Authentic Beauty Concept
Store & Pickup Availability
How to Use
Rated 4.47 out of 5 stars
I bought this after my stylist used on me and I loved the smell. I only have the shampoo right now, and also bought the Amplify Mousse. I was very surprised to see how thick my hair looked! I have used many products, and none have made them look this way.
The only drawback that was annoying enough to make me drop a star was the bottle design. I bought the large bottle. The lid screws off, so you have to deal with that, a giant slippery bottle, and trying not to drop any of your extremely expensive shampoo in the shower. None of the pumps fit on this bottle.
I received this shampoo about a week ago and have been loving the purifying/volumizing effect of it. Unfortunately, it doesn't last too long for my hair and goes back to being oily the day after. I think it's better for someone with a normal scalp with build-up compared to an oily scalp.
CiCi from Atlanta, GA
I have coarser hair than most and this product didn't really work well with the texture of my hair. I think a more straight type hair would work better with it.
Vero from Stockton, CA
I was searching for a new healthy shampoo for my fine hair. I was surprised that this shampoo gave my hair volume. It has a mild citrusy scent and lathers well.
Fidele from Ohio
This has exceeded all my expectations. Im so glad i took a chance and switched from my formal shampoo and conditioner to try this . It smells amazing leave my hair looking shiny and healthy as ever.
Christine from Coachella
This cleanser left my skin feel clean, refreshed, and was gentle on my sensitive skin. It didn't leave me dry like many other cleansers do. I highly recommend to anyone looking for a gentle cleanser with combination skin types.
Simone from SATX
New beauty staple for my mane! I don't like to wash my hair often but I certainly get a great cleanse when I use this one here! Smells divine and fresh too!
naifields from Atlanta, GA
Authentic Beauty Concept is the brand I never knew I needed. I am used the product twice before writing a review just to make sure I feel the same way the second time around. I absolutely love the smell and the constituency. If you are looking for a good lather AND vegan friendly brand, then this is for you. I also adored how much body my hair had after cleansing and conditioning. It is so worth whatever price it is and get ready to throw out all of your other "volumizing" products, they do not compare.
sassysherni from new york, new york
HayleyBriana from Colorado
Niki H from Steger, IL
I have super fine hair especially towards the front of my head and this cleanser is amazing! First of all the scent is soft and light, not overpowering. My entire scalp felt clean almost as if I used a peppermint shampoo or head and shoulders. I LOVE THIS HAIR CLEANSER and will definitely purchase more in the future
Jmouer from Arizona
I received a free sample to test. I wasn't crazy about how it felt on my skin. Didn't leave me with that squeaky clean feel that other products do
Lily from Florida
This cleanser worked very nicely for my hair and I have very fine thin hair, and my hair is also frizzy and gets tangles easily. This was a really good product and smelled nice I thought. I got this free you try on exchange for a review.
Jess from WV
My hair is fine and drab, this left my hair full of life!
Alexa from Louisiana
This product is amazing! I feel so much better now that I'm using it!
Susan from Bloomfield Hills, MI
I was searching for a new healthy shampoo with botanicals for my very fine, thinning hair. I was pleasantly surprised that this shampoo and conditioner gave my hair so much more added volume than my former "volumizing" shampoo and conditioner. It has a very mild, pleasant citrusy scent and lathers well. So glad I took a chance on this brand after reading Ulta's description.
CrissyCK from Fort Wayne, IN