Product Reviews Rated 3.74 out of 5 stars
237 Reviews
Most Helpful Positive Review New holy grail !!! Kim truly put out an amazing product ! I am in love ! Whole heartedly. I don't leave reviews enough , but this mascara beat out all of my favorites. I'm a better than sex girl, I do like roller lash as well, and maneater by tarte. All good mascaras but this right here . OMG. The volume and length I had after one coat with no lash curler was unbelievable. I was left speechless . It is not clumpy , and i hate spider lashes , I use one coat always, I even take a clean spoolie to separate my lashes and this mascara gives me falsies , truly clean full false looking lashes. It does however dry fast (good thing) but if your trying to be a nut like me and separate lashes you have to be quick or the product will flake when dry. Besides that it's perfect. Long lasting I've worn it 8 hours long at work with little to no flakes. My lashes stayed lifted and full. I did post a picture (horrible pic) but I wanted you guys to see the mascara after 10 hours of wear , gorgeous. I do have longer lashes , but I've tried so many kinds of mascaras looking for this ! Kim You did it babe , this mascara made me want to try her entire line and maybe skims, she really did well. Idc for what people say about her or her family , her product speaks volumes!! Buy it , love it , and Ulta never stop selling it .
Most Helpful Critical Review It's Not Bad Ok so i caved and bought this as my next mascara to try it since everyone seemed to love it. I did not want to spend as much compared to my usual go to...Marc Jacobs Velvet Noir mascara so that was one of the main reasons i figured i'd try this out. I have a baby due soon so i'm trying to find something comparable to the Marc Jacobs but cheaper to save some money...i guess after using this i'll be onto the next brand after the tube is empty.
I do love how this mascara doesn't clump and it doesn't flake off after a full day. I just don't see any results when it comes to volume and extra length. I even put on like 3-4 coats the second time i tried it just to see. I personally won't buy it again but if you're looking for a more natural look and not as much volume or length then this is the one for you.
Reviewed by 237 customers #1 Mascara 5
Ami from Poughkeepsie, NY
This mascara is my go to! My mom also fell in love with it. It makes your lashes so long without clumping with just one coat. No false lashes needed! Bottle lasts around 2 months if used daily. I would recommend this product.
Best mascara 5
Dedemarie from San Marcos
In my eyes this mascara works the best for you!
Awesome mascara!!!!!!! 5
Jake from Wisconsin
Doesn't clump or give raccoon eyes!!!!!!!
Fav 5
Red from Texas
My favorite mascara !
Love 5
Jl0106 from Texas
Intense black color, makes my lashes look fuller and curled.
Seen this on a vlog 5
Nadia from New York
I put this on in the morning before work. It still looks great at the end of the day.
Wasn't worth the money 2
Cynthiaq from Ventura, Ca
So sad it flakes so easily :(
Would buy again 5
Ellie from Oceanside Ca
I read the reviews and a lot of them were on the pro side and it was created by Kim k so I thought why not try it when I got home and opened it and put it on I saw a really big difference in my eyelashes they were so full and beautiful I really like this mascara and it it not to clumpy but not to thin and it it perfect for on the go for Busy people😄
Better than two face 5
Drea from Glendale
I genuinely like it, very lengthening. Overall good product.
Yes 5
Karen from Lincoln Nebraska
It's mascara
WOW lashes!! 5
CRoseRay from Winston Salem, NC
Pros: Lengthening, Volumizing, VERY black, looks like you're wearing falsies! GREAT wand!
Cons: if you don't know what you're doing, it can get clumpy and spider eyes... formula is a bit on the dry side
works well but dries out 3
SaraV from TX
I love this mascara, but it dries out so fast. I tried diluting with contact solution to salvage, but it didn't work. I don't think it's worth the money for a few months of use when there are better products on the market.
Not Worth The Money 2
Kelly B from NC
Clumpy, kind of dry and messy. I was worth the try, but definitely other mascaras I would rather spend $18 on.
I love this product 5
Loree from Albuquerque
This mascara is the best I've used in a long time. It doesn't flake or leave smudges. Can't wait to try more of the line.
Would by again 4
Kc from Southrockwood mi
Loved it
Love The Mascara but Dries Too Quickly! 4
Jen-Nay from Wisconsin
I had to try this mascara after a popular YouTube influencer raved about it. Absolutely loved it on first try! Within 1-2 months, however, this formula started drying out, significantly. I attempted to dilute it to get a little extra life out of it, but that just made it worse. I'm not one to needlessly pump my mascara wand and have never had issues with other mascaras drying this quickly, so I'm certain it's not user error. Also, I've repurchased a few times, and the lid cracked on the first tube. It's only happened once, and I'm pretty sure my son's girlfriend had been using my makeup at the time, so I'm not sure what the deal was with that. I prefer a wetter mascara, and this is the best I've found that doesn't also leave transfer smears on my hooded eyelids. I can't beat how pitch-black this mascara applies or how well it separates my lashes, so I keep coming back despite how quickly it needs replaced. Yes, it flakes when it comes off, but I've never had it actually start flaking unless I failed to wash my face before going to bed and have next-day flaking.
Absolutely a must have 5
Ky from No
Best mascara I've ever used!! Applies easily and I've had this mascara for a year and it still hasn't run out yet!
I've purchased this mascara about 5x now 5
Silly Cesy from Downey Ca.
I have oily skin so most mascaras end up making my under eyes look like a raccoon at the end of the day. But this KKW mascara does not smudge which is why I love it. And I don't have to work at it too much to make look smooth and not clumped. I will say that I like to use L'Oréal primer first that actually makes you need less mascara. I do a good coating of the primer wait 30 seconds then apply the mascara and it goes on so easily and gives me full length and volume. Great mascara for the price.
Love it!! 5
Jen from Northern Va.
I'm very picky about mascara and after trying a few other KKW products I thought I'd give this a try. I'm on my 4th tube now. My only complaint is it does flake a little but other then that it's good. The brush coats every-single lash and pushes them up. I do have a-lot of lashes so I don't know if that matters but I've been pleasantly surprised!
Surprisingly good 4
Jennifer from New York
I was hesitant about buying this mascara just because of the name brand. I am pleasantly surprised. I love the brush....formula is a little on the dry side for my complexion ( my favorite mascara is Perversion from Urban Decay).
Wears well, doesn't clump. Need multiple coats.
Not bad 4
MiaF from Nh
This definitely isn't one of my top favorites but I don't dislike it or hate it at all. I find that it gives my lashes volume and makes them blacker but I have other mascaras that do a better job. But this does do something and not nothing. It gives your lashes a classic lash extension look instead of a volume extension look.
Disappointing 1
Reigna from Arizona
Pro- added length. Nice black color.. Cons- doesn't keep lashes curled, and flakes off and makes a mess throughout the day.
Genuinely Suprised 5
Faith from Zanesville
So I love Kim K and Kylie and own a lot of their makeup and fragrances but, I wasn't going to buy this mascara just because it had Kim's name on it.. I constantly try new mascaras finding which ones I like the best but didn't think this one would be great. I recently saw a review saying how amazing it was, so I tried it! And it is probably my favorite mascara right now! It's not waterproof but it doesn't smear. It doesn't clump and makes my lashes look nice and long
Love this mascara! 5
Vero from Waco, TX
Absolutely in love with this mascara! Makes it look like I have fake lashes on, color is really black and stays on all day! No fall out or clumpiness! Highly recommend!.. Other mascaras don't compare to this, worth the money!
Wow 5
Ann from Peabody, MA
I typically don't like kkw beauty and hate to support her, but wow. This mascara doesn't disappoint.
