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Blonde Life Brightening Shampoo

Joico

Blonde Life Brightening Shampoo

(56) REVIEWS

Item 2506196

2 for $20!

Size:10.1 oz

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Shampoo
 
4.3

(based on 57 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (37)
  • Lathers well (32)
  • Great smell (31)
  • Adds shine (29)
  • Gentle (24)

Cons

  • Dries hair out (4)
  • Harsh (3)

Best Uses

  • Daily use (16)
  • Fine hair (10)
  • Thick hair (6)
  • Curly hair (5)
  • Oily hair (4)
    • Hair Type:
    • Straight hair (25), Wavy hair (22)
    • Reviewer Profile:
    • Beauty conscious (23), Product junkie (12), Survivalist / minimalist (11)

Reviewed by 57 customers

Displaying reviews 1-10

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5.0

Loved it

By Nina23p

from Cicero Illinois

Comments about Joico Blonde Life Brightening Shampoo:

I did a treatment at a salon of $180 I have to go for my second one in a few weeks but I don't think I need it! They left my hair orange/brown at the salon so I decided to use this shampoo and i used for two weeks and my hair is blonde. Plus my hair feels healthier .i still need more uses so my whole hair is even but i love the results

(0 of 2 customers found this review helpful)

 
1.0

Horrible

By Eve

from Orlando, FL

About Me Minimalist

Verified Buyer

Pros

    Cons

    • Dries Hair Out
    • Greasy
    • Harsh
    • Ineffective

    Best Uses

      Comments about Joico Blonde Life Brightening Shampoo:

      It was so greasy and sticky after 2 washes I have to go to a salon and paid for a shampoo and a heavy conditioner to remove the mess.

      • Hair Type:
      • Straight Hair

      (0 of 3 customers found this review helpful)

       
      1.0

      Wrecked My Haircolor!

      By DumbBlonde

      from Toms River, NJ

      About Me Beauty Conscious

      Pros

      • Lathers Well

      Cons

      • Harsh
      • No Shine

      Best Uses

        Comments about Joico Blonde Life Brightening Shampoo:

        This product literally drained most of the gold from my hair. It is now a non-descript ashy, dishwater blonde. I have my hair professionally colored and am a 9GN. It slightly lightened the hair (something I wasn't looking for) and took all the shine out. Even my husband, who usually doesn't notice, asked what happened to my sparkling hair. He said it looked "dead". I can only imagine what would happen if I used it again.

        Though the advertising doesn't state it, this is a clarifying shampoo. If I had known that ahead of time I never would have purchased it and the conditioner.

        It is too early to have my hair re-colored, and the most I can do is try a demi glaze to bring back some life before the next visit to my colorist. If your goal is to be an ash blond with little to no shine, this product is for you. If you have any gold in your hair, prepare to bid it goodbye. Most disappointing hair products I have ever used. And expensive to boot.

        • Hair Type:
        • Wavy Hair
         
        5.0

        Joico Blonde Life Brightening Duo

        By Lexi

        from Louisiana

        Comments about Joico Blonde Life Brightening Shampoo:

        Honestly, this has been the BEST shampoo & conditioner duo I've tried yet *and there's been many*!!! Strips the brassiness, doesn't weigh your hair down, and leaves hair extremely soft with a beautiful shine. I absolutely LOVE it!

         
        5.0

        Very good shampoo

        By Dana

        from Canton, ga

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Great Smell
        • Lathers Well

        Cons

          Best Uses

          • Daily Use
          • Thinner Hair

          Comments about Joico Blonde Life Brightening Shampoo:

          This product really brings out the blonde in your hair

           
          5.0

          Brought out my highlights in one use

          By serenity

          from Stevens Point

          Comments about Joico Blonde Life Brightening Shampoo:

          love this product

          (1 of 1 customers found this review helpful)

           
          5.0

          OMGGGGGG!!! I LOVE this product (along with the conditioner)

          By CK

          from MS

          Pros

          • Great Smell

          Cons

            Best Uses

              Comments about Joico Blonde Life Brightening Shampoo:

              I have dark brown hair and I'm trying to go Blonde (again). If you've ever done it you know how HARD it is to strip the gold/orange color! I used this ONE time and it has taken ALL of the gold/orange coloring out! This is the best thing I've tried and my mom is a hair dresser :))

              • Hair Type:
              • Wavy Hair
               
              5.0

              Love this shampoo!!

              By BRITT

              from Virginia

              Comments about Joico Blonde Life Brightening Shampoo:

              Best shampoo out there for blonde hair!!!

               
              5.0

              I will buy this again

              By Christy

              from Longview, WA

              About Me Minimalist

              Verified Buyer

              Pros

              • Adds Shine
              • Gentle
              • Great Smell
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair
                • Thicker Hair

                Comments about Joico Blonde Life Brightening Shampoo:

                It's goes a long way.

                • Hair Type:
                • Wavy Hair

                (1 of 4 customers found this review helpful)

                 
                4.0

                I would not buy this product again

                By CindiinFlorida

                from Summerfield, FL

                About Me Beauty Conscious

                Verified Buyer

                Pros

                  Cons

                    Best Uses

                    • Thinner Hair

                    Comments about Joico Blonde Life Brightening Shampoo:

                    I used it twice. Stylist recommended it daily use. Changed my high and low lights too much. I returned the product

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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