Rated 4.28 out of 5 stars
Most Helpful Positive Review Completely Full Coverage
I hope you all are ready to hear the most honest review about this product. I have used this for approximately 4 years and wore it EVERYDAY and it has been there through the important milestones in my life because I could honestly not live without concealer. My face is almost never acne-free so I definitely needed this concealer just to boost my confidence and allow me to talk to people without worrying about any blemishes on my face. This product is very full coverage and you will not be able to see any sign of blemishes through this (except if you have elevated bumbs obviously). It does well blurring out any freckles and moles on my face too although it doesn't cover them up completely (I would say maybe around 90% is covered, though). I never used this under my eyes personally because I do feel that it would crease and the product may be too harsh for such a sensitive area like that. However, applying it, it is very easy to blend and doesn't quite feel heavy on the skin.
Now, I have decided to retire this product for my own personal reasons. I have extremely oily skin and this product leaves a dewy finish. If you have dry skin then I recommend this product but if your skin is oily then please KEEP AWAY. I usually wear matte products but once I get to this concealer I know I have to apply a lot of powder on top anyway just to keep me matte for about an hour. The coverage lasts all day though but, once again, if you get really oily then it will rub off easily.
Overall this product has been a lifesaver (and I mean it!) but unfortunately, I have to let go of this product because being 18 years old now and still having crazy hormones, I have to do all I can to keep my face matte for as long as possible because my oil is out of control. It is a great concealer though and I hope this review helps you make a decision on whether or not this concealer is the right one for you. Good luck!
Most Helpful Critical Review not really amazing...
I was really optimistic and excited about this concealer because I saw all the good reviews; however I was really disappointed. I liked how it went on, but I noticed that only a few hours after, it went into the creases under my eyes - which didn't happen with my old concealer. This makes it look like you're wearing makeup and not in a good way. I plan on promptly returning this product as it did not hold up to its name. For those curious - I applied after moisturizing (after a few minutes to let the lotion absorb) - then patted on concealer; followed that with pressed powder. It creased. :(
Reviewed by 1014 customers My fav concealer for dark circles
atxsvg from Austin, TX
A little goes a long way! I use it under my eyes. Apply in tiny dabs and smooth with a concealer brush. If you get little lines in the wrinkles, this is only a little excess product - just dab away. Have been using this product for about 3 years and have bought it for my friends.
Totally will purchase again!
Jennifer from Minnesota
This product is easy to use. Excellent coverage! Seemed kind of thin coming out but once blended it's amazing!
SKK from MA
I love how this goes and and covers my dark circles and redness!
I have an old tube that I bought years ago and it had the old makeup smell everyone is talking about. I bought a new tube in January 2020 and it doesn't smell at all. I just received a new tube (not because I needed it already, but to try a different shade) and it smells awful and the tube has different (older) labeling on it. I called Amazing Cosmetics and confirmed I was sent old product by Ulta. The manufacturer is sending me a replacement!! They did tell me they had changed the formula but have now changed it back so it isn't watery.
I love the coverage and lack of creasing! I don't like putting powder over it as I think it looks cakey then.
Disappointed Bring Back Old Formula
ABP from Oklahoma
Old formula had perfect color and coverage.
Tried new formula and was quite disappointed. Returned for refund.
What a great concealer
Diane from Sacramento
I put this on the left side of my face where I have a lot of sun damage (dark spots). This concealer covers them very well. Then I put powder over it.
Would not buy again, returning it.
Roe from Dothan AL.
Very strong smell the whole time wearing this product, also melted off my under eyes in the heat. I do not like this product.
Chrissy from WV
Settles in lines, dissatisfied with coverage. I ordered this product because Ulta was out of N15 Mac concealer at the time. I will not order this product again.
Why change something that was PERFECT? So disappointed...
Tee from Los Angeles, CA
This used to be my absolute FAVORITE concealer EVER; but this new formula SUCKS!!! The other concealer was thick; almost like cake batter consistency. you only needed the smallest amount to cover undereye circles and bags - it truly was full coverage and stayed put all day. Made my skin look flawless! But this new formula....? It is VERY thin, liquidy and OH so oily! I use A LOT but it just doesnt cover my flaws; it does the opposite by making them look worse! I am so disappointed with this formula change. I WISH I had read reviews, but why read them when I've been using this product for years and was more than delighted! This new formula is the BIGGEST waste of money at almost $30. It's not even worth $3. More than disappointed....
They changed the formula
Disappointed from Dallas
Beware they have changed the formula. I've used this concealer for at least 10 years but can't use the new formula. It was full coverage, thick and creamy without caking and wore all day. This new formula is very thin and oily and does not have the magical coverage of the original formula. If you buy from prior reviews, beware of the fomula change. It is an entirely different product now and old reviews are as worthless as the new formula.
Best Concealer on Market!
Shelley from Atlanta
The BEST long wear concealer. I've tried at least 15 concealers over the yrs. after Ulta stopped carrying it in store, I searched everywhere for it to no avail. Found it on Ulta's website. Not one of the Ulta stores I visited to me to order it on website. But all told me others are asking for it too. Very popular but Corp hasn't to them where to find it.
Heather from DC
I tried this for my dark under eye circles...coverage is ok, not the best, not brightening.
I really wanted to love this because as I get older I need moisture under my eyes...but it goes on oily and after setting with powder it ended up looking super cakey.
