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ULTAAdjustable Coverage Foundation

ULTA

Adjustable Coverage Foundation

0.3 oz Item 2260072

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Color:Fair (neutral to cool with more pink undertones)

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Ulta's Adjustable Coverage Foundation is a creamy, moisturizing formula that provides a flawless, luminous finish. The formula glides effortlessly onto the skin; skin feels smooth and comfortable on application. An innovative blend of ingredients ensures the powder adheres to the skin for a look that last and last. Use the formula wet or dry for adjustable coverage. Go on, take it to the test!

Formerly: Double Duty Wet & Dry Pressed Powder Foundation

Benefits:
  • Creamy, moisturizing formula
  • Luminous finish
  • Long wear
  • Adjustable coverage
  • Can be used wet or dry
  • Reduces the appearance of fine lines and imperfections
  • Suitable for all skin types.

Product Features:
  • Granulometric Silica provides a soft and smooth application, wet or dry.
  • Silicones and Esters lend to the creaminess of the formula. Adds comfort and long wear properties.
  • Active Nylon12 adds comfort, hydration and suppleness. Smoothes skin's surface reducing the appearance of fine lines and imperfections.

Click here to find your perfect shade!
Talc, Mica, Silica, Dimethicone, Nylon-12, Octyldodecyl Stearoyl Stearate, Pentaerythrityl Tetraisostearate, Capryloyl Glycine, Undecylenoyl Glycine, HDI/Trimethylol Hexyllactone Crosspolymer, Lauroyl Lysine, Dimethiconol, Sodium Hyaluronate, Water, Glycerin, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Dicaprylyl Ether, Cassia Angustifolia Seed Polysaccharide, Polyglyceryl-2 Dipolyhydroxystearate, Gellan Gum. May Contain (+/-): Iron Oxides (CI 77491, CI 77492,CI 77499), Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Red 7 Lake (CI 15850).

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAAdjustable Coverage Foundation
 
4.3

(based on 1522 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (1239)
  • Goes on smoothly (1137)
  • Lightweight (1040)
  • Blends well (1031)
  • Good pigmentation (775)

Cons

  • Doesn't stay on (157)
  • Poor coverage (121)
  • Pricey / poor value (43)
  • Heavy (35)
  • Difficult to apply (23)

Best Uses

  • Light to medium coverage (813)
  • Full coverage (476)
  • Normal skin (395)
  • Acne-prone or oily skin (314)
  • Sensitive skin (269)
    • Reviewer Profile:
    • Budget shopper (1021), Brand buyer (360)

Reviewed by 1522 customers

Displaying reviews 1-10

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5.0

Yes, i have and will buy again

By Mandee

from Illinois

About Me Brand Buyer

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Goes On Smoothly
  • Good Pigmentation
  • Lightweight
  • Long-Lasting

Cons

    Best Uses

    • Acne-Prone or Oily Skin
    • Full Coverage
    • Light To Medium Coverage

    Comments about ULTA Adjustable Coverage Foundation:

    I have always had a hard time with foundation and powders with breakouts . Im in my 40 . I used many brands i was using philosophy brand and my ultra was out of my shade . My husband suggested getting ultra brand use for a week . So i did . Well i have only bought ultra brand foundation anc powder since .i have no more breakouts on make up at all with this brand !! Great stuff

     
    5.0

    Love this product

    By Brett23

    from Glendora, ca

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Blends Well
    • Goes On Smoothly
    • Good Pigmentation
    • Lightweight
    • Long-Lasting

    Cons

      Best Uses

      • Full Coverage

      Comments about ULTA Adjustable Coverage Foundation:

      I love this line. All of the ULTA products are so great. ALL of them! Great prices and so many options.

       
      5.0

      I have bought this item again and again.

      By Jenn

      from San Antonio

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Goes On Smoothly
      • Good Pigmentation
      • Lightweight

      Cons

        Best Uses

        • Light To Medium Coverage
        • Normal Skin

        Comments about ULTA Adjustable Coverage Foundation:

        Reminds me of the double faced powder from Clinique.

         
        5.0

        This makeup is so easy to apply and quick to apply as well.

        By Betty Boop

        from Wilmington, NC

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Goes On Smoothly
        • Good Pigmentation
        • Lightweight
        • Long-Lasting
        • Matte Finish
        • Noncomodegenic

        Cons

          Best Uses

          • Full Coverage

          Comments about ULTA Adjustable Coverage Foundation:

          I am usually in a rush in the mornings and this makeup is fast and easy to apply. When I was nearing the end of my makeup in its container, I was disappointed that the last of it crumbled instead of staying solid so I could finish all of it.

           
          5.0

          I will only use this product

          By Joro1117

          from Royse city

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Goes On Smoothly
          • Lightweight

          Cons

            Best Uses

            • Sensitive Skin

            Comments about ULTA Adjustable Coverage Foundation:

            I only wear make up occasionally but feels fabulous

             
            5.0

            Great Product !

            By redhead1376

            from Clearwater

            About Me Budget Buyer

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Goes On Smoothly
            • Lightweight

            Cons

              Best Uses

              • Full Coverage

              Comments about ULTA Adjustable Coverage Foundation:

              This is a Great Product for the Price ! I don't use liquid foundation but I Love the powder foundation

               
              4.0

              Great foundation

              By Tam

              from Fort Worth Texas

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Goes On Smoothly
              • Lightweight
              • Long-Lasting

              Cons

                Best Uses

                • Light To Medium Coverage
                • Mature Skin
                • Normal Skin

                Comments about ULTA Adjustable Coverage Foundation:

                I love this product mid price covers well

                 
                4.0

                I would buy this product again

                By Lynn

                from Texas

                About Me Budget Buyer

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Goes On Smoothly
                • Good Pigmentation
                • Lightweight
                • Long-Lasting
                • Matte Finish

                Cons

                  Best Uses

                  • Light To Medium Coverage

                  Comments about ULTA Adjustable Coverage Foundation:

                  Great coverage and It's very creamy and pigmented. I think this Powder is very comparable to higher brand powder foundations! The only reason I didnt Give it 5 stars is because I wish They offered more shades with different undertones.

                   
                  5.0

                  Good stuff!

                  By Ree

                  from Idaho

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy To Apply
                  • Good Pigmentation
                  • Lightweight
                  • Long-Lasting
                  • Matte Finish

                  Cons

                    Best Uses

                    • Light To Medium Coverage

                    Comments about ULTA Adjustable Coverage Foundation:

                    Daily user

                     
                    5.0

                    I will definitely buy this foundation again!

                    By Lishalacia

                    from Paris, IL

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy To Apply
                    • Goes On Smoothly
                    • Good Pigmentation
                    • Lightweight
                    • Long-Lasting
                    • Matte Finish
                    • Noncomodegenic

                    Cons

                      Best Uses

                      • Dry Skin
                      • Light To Medium Coverage
                      • Normal Skin
                      • Sensitive Skin

                      Comments about ULTA Adjustable Coverage Foundation:

                      This stuff is like velvet on my skin! I have never used a pressed powder foundation before, and I will admit that I was skeptical. But I am in love! I have not used it wet and don't intend to. It serves my needs just fine as-is. I will say, make sure you take advantage of the testers. I have a very difficult to match skin tone. Normally, light is too light and medium is too dark. In this product, medium is a perfect match for me. Don't assume that your usual shade will be right for this product. It might not be. Very pleased with the quality and the value. Will definitely be buying again!

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      88 Questions | 88 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this a replacement for "double duty wet and dry pressed powder" ?
                        Asked on 1/6/2018 by Amy from Mississippi

                        1 answer

                        • Staff Expert

                          A:

                          It is not a direct replacement.

                          Answered on 1/9/2018 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product oil free. Looking for completely matte powder foundation.
                        Asked on 11/5/2017 by Bonita from NY

                        1 answer

                        • Staff Expert

                          A:

                          This product is oil-free and formulated for all skin types. ULTA Adjustable Coverage Foundation features a luminous finish.

                          Answered on 11/6/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        Does this product contain protection from UVA/UVB rays? if so what is the spf #
                        Asked on 5/18/2017 by KIMBERLY from OH

                        1 answer

                        • Staff Expert

                          A:

                          This product does not provide UV protection and is not SPF-rated.

                          Answered on 5/18/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        The description says this product can be used wet or dry...how would you use it wet?
                        Asked on 5/1/2017 by Nik from Hawaii

                        1 answer

                        • Staff Expert

                          A:

                          The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved.

                          Answered on 5/10/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        My favorite Stila illuminating powder foundation in 30Watt has been discontinued, what shade is comparable to Stila 30Watt ?
                        Asked on 4/23/2017 by Rae from Mechanicsburg, PA

                        1 answer

                      • Q:

                        I wear Stila illuminating powder foundation in 30Watt, what NYX's shade is comparable to that ?
                        Asked on 4/23/2017 by Reilly from Camp Hill, PA

                        1 answer

                        • Staff Expert

                          A:

                          Please visit your nearest Ulta Beauty store to test the shades in person with the assistance of one of our beauty associates. Thank you!

                          Answered on 4/24/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        I have severely dry skin from use of prescription acne products. Many liquid foundations say that they are moisturizing, but still are flaky on my skin. Will this product work for my skin type? If it will not, do you have any recommendations for foundation for me?
                        Asked on 4/15/2017 by Maya

                        1 answer

                        • Staff Expert

                          A:

                          ULTA Adjustable Coverage Foundation is formulated for all skin types and does feature a moisturizing formula and creamy texture. Since you are under the care of a prescribing physician, we recommend consulting your physician prior to introducing any new product into your regimen to ensure that it is safe to use. All ingredients are listed on the product page for easy reference.

                          Answered on 4/17/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        I use bare minerals liquid foundation. Am I able to use this to put it on top of my liquid foundation for more coverage?
                        Asked on 4/7/2017 by Jackie

                        1 answer

                        • Staff Expert

                          A:

                          Yes, you can certainly layer it on top to achieve additional coverage! Enjoy!

                          Answered on 4/11/2017 by Staff Expert from Ulta Beauty
                      • Q:

                        How pale is the lightest shade?
                        Asked on 3/8/2017 by owlface from New Jersey

                        1 answer

                      • Q:

                        Do I have to use a primer with this product?
                        How Do I wet and What it is the purpose to wet it?
                        Can i use to contour and highlight?
                        Asked on 2/17/2017 by dais from Miami, Fl

                        1 answer

                        • Staff Expert

                          A:

                          Primer is optional! The proper way to apply this product wet is to first wet the sponge, press and twirl the damp sponge onto the product, then apply to skin until desired coverage is achieved. The benefit is that you can achieve fuller coverage with wet application.

                          To view our contouring and highlighting products, please visit:

                          http://www.ulta.com/makeup-face-contouring?N=1z141htZ27eh

                          Answered on 3/10/2017 by Staff Expert from Ulta Beauty
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