Product Reviews Rated 3.65 out of 5 stars
198 Reviews
Most Helpful Positive Review New holy grail !!! Kim truly put out an amazing product ! I am in love ! Whole heartedly. I don't leave reviews enough , but this mascara beat out all of my favorites. I'm a better than sex girl, I do like roller lash as well, and maneater by tarte. All good mascaras but this right here . OMG. The volume and length I had after one coat with no lash curler was unbelievable. I was left speechless . It is not clumpy , and i hate spider lashes , I use one coat always, I even take a clean spoolie to separate my lashes and this mascara gives me falsies , truly clean full false looking lashes. It does however dry fast (good thing) but if your trying to be a nut like me and separate lashes you have to be quick or the product will flake when dry. Besides that it's perfect. Long lasting I've worn it 8 hours long at work with little to no flakes. My lashes stayed lifted and full. I did post a picture (horrible pic) but I wanted you guys to see the mascara after 10 hours of wear , gorgeous. I do have longer lashes , but I've tried so many kinds of mascaras looking for this ! Kim You did it babe , this mascara made me want to try her entire line and maybe skims, she really did well. Idc for what people say about her or her family , her product speaks volumes!! Buy it , love it , and Ulta never stop selling it .
Most Helpful Critical Review It's Not Bad Ok so i caved and bought this as my next mascara to try it since everyone seemed to love it. I did not want to spend as much compared to my usual go to...Marc Jacobs Velvet Noir mascara so that was one of the main reasons i figured i'd try this out. I have a baby due soon so i'm trying to find something comparable to the Marc Jacobs but cheaper to save some money...i guess after using this i'll be onto the next brand after the tube is empty.
I do love how this mascara doesn't clump and it doesn't flake off after a full day. I just don't see any results when it comes to volume and extra length. I even put on like 3-4 coats the second time i tried it just to see. I personally won't buy it again but if you're looking for a more natural look and not as much volume or length then this is the one for you.
Reviewed by 198 customers The Worst Mascara 1
Nena J from Stone Mountain Ga
I bought this per reviews. I have not liked it since first use.
It flakes off onto my face within first hour of application.
I recommended it to 2 family members. Same issues.
I will NEVER use again nor will I ever recommend it to anyone again.
I'll be contacting customer service for KKW and see about getting my money back.
love it 5
Ashley from ohio
way better then I thought it was going to be and will buy again!
I love!! this mascara. 5
Carlo from New Carlisle, Ohio
Applies easily on with no clumping and washes off easy
Incredible 5
Alex from Eagan, Minnesota
I have been looking for the perfect mascara for YEARS and this is my absolute favorite it lengthens your lashes perfectly and does not clump together at all. I will buy this every time I see it
Clump City 1
Nora from NY
I was so excited to try but it clumps like crazy and so fast! The formula is really dry, so it clumps and then dries before you can try to separate your lashes! Definitely better options out there
👎🏼 2
colleen from va
literally never buying again
Everyday Mascara 5
Kathyatz from Albuquerque
I'm very picky about my mascara especially high end, there's no point in buying something high end if it doesn't work. I love this. For my barely any lash- lashes, it separates and exaggerates the lashes I do have for a clean natural look. It isn't clumpy and doesn't transfer. I will note for beginners - be patient because this is a wet formula.
I won't buy it again 2
Ash from Ca
I was excited to buy this mascara from Ulta but a huge disappointment. It's flaking after applying it and looks clumpy.
