Rated 4.33 out of 5 stars
Most Helpful Positive Review This is the best product I've ever used on my hair!
Oh my gosh, I love this so much! I used to use this in the old pump bottle. A stylist suggested it to me and said it would all me to straighten my hair (my hair is pretty wavy, but not a pretty wave- the kind that makes no sense and looks awful so I HAVE to straighten my hair). Anyway, she said this would allow me to straighten my hair and it actually hold, even in humidity. Well, I've used stuff in the past that was supposed to do this and they did an okay job, or sometimes nothing. This changed everything! I use this in conjunction with a serum by Paul Mitchell and my hair looks good even the next day after sleeping on it. I cannot stress enough that this NEVER happens to me. Finally, my pump bottle ran out, and I decided to give another product a try that seemed to be VERY similar. It was cheaper and I thought if I could find a dupe that would be amazing. Well, it wasn't. So, I went on the hunt and was SO apprehensive when I couldn't find my Align 12, and then realized they'd changed the packaging. I bought it somewhat reluctantly because I wondered if they'd changed the product as well. But, after using it for a couple weeks now, I can say with certainty it's the SAME thing and my hair is back to loving me again! Wow! All I do is flat iron my hair and I get SO many compliments on my hair now and it's all because of the difference this stuff makes in it. This is the ONLY thing that I changed in my routine when I'd run out and tried something cheaper. I will NEVER go back again. In fact, part of me wants to buy a stockpile of it so I never run out and in case it ever gets discontinued. I hope they keep it forever, unchanged! It's perfection!
Most Helpful Critical Review Ehhhh!
This product is not bad button doesn't leave my hair soft and smooth. I needed something for blow drying sleek straight with softness. I've ised it and it seems to leave my hair hard. Not crazy about it and def not worth the price for Redken. I know Resken to be a good brand as I have used Redken products before. But it's not what I'm looking for to leave my hair sleek smooth and straight.
Reviewed by 120 customers Great Anti-Frizz Lotion
MedicMer from South Carolina
Works well on my frizzy/wavy hair, has a better hold than other smoothing lotions that I have tried. Really does a great job of smoothing/straightening my hair and leaves it soft and healthy looking. My hair remains smoother longer than with previously tried products.
Nikki from St. Cloud, MN
I was recommended this product for medium hold and anti frizz. I used the product one time and it made hair very nappy and dry feeling and I had even more frizz. I returned it the next day.
Kari T from Iowa
Really liked the product but couldn't get past the smell. Overwhelming alcohol smell.
Not the worst or the best
dms573 from Georgia
I can't stand reviews with Eh or Meh in the title, so I will avoid saying that here. (You're welcome) I used Align many years ago, and thought I liked it ok, though I'm not sure why I quit using it. I tried it again because Ulta no longer sells the Matrix creme I like. Align made my hair more dry, I believe and somewhat difficult to blow dry. I have used worse styling products, but I don't plan on repurchasing
Great product for smoothing out the frizzies in my grey hair
Pat from Citrus Heights
Excellent product. Great for curly dry hair.
Jo from Manassas
Great product. Not sticky.
Love! Tames any frizzies without weighing down my hair.
STB from Louisiana
Use a small bit to damp hair. Controls frizzies leaving hair soft and shiny.
Will buy again
Betty from Denton
I use it for my frizzy hair. Very good.
Love Align 12!
DC50 from Louisville KY
I use this daily to tame the frizz of my wavy, thick hair. It's not heavy on my hair and smells great!
This is a great product that I can't live without
JF from Valparaiso IN
Protects & calms my hair down. Makes my hair shine & look healthy. Use before blow dry & style.
I would buy this again! Love it!
Leah from Gilbert, AZ
A stylist recommended it and I've used it ever since!
Erin from Syracuse
I got my hair done by my stylist and she used this product. I was very pleased my how my hair looked after so I went out and got it myself and let me tell you it's the best decision ever. My hair looks so much smoother and less frizzy I love this stuff!
Char from Blackwood, NJ
Applied a very small amount to my shoulder length hair after towel dried. Blew my hair out in sections and was amazed at how I had no frizz or waves. It gave my hair shine, softness and fullness. TIP: Use sparingly. You don't need a lot to accomplish your goal.
I buy this all the time!
Penny from St. John, Ind.
Just a dab and my freshly washed hair smells terrific and fuller in volume.
Since introduced to me I haven't went back to other styling
No name from DesPlaines, Il
Keeps the waves under conrol and produces some volume. For me better then a gel or mousse.
My new go-to!
Aud from Fort Worth Texas
My stylist recommended this after I complained about my hair not being able to hold any style, even straight. My hair is too soft and usually bends easily, like if it gets wind blown or if I put it behind my ears. With Align, I still straighten my hair but it holds for days. Love it!
Great for my straight hair
Luv2golf from Naples, FL
I have a short cut but very straight hair. I apply to wet hair before blow drying and it gives my hair lots of body. Not heavy at all. Was using Pureology but didn't like the price. Ulta salesperson suggested I try this and I wouldn't use anything else now.
Great for styling and adding volume!
Berger from Austin, Tx.
Styling product after shampoo or can use on dry hair, too. Adds volume.
Lalba2497 from Texas
Apply a small amount and run in hands. Apply to damp hair. Dry hair in sections using a brush designed for wet hair. This product leaves your hair soft and shiny.
Mj from Philadelphia, Pa
I have wavy hair but always wear straight styles. I've tried every product and this is the best out there. No one would ever know I have wavy hair.
I use this product everyday
angie from Illinois
Love this product
smilecivi from NY
This stuff is great! It smooths out my hair and controls the frizz. Smells good too! I will continue to buy this from now on.
Love it !!
Rita from Tri Cities, Wa
I have used this product for a few years , if I try something new, It may be ok..but doesn't work as well on my thick short hair
Jen from Cleveland
Perfect for daily use for smooth texture and minimal control of frizz.
It works great!
MsJ from NSB
It does what I need it to do.