I returned it in store and the sales woman suggested Benefit Boing Cakeless. We'll see how that works!
love this concealer!!!
Katie from Kewanee IL
I've been using this concealer for many years and love it! Every once in a while I'll try the newest concealer that the influencers are talking about and they never work (some even make my rosacea flare up). This concealer covers my dark circles and my redness without looking heavy. Only use a very little amount and add a little more if needed
Best Concealer I've ever used, covers EVERYTHING
LJE from Mesa, AZ
I have tried so many concealers, they are either too heavy, too thin, shades that are too pink or orange – this concealer is PERFECT! I have two shades that I alternate or mix depending on the season and I only need to dot it on and blend it – instantly I can cover anything from a blemish, dark circles, sun spots – gone. Best part, it doesn't look like makeup, my skin looks and feels like I want it to. So happy I found this product!!!
Worst high-end concealer I've ever tried
Evie from WI
This is the worst high-end concealer I've ever used. It's the opposite of creamy. It's cakey, flakey, and disgusting. It doesn't blend well whether you use a finger, a sponge or a brush. It's horrible on textured skin and it's horrible on the delicate under-eye skin. I can't believe people like this product.
Would give zero stars if I could.
Meg from Portland, Or
I am honestly so shocked to see such great reviews of this concealer. I received a free mini tube of it from ULTA and naturally couldn't wait to try something so highly praised. Unfortunately for me this was the worst concealer I have ever used! It didn't blend it, it was patchy, thin yet thick at the same time? It was the worst smelling cosmetic I've ever used, that's coming from someone who can use the wet n wild photo focus foundation and tarte Aquacealer no problem. It literally smelled like burning rubber.
Very disappointed they changed the formula
sara from NC
I have been using this for years, and this year I needed another and have come to find they only have what used to be their travel size instead of their full size (.5 oz). But okay, I can live with that. Then I actually try the stuff and they have watered it down like crazy. It is no longer as pigmented as it used to be and doesn't target as specific spots as it used to because of that. They've made it more like a foundation. Which isn't in itself bad but don't price it like a concealer! And now begins my search for the perfect concealer all over again, because this used to be it for me.
Love this Concealer!
Barbie from Mesquite, TX
I have some spots that I use Concealer to cover. This is Concealer works wonderfully, however, I feel it's a little pricey for the amount/size of the tube.
Ally from Atlanta Metro area, GA
Tried a bunch of concealers but like this the best so far. I do put moisturizer on first, wait a few minutes then put on concealer. Patting with my third finger works well with my skin for blending.
Why does no one talk about this??
Whit from Baton Rouge
I buy things on a whim all the time when I see them on sale, and this was one of those purchases. It has such good coverage with such a thin consistency so it makes it perfect for under the eyes. I'm honestly shocked at how much this doesn't crease.
Best concealer ever!
Beth from Woodridge, Illinois
Use it every day
Not The Same
Cassie from New Mexico
I used to love this concealer when I had it years ago. But I feel like the formula has changed and it's not the same. This concealer is so expensive and it just doesn't cut it. It does cover very well but it settles into fine lines. I still occasionally use it to cover blemishes but I won't be buying it again.
THE HOLY GRAIL OF CONCEALERS
Glamosaurus from Keene, NH
I've never found anything like this, and now that I have, I can't live with out it. I'm super fair with thin skin, so my eye circles are pretty dark. Just a few dabs of this and I'm instantly 10 years younger. I also always have redness around the sides of my nose, and this covers it incredibly well. The tiniest bit goes a long way, and it lasts all day. LOVE THIS STUFF!
Didi from Greensburg
Good coverage and color choices are very good.
This is magic in a tube!
Lesa5363 from Wayne, Michigan
I received a very generous sample when I made another purchase. I get discoloration under my eyes during allergy season or when I don't get enough sleep. I have fair to medium skin with olive undertones, my Mom was Italian.
I have used many concealers, and they either weren't a good match, they ended up creasing, they looked old, they didn't conceal well, they didn't last, they made my under eye area look worse and dried out.
This little tube was sitting in my makeup bag untouched. I thought perhaps it would be much like the other concealers I have tried. One day, I couldn't find my other concealer, so I decided to try this little sample out.
I started with a tiny dot of product. As I started tapping it into my under eye area, I saw how pigmented it was. It was so creamy so blending it out was so easy. It wasn't creasing, it wasn't looking piled on and dried up, it matched my skin tone amazingly, and it really covered my discoloration. I don't use too much powder because it makes me look older and settles in my lines. I use the tiniest amount to set my concealer, and use a finishing spray to set my makeup. When I set this concealer with powder, it didn't look crepey at all. It set beautifully. I also realized that a very tiny amount was all that I needed. I was very pleased at the finished look.
My skin is really going through some changes because I am in menopause, some days it is dry, some days it's oily, I never know how it will behave anymore. Most days it is tricky. I had a very busy day planned, and because the graduation parties I was going to were going to be outside, I used a spray on sunscreen on my fave. I didn't know how it would affect my makeup. I have to say it was really hot here in the humid Michigan summer. When I reapplied my lip stick, I was pretty pleased. The concealer held up, even with the most minimum of powder and the spritz of sunscreen. It held up as I was sweating, and my skin was a little oily as well.
Sally from Texas
I have tried every concealer known, from dermablend to drug store concealers and this one by far works amazing and it covers my birthmark on my face so well! 10/10