Celebrating the beauty of
the black community

Tracee Ellis Ross

PATTERN

Beauty means loving and embracing the person who greets you in the mirror. Black is beautiful, in all its lovely shades and beautiful incarnations. I created PATTERN so everyone can have their juiciest and most joyful hair in their own bathroom.

Tracee Ellis Ross

Founder & CEO

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Richelieu Dennis

SheaMoisture

There is no single standard of beauty. It doesn’t exist. Beauty comes in every hair type, skin tone, shade, and feature. We built a business serving underserved women who were told too long to aspire to a false ideal. We honor every kind of beauty with natural ingredients that address individual needs and empower women to celebrate their unique beauty.

Richelieu Dennis

Founder

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Beauty Bakerie

Beauty is a force that attracts, uplifts and inspires. It’s my goal to show the many tools we can use to empower ourselves. The flawless combo of InstaBake Aqua Glass Foundation & Flour Setting Powder reminds me that I am an unstoppable force. I lift my head and change my world—and I want my community to know they can as well.

Cashmere Nicole

Founder

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tgin

Growing up, beauty meant chemical relaxers, wigs and weaves. Today, it means empowering women to fall in love with their kinks, curls and waves. My favorite products are the Curl Food and Anti-Breakage Serum from the Miracle RepaiRx line, which were developed as a result of my battle with breast cancer.

Chris-Tia Donaldson

Founder

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Uoma Beauty

As a proud black woman, beauty means the freedom to express myself unapologetically; to love my features as they are and to reject the singular Anglo-centric standard of beauty. My favourite products are my complexion products – This is where I can really embrace myself fully as me and live comfortably in my own skin. I make sure my base is flawless. I’m obsessed.

Sharon Chuter

Founder

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Carol’s Daughter

As a Black woman nearly 58 years of age, my understanding of beauty came from my mother, grandmothers and aunts. I created Carol's Daughter 27 years ago, at the forefront of a movement. One of my favorite lines from my brand is Monoi. It's built on the history of a sacred ingredient, handed down from my mother to daughter.

Lisa Price

Founder

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Naturalicious

I'm honored to create products for women who look like me. In a society that's made us feel like our features are anything but beautiful, I love getting to be a voice for women all over the globe. The Moroccan Rhassoul Clay Treatment is everything. I use it weekly and my hair looks fabulous and feels hydrated!

Gwen Jimmere

Founder

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Flora & Curl

Beauty to me is beauty that is authentic. Authenticity comes from good research, discussion and genuine care for the community. Our consumers come from different cultures, hair densities, hair thickness and textures. I am grateful to create something that reflects the diversity of our world through natural haircare.

Rose Ovensehi

Founder

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Kreyol Essence

Beauty means ritual, discovery, and wellness. It activates memories of my aunt, grandmother, or neighbor using ancestral magic like the Mango Haitian Black Castor Oil or the Pomade Kreyol to treat every inch of our scalp. Our Saturday self-care ritual was to wear bold, natural styles that celebrated our culture.   

Yve-Car Momperousse

Founder

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In honor of Black History Month and beyond,
we’re proud to support the National Urban League’s Chicago affiliate and
their work toward economic empowerment, equity and social justice. 


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