Rated 4.5 out of 5 stars
Most Helpful Positive Review It Works! Wow!
I like that this doesn't make your hair feel dry like some of the other dry shampoos. I do only use this once a week, bc I had a hairstylist tell me purple shampoo isn't very good for your hair. I do like this one better than a lot of others I've tried. I like to wash my hair with my reg. Shampoo first. Especially when my roots are grown out a bit. Then I go on with the purple shampoo so I don't have to lather it as much. I feel like it gets the color better. And you don't waste as much product. The picture I posted was taken one day apart. I left the shampoo on while I washed my body and it left my hair with a purple tint!!! I got asked if I just did my hair, My roots were at least an inch!! The second time I used it. I didn't leave it as long and it didn't leave the purple, but it did what it was supposed to! I did receive this product complimentary for testing purposes. I think I will be repurchasing in the future! But the bottle will last me a while before I have to do that. A little goes a long way! The first time left my nails stained purple for a bit. I received this product complimentary for review purposes.
Most Helpful Critical Review Soso purple shampoo
I use purple shampoo once a week on my bleached hair to keep the gold tones away. My hair stylist has told me that a purple conditioner would be better but I see better results with a shampoo. I have a trusty purple shampoo that I've used for a while but I was sent this one to review so I gave it a try. It smells great! I didn't have an issue with staining like other people have said. I can't tell how well it worked. It definitely helped, but compared to my other shampoo it isn't as strong. I left it on for 4-5 minutes as the directions say. It has good ingredients and I think it kept some of the golden tones at bay. I don't think you'll see the same effects as the before and after pictures they have posted, unless you leave it on for longer or possibly use it more than once a week. Those pictures are very brassy and had a huge difference. (Like they were toned at a salon) I barely have golden hues in my hair and it didn't do much for them. Like I said, my other purple shampoo eliminates golden tones. I will definitely keep using it, but I won't repurchase. I received this product complimentary for review purposes.
Reviewed by 448 customers I absolutely love this shampoo!
Becca from KY
Hands down the best purple shampoo! I have used 6 different ones and all salon products and I have found this one is the best!
Kellyellyelly from Home
Took a lot of the brassiness out of my hair with just one use, leaving in for only three minutes. Stained my hands and shower wall purple but nothing a little scrub couldn't get rid of. I've always enjoyed the Biolage fragrance and it didn't dry my hair out. Definitely recommend.
I think is a little bit expensive
Mimi from Palmdale ca
I don't see a significant change in my hair
ALana from California
Shampoo is really working and makes hair less yellow. It's not too much purple, so don't be afraid to use it every day. I always use my regular moisturizing conditioner, and have a great effect.
missage from Mi
I have platinum blonde highlights and I'm on my 2nd bottle of this shampoo. Let me preface; I only wash my hair, up to two times a week, and have very, very thick and textured hair. And I use this shampoo fairly regularly. It's good for not drying my hair out (it might if you use it regularly, idk) but as for neutralizing brassy tones? I wasn't blown away,really. I let it sit on my hair for 10-15 mins instead 3-5 or whatever the bottle recommends and it just isn't strong enough...
Does it come in the larger size? Because I want more!
Alex from Rockford, IL
I use this every other day, and after the first two uses, I saw a noticeable difference. My highlights are no longer brassy. They are the cool ash tone I left the salon with!
2nd time buyer
HM from Manhattan, Ks
This is the best purple shampoo I have used! It doesn't dry your hair out or make it feel crunchy!
Amazing purple shampoo!
Sophia :) from Tennessee
This is the best purple shampoo I've found and is definitely worth the extra price. It lathers very well and smells amazing, also it doesn't leave my hair super dry and tangled after! It works quick in the shower as well, I only leave it in for 3 or 4 mins and it gets the brassiness out of my hair perfectly!
Calicatmom from California
Love this toneing shampoo
Lizzy from San Diego, Ca
Smells great and takes my color back
I buy this all the time
Deb from Birmingham Al
I started using this and noticed a big difference in the shine and highlights of my hair
Love this shampoo
Maflores1346 from Santa Rosa, Tx
This shampoo is great for my highlights.
