Rated 4.23 out of 5 stars
Most Helpful Positive Review I am LOVING my smile!
I'm new to the Charcoal toothpaste market. For many years I've used the traditional brands you find at any store and never thought about switching. It's the same one my parents and their parents used so I just went with it. Having to use the Hello Charcoal Toothpaste was a very different experience to me and I'm happy to share my insights.
The first thing I did was to compare the ingredients with my current toothpaste and I was surprised that Hello naked paste listed ingredients that I actually knew! Coconut oil I was already using for oil pulling, xylitol for tooth health, and MCT peppermint and tea tree oil I've used as an anti bacterial. Activated charcoal I've ingested when I've had stomach issue. This list of ingredients made me feel so much better about what I was about to put into my mouth. I had recently been reading up about Fluoride and I was thrilled that the paste was Fluoride free.
Next was the packaging. I've never used any toothpaste that didn't come out of a tube, so having to scope it out of a container was daunting. What I liked though was that Hello probably knew that and they included a little scope to lessen the chance of spills.It was surprisingly easy to do! It can get a little messy but very quick to clean up. Brushing with what looks like black paste can feel weird but I was amazed at how white my teeth looked after only a couple of uses. I was never a fan of professional whitening because I've heard it can really make your teeth sensitive. This paste did such a great job in a short amount of time. Also they give you So. Much. Paste!! This tub will probably last me 6 months!
I'm not going to lie, the taste was one I had to get used to. It's different from commercial toothpaste I had used so I had to retrain my taste buds. By the third day of use it wasn't an issue at all.
To sum it all up, I thrilled with hello's naked paste and have been using it daily. The result has been cleaner, healthier, whiter teeth. If you are considering switching to a healthier paste, look no further!
Thanks to Stellar Product Panel who sent me the product to review!
Most Helpful Critical Review Great paste with a few drawbacks
I'm pretty sure I traumatized my toddler with a black smile of charcoal toothpaste. Will the potential therapy bills be worth it? Maybe. This was my first foray into charcoal toothpaste and I've never tried oil pulling, and I must say I have mixed feelings about the whole experience. Here's my honest review with grateful thanks to the folks at Stellar Product Testing Panel for the opportunity.
The mint flavor is nice but very subtle and did not leave my mouth feeling as fresh as usual. Maybe I'm just accustomed to the intense minty sensation of conventional toothpaste. After an hour or two, I felt like I needed to brush again just for the reassuring mint taste to feel like my mouth was clean. I do not think Hello Nakedpaste did an inferior job cleaning my teeth, but my mouth didn't taste clean, if that makes sense.
The jet black paste was difficult to completely remove from my mouth (teeth and tongue mostly) after brushing. I used a mouthwash to rinse after and it helped. The mouthwash also increased the fresh feeling I was missing.
Surprisingly, my sensitive teeth did not have an issue using a paste not specifically labeled for sensitive teeth and it was still comfortable for me to use for a solid two weeks.
My two biggest disappointments were the lack of whitening (no noticeable difference) and the texture of the paste. My house must be pretty cold because the paste was nearly solid and a challenge to scrape/scoop out of the jar and then smoosh onto the toothbrush. Hello recommends microwaving it for 5 seconds to soften. It was not at all convenient to run to my kitchen to warm the toothpaste. Unless you happen to keep a microwave in your bathroom (no judgement!) I found that running the closed jar under hot water for a minute or two also helps to soften it up.
Inconvenient to need to microwave my toothpaste if the coconut oil has solidified. Running it under hot water for a min or so also helped to loosen the paste.
I don't think this was a clear winner for me, but I have already recommended it and think it's a solid product even with the drawbacks. Again, thanks to Stellar Product Testing Panel!
Reviewed by 88 customers very interesting
Marlie from pittsburgh
this product is very different then I though but not necessarily in a bad way. It works like a regular toothpaste but it is very chalky. I can best describe it as half as thick as normal toothpaste and powdery. It's a great toothpaste just not what I expected. I would also watch out for the taste of baking soda as that's one of the ingredients.
KitKat from MI
Let me preface this review by stating that I have been using, and loving, Hello toothpaste products for several years now. I'm allergic to most toothpastes and these products work for me. I'm impressed by the whitening properties and I love the way my teeth feel after brushing. I was happy to see them trying to get away from tubes that can't be recycled. I've been using the paste for almost a month now, and the bottom line is that not only can't I make myself LIKE it, I have come to hate it. It's like brushing with watery tar. It stains my lips, the wrinkles around my lips, and it is IMPOSSIBLE to spit responsibly. No matter how careful I am, it stains my sink, my toothbrush, my hands. It can't be rinsed away from any surface, either, it has to be scrubbed. I've ordered the charcoal paste in a tube, and as soon as it arrives, this goes in the trash. I gave it more than a fair test and it failed miserably. I applaud Hello for trying to use all recyclable materials, but this stuff is a disaster.
Oral lichen planus, anyone?
Smiley from northern KY
Very green clean toothpaste. I normally use a product that begins with B as I suffer from oral lichen planus: that product does not irritate my OLP but it also doesn't clean that well. This Hello toothpaste has absolutely NO burn to it AND it cleans exceptionally well. Mouth is happy, moisturized, and fresh. So happy happy happy I found an alternative product. Did I mention I am happy? Thank you Hello!
Used 3 times can already tell
Rachels850 from Panama City
Read instructions and your good to go! I use daily!
terrible, stains skin and lips
kaitlyn from California
When I tried to put the toothpaste onto my brush, it was extremely flaky and crumbly, and I don't know whether it was meant to be that way or not. But I expected so much more from it, but when I started using it, the flavor was awful and it left both my fingers and lips stained. The stains were easy to take off, but I had to use some bleach to clean it off my sink. Overall, it was a good concept for a toothpaste, but it was ultimately a terrible product.
My new obsession
Jadekai1 from Los Angeles
Welcome to my new obsession.... I've been a fan of Hello's formulations from the start. All natural friendly ingredients... no harsh chemicals or poisonous ingredients, and their conscious approach to lessen the over packaging syndrome so many companies are prone to these days. I adore the idea of a toothpaste in a recyclable glass jar. Obsessed, really. It tastes great and my teeth and mouth feel and look so clean after. My favorite part of this product has got to be the packaging. The fact that it's not in a tube makes me put this toothpaste at the top of my list. The only reason why I gave it a four instead five stars is that the little scoop that comes with the jar is difficult to keep sterile and clean because there is no way to store it with the jar. I kept the box so I could store the scoop but this won't deter me from purchasing it again. Full disclosure: I received the product through the Stellar Product Testing Panel.
Best thing to happen to my mouth in years!
dajohnson22 from Plymouth, Minnesota
I take my personal care products very seriously and ingredients matter just as much as performance for me. I received Hello Naked Charcoal Toothpaste from the Stellar Product Testing panel and given the opportunity to give it a try before investing in another natural toothpaste. I have tried my fair share of expensive natural toothpastes and several charcoal toothpastes. Hello is by far the best one that I have ever tried and I don't say that lightly.
I am extremely impressed with the ingredient list and that they did not use glycerin. It is so hard to find toothpaste without glycerin in it and is fluoride free. The mouth feel of this product is also the best I have found in any toothpaste I have ever used. It is not overly gritty and my teeth and gums feel so fresh and clean after each use. After using this toothpaste for about a week I also noticed that my teeth look and feel cleaner longer.
I absolutely love the flavor of this toothpaste. I've used many charcoal toothpastes and this one is the best tasting one I have used. The flavor is not overpowering or medicinal flavored, but truly refreshing. After 2 weeks, I saw a noticeable difference in the whiteness of my teeth.
One of my favorite things about this toothpaste is that it doesn't come in a messy tube. The jar is cