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Automatic Eyeliner

ULTA

Automatic Eyeliner

(5758) REVIEWS (45) Q&A ASK A QUESTION

0.01 oz Item 2260177

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Color:Black Plum (deep purple matte)

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Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5759 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (4122)
  • Long lasting (2931)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Difficult to apply (537)
  • Smudges (536)
  • Fades (532)
  • Wears off easily (225)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Daily use (966)
  • Travel (959)
  • Sensitive eyes (924)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Reviewer Profile:
    • Natural style (2210), Classic style (2086), Trendy style (587), Budget shopper (388), Brand buyer (137)
    • Was this a gift?:
    • No (20)

Reviewed by 5759 customers

Displaying reviews 1-10

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5.0

I will buy this item many times. It is a great eyeliner .

By Susan

from Dothan, Al

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Value
  • Long Lasting

Cons

    Best Uses

      Comments about ULTA Automatic Eyeliner:

      This is easy on, lasts long, and easy to remove.

      • Age:
      • 60+
       
      2.0

      Looked good on arm, mediocre on eye

      By Elie

      from Philadelphia

      About Me Trendy Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Versatile

      Cons

      • Poor pigmentation
      • Wears Off Easily

      Best Uses

        Comments about ULTA Automatic Eyeliner:

        Looked so good when I swatched it on my arms. Applying it on my waterline and even on my kid yielded pathetic color payoff. I'll stick to the Urban decay ones.

        • Age:
        • 18-29
         
        5.0

        The only eyeliner I buy.

        By Tina

        from Maryland

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use

          Comments about ULTA Automatic Eyeliner:

          My only complaint is that it smudges in the corners of my eye.

          • Age:
          • 30-44
           
          5.0

          Awesome

          By Jh

          from Brownsville

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use

            Comments about ULTA Automatic Eyeliner:

            Everyday use it's awesome better than higher priced counterparts

            • Age:
            • 45-59
             
            4.0

            Love it

            By Shyang

            from Wausau

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value

            Cons

            • Wears Off Easily

            Best Uses

            • Dry Skin
            • Normal Skin

            Comments about ULTA Automatic Eyeliner:

            Love that it glides nicely and smoothly but wears off very easily. Not long lasting.

            • Age:
            • 30-44
             
            1.0

            Not good

            By Caitie

            from Huntington Beach

            About Me Classic Style

            Verified Buyer

            Pros

            • Long Lasting

            Cons

            • Difficult to Apply
            • Wears Off Easily

            Best Uses

            • Daily Use
            • Sensitive Skin

            Comments about ULTA Automatic Eyeliner:

            It's not dark enough for my liking. Personally there's other brands that work better

            • Age:
            • 18-29
             
            3.0

            great pencil--if you can get Ulta to let you have it

            By AR in PA

            from central PA

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

              • Daily Use

              Comments about ULTA Automatic Eyeliner:

              I gave this excellent pencil 3 stars instead of five because for all I know it has deteriorated since last I actually had one, and try as I may, Ulta keeps delivering the wrong product. Twice now in maybe 6 months I have tried to buy the black plum pencil--perfect color, perfect texture--and both times I have received colors other than what I've ordered. (Metallic plum; if I'd wanted a metallic, which I don't, I'd have ordered it.) And yes, I have the original orders, and even the shipping invoice has the correct color. Since this color is almost never available in stores I have to order it, but now that seems to have become a fruitless exercise.

              • Age:
              • 60+
               
              4.0

              Great for the price

              By Tiffany

              from Toledo,Oh

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting

              Cons

              • Runs a little

              Best Uses

              • Daily Use
              • Normal Skin
              • Special Occasions

              Comments about ULTA Automatic Eyeliner:

              I like this eyeliner!! I'm simple and this works perfect!

              • Age:
              • 30-44
               
              5.0

              It's a great little product for the price

              By fbmom

              from Casper WY

              About Me Natural Style

              Verified Buyer

              Pros

              • Good Value
              • Long Lasting

              Cons

                Best Uses

                • Daily Use

                Comments about ULTA Automatic Eyeliner:

                Another new product for me from this line of inexpensive beauty products. Goes on easily, lasts pretty much all day. A nice buy for the buck

                • Age:
                • 60+
                 
                5.0

                I would for sure go buy it again

                By M. Rocha

                from Northfield Mn

                About Me Natural Style

                Verified Buyer

                Pros

                • Good Value
                • Long Lasting

                Cons

                  Best Uses

                  • Daily Use
                  • Normal Skin

                  Comments about ULTA Automatic Eyeliner:

                  Love the fact that is blends in with my off black and gray hair...which this color gives it a very natural look

                  • Age:
                  • 30-44

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  45 Questions | 45 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is this product safe for contact lenses? sometimes I get makeup on the lens, either from the waterline or makeup particles falling into my eye, and it's very irritating and makes the lenses cloudy (and I do clean them when I get makeup on them). also, my skin is oily and when my eyes water no eyeliner so far has lasted. would this do it?
                    Asked on 4/3/2018 by desimexibrit from Charleston, SC

                    1 answer

                    • Staff Expert

                      A:

                      Thanks for your question! Although this product has been safety tested to ensure that it meets strict cosmetics safety standards, it has not undergone the type of testing to make the claim that it is safe for contact lens wearers. Please note that this product should not be applied to the waterline, only to the lashline. We hope this info helps!

                      Answered on 4/12/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                    Asked on 6/8/2017 by mp from NY

                    1 answer

                    • Staff Expert

                      A:

                      Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                      Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this product have cap??? And is it a gel??
                    Asked on 4/7/2017 by Mary from IL

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product does have a cap. It is not a gel.

                      Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this stay in my waterline???!!!?
                    Asked on 1/7/2017 by Leslie from Spartanburg SC

                    1 answer

                    • Staff Expert

                      A:

                      Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                      Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Once I start using the product, what is the shelf life?
                    Asked on 12/28/2016 by Steph from Marietta

                    1 answer

                    • Staff Expert

                      A:

                      The shelf life is 31 months.

                      Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                  • Q:

                    Can this be used on the whole eyelid?
                    Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it is safe for the general eye area including the eyelid.

                      Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this liner stay put on the waterline?
                    Asked on 9/12/2016 by Jen

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                      Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    What color (s) would you recommend for blue eyes?
                    Asked on 9/11/2016 by sandy from Mpls

                    1 answer

                    • Staff Expert

                      A:

                      Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                      Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                    Asked on 7/15/2016 by Cindy from Rossford OH

                    1 answer

                    • Staff Expert

                      A:

                      Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                      Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    How do I sharpen this eyeliner?
                    Asked on 7/13/2016 by Navella

                    1 answer

                    • Staff Expert

                      A:

                      No sharpening is required; simply twist to dispense more product!

                      Answered on 7/14/2016 by Staff Expert from Ulta Beauty
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