  • Great smell (23)
  • Adds shine (22)
  • Gentle (17)

Cons

  • Doesn't lather well (3)
  • Doesn't work (3)
  • Smells bad (3)

Best Uses

  • Daily use (11)
  • Fine hair (10)
  • Oily hair (10)
  • Thick hair (6)
  • Curly hair (4)
    • Hair Type:
    • Straight hair (26), Wavy hair (14), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (16), Product junkie (11), Survivalist / minimalist (11), Brand buyer (3)

Reviewed by 53 customers

Displaying reviews 1-10

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4.0

Would buy again

By Babylips

from Pocatello, ID

Pros

  • Adds Shine

Cons

    Best Uses

      Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

      This shampoo works well for keeping the vibrancy in really bright blonde hair. It's a go to for me after having my roots touched. I don't like the way the product smells but as long as it does what it's intended to do, I am satisfied.

      • Hair Type:
      • Wavy Hair
       
      5.0

      I would buy this product again.

      By G-ma

      from Tippecanoe, In

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Gentle
      • Great Smell
      • Lathers Well

      Cons

        Best Uses

          Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

          This product adds a sheen to my white hair. I get many complements about how beautiful my hair looks.

          • Hair Type:
          • Straight Hair
           
          5.0

          Love it

          By Adi

          from Arizona

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Cleans Thoroughly

          Cons

            Best Uses

              Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

              Works very well to take away brassy tones in blonde hair.

              • Hair Type:
              • Straight Hair
               
              5.0

              I will continue to use this product!

              By Danielle K

              from Imperial, Mo

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Great Smell
              • Softness

              Cons

                Best Uses

                • Blonde colored hair or blonde hair

                Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                I tried this on the recommendation of my Colorist. I love it! I have read many online reviews and demos and went with a gal who suggested to put it on your dry hair for a bit then wash it out. You use more of the product this way but it seemed to drench (best word?) my hair better than when it was wet first.

                • Hair Type:
                • Very Curly Hair
                 
                3.0

                No to purple

                By Blonde forever

                from College Station, Tx

                About Me Professional Stylist

                Verified Buyer

                Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                Too much color prefer forever young which you no longer carry

                • Hair Type:
                • Wavy Hair

                (1 of 1 customers found this review helpful)

                 
                5.0

                Excellent foe white hair

                By Memeto14

                from Belton, SC

                About Me Beauty Conscious

                Verified Reviewer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                    I have natural white hair and this shampoo definitely keeps the brassiness away. I love the way it makes my hair feel and will definitely keep buying it.

                    • Hair Type:
                    • Straight Hair
                     
                    5.0

                    Love This Shampoo

                    By Angel

                    from Crowley, LA

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Brings out blonde
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                        Love this shampoo brings out blonde

                        • Hair Type:
                        • Straight Hair
                         
                        4.0

                        Great shampoo

                        By Ali

                        from Nj

                        Verified Buyer

                        Pros

                        • Adds Shine
                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Lathers Well

                        Cons

                          Best Uses

                          • Curly Hair
                          • Oily Hair
                          • Thicker Hair
                          • Thinner Hair

                          Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                          Adds to help color stay in . Foams really good. Soft not greasy

                          • Hair Type:
                          • Very Curly Hair
                           
                          5.0

                          good one

                          By Zoey

                          from Austin TX

                          About Me Minimalist

                          Verified Buyer

                          Pros

                          • Adds Shine
                          • Adds Volume
                          • Cleans Thoroughly
                          • Gentle
                          • Great Smell
                          • Improves Hair Health
                          • Lathers Well

                          Cons

                            Best Uses

                            • Thinner Hair

                            Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                            this is great when you color ur hair blonde

                            • Hair Type:
                            • Straight Hair

                            (1 of 1 customers found this review helpful)

                             
                            2.0

                            Didn't really feel like it cleaned my hair all the way

                            By Zoe

                            from Crowley

                            About Me Product Junkie

                            Verified Buyer

                            Pros

                            • Gentle
                            • Great Smell

                            Cons

                            • Doesn't Lather Well
                            • Greasy

                            Best Uses

                              Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                              Didn't clean my hair good and left it still greasy

                              • Hair Type:
                              • Wavy Hair

                              Displaying reviews 1-10

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                              Q&A

                              Product Q&A

                              Ask a question

                              Do you have questions about this product?

