Product Reviews Rated 4.45 out of 5 stars
106 Reviews
Most Helpful Positive Review Excellent Styler I had a GHD platinum styler that was well past warranty and shorted out while I was on a cruise. I was crushed. Didn't have the budget to replace it with another platinum, so went for the gold. I am so happy with it. It perfectly straightens my thick hair, and also makes it shiny. I only really trust GHD because their stylers max out a a temp that is still safe to use on hair. So either this styler or the platinum are great purchases. Well worth the money you spend on them. Quick tip: register your product and don't remove the hologram tag on the cord so if anything does go wrong, you can easily return it.
Most Helpful Critical Review Not for thick, coarse hair? Doesn't work as well as my 10 year old Chi; it will be returned. I use my Chi at 360 degrees; the same temp as the only setting on the ghd. The ghd pulls at my ends and snags them. It didn't create any shine and my ends were not sealed at all. I have thick coarse hair and I just recently chopped 5 inches off it so the ends are very healthy. Maybe this iron works for a different hair type.
I also couldn't create curls with this iron, maybe just my short hair.
Reviewed by 106 customers No heat settings 4
DaniCalifornia from Evansville IN
I was so excited to get this flat iron as it came highly recommended by a stylist I know. I was surprised at how fast it heated up! Literally seconds. It did the job and straightened my hair, which I was honestly surprised about considering it didn't get as hot as most other flat irons. Just an on/off switch on this one guys. If you have super thick hair and prefer a higher heat setting, this may not be the iron for you. My fine hair did great! I also love the little silicone sleeve that comes with it. Very handy for travel.
Love! 5
Kasey29 from undisclosed
I read so many reviews and couldn't decide which flat iron to get. A friend told me about this brand, and I'm honestly upset that I didn't know about it sooner. I love it so much.
Does not stay hot and not for thick hair 2
Momlife from Georgia
I LOVE the GHD original Flat iron and used one for 8+years. Bought this GHD last year as a replacement and have not even satisfied with it at all. It does not stay hot and isn't meant for THICK, LONG hair. I will NOT be purchasing another GHD because of it.
You do get what you pay for 5
BetinaT from Los Angeles, USA
Before getting the GHD Gold Styler, I bought a $50 flat iron to try, and hated how it kept tugging and snagging my hair. Also, the plates got immediately grimy, after only two uses! Well, not with the Gold. It glides through my hair like butter, and so far, zero residue on the plates (who wants to be cleaning after every use?). I know some people don't like not having temperature controls, but I find it freeing not having to worry about it. I use a heat protection spray though to be on the safe side.
Now I just need to improve at using it....Total newbie at curling with flat iron! :)
Worth while purchase 5
Hair straightener from Pittsburgh
I always loved my moms, so I chose to get one. Love it just as much!! Worth the money 👍
Don't waste your $$ 1
Jamie from Menomonee Falls
I wanted to love but... I have curly hair, I brushes it out and used thin pieces, as a licensed cosmetologist I can't say I like this at all, it's too expensive to not work like a charm. Returning
Best flat iron I've owned so far 5
Dani C from Eureka Calif.
This is truly the best flat iron, I see why it's #1, love it!
Overpriced, doesn't work 1
Kimm from Usa
I have wavy fine hair. I typically blow dry it straight with a round brush and run the flat iron over the ends in layers and then over the entire top layer to smooth fly aways. This flat iron leaves my hair frizzier than it was to begin with. My four year old $15 flat iron works better. Unfortunately ghd has an insanely short return window, so I'm stuck with this over priced piece of junk.
Not for thick hair 2
Kate from San Diego
I have thick semi wavy hair for the most part it's straight with some kinks in it. I had to do 2-3 passes to get my hair straight. The straighter smells like burnt plastic too. It's a no from me
Not completely satisfied 3
Gee from Houston, TX
This particular flat iron did not get hot enough to fully straighten my hair. I had to make several passes and sections were not fully straight. I have thick wavy hair.
I'm not sure 2
Pperks from Portland
I'm not sure If I got a defected one. It doesn't close together completely (like all other flat irons I've ever used). I'm going to try and exchange this in store for one that's not defected. If that's the design, well then it's not great.
THE BEST flatiron ever! 5
Cat from Richmond, Va
I recently bought this flatiron after my Babyliss pro started losing its coating after 4 years of use. While reviewing reviews on the newest babyliss pro I saw reviews for the GDH flat iron. All the reviews said that this flat iron was above and beyond any other. I figured I'd give it a try since Ulta lets you make returns on products. This was well worth the investment! This flat iron glides through my hair so effortlessly. With one swipe I have soft smooth silky hair. I usually get a lot of frizz in the summer with the humidity but after using this flat iron I don't have any! I am in love with this flatiron!!
Love it!! 5
SGleason from Anchorage, AK
I have very thick hair and this flat iron tackles it like a champ! My hair isn't getting frizzy at all either after use. I definitely recommend this for anyone!
Not good for thick hair 1
TbRN from NM, USA
I previously had the platinum but dropped it once and it broke, warranty already expired. So I decided on the gold for a replacement. Doesn't get hot enough for my thick unmanageable hair. I find myself having to go over my hair multiple times. Sad. Wish I could return and pay the difference for a platinum +.
Love it!! 5
ASquared from Orange County, CA
I've always used high end straighteners but OMG this one is amazing!! I've also always gotten compliments on my hair but the first 2 weeks of using this flat iron was ridiculous (feels nice to get so many compliments from strangers). So yeah, I was hesitant at first but truly think it's worth it (I've had mine about 2 months now).
Love it! 5
Mmichael from Knoxville, TN
I love this flat iron. I've used a several different brands in the past but this one is my favorite. Lightweight and easy to use. Not to mention the cute storage bag it comes with 😊😊
love 5
elle from CO
Perfect straightener! Heats up quickly, really easy to curl your hair with this too (and I've never been able to curl with a straightener). Worth it!
This has changed my hair for the better! 5
Lauren from New Jersey
I was tossed between this and the babybliss pro but I ended up spending more money on this iron but it was sooooo worth it. some people might be skeptical at the fact that it only has one heat setting but this is great because it prevents so much damage to your hair. This iron literally heats up in 10 seconds no joke and it will leave your hair so shiny and healthy looking. I have semi thick hair so my only tip to people with thick hair is to straighten in smaller sections it will work a lot better in my opinion.
Does the job but not my fav 3
Bella0230 from Sc
I only bought it cuz I wanted to get a new straightener and it was on sale for higher pt members..!! Pros...it heats up super fast and it does straighten my hair Cons.... it doesnt show the temp on it and I honestly have my old straightener that heats up higher and does the same job if not better of flatting out my hair..!!
I would say pass and find a cheaper one..!!
Love this styler 5
VikiDgo from Colorado
I love how quickly this styler heats up! No more plugging in then walking away while your styler heats up. This one is ready to go in.a few seconds! My hair is shiny, smooth and it is easy to add some curl if that's the look you want. I have never splurged on a product like this .... so happy I did!
GHD is the best! 5
LisaMD from VA
When my GHD Classic 1" bit the dust I knew it would be replaced with another GHD product. I was torn between the Platinum Styler and the Gold. I ultimately chose the Gold and am VERY pleased with my purchase! I know the price tag is steep but this will last for years and it is certainly money well spent (and I admit, I cannot be without a flatiron).
This straightener is fantastic!!❤️❤️ 5
Tonia from Salem Ohio
Great hair iron! Def worth the money! Heats up in 30 seconds! Love my new iron ❤️❤️
So glad my husband didn't mind cost. 5
Bev from WV
Took me a few times to figure out how to turn it on. I'm assuming it only has one setting for heat.
LOVE THIS 5
Alley from Colorado
Super Happy with this Hairstyling Iron!! I've had the same straightener for 14 years and finally decided it was time to replace it. I have bleached, dry and damaged hair that looks like a birds nest if I don't flat iron it. This is super gentle on my hair, works right away, heats up in just seconds, can do my whole head in 10 minutes. It even works great on my stingy baby hairs without burning my scalp. Also comes with a nice silicone cover so you can cover it while it's still hot and not worry about it burning you or anything else. Overall very happy with my purchase. Makes my hair look great, fast, and feels wonderful. Definitely recommend
Above the Best 5
Kim from Michigan
Spending money on my hair and then using cheap irons at home didn't work for me anymore so I bought the best and I am so happy what a difference it worth it