Rated 4.37 out of 5 stars
Most Helpful Positive Review Pretty impressed so far
Due to another review, I tried this shampoo for my fine, damaged hair prone to drying from other anti-brass shampoos. I agree with her. Less drying and damaging than other violet shampoos I have tried. The only thing I dislike is the sulfate due to sulfates tending to be harsh/drying on fragile hair and strip color, yet sulfate DOES tend to unclog my follicles and make my scalp feel healthier. It's a dilemma for my type of hair. Perhaps this is a low-sulfate formula since it's gentle to dry ends, yet effectively cleans scalp and deposits cool color? Furthermore, this violet shampoo contains impressive ingredients listed first which combat weak hair, such as keratin. The list of ingredients is very short which tends to be more gentle on my hair. I use it one per week and leave on for 5-10 minutes alternating with my sulfate-free shampoos, such as It's A 10 w/keratin and Nioxin for color-treated and thinning. Bottom line: Effective at reducing brassiness, less-drying than others and non-clogging of scalp. Will repurchase.
Most Helpful Critical Review Too strong of scent
I have natural blonde hair, main issue is oiliness. I use a purple shampoo from time to time to enhance my hair. This shampoo gives a nice rich lather which I loved. I'm not a fan of the scent, smells like Japanese Cherry blossom from bath and body works. I could see this working great for people with color treated hair because it's non drying. But I really hate the scent so will be returning.
Reviewed by 71 customers It is amazing for
kassandratadeomami from undisclosed
It is amazing for bleached hair and to keep the platinum in the hair and not have that horrible yellow that sometimes gets
This keeps my platinum
juliec176 from undisclosed
This keeps my platinum blonde bright, without brass better than alternative options. It's affordable, and I would recommend
I've never seen a
maddie_f96_ from undisclosed
I've never seen a difference in my hair when I've used this, it smells nice and all but it's not pigmented that well and barely does anything
Not as pigmented as...
christinen46b5 from undisclosed
Not as pigmented as others but also doesn't dry your hair out like many other purple shampoos do. I use this and their purple conditioner usually once a week to get rid of yellow & brassy tones that happen with blonde hair or highlights. If you hairs extremely brassy you may need a few applications to see the results you want, but this is a great purple shampoo especially for those with dry, damaged hair or swimmers whose hair turns from the chlorine. Love to be able to get rid of those yellow tones without drying my hair out more!
Great Shampoo Bad Design
Cindylou76 from undisclosed
I love this shampoo EXCEPT the bottle design. If you don't press the lid super tight gravity makes the shampoo leak all out all over your shower causing purple stain everywhere and you are out a whole bottle of shampoo. Can this come in a bigger upright bottle??
I used this once a...
jrudolph from undisclosed
I used this once a week and saw that my hair didn't get as brassy as when I didn't use one, so I'd say it works. The only downside is that there isn't much product in the container, so it doesn't last very long. The scent is very nice, as well.
Anna R from Holland, MI
Smells good. Starts purple but turns white so it doesn't stain the shower. But it barely works, like I hardly notice a difference in the tone of my hair.
Good product for price
Emily from Michigan
I feel like for the price this is a great product. Made my blonde hair blonder within one use
did not work
lauren from illinois
dryer my hair out and did not take brassiness out.
This has been my most...
oliviak90 from undisclosed
This has been my most repurchased purple shampoo for my blonde hair. It lasts much longer than the OGX one. The smell is great which isn't common for a toning shampoo. I am satisfied!
I love the smell of...
newyorkmolls from undisclosed
I love the smell of this stuff. It is so heavenly. The pigment is really dark so it helps a lot with toning brass ones in blonde hair. I also love that it doesn't have a drying affect on the hair after rinsing. It's a bigger price tag than I would like but it's worth the money.
I've used several...
savannahp6bb2 from undisclosed
I've used several purple shampoos, but this has quickly became my favorite. You can actually tell a difference in you hair after using this one. It smells good and did not stain the shower like some of my other shampoos have.
Hands down the best...
angelj29 from undisclosed
Hands down the best purple shampoo i have tried, i use it about once or twice a week to keep my blond looking fresh! This formula leaves my hair super soft and manageable. It smells amazing and works wonders. I couldn't have been more satisfied with this product.
I love this stuff!...
beebeez from undisclosed
I love this stuff! After trying out a ton of tone correcting purple shampoos and masks I can confidently say this one is the one for me! It's the only thing I've used that actually keeps my color the way I want it between toning. You can see the difference in a single use.
Love this stuff. When...
mmsquared from undisclosed
Love this stuff. When you need a purple shampoo for your blonde highlights and to prevent brass tones this is super helpful!!
Love this for my...
jonip5 from undisclosed
Love this for my maintaining my highlights. I apply to my hair dry for extra lightening. Keeps my blonde hair vibrant and takes brass away.
This purple shampoo...
member-bbb301 from undisclosed
This purple shampoo smells fantastic and works pretty well! It's definitely not as drying as most purple shampoos I've used, but it also doesn't have quite the toning pay off. Definitely great if you want to use a purple shampoo multiple times a week!￼￼
This shampoo smells...
jilliant21 from undisclosed
This shampoo smells amazing and last a long time! I've had my bottle for over 2 months. It's gets the job done, but for hair like mine that tends to hold a lot of golden tones, I have used other purple shampoos that I've liked better. Good price for what you get, but not the best purple shampoo.
I have been...
shelbeymary from undisclosed
I have been complimented on my "freshly" colored hair after using this product. I get my hair colored close to once a year and this keeps my blonde fresh and new looking.
This container is...
catrinalb35 from undisclosed
This container is great for blonde hair. It just adds that extra undertone of no brassy results. It's light and doesn't feel like it builds up. I recommend. One of my favorites.
Like I said in my...
brees5 from undisclosed
Like I said in my review of the conditioner. Normally I love Nexxus products but this system in particular did not do anything for my hair. I didn't noticed any significant change that would prompt me to repurchase it.
Best purple shampoo I...
estencym from undisclosed
Best purple shampoo I have tried! Doesn't leave my hair dry like the other. I been blonde for 8 years and this is my favorite!!!
I read multiple...
kelbynewcomn from undisclosed
I read multiple reviews on different products, but decided to give this a try! I am about a month in and so far, I'm loving it! It has a great smell and lathers very well! My hair turns brassy so easily and so far, no brassy tones! It does leave your fingers a light hint of purple but it's a purple shampoo! No complaints here!
This shampoo smells so...
haleyb131 from undisclosed
This shampoo smells so good for a purple shampoo and my hair doesn't feel dry after using it.
This product did not...
toria25 from undisclosed
This product did not do much for my blonde hair to tone it. Nothing really happened it was just a normal shampoo.