                              Get answers from in-house experts.

                              9 Questions | 9 Answers
                              Displaying questions 1-9
                              • Q:

                                I'm a natural red head/Auburn and I got my hair dyed an ash/ white blonde with with silver streaks when I washed my hair after five days so I didn't wash out the color my hair but when I did the color was washed our and my hair and my hair went back to a yellow blonde with Auburn red roots I'm just wondering if this shampoo will help bring my white blonde back instead of turn it yellow
                                Asked on 2/19/2018 by Bri.beauty from Hemphill TX

                                1 answer

                                • Brand Expert

                                  A:

                                  You will need to go back to the salon and have the color corrected first. After that Platinum Blonde Shampoo will be a good weekly maintenance product.

                                  Answered on 2/20/2018 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                do I need to use a conditioner after shampooing with Paul Mitchell platinum blonde shampoo ?
                                Asked on 1/25/2018 by glitter from philadelphia

                                1 answer

                                • Brand Expert

                                  A:

                                  We recommend Forever Blonde conditioner to deeply hydrate and detangle lightened and highlighted blonde hair.

                                  Answered on 1/26/2018 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                Will I get better results if I use it daily?
                                Asked on 1/2/2018 by Christina from ID

                                1 answer

                                • Brand Expert

                                  A:

                                  Paul Mitchell Platinum Blonde Shampoo can be used daily if desired.

                                  Answered on 1/2/2018 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                does this have to be used on just color treated blondes or can natural brassy blondes use it as well to keep the brass away?
                                Asked on 12/26/2017 by blonde baby from westminster, md

                                1 answer

                                • Brand Expert

                                  A:

                                  Platinum Blonde Shampoo can be used on natural blondes as well :)

                                  Answered on 12/27/2017 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                If you use this product daily, will your hair take on a purplish/bluish tint? I notice on gray haired women, some of them have a faint bluish tint to their hair. I don't want to become a "blue hair" woman.
                                Asked on 12/7/2017 by Ms Purple from Sherburn, MN

                                1 answer

                                • Brand Expert

                                  A:

                                  Platinum blonde shampoo has a violet tint designed to neutralize brassy hair. You may notice the violet tint only if your hair is overly lightened, has no yellow tone or is overly porous.

                                  Answered on 12/8/2017 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                Is this product cruelty-free?
                                Asked on 12/7/2017 by nunna from undisclosed

                                1 answer

                                • Brand Expert

                                  A:

                                  No Animal Testing!
                                  Never Have. Never Will.
                                  In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do.

                                  Answered on 12/8/2017 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                Can this be used daily?
                                Asked on 12/7/2017 by Sarita from New Mexico

                                1 answer

                                • Brand Expert

                                  A:

                                  Paul Mitchell Platinum Blonde Shampoo can be used daily if desired.

                                  Answered on 12/7/2017 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                Is this product sulfate-free?
                                Asked on 7/10/2017 by Scatty from Austin, tx

                                1 answer

                                • Brand Expert

                                  A:

                                  Platinum Blonde Shampoo is not sulfate-free.

                                  Answered on 7/12/2017 by Brand Expert from John Paul Mitchell Systems
                              • Q:

                                Do I have to have platinum blonde hair to use? Can it be blonde
                                Asked on 6/20/2017 by Sara from San Juan , PR

                                1 answer

                                • Brand Expert

                                  A:

                                  Platinum Blonde Shampoo can be used on any shade of blonde to help banish brassiness, soften strands, and add shine.

                                  Answered on 6/21/2017 by Brand Expert from John Paul Mitchell Systems
                              Displaying questions 1-9

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