Meh 3
Henny from Los Angeles
It's such a basic mascara. Not long lasting and flakes and does nothing spectacular for your lashes
Maria Gloria sent me 5
BiancaG from A,Tx
Kim k better give Maria Gloria PR because she is making so many people buy this! I personally really enjoy it! It's everything a mascara should be!
flakey, falls, cheap 3
lena from rogers ark
I decided to buy this back in December. I was excited bc I never buy mascara that is more than $5. but this was a DISAPPOINTMENT. Stick to your favorite mascara bc this isn't it
Flakey and burned my eyes 1
Monica from New York
I was so excited to try this. I'm a huge mascara wearer because I can't wear false lashes daily. I wore this with and without lash primer. Horrible. Burned my eyes and flakes everywhere within seconds. Was really hoping for more.
nope 3
jp from usa
I bought this after a beloved youtuber said it was her fav. I was so disappointed. It disappears after about 5 hours. I gave it 1 star because I dont have to wash it off, she just fades away. I cant believe I gave the Kardashians my money.
Disappointed 2
Delilah from Reseda, CA
I love mascara and was super excited to try the KKW mascara but was very disappointed , the brush clumps and drys very quickly when applying , does not provide volume or full look it makes the lashes heavy .
Flakes burn my eyes! ): 2
Lindsaykayy from Portland
I LOVE the look of this mascara. Gave awesome volume and lift. I thought it was going to be the ultimate mascara. Then a couple hours later my eyes would randomly burn for a minute. Later they were burning more often, but only for a few seconds. Then I realized I had flakes all under my eyes and they were causing the burn. Such a let down!
Kinda FLAKY 4
Lelydoll;) from Barstow CA
The package gorgeous!!! The application gorgeous , the smell not really a smell but if I would compare it to anything it would probably be almond milk ! Over an hour I do notice it gets flaky , I have to wipe away some mascara flaks with a fluffy brush:/
Never buying again 1
Leslie from Tx
This mascara gets really clumpy and flakes all over you face. It also dries out super fast. It's not the worst but there's definitely way better masacraras out there.
Great mascara 5
Bellagirl.ec from Bethlehem, Pa
I went on very nicely. And the brush is a perfect size. Great price for this product too. And I worked a makeup counter for years. I have to say KKW you definitely do your homework. Love the line!
Loved it at First...but then. 2
Jenny. from Juneau
I loved it. It did everything everyone raves about. But after the 5th or 6th use it began to flake badly to the point where it would burn my eyes. I just had to toss it. I couldn't handle the after burn anymore.
Favorite Mascara 5
Frizzi Lizzi from MA
This is my favorite mascara. Lengthening, curling, and fluttery, this is the best mascara. The formula is wet, so just be aware, but it works so well.
Disappointed 1
A from Tn
After hearing how great it was I decided to try, the brush is ok, the mascara it's self is clumpy and does not go on smoothly, upon putting on a second coat my lashes didn't get much curl to them! L'Oréal million lashes works way better!
Totally worth every penny! 5
Rachelmary77 from Pittsburgh, PA
Mascara is my "if you were stranded on a desert island" item and this mascara...is AMAZING! If you enjoy wet formulas and extreme length with no clumpy mess- this is the tea, sis.
Just Okay 3
Steph from Baton Rouge, LA
I bought this mascara after watching a couple of youtube artists say how much they love this product and thought I would give it a try. I have naturally straight lashes that generally need two coats of mascara to hold a curl and look nice. After using this mascara, I can honestly say that I love the brush type because its thicker and really helps with creating a fuller lash effect. However, my lashes didn't maintain their curl and had some transfer on the top of my eyelids and some fallout. I think that it's just an okay product. I generally go for Stila's Huge Extreme Lash Mascara as my more expensive mascara and really like the Maybelline's Falsies Lash Lift for my drugstore go to. Probably won't buy this one again, but I'm glad I tried it!
Wouldn't but again 2
Feesh from Henderson NV
I tried this mascara after seeing so many raving about it. I'm picky though. It looked pretty good but flaked almost immediately.
Love this! 5
Brit from Pa
I tried this out of curiosity when it was on sale and I really actually love it. I applied 2 coats and I love the volume it gives me at the base of my lashes and then feather out and lengthen so pretty! No clumps at all and doesn't feel heavy either. Honestly doesn't even look like I'm wearing mascara because it separates the lashes so perfectly.
