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Blonde Life Brightening Shampoo

Joico

Blonde Life Brightening Shampoo

(63) REVIEWS

Item 2521947

Size:33.8 oz

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Shampoo
 
4.3

(based on 63 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (40)
  • Great smell (36)
  • Lathers well (36)
  • Adds shine (33)
  • Improves hair health (29)

Cons

  • Dries hair out (4)
  • Harsh (3)

Best Uses

  • Daily use (19)
  • Fine hair (11)
  • Curly hair (6)
  • Thick hair (6)
  • Oily hair (4)
    • Hair Type:
    • Straight hair (28), Wavy hair (24)
    • Reviewer Profile:
    • Beauty conscious (27), Product junkie (12), Survivalist / minimalist (12)

Reviewed by 63 customers

Displaying reviews 1-10

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(0 of 1 customers found this review helpful)

 
2.0

Greasy uh oh

By Sha

from Springfield MO

About Me Minimalist

Pros

  • Great Smell
  • Lathers Well

Cons

  • Greasy

Best Uses

    Comments about Joico Blonde Life Brightening Shampoo:

    I like to use high quality products and hoped this would work for my platinum hair but it made me very greasy. I usually wash my hair every 3-4 days and with this i felt i needed to wash my hair daily. very disappointed

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Awesome product

    By Lisa

    from Springfield, IL

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Daily Use
      • Frizzy ends
      • Thinner Hair

      Comments about Joico Blonde Life Brightening Shampoo:

      This is gentle enough for anyone's hair. Protects, slightly softens, tames fizz, cleans well, and smells great.

      • Hair Type:
      • Wavy Hair

      (0 of 1 customers found this review helpful)

       
      4.0

      Great brightening shampoo

      By J

      from Washington

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Shine
      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health
      • Lathers Well

      Cons

        Best Uses

        • Daily Use

        Comments about Joico Blonde Life Brightening Shampoo:

        Great

        • Hair Type:
        • Very Curly Hair

        (1 of 1 customers found this review helpful)

         
        5.0

        Glam Gorgeous

        By Nina

        from Bethlehem, Pa

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

            Comments about Joico Blonde Life Brightening Shampoo:

            FIRST shampoo I noticed that I had a shiny but softer tone to my bright blonde. It also was smooth and not a mess of tangled hair even before using conditioner. ** I actually called a friend to buy the product!

            • Hair Type:
            • Straight Hair
             
            5.0

            I would by this product again and again

            By Shan

            from New York

            About Me Professional Stylist

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Daily Use

              Comments about Joico Blonde Life Brightening Shampoo:

              Use it every other day and love the wAy my hair feels

              • Hair Type:
              • Straight Hair

              (1 of 2 customers found this review helpful)

               
              5.0

              It's good

              By donnapence

              from Anthem, AZ

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Adds Shine
              • Gentle
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Curly Hair

                Comments about Joico Blonde Life Brightening Shampoo:

                This is my alternate shampoo, and use with Joico Blonde Life Brightening Conditioner with it as well. I shampoo twice weekly, currently alternating with Joico Moisture Recovery Shampoo and Conditioner.

                • Hair Type:
                • Wavy Hair

                (4 of 5 customers found this review helpful)

                 
                5.0

                Loved it

                By Nina23p

                from Cicero Illinois

                Comments about Joico Blonde Life Brightening Shampoo:

                I did a treatment at a salon of $180 I have to go for my second one in a few weeks but I don't think I need it! They left my hair orange/brown at the salon so I decided to use this shampoo and i used for two weeks and my hair is blonde. Plus my hair feels healthier .i still need more uses so my whole hair is even but i love the results

                (1 of 6 customers found this review helpful)

                 
                1.0

                Horrible

                By Eve

                from Orlando, FL

                About Me Minimalist

                Verified Buyer

                Pros

                  Cons

                  • Dries Hair Out
                  • Greasy
                  • Harsh
                  • Ineffective

                  Best Uses

                    Comments about Joico Blonde Life Brightening Shampoo:

                    It was so greasy and sticky after 2 washes I have to go to a salon and paid for a shampoo and a heavy conditioner to remove the mess.

                    • Hair Type:
                    • Straight Hair

                    (9 of 16 customers found this review helpful)

                     
                    1.0

                    Wrecked My Haircolor!

                    By DumbBlonde

                    from Toms River, NJ

                    About Me Beauty Conscious

                    Pros

                    • Lathers Well

                    Cons

                    • Harsh
                    • No Shine

                    Best Uses

                      Comments about Joico Blonde Life Brightening Shampoo:

                      This product literally drained most of the gold from my hair. It is now a non-descript ashy, dishwater blonde. I have my hair professionally colored and am a 9GN. It slightly lightened the hair (something I wasn't looking for) and took all the shine out. Even my husband, who usually doesn't notice, asked what happened to my sparkling hair. He said it looked "dead". I can only imagine what would happen if I used it again.

                      Though the advertising doesn't state it, this is a clarifying shampoo. If I had known that ahead of time I never would have purchased it and the conditioner.

                      It is too early to have my hair re-colored, and the most I can do is try a demi glaze to bring back some life before the next visit to my colorist. If your goal is to be an ash blond with little to no shine, this product is for you. If you have any gold in your hair, prepare to bid it goodbye. Most disappointing hair products I have ever used. And expensive to boot.

                      • Hair Type:
                      • Wavy Hair

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Joico Blonde Life Brightening Duo

                      By Lexi

                      from Louisiana

                      Comments about Joico Blonde Life Brightening Shampoo:

                      Honestly, this has been the BEST shampoo & conditioner duo I've tried yet *and there's been many*!!! Strips the brassiness, doesn't weigh your hair down, and leaves hair extremely soft with a beautiful shine. I absolutely LOVE it!

                      Displaying reviews 1-10

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