It works! BUT USE GLOVES: stains hands as expected
SweetDaisy from Central California
This stuff works to tone your blonde hair between salon visits but I gave it 4 stars because it doesn't wash the scalp/roots of my hair very well. I wash my hair 2x a week so I have to use my other shampoo on just my scalp to wash out any product and oil build up. Also, for those saying it stains their hands: that's what good purple shampoos do. This means it actually tones your hair the way it's supposed to. I also recommend using this is lightly damp hair and leaving on 5 minutes or so if you want this to truly tone your hair. Applying to wet hair won't let this light toning agent to penetrate hair. Lastly, this isn't meant to completely replace the toning your hair stylists does on your hair. Your stylist uses professional salon developers and toners.
Purple = Blonde
Nini from Sacramento, CA
The trick to blue, purple, and green shampoo is to apply the product before you shower. Dampen your hair with a spray bottle. Apply the shampoo all over your hair and let it set for 10 - 15 minutes. Then wash it out in the shower. You can follow up with a regular shampoo to clean your scalp. Be sure to condition your hair after using a toning shampoo. Leave the conditioner on for 3 - 5 minutes, then rinse.
Blue Shampoo: Brown Hair
Green Shampoo: Dark Brown Hair
Purple Shampoo: Blonde Hair or Highlights
Best purple shampoo
Tylor from Bradenton Florida
I've been platinum blonde for a very long time and many purple shampoos that are good at toning the brass and usually terrible on my hair this tones and better and leaves my hair super soft I question myself if I even need conditioner half the time! Would highly recommend only thing if you have white hair like me don't leave in for 3 min only 30 sec you will get purple hair if left in longer!!! But at least it I know it works!!!
made my hair so bright!
Taylor from Scranton PA
I have naturally dirty blonde hair that has not been highlighted in about 3 years. This makes it look great! I had to give 4 stars and not 5 because I only leave it on for 3 minutes and I still get a few super light strips in the front that do turn purple... but it looks nice so i don't mind.
Turns my grey to purple
NR from TX
I thought I would try this brand since I have used several other purple shampoos in the past that haven't completely toned down the brassiness of my grey hair. Well this shampoo has taken the white parts of my hair and turned them purple. So now I have brassiness, grey, white and purple in my hair. I will not order this again.
Absolutely love it.
Nessie from San Antonio, Tx
Smells amazing and does what its supposed to.
No more brassy blonde!
Niyah Girl from Michigan
Easy daily fix for the brassy blonde highlights to bring them back to bright white and pretty blonde.
Best purple shampoo I've used!
Halle from Ohio
I absolutely loved the way my hair looks after using this! I use it with a Biolage conditioner as well and my hair feels amazing. Beware though - it dyed my gel fingernail polish a totally different color
Britt1025 from Oklahoma
I've been a Biolage fan for years, but I always had to use a Purple shampoo once or twice a week. This has solved that problem and works so well!
One use and the brassy color was gone
Katy from Philly
LOVE!! I spend so much money to keep up with my blonde color and the purple shampoo I had previously been using dried my hair out like crazy. Matrix hydrates and keeps my color looking icy. One use and I noticed a dramatic difference with how much less brassy my color looked. 100% recommend
VI from Schaumburg, IL
Used only one time and it instantly de-brassed my hair which I was really surprised by (in a good way)! Also, can't relate to the people that said it stained their hands.
Xxmmaszx from Chicago
I love the regular biolage colorlast shampoo .. I've used it for yearss for color treated hair & i regret switching to the purple shampoo when i dyed my hair blonde.. my scalp was turning purple.. my fingers even my bathroom tile. My hair will fall out more.. i had to return it..
ST from Montana
this was suggested by my FORMER hairdresser to help keep my new ash blonde highlights looking their best. This made, along with the conditioner, made my hair fall out HORRIBLY! Thought it was just the stress in my life until I finally tried a new brand and hand considerably less fall out.