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Automatic Eyeliner

ULTA

Automatic Eyeliner

(5727) REVIEWS (46) Q&A ASK A QUESTION

0.01 oz Item 2260177

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Color:Black Plum (deep purple matte)

Find in Store-

Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5727 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (4101)
  • Long lasting (2916)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (536)
  • Difficult to apply (533)
  • Fades (532)
  • Wears off easily (216)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Daily use (949)
  • Sensitive eyes (924)
    • Reviewer Profile:
    • Natural style (2197), Classic style (2075), Trendy style (583), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5727 customers

Displaying reviews 1-10

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1.0

Not Waterproof or Sweat Proof - Runs and Color Fades

By SummertimeGirl

from Pewaukee, WI

About Me Classic Style

Pros

  • Easy To Apply

Cons

  • Wears Off Easily

Best Uses

  • Daily Use

Comments about ULTA Automatic Eyeliner:

I learned my lesson--you get what you pay for. This product is not waterproof or sweat proof at all. In any sort of warm, humid environment, this liner runs and smears right into your under eye area. What a mess.

  • Age:
  • 45-59
 
4.0

Bright Blue!

By Mandy

from Miami, Fl

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Versatile

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    I bought the cobalt blue like color and it's really pretty and bright. I've worn it on my eyelids as well as my waterline and either way looks good. It just doesn't last long on the waterline, but honestly what eyeliner would when it's on the waterline?

    • Age:
    • 30-44
     
    3.0

    It's decent

    By REW

    from Cleveland, OH

    About Me Natural Style

    Verified Buyer

    Pros

      Cons

      • Difficult to Apply

      Best Uses

        Comments about ULTA Automatic Eyeliner:

        I had to press really hard to get it to actually draw on my eyelid. My eyelids literally felt sore after i put it on because i had to go over the same spot so many times

        • Age:
        • 18-29
         
        5.0

        The best eyeliner

        By Bzer

        from Ann Arbo, MI

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Value

        Cons

        • Wears Off Easily

        Best Uses

        • Daily Use
        • Normal Skin

        Comments about ULTA Automatic Eyeliner:

        Okay product

        • Age:
        • 60+
         
        5.0

        LOVE IT!

        By Editrix

        from Denver CO

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

          Best Uses

            Comments about ULTA Automatic Eyeliner:

            Soft enough to go on easily without tugging the eyelid, but stays on without smudging. In a word, perfect.

            • Age:
            • 60+
             
            5.0

            Love these

            By cupcake

            from russellville, ar

            About Me Trendy Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

              Best Uses

              • Daily Use
              • Normal Skin
              • Special Occasions

              Comments about ULTA Automatic Eyeliner:

              I love these pop of colors

              • Age:
              • 30-44
               
              5.0

              Best I have found so far!

              By Kate

              from GA

              Pros

              • Easy To Apply
              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

                Best Uses

                  Comments about ULTA Automatic Eyeliner:

                  So easy to apply and stays all day!

                  • Age:
                  • 60+
                   
                  5.0

                  Stays where I put it!

                  By Amber

                  from Big Rock, Tn

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about ULTA Automatic Eyeliner:

                    This eyeliner stays put and I love the little sparkle it adds to my eyes.

                    • Age:
                    • 18-29
                     
                    5.0

                    Great Eyeliner

                    By Lorlei

                    from Las Vegas, NV

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Pigmentation
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                        Comments about ULTA Automatic Eyeliner:

                        I love this eyeliner it goes on so easy and it lasts all day! I have been using it for many years .

                        • Age:
                        • 45-59
                         
                        4.0

                        Good color, retractable.

                        By Kimp

                        from Michigan

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Easy To Apply
                        • Good Pigmentation
                        • Good Value

                        Cons

                          Best Uses

                          • Daily Use

                          Comments about ULTA Automatic Eyeliner:

                          Still smudges some, not as bad as other brands

                          • Age:
                          • 45-59

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          46 Questions | 46 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Is this product safe for contact lenses? sometimes I get makeup on the lens, either from the waterline or makeup particles falling into my eye, and it's very irritating and makes the lenses cloudy (and I do clean them when I get makeup on them). also, my skin is oily and when my eyes water no eyeliner so far has lasted. would this do it?
                            Asked on 4/3/2018 by desimexibrit from Charleston, SC

                            1 answer

                            • Staff Expert

                              A:

                              Thanks for your question! Although this product has been safety tested to ensure that it meets strict cosmetics safety standards, it has not undergone the type of testing to make the claim that it is safe for contact lens wearers. Please note that this product should not be applied to the waterline, only to the lashline. We hope this info helps!

                              Answered on 4/12/2018 by Staff Expert from Ulta Beauty
                          • Q:

                            Do you still carry this product in the teal color? My favorite and I can't find it in my store
                            Asked on 1/1/2018 by Abs from Canton ga

                            1 answer

                            • Staff Expert

                              A:

                              Please see the Options section to view all available shades. To check if a shade is in stock at your nearest Ulta Beauty store, select the shade, and then enter your ZIP code and click "Find in Store". Thanks!

                              Answered on 1/9/2018 by Staff Expert from Ulta Beauty
                          • Q:

                            Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                            Asked on 6/8/2017 by mp from NY

                            1 answer

                            • Staff Expert

                              A:

                              Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                              Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this product have cap??? And is it a gel??
                            Asked on 4/7/2017 by Mary from IL

                            1 answer

                            • Staff Expert

                              A:

                              Yes, this product does have a cap. It is not a gel.

                              Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Will this stay in my waterline???!!!?
                            Asked on 1/7/2017 by Leslie from Spartanburg SC

                            1 answer

                            • Staff Expert

                              A:

                              Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                              Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Once I start using the product, what is the shelf life?
                            Asked on 12/28/2016 by Steph from Marietta

                            1 answer

                            • Staff Expert

                              A:

                              The shelf life is 31 months.

                              Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Can this be used on the whole eyelid?
                            Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                            1 answer

                            • Staff Expert

                              A:

                              Yes, it is safe for the general eye area including the eyelid.

                              Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this liner stay put on the waterline?
                            Asked on 9/12/2016 by Jen

                            1 answer

                            • Staff Expert

                              A:

                              Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                              Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            What color (s) would you recommend for blue eyes?
                            Asked on 9/11/2016 by sandy from Mpls

                            1 answer

                            • Staff Expert

                              A:

                              Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                              Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                            Asked on 7/15/2016 by Cindy from Rossford OH

                            1 answer

                            • Staff Expert

                              A:

                              Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                              Answered on 7/27/2016 by Staff Expert from Ulta Beauty
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