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ULTAAutomatic Eyeliner

ULTA

Automatic Eyeliner

0.01 oz Item 2260177

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Color:Black Plum (deep purple matte)

Find in Store-

Smooth, deep colors glide on effortlessly from the automatic tip of this Ulta Automatic Eyeliner. Color is long-lasting and waterproof, for dramatic, attention-getting eyes. No sharpening is required. Gluten free.
Cyclopentasiloxane, Parrafin, Diisostearyl Dimmer Dilinoleate, PEG-6 Beeswax, Hydrogenated Castor Oil, Ozokerite, Ceresin, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate. May Contain: Iron Oxides, Ultramarines, Mica, Ferric Ferrocyanide, Aluminum Powder, Bismuth Oxychloride, Black 2, Blue 1 Lake, Bronze Powder, Carmine, Chromium Hydroxide Green, Chromium Oxide Greens, Copper Powder, Ferric Ammonium Ferrocyanide, Manganese Violet, Titanium Dioxide, Yellow 5 Lake, Zinc Oxide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAutomatic Eyeliner
 
4.1

(based on 5627 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (4026)
  • Long lasting (2855)
  • Good colors (2383)
  • Smooth look (2157)
  • Easy removal (2076)

Cons

  • Smudges (536)
  • Fades (532)
  • Difficult to apply (513)
  • Wears off easily (202)
  • Difficult removal (142)

Best Uses

  • Everyday (3223)
  • Going out (1689)
  • Travel (959)
  • Sensitive eyes (924)
  • Daily use (900)
    • Reviewer Profile:
    • Natural style (2158), Classic style (2035), Trendy style (572), Budget shopper (388), Brand buyer (137)
    • My Beauty Routine Takes:
    • 10 minutes (291), 30 minutes (232), 1+ hour (24)
    • Was this a gift?:
    • No (20)

Reviewed by 5627 customers

Displaying reviews 1-10

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2.0

Can't see it

By Kim

from Florida

Verified Buyer

Comments about ULTA Automatic Eyeliner:

Waxy, very little color shows up.

 
5.0

A good staple.

By Julie

from NY

About Me Classic Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use

    Comments about ULTA Automatic Eyeliner:

    Daily use, good coverage

    • Age:
    • 45-59
     
    5.0

    I love this eyeliner!!!!

    By Debbie

    from Morganton, NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Good Value
    • Long Lasting
    • Versatile

    Cons

      Best Uses

      • Normal Skin

      Comments about ULTA Automatic Eyeliner:

      Goes on smoothly. Stays on all day. Does not smear.

      • Age:
      • 45-59
       
      5.0

      Love it

      By Mary

      from Orlando

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value

      Cons

        Best Uses

          Comments about ULTA Automatic Eyeliner:

          Great quality for the price. Love the color.

          • Age:
          • 30-44
           
          5.0

          Sensitive Eyes

          By sandyh

          from dothan alabama

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Good Value
          • Long Lasting

          Cons

            Best Uses

            • Normal Skin
            • Sensitive Skin

            Comments about ULTA Automatic Eyeliner:

            I have been using the Ulta Brand eyeliner for several years. I have sensitive eyes that get irritated easily if I use the wrong product. This eyeliner has never caused my eyes to become itchy and burn. I stick with what works.

            • Age:
            • 45-59
             
            2.0

            Not as vivid as I expected. I would not buy again.

            By Mama J

            from Northern Virginia

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • color is muted
            • Wears Off Easily

            Best Uses

              Comments about ULTA Automatic Eyeliner:

              Was considering a more expensive liner and wish I had bought it. This liner does not show up well.

              • Age:
              • 45-59
               
              2.0

              Not as good as I Hoped.

              By Jess K

              from St. Louis, MO

              About Me Natural Style

              Verified Buyer

              Pros

                Cons

                • Difficult to Apply
                • Messy
                • Smudges
                • Wears Off Easily

                Best Uses

                  Comments about ULTA Automatic Eyeliner:

                  I had to keep pressing the pencil hard to get the look I normally get with Maybelline easily. Not as smooth as I had hoped. Also it smudged off immediately, and I had to reapply

                  • Age:
                  • 18-29
                   
                  5.0

                  yes

                  By marie

                  from Louisiana

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Good Pigmentation
                  • Good Value
                  • Long Lasting

                  Cons

                    Best Uses

                    • Daily Use
                    • Sensitive Skin

                    Comments about ULTA Automatic Eyeliner:

                    Great product!!

                    • Age:
                    • 30-44
                     
                    5.0

                    I like this product

                    By Vickie

                    from Monroe NC

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Easy To Apply
                    • Good Value
                    • Long Lasting

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about ULTA Automatic Eyeliner:

                      Works great!!

                      • Age:
                      • 45-59
                       
                      5.0

                      Only eyeliner I use

                      By Al00016

                      from Green Bay, WI

                      Verified Buyer

                      Pros

                      • Easy To Apply
                      • Good Pigmentation
                      • Good Value
                      • Long Lasting

                      Cons

                        Best Uses

                          Comments about ULTA Automatic Eyeliner:

                          Fave.

                          • Age:
                          • 30-44

                          Displaying reviews 1-10

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                          Q&A

                          Product Q&A

                          Ask a question

                          Do you have questions about this product?

                          Get answers from in-house experts.

                          45 Questions | 45 Answers
                          Displaying questions 1-10Previous | Next »
                          • Q:

                            Do you still carry this product in the teal color? My favorite and I can't find it in my store
                            Asked on 1/1/2018 by Abs from Canton ga

                            1 answer

                            • Staff Expert

                              A:

                              Please see the Options section to view all available shades. To check if a shade is in stock at your nearest Ulta Beauty store, select the shade, and then enter your ZIP code and click "Find in Store". Thanks!

                              Answered on 1/9/2018 by Staff Expert from Ulta Beauty
                          • Q:

                            Is black plum more of a black with purple undertones? That is what I'm looking for for my blue eyes...
                            Asked on 6/8/2017 by mp from NY

                            1 answer

                            • Staff Expert

                              A:

                              Black Plum is a deep purple matte shade. We love it on blue eyes! :-)

                              Answered on 6/9/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this product have cap??? And is it a gel??
                            Asked on 4/7/2017 by Mary from IL

                            1 answer

                            • Staff Expert

                              A:

                              Yes, this product does have a cap. It is not a gel.

                              Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Will this stay in my waterline???!!!?
                            Asked on 1/7/2017 by Leslie from Spartanburg SC

                            1 answer

                            • Staff Expert

                              A:

                              Yes, this product features a long-lasting waterproof formula and can be applied to the inner rim/waterline.

                              Answered on 1/9/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Once I start using the product, what is the shelf life?
                            Asked on 12/28/2016 by Steph from Marietta

                            1 answer

                            • Staff Expert

                              A:

                              The shelf life is 31 months.

                              Answered on 1/17/2017 by Staff Expert from Ulta Beauty
                          • Q:

                            Can this be used on the whole eyelid?
                            Asked on 9/24/2016 by Mom64 from Wilkes Barre PA

                            1 answer

                            • Staff Expert

                              A:

                              Yes, it is safe for the general eye area including the eyelid.

                              Answered on 9/26/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Does this liner stay put on the waterline?
                            Asked on 9/12/2016 by Jen

                            1 answer

                            • Staff Expert

                              A:

                              Yes, it's waterproof, so it's a great option for lining the waterline/inner rim of the eye.

                              Answered on 9/13/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            What color (s) would you recommend for blue eyes?
                            Asked on 9/11/2016 by sandy from Mpls

                            1 answer

                            • Staff Expert

                              A:

                              Try shades Chocolate, Bronze, Storm, and Cobalt to enhance your baby blues!

                              Answered on 9/12/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            Is Grape a brighter shade of purple? I am 69+ yrs young with brown eyes. I'm looking for tasteful colors that compliment and make my eyes pop. I definitely need waterproof eyeliner. Thank you so much for your assistance aiming me in the right direction for colors. Have a great day!!
                            Asked on 7/15/2016 by Cindy from Rossford OH

                            1 answer

                            • Staff Expert

                              A:

                              Grape is a lighter, brighter shade than Black Plum. It is such a fun color! :-)

                              Answered on 7/27/2016 by Staff Expert from Ulta Beauty
                          • Q:

                            How do I sharpen this eyeliner?
                            Asked on 7/13/2016 by Navella

                            1 answer

                            • Staff Expert

                              A:

                              No sharpening is required; simply twist to dispense more product!

                              Answered on 7/14/2016 by Staff Expert from Ulta Beauty
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