Rated 4.12 out of 5 stars
Most Helpful Positive Review Christmas(in June) Miracle
I don't write reviews. Ever. I never thought my first review would be about toothpaste..from ulta, but here I am. I've used this for 4 days and my teeth are ACTUALLY whiter. I have tried countless brands of whitening toothpaste and white strips, but nothing helped my coffee stained teeth. This toothpaste not only lightened the shade of my teeth but also freshened my breath AND removed plaque build up I thought only the dentist could scrape off. To the person claiming it's abrasive, I imagine the toothbrush by this line has extremely soft bristles for this reason. Paired together, I felt no sensitivity afterwards. Highly recommend.
Most Helpful Critical Review Grainy and mildly peppermint
This tooth paste is painful the amount of silica makes it feel like sand ! It is however super pretty it looks like glitter in the tube!!!! But you shouldn't brush your teeth with glitter .
As for the propriety blend..... this toothpaste was not the mintiest or the freshest actually far from it lower cost tooth pasted are far superior
Reviewed by 147 customers Love it
Bri from Phoenix,AZ
I love this toothpaste personally I see the difference when I use it compared to when I stop using it and use a different toothpaste.
Glory from PR
Love the great taste and mouth feels very clean
Saw the difference in the first week.
It doesn't work
Jessiiiccaaa from Fresno
This toothpaste doesn't work at all. I feel like the regular Colgate work ALOT better than this toothpaste. There's absolutely no difference at all. And I'v been using it for 6 months... I feel played
great taste buuuut
lily from NY
the taste is minty but doesn't leave my mouth feeling clean. i pare the toothpaste with the mouthwash but i can't tell if it's all actually working or not.
Eileen J. from Undisclosed
mouth feels fresh and teeth clean!
Valerie R. from Undisclosed
Frankalenna from Hesperia ca
I tried a lot of toothpaste in the past and this is my favorite one I've been buying this toothpaste since 2019
The Happy Delicious
Dakhil H. from Undisclosed
The happy delicious by its brilliance its colors ... and these odoriferous and exquisite tastes ... it refreshes us with a freshness ... You feel yourself carried in the north pole or mountains full of snow and torrents and river of freshness ... with Crick crack Crackly Poppin Breath Mints. You will forget all these whirlpools of hot flames and rivers of fire. in these moments you feel like crick crack
I haven't seen a difference
Danielle J. from Undisclosed
I haven't seen a difference but don't mind the taste.
lo from Pooler, GA
this stuff is terrible. not only does it not whiten BUT it doesn't even leave your teeth feeling clean. crest charcoal tooth paste is way better than this stuff. i don't recommend AT ALL.
Doesn't whiten but I still like it.
Luc from PDX
I didn't see a difference in my teeth color after a full tube. However, I love the design on the tube and the sparkly black toothpaste is really fun.
Kendall Jenner whitening pen
Jessica B. from Undisclosed
I love the pen. It has a mild taste, dries quickly, and whitens without causing sensitivity. I highly recommend this product.
Carli P. from Undisclosed
My teeth definitely look noticeably whiter!! I will buy it again.
Teeth were whiter after first use
Jess from California
I am so pleasantly surprised but this stuff I can't even believe it. My teeth were SO much whiter just after one use, it's crazy! I've never seen such immediate results from a toothpaste and ill definitely repurchase.
I think it's working
Jennifer f. from Undisclosed
I think it's working
Corina from Undisclosed
I've been using this and the powder for about 2 months now. I have noticed my teeth are a little whiter but a couple of my teeth that I've never had issues with before have become VERY SENSITIVE if I even smile while I'm outside and it's cold it hurts my teeth and literally the only thing that has changed was my tooth paste. I don't know if it's the powder or the tooth paste or both but I won't be using it anymore!
Been using it and so
Lourdes C. from Undisclosed
Been using it and so far it's been good
Not worth buying
anonymous from .
my friend and i wanted to try this toothpaste. We both used up our tubes and saw no difference. I wouldn't recommend. We got it because of the reviews and this product did not whiten our teeth.
Dental professionals opinion
Harriet P. from Undisclosed
Literal sandpaper it whitening your teeth by scrubbing away the enamel. DO NOT BUY
The results for me were amazing.
Julie from Farmington NM
I had a lot of black build up on the bottom two front teeth. My dentist told me a couple years ago that it had to be something I was drinking a lot of, because food would not cause that so quickly. It was an energy drink that I love. Anyways I had my teeth deep cleaned. Paid for it, expensive. I only had one half of but mouth done. The build up was very noticeable and is probably about 75% gone after using this product for 1 week. Amazing. Cruelty free. Relatively inexpensive for the results. I never want to use anything Else again. I also use the mouthwash.
Tim W. from Undisclosed
Chanon S. from Undisclosed
I absolutely love this paste! I'm not a fan of most charcoal pastes because they are runny, stink, or taste terrible. This honestly is like using regular paste, but has a slight sparkle. I love the result! The packaging is kinda cool too. Highly recommend!
Whitens for sure
CM from Royal Oak, MI
Okay, basics of brushing are brush in a circular motion from molar to molar, top to bottom for a full minute.
Any toothpaste you use is equally ineffective if you don't brush properly or for long enough ... ANYWAY THIS WORKS. I've been a freak about my teeth all my life & finally something that shines up my pearlies without using whitening strips (cringe).
Don't forget to floss morning & night people - truly makes the difference.
💪🏽 A healthy mouth is a happy mouth 💪🏽
THE REVIEWS ARE LYING!!!
Juliana from Ceres,CA
Honestly this product does not work . I got my teeth whitened and depended on using this toothpaste 2 times a day to help upkeep with them . It did not help AT ALL. Feels like it's just tinted toothpaste . But the weird part is is that it's not even minty , and still leaves your breath stinky! Idk why there's so many good reviews . They're awfully misleading . I'd just stick with a normal toothpaste and a separate activated charcoal powder in order to obtain whiter teeth!
Autumn r. from Undisclosed