Rated 4.34 out of 5 stars
Most Helpful Positive Review This product is what has drawn me to more luminous finishes!
I am a face base connoisseur. I often times buy foundation and base related items just to try them because I am often very much disappointed by the finishes and how most of them wear due to my skin type. When applying this foundation, I used a real techniques brush and then corrected the texture with a sponge. I was absolutely amazed by the finish. I normally am not drawn to luminous foundations but the finish on this foundation was incredible and the wear was very comfortable. I wish this product was transfer proof because it does move around quite a bit unless you set it with powder. Even when set with powder, you can still witness the luminosity. The coverage is a solid medium coverage. I wouldn't say it is very buildable but it does good a great amount of coverage. Overall, I would suggest this product to anyone with a similar skin type. I presume if you're more oily skinned this product would not be ideal for you. But combination and dry, this foundation is beautiful and worth trying.
Most Helpful Critical Review oxidized
Giving it 3 stars since it is a first impressions. I did not get to wear it enough to get a better opinion. Initially I was liking how it looked, natural. I wore for about 4 hours. I did not notice getting oily in my tzone which tends to happen. Maybe because it had only been a few hours. I took it off after stepping outside and noticed it darkened about a shade or half a shade. It was noticeable. I thought about ordering the shade lighter, but then I did not since it transferred alot which could have been because I did not set, but did not want to bother.
Reviewed by 82 customers Love this foundation
Tina from Delaware
Such a beautiful foundation I love it. It makes my skin look so healthy and dewey and it last all day for me. Definitely recommend this foundation.
Bethany from Alaska
Made my skin look incredibly dry
Kelly from Sacramento
Think I might have found my holy grail. I'm not normally a huge fan of luminous finishes but this foundation is gorgeous. Great buildable coverage and doesn't settle into fine lines or show pores. I set it lightly with a translucent powder when I want a more matte look but I honestly think it could be worn without.
Sofia from Miami, Florida
This I bought for a more summer shade HOWEVER this literally orange. Only orange. I can balance it out but it looks like my shade in the bottle. Orange when it comes out.
Paige from BA
Just bought it for the first time and already love it !
I would buy this product over and over again
Eileen from Clayton, ca
Quick to apply, doesn't wipe off, doesn't look like your wearing makeup
Perfect For Combination Skin!
Kayla from Orlando, FL
This has become my holy grail foundation. It is medium coverage, but if you use a brush instead of a sponge, it will give you full coverage. Leaves my skin with a dewy finish, doesn't look oily at all. I will get oily around my t-zone (which is normal) after about 6+ hours. The best foundation on the market!
I wanted to love it
Dawny from Delaware
I was so excited to try this foundation. I've tried it with primer, no primer, moisturizer, damp sponge, dry sponge and brush and it just doesn't like my skin. Super patchy where my skin is dry and then an oil slick on my T zone after a couple of hours. It's so creamy and feels so good when I pump it on to my hand, but my face just doesn't like it.
One bottle, 7 months
Kellz from Flint, mi
My skin is so nice after having used this. I'm not out after 6+ months, but getting more while I can!
I will recommend this foundation over and over!
ShyanneV from Kansas
This is by far the best foundation I've ever tried. High end, drug store, in between. It's better than all of them. I really appreciate having light shades with yellow undertones. I very rarely ever find that. The coverage is fantastic without being cakey. It looks so natural. Like a second skin. A little luminous, which helps with it looking natural. Be aware, this does oxidize one shade darker almost immediately upon application, so it applies a little lighter at first than you'd think. Which I think is nice because you're not walking out of the house with one face and getting in the car with a different one. DO NOT USE ULTA FOR SHADE MATCHING. I just googled "foundation match" and it took me to a site where I could just plug in my other foundations and then selected what foundation I wanted to find the shade in, and I went with that. Trust the process.
Best foundation for texture/large pores!!!
Foundation junkie from Pace, FL
I LOVE this foundation. I have a light complexion and dry/combo skin. My skin struggles include adult acne, acne scars, texture, and enlarged pores. I've been searching for my holy grail foundation that has coverage, isn't cakey, has a natural finish, and doesn't emphasize texture/pores. I've tried SO many foundations! (Huda Beauty, Mac, Lancome, KVD, Too Faced, Nars, ABH, Este Lauder, Smashbox, Pur, and more!) I liked some of them but none blew me away. I came across this foundation and decided to give it a try and can now say I've found my holy grail! This foundation does need to be set (my FAV powder is the Terry Hyaluronic Hydra-powder). I used the findation website to find my shade and couldn't be happier. It's like ABH luminous silk but has more coverage and looks better AND is cheaper! It sits beautifully on the skin and doesn't emphasize dryness or texture. With other foundations I would start to feel oily in my t zone around lunchtime but I don't feel oily with this foundation. Ive used different primers with it and so far it's looked great with everything I've paired it with. It's the most beautiful foundation and since trying it, it's all I've used. If you have oily skin and want to try this, I would use a matifying primer and set with powder.
April from wv
I've been on a search for the perfect foundation for over a year. I've tried so many from high-end to drugstore brands but could never seem to find one that had everything I was looking for. Then as I was looking on the Ulta app, this little jewel appeared. Of course I read all the reviews and looked it up further online and finally decided to give it a try. I can't believe I hadn't heard about this foundation till now. I chose the closest shade to my skin tone and then went one shade darker for summer. Perfection! I mean it's the ultimate medium to full coverage, applies beautifully with a brush, covers any redness, doesn't settle into fine lines, gives me a radiant, flawless finish that lasts all day, doesn't look cakey or leave my skin feeling dry, works great with my daily skincare products and I'm absolutely in love with this stuff!!! I have to fight my daughter for it daily. This is a must have for me. Well worth the price and the wait!
We have a winner!
Dzinergrl from Minnesota
Used a primer, applied with Zoeva flat foundation brush, set with slightly damp sponge.
No powder. Looked great and felt like satin. Not a glowy finish which I like. Slight oxidation which made it perfect match to my skin, so err on the lighter side when selecting color. Should match your neck. 10 hrs of research was worth it!
New holy grail
Veka from Arizona
I rarely write reviews but I love everything about this. The finish, the color match, the longevity AND it covers my redness perfectly. It leans towards full coverage but doesn't look cakey on my light skin. I would give it 10 stars if I could. I have combo skin and every single foundation I've ever tried wears off on my chin after an hour or two (which is where I need it most) but not this one. LOVE!!!! Will purchase again just to make sure I have some on hand. My shade is 090C.
impressed alice from kentucky
i bought this foundation on a whim and i am sooo glad i did. it's building with medium to full coverage without looking cakey and have it sets it looks so smooth and somehow still natural! not to mention the fact it had a shade light enough and cool enough for me. 💜
RillLil from Colton, California
I love this foundation. I'm 47 and the way it sits on my skin is just right...it last all day and I enjoy the look it gives me. Will continue to purchase. I'm on my second one.
Double wear dupe
Momo from Albuquerque, NM
While I picked the wrong shade, I have been really enjoying this. It performs better than a lot of high end foundations! Really affordable too. I don't really pick up on any luminosity tbh. It's more of a matte finish to me. It actually reminds me exactly of double wear in terms of the finish, the formula, and the longevity! It also doesn't smudge easily, which I reallyyyy appreciate. VERY flawless finish and long lasting. I'm combo/oily so I have to powder around the 4/5 hr mark, and this I only touched up once or twice around 8pm. Had it on all day until about 11:30pm. This is definitely in my top 3 favorite foundations.
My go to!
Mickeymickey from Houston,TX
I love love love this foundation!! I heard it was a dupe for the ABH foundation and tbh it's even better! At first I didn't think the color would match my skin as it looked a little bit darker but once I put it on it was the most perfect match and blend. In Houston it's stupid hot. This foundation didn't budge! I tried it with and without my wet n wild Susan powder and neither times did it come off while being in the sun! It's lightweight and full coverage. I have an oily T zone and normal/dry skin and this product was perfect. My new holy grail.
April from WV
I was looking for a new foundation and Zoeva had such great reviews I decided to give it a try. I'm so glad I did. This is a beautiful medium to full coverage foundation. Gives my skin a subtle glow, works well with my skincare products and lasts all day. And the price point is much better than many of the higher end foundations and, in my opinion, this beats them all. I would recommend going a shade darker. I'm normally light neutral but it's a bit light on me in this brand. The light-medium peach works better for me if that helps anyone.
Lolalulu from SC
I like this foundation and it applies very nicely. The only thing is that it doesn't last very long and it does oxidize.
I love this foundation!
Yani from IL
I'm 47 yrs old and usually wear mineral powders because I've always broken out. Not with Noeva! I love the glowing look! I wear sunscreen underneath since it doesn't have spf. It looks amazing and isn't heavy. I love it!
Allison from Wisconsin
Honestly one of the worst foindations I've ever tried. Made me break out in an awful cystic acne type of situation that I've never experienced and am still recovering from and this is so far from luminous its laughable. More on boat with that Fenty matte foundation. I cant even speak for the shade match because I'm still trying to block out the entire experience.
Jaime from New Jersey
I was in Ulta looking for a foundation because my urban decay one was breaking me out. I met a young lady who introduced me to this foundation and I'm so glad I listened! I am shade 30 and they did not have my shade in store so she had the register order it for me. I loved her make up so I purchased the shadow and lip she was wearing along with the 104 brush for the foundation. I will def purchase again!
Love it but wrong shade
Kristin from Rhode Island
Love how smooth this foundation goes on and how light it feels. I went with the 190N, but tends to go a little orangey so I need to mix with a lighter shade to prevent this. So pay close attention to undertones suggested. Also my dispenser broke week 2 which is super messy and annoying . Will buy again , but will try different shade and hope this dispenser was just a one off.
One of the best foundations I've ever used
dtan0914 from Orange County, CA
I totally bought this on a whim when it was half off and I'm so glad I did. It's a luminous finish and on my combo oily skin it looks not cakey or makeup-like.
Make sure to pick a shade lighter than what you'd normally wear because it oxidizes. It's buildable and long wearing. Looks so natural! I'm obsessed with it, definitely worth a look at.