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Rated 3.96 out of 5 stars
I have natural blonde hair and I'm always looking for something to lighten my hair without having to bleach it. I love this shampoo and the conditioner that it comes with. I have fine hair and it doesn't make my hair feel weighed down. It's a bit expensive, but for how long the 33 oz is lasting me I would buy it again. This is one of my favorite shampoos. I live in Houston and the weather here is very humid and the shampoo helps with frizz for me.
I am a natural brunette and have highlighted my hair to be fairly blonde overall. I bought this shampoo in hopes of keeping the blonde pieces in my hair light and bright, but this shampoo is very drying and stripping in comparison to numerous other shampoos I've tried. It does not make the hair look good at all; it immediately strips the toner out and makes the hair look extremely brassy. I gave this to my mom because she wanted to try it, and she has the same complaint about it ruining her color. I'm not particularly loyal to one brand - I've tried many different shampoos over the years and in my experience, this is one of the worst in terms of making the hair brassy. I think the shampoo would potentially be fine for natural blondes. I have no issues regarding the cleanliness of my hair after using it, so for that reason I will give it 2 stars. I 100% would not recommend this product if you have any sort of coloring done on your hair though.
Raquel from Utah
I bought both the Shampoo/Conditioner.
I have very long hair, Bleached Ombre, Naturally a brunette.
This did a good job at brightening my hair however it made my hair EXTREMELY TANGLY and took ALL NATURAL SHINE OUT.
When i dried/straightened my hair it did feel soft but after after 1 hour it started tangling/frizzing which it never has done before.
Even with my wet brush it was hard to brush through my hair. I switched back to my Joico Defy Damage and my hair feels back to normal again.
Sheera from WA
Great product. Hair feels great.
Sr from Arizona
This product contains sodium hydroxide which is used in the manufacture of sodium salts and detergents, drain cleaners etc would not recommend
Zetap96 from El Paso
Love the texture and the smell it leaves my hair soft and bouncy
Meredith from Parkersburg, WV
I bought the shampoo and conditioner and immediately tried it. I have processed blonde hair and my hair was dull and dry. I love purple shampoo but it seemed to dry my hair out more. So I wanted to try a shampoo and conditioner that would brighten my hair without drying it. I allowed my hair to die dry and it felt AMAZING. I would recommend to a friend.
Kristy whisty from Trinity Florida
This shampoo brightens my blonde hair so much and adds so much shine!
Val from TX
Lele from Las cruces
I never ever leave reviews however, this product was recommended to me by an employee and I absolutely hate it. It made my fine hair feel so weighed down, greasy and tangled! I would not recommend to anyone with fine hair or anyone at all.
Amanda from Rapid City, SD
I have naturally blonde and thin hair. This provides soft manageability and amazing shine without weighing it down. It smells great. I recommend to all my blonde friends and family members.
Tania from Wisconsin
Amanda from Elkhart
Rinse... lather... rinse-follow with conditioner!
Ruthie from Texas
I used this to highlight my blonde highlights and it made them sparkle .
Jess from Des Moines
I used Joico's purple toning shampoo for blondes for 2 years prior to trying this and thought I'd switch and see if I would like this one better. Bad idea. Blonde Life ruined a fresh balayage shortly after I began using it, and I had to re color my hair as a direct result of using this shampoo.
Alylea from Chicago
One of the best blonde shampoos ever. You don't need a lot of it and it makes your hair a perfect blonde.
Kimberly from Massachusetts
I used this Blonde Life shampoo and conditioner for the first time and I LOVE it
First it smells great and it leaves my hair super shiny and with a great feeling ..Kind of fuller ,smoother ,healthier!!
Madcrazy1 from Rancho Cordova. Ca
I have fine, waist length straight hair and after 2 uses this shampoo weighed down my hair and left it feeling greasy. I also had to use quite a bit and didn't lather. The only positive is that it smells good. Would not buy again.
Mombeast from Palm Desert, CA
All the Joico Blonde Life Brightening products are fantastic on my white hair.
Sharyl from Glen Ellyn, IL
This product definitely brightens my blonde hair. I use it almost daily but occasionally rotate in a clarifying shampoo. I have baby fine hair so I cannot use one shampoo exclusively. I was once hiking and someone stopped me and told me my hair was sparkling! It was this shampoo! I love this product.
Lexie from PA
This shampoo keeps my blonde nice and bright! I currently have it in rotation with a purple shampoo. I'm also a fan of the conditioner and mask. Loving this product!
Judith from MD
Used this to brighten my high lights , if used everyday it will turn your hair yellow. Adding purple shampoo to the mix helps .
Linda from Henderson Nevada
Love this shampoo for my blond hair
LOLA from Chicago IL
I love this product. It has brighten my blonde and it does not get the brassiness. I would have given it a full 5stars but i feel i had to switch after a while but other than that I always go back to it after a break.
Ann from Tucson, Arizona
Gentle in blonde hair and won't hurt tape-in extensions.