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JoicoBlonde Life Brightening Masque

Joico

Blonde Life Brightening Masque

5.1 oz Item 2506200

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Here's the masque that gives you the kind of shining blonde hair you'll never want to hide. This quick-rinse treatment magically (and instantly!) hydrates, softens, and kicks up the gleam on pale strands by keeping the brass at bay...as well as all the trace minerals that lead to dullness and yellowing. You get on-tone color and the most crystal-clear bombshell blonde hair.

Joico's bio-advanced peptide complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, arginine, is replenished, and an exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate and bump up that big-time blonde shine.
Cleanse with Blonde Life Shampoo. Apply to damp hair, leave in 2-5 minutes, rinse.
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Dimethicone, Steareth-2, Bis-Cetearyl Amodimethicone, Divinyldimethicone/Dimethicone Copolymer, Cocos Nucifera (Coconut) Oil, Sorbitol, Quaternium-91, Calophyllum Inophyllum Seed Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Gardenia Tahitensis Flower Extract, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Diisopropyl Sebacate, Bis-Diisopropanolamino- Pg-Propyl Dimethicone/Bis-Isobutyl Peg-14 Copolymer, Dimethiconol, Isopropyl Alcohol, Ppg-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, C12-13 Pareth-23, Tetrasodium Edta, Arginine, Lecithin, Ceteareth-7, Ceteareth-25, Citric Acid, Polysorbate 20, Butyloctanol, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Nitrate, Magnesium Chloride, Dmdm Hydantoin, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoBlonde Life Brightening Masque
 
4.4

(based on 13 reviews)

73%

of respondents would recommend this to a friend.

Pros

  • Great smell (8)
  • Adds shine (6)
  • Detangles (6)
  • Gentle (6)
  • Smooths & softens (6)

Cons

No Cons

Best Uses

  • Deep conditioning (4)
  • Dry hair (3)
    • Hair Type:
    • Wavy hair (5), Straight hair (3)
    • Reviewer Profile:
    • Product junkie (5), Beauty conscious (3)

Reviewed by 13 customers

Displaying reviews 1-10

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5.0

Love this product!

By Princesssmermaid

from Erie, Pa

About Me Product Junkie

Verified Buyer

Pros

  • Adds Shine
  • Detangles
  • Gentle
  • Great Smell
  • Improves Hair Health
  • Improves Texture
  • Smooths & Softens

Cons

    Best Uses

      Comments about Joico Blonde Life Brightening Masque:

      My hair feels FANTASTIC after I use this

       
      5.0

      Brightens up my roots

      By Melissa

      from Jacksonville Beach

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

          Comments about Joico Blonde Life Brightening Masque:

          I love this mask

          • Hair Type:
          • Straight Hair
           
          5.0

          A must for blondes!

          By Danni

          from Port Orange

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Detangles
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Improves Texture
          • Smooths & Softens

          Cons

            Best Uses

            • Deep Conditioning
            • Dry Hair
            • Thick Hair

            Comments about Joico Blonde Life Brightening Masque:

            The whole line is amazing! My blonde hair has never felt so soft! I use this every few days, and the regular shampoo and conditioner everyday!

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            for natural brunettes too

            By ohioangel72

            from tampa

            Comments about Joico Blonde Life Brightening Masque:

            I'm a natural brunette, meaning I don't dye my hair, and I use this to keep my hair from getting too much product build-up which does make it appear darker. It helps it stay silky and shiny so if you have brunette hair don't hesitate to use this.

             
            5.0

            for natural brunettes too

            By ohioangel72

            from tampa

            Comments about Joico Blonde Life Brightening Masque:

            I'm a natural brunette, meaning I don't dye my hair, and I use this to keep my hair from getting too much product build-up which does make it appear darker. It helps it stay silky and shiny so if you have brunette hair don't hesitate to use this.

             
            5.0

            Soft and shiny

            By Blondebetty

            from Columbus ohio

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Detangles
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Improves Texture
            • Smooths & Softens

            Cons

              Best Uses

              • Deep Conditioning
              • Dry Hair

              Comments about Joico Blonde Life Brightening Masque:

              Best deep conditioner ever. Makes my hair way more manageable. Love it.

               
              4.0

              Brightens my blonde

              By Brookie

              from Orange, CA

              About Me Product Junkie

              Verified Buyer

              Pros

                Cons

                • Smells Bad

                Best Uses

                  Comments about Joico Blonde Life Brightening Masque:

                  This product does seem to brighten my blonde, but I do not like the smell. It smells like a cheap drugstore product...

                  • Hair Type:
                  • Straight Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Great product

                  By Sweet pea

                  from Tennessee

                  About Me Product Junkie

                  Pros

                  • Adds Shine
                  • Detangles
                  • Gentle
                  • Great Smell
                  • Improves Texture
                  • Smooths & Softens

                  Cons

                    Best Uses

                    • Deep Conditioning
                    • Dry Hair

                    Comments about Joico Blonde Life Brightening Masque:

                    I'm super happy I gave this product a try. I've been using joico purple shampoo for over 10 years for my bleached hair. But recently after a vacation where I was in the pool and salt water my hair was looking rough. Lots of breakage. My normal mask and treatment wasn't cutting it. So I bought this one today and love it! My hair is way softer, shiny and easy to brush through. I did use it's a 10 leave in silk spray after I got out of the shower ( I use after every wash ) but I'm positive this mask improved my texture and the appearance my super ashy blonde and 14 years of bleached hair!

                    • Hair Type:
                    • Wavy Hair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    I love love love this product!

                    By Caroline

                    from College Station, TX

                    About Me Product Junkie

                    Verified Reviewer

                    Pros

                    • Adds Shine
                    • Brightens your hair and cuts brassyness
                    • Gentle
                    • Great Smell

                    Cons

                      Best Uses

                      • Deep Conditioning
                      • I use it almost everyday

                      Comments about Joico Blonde Life Brightening Masque:

                      I use this product nearly everyday. It's my go to product to keep my blonde hair looking fabulous. I wish it was in a bigger tube, but it still is a lot.

                      • Hair Type:
                      • Wavy Hair

                      (0 of 3 customers found this review helpful)

                       
                      3.0

                      Not for me, but I heard it works for some people!

                      By BriMaceio

                      from Ammon, Idaho

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Gentle
                      • Great Smell

                      Cons

                      • Ineffective

                      Best Uses

                      • Fine Hair

                      Comments about Joico Blonde Life Brightening Masque:

                      My salon recommended this because the redken deep conditioner didn't work for me. She did warn me that it doesn't work well for everyone, but since my hair is fine that I should give it a shot. It smells fantastic, but it still didn't feel like it smoothed my hair or anything. It was a pain to brush out my hair.

                      I went back and she asked how much I was willing to spend and I told her that I didn't care. So she introduced me to aquage and seriously, ITS THE BEST. Please try out aquage! (only $10 more, comes with more product, and you barely have to use any. A little goes a long way, so don't use too much or your hair could potentially get greasy.)

                      • Hair Type:
                      • Straight Hair

                      Displaying reviews 1-10

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