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JoicoBlonde Life Brightening Shampoo

Joico

Blonde Life Brightening Shampoo

Item 2506196

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Size:10.1 oz

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Shampoo
 
4.3

(based on 44 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (34)
  • Lathers well (27)
  • Adds shine (26)
  • Great smell (25)
  • Improves hair health (22)

Cons

  • Dries hair out (3)

Best Uses

  • Daily use (13)
  • Fine hair (8)
  • Curly hair (4)
  • Oily hair (4)
  • Thick hair (4)
    • Hair Type:
    • Straight hair (21), Wavy hair (18)
    • Reviewer Profile:
    • Beauty conscious (18), Product junkie (11), Survivalist / minimalist (9)

Reviewed by 44 customers

Displaying reviews 1-10

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5.0

Love it!

By Sarah

from Texas

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

      Comments about Joico Blonde Life Brightening Shampoo:

      I have blonde highlights throughout my naturally brunette hair. I have tried several brands that are for blonde hair and find I can use them once a week because they are very drying. However this one, I'm able to use a few times during the week! It really keeps the brass out and blonde fresh.

      • Hair Type:
      • Straight Hair
       
      5.0

      I would buy again

      By None

      from Gainesville,Tx

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about Joico Blonde Life Brightening Shampoo:

        Tones blonde hair makes shiny and manageable. Best shampoo I've found

        • Hair Type:
        • Wavy Hair
         
        1.0

        I do Not recommend this

        By Steph

        from Columbia, SC

        About Me Beauty Conscious

        Pros

        • Cleans Thoroughly

        Cons

        • Causes static
        • Made hair flat

        Best Uses

          Comments about Joico Blonde Life Brightening Shampoo:

          I was so excited to try this shampoo and conditioner. The first use I didn't notice any change which wasn't surprising. However, after the second use my hair was full of static which had never happened to me before. I continued to use it for a week thinking maybe it was the weather. My hair got worse and any volume I previously had was gone. I returned the shampoo and conditioner to the store :(

          • Hair Type:
          • Straight Hair
           
          5.0

          Amazing

          By Bridget

          from Missouri

          About Me Minimalist

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about Joico Blonde Life Brightening Shampoo:

            This shampoo is amazing no build up lathers immensely well you only have to use a tiny bit!!

            • Hair Type:
            • Straight Hair

            (5 of 5 customers found this review helpful)

             
            5.0

            Great to bring back brightness of naturally blonde hair

            By KT

            from Indiana

            About Me Minimalist

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Makes hair vibrant

            Cons

              Best Uses

              • Natural/Golden blonde

              Comments about Joico Blonde Life Brightening Shampoo:

              I'm a natural blonde, in the golden/dirty blonde category, who likes a low maintenance routine but was mourning my darkening hair. This splurge of luxury (for me) that I made has fixed that! I bought the shampoo, conditioner, and mask, and only wash my hair twice a week (mask once, conditioner once) and it has brought out the brightness and golden tone I was missing! I bought the finishing spray after loving these and can either let my hair air dry or do a quick blow dry with fantastic results.
              I can't speak to color treated or highlighted hair, but I recommend this to all natural blondes who want to bring back some brightness!

              • Hair Type:
              • Wavy Hair
               
              5.0

              So happy with this shampoo

              By JCB

              from Redlands

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell
              • Improves Hair Health

              Cons

                Best Uses

                  Comments about Joico Blonde Life Brightening Shampoo:

                  Works very well for keeping my blonde bright. I alternate with Joico purple shampoo.

                  • Hair Type:
                  • Wavy Hair
                   
                  3.0

                  Turned hair orange

                  By M

                  from Colorado

                  Comments about Joico Blonde Life Brightening Shampoo:

                  it did brighten the color of my blonde but to a really bright orange! it did leave my hair so smooth though

                   
                  5.0

                  Squeaky clean awesomeness!

                  By Jlo4

                  from Midwest

                  About Me Product Junkie

                  Pros

                  • Cleans Thoroughly
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                    • Curly Hair
                    • Daily Use
                    • Oily Hair
                    • Thicker Hair
                    • Thinner Hair

                    Comments about Joico Blonde Life Brightening Shampoo:

                    Love this shampoo. Gets hair squeaky clean (literally) without stripping, and no brassiness. Lathers so well. I totally recommend this product. I have curly, thick, frizzy hair and get Keratin treatments every 4-6 months, this stuff is awesome!

                    • Hair Type:
                    • Very Curly Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    I would buy this product again!

                    By PZ

                    from Long Island NY

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Lathers Well

                    Cons

                      Best Uses

                        Comments about Joico Blonde Life Brightening Shampoo:

                        I tried this shampoo after using Enjoy for a long time! It's great for color treated blondes!

                        • Hair Type:
                        • Wavy Hair

                        (1 of 1 customers found this review helpful)

                         
                        5.0

                        Best shampoo ever

                        By RaeRae

                        from Marble Falls, TX

                        About Me Minimalist

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                            Comments about Joico Blonde Life Brightening Shampoo:

                            The first time I used this I knew it was for me with blonde highlights. It leaves my hair feeling smooth. I use this with the matching conditioner and love how soft my hair feels.

                            • Hair Type:
                            • Straight Hair

                            Displaying reviews 1-10

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