skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Blonde Platinum Blonde Shampoo
Blonde Platinum Blonde Shampoo

Paul Mitchell

Blonde Platinum Blonde Shampoo

(66) REVIEWS (10) Q&A ASK A QUESTION

10.14 oz Item 2222589

Buy 2, get 1 FREE! Add 3 items to qualify!

Find in Store-

Paul Mitchell Blonde Platinum Blonde Shampoo banishes brassiness, softens strands, and adds shine in natural and color-treated blondes. Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.

Added bonus: Conditioning ingredients and extracts hydrate hair and intensify shine.
Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse.

Precautions: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists.
Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, SD Alcohol 40-B (SDA-CA-2877) (Alcohol Denat.), Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower/Leaf/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Paul MitchellBlonde Platinum Blonde Shampoo
 
4.5

(based on 66 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (37)
  • Lathers well (33)
  • Great smell (31)
  • Adds shine (29)
  • Gentle (21)

Cons

  • Doesn't work (4)
  • Smells bad (4)
  • Doesn't lather well (3)

Best Uses

  • Daily use (15)
  • Fine hair (12)
  • Oily hair (11)
  • Thick hair (7)
  • Curly hair (5)
    • Hair Type:
    • Straight hair (31), Wavy hair (21), Very curly hair (3)
    • Reviewer Profile:
    • Beauty conscious (21), Product junkie (15), Survivalist / minimalist (13), Brand buyer (3)

Reviewed by 66 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Works l to brighten my hair when a week out from next color

By Snickie

from Albuquerque, NM

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Adds Volume
  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

    • weekly

    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

    I am blonde..65 ish...totally into styled hair and good makeup

    • Hair Type:
    • Wavy Hair
     
    5.0

    Leaves my hair feeling soft and looking vibrant

    By libbyloo35

    from Ogden, UT

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Great Smell
    • Lathers Well

    Cons

      Best Uses

        Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

        I'm using this to tone brassy tones from coloring my hair and I love it!!!

        • Hair Type:
        • Wavy Hair
         
        5.0

        I will be using this product from now on

        By Dee

        from New Port Richey, FL

        About Me Minimalist

        Verified Buyer

        Pros

        • Gentle
        • Lathers Well

        Cons

          Best Uses

          • gray hair
          • helps extend tinted hair

          Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

          Only use couple times a week to maintain silver highlights

          • Hair Type:
          • Straight Hair

          (1 of 1 customers found this review helpful)

           
          5.0

          Best shampoo for blonde and grey white hair

          By Jett

          from El Centro.CA

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Lathers Well

          Cons

            Best Uses

            • Highlights, natural blonde, grey, white hair

            Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

            I have tried every brand in the market and This one is the BEST

            This violet shampoo really gets rid of yellow hair. Really truly brings out highlights. And makes your grey hair shine and more vibrant not dull.

            • Hair Type:
            • Straight Hair
             
            4.0

            I would buy this again

            By Rachel

            from Phoenix

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Great Smell
            • Lathers Well

            Cons

            • Dries Hair Out

            Best Uses

              Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

              I am a natural blonde that has turned mousy the last few years. This shampoo really brightens the blonde to a more platinum/vibrant color. Only con is it does dry my hair out. I use a different conditioner after and that seems to help

              • Hair Type:
              • Straight Hair

              (0 of 1 customers found this review helpful)

               
              4.0

              Yes

              By Lisa

              from Jackson TN

              About Me Product Junkie

              Verified Buyer

              Pros

              • Adds Shine
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Daily Use

                Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                Love the product. The conditioner was not in stock when I purchased the shampoo.

                • Hair Type:
                • Straight Hair

                (0 of 1 customers found this review helpful)

                 
                5.0

                I would so buy this product!!!!

                By Mishii91

                from El Paso Tx

                About Me Product Junkie

                Verified Buyer

                Pros

                • Lighten my hair

                Cons

                • Smells Bad

                Best Uses

                  Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                  this product help me out on lighting my hair. My hair used to be a golden blonde and this product has helped me on lighting my hair as well bringing it back to live.

                  • Hair Type:
                  • Wavy Hair

                  (0 of 2 customers found this review helpful)

                   
                  5.0

                  I will continue to buy this product

                  By HollyB

                  from New Philadelphia oh

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Thinner Hair

                    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                    Keeps my blonde hair blonde .

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    THE Color safe shampoo!!

                    By Sicilianlemon

                    from Chicago

                    Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                    I used this when I was blonde and loved it, and now I use semi-permanent dye like Ion and manic panic and this shampoo makes my dye last twice as long! Love it!

                     
                    5.0

                    I would buy this again, for sure!!!!

                    By Krystal

                    from Birmingham, AL

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Cleans Thoroughly
                    • Gets rid of brassiness!
                    • Great Smell
                    • Lathers Well

                    Cons

                      Best Uses

                      • Daily Use
                      • Oily Hair
                      • Thinner Hair

                      Comments about Paul Mitchell Blonde Platinum Blonde Shampoo:

                      I use this shampoo about every other day & it seems to get the job done. Takes my brassiness away.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      10 Questions | 10 Answers
                      Displaying questions 1-10
                      • Q:

                        Will this product offer softness and sheen to mixed gray natural (afro-american) hair? Is pairing with its conditioner required for maximum results?
                        Asked on 4/7/2018 by PickyOne from DC

                        1 answer

                        • Brand Expert

                          A:

                          Platinum Blonde Shampoo™ is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, it gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.

                          Answered on 4/9/2018 by Official Answer from Paul Mitchell from Brand Answer
                      • Q:

                        I'm a natural red head/Auburn and I got my hair dyed an ash/ white blonde with with silver streaks when I washed my hair after five days so I didn't wash out the color my hair but when I did the color was washed our and my hair and my hair went back to a yellow blonde with Auburn red roots I'm just wondering if this shampoo will help bring my white blonde back instead of turn it yellow
                        Asked on 2/19/2018 by Bri.beauty from Hemphill TX

                        1 answer

                        • Brand Expert

                          A:

                          You will need to go back to the salon and have the color corrected first. After that Platinum Blonde Shampoo will be a good weekly maintenance product.

                          Answered on 2/20/2018 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        do I need to use a conditioner after shampooing with Paul Mitchell platinum blonde shampoo ?
                        Asked on 1/25/2018 by glitter from philadelphia

                        1 answer

                        • Brand Expert

                          A:

                          We recommend Forever Blonde conditioner to deeply hydrate and detangle lightened and highlighted blonde hair.

                          Answered on 1/26/2018 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        Will I get better results if I use it daily?
                        Asked on 1/2/2018 by Christina from ID

                        1 answer

                        • Brand Expert

                          A:

                          Paul Mitchell Platinum Blonde Shampoo can be used daily if desired.

                          Answered on 1/2/2018 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        does this have to be used on just color treated blondes or can natural brassy blondes use it as well to keep the brass away?
                        Asked on 12/26/2017 by blonde baby from westminster, md

                        1 answer

                        • Brand Expert

                          A:

                          Platinum Blonde Shampoo can be used on natural blondes as well :)

                          Answered on 12/27/2017 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        If you use this product daily, will your hair take on a purplish/bluish tint? I notice on gray haired women, some of them have a faint bluish tint to their hair. I don't want to become a "blue hair" woman.
                        Asked on 12/7/2017 by Ms Purple from Sherburn, MN

                        1 answer

                        • Brand Expert

                          A:

                          Platinum blonde shampoo has a violet tint designed to neutralize brassy hair. You may notice the violet tint only if your hair is overly lightened, has no yellow tone or is overly porous.

                          Answered on 12/8/2017 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        Is this product cruelty-free?
                        Asked on 12/7/2017 by nunna from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          No Animal Testing!
                          Never Have. Never Will.
                          In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now, nearly 35 years later, that pledge to our furry friends remains a driving force in all that we do.

                          Answered on 12/8/2017 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        Can this be used daily?
                        Asked on 12/7/2017 by Sarita from New Mexico

                        1 answer

                        • Brand Expert

                          A:

                          Paul Mitchell Platinum Blonde Shampoo can be used daily if desired.

                          Answered on 12/7/2017 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        Is this product sulfate-free?
                        Asked on 7/10/2017 by Scatty from Austin, tx

                        1 answer

                        • Brand Expert

                          A:

                          Platinum Blonde Shampoo is not sulfate-free.

                          Answered on 7/12/2017 by Brand Expert from John Paul Mitchell Systems
                      • Q:

                        Do I have to have platinum blonde hair to use? Can it be blonde
                        Asked on 6/20/2017 by Sara from San Juan , PR

                        1 answer

                        • Brand Expert

                          A:

                          Platinum Blonde Shampoo can be used on any shade of blonde to help banish brassiness, soften strands, and add shine.

                          Answered on 6/21/2017 by Brand Expert from John Paul Mitchell Systems
                      Displaying questions 1-10

                      Do you have a question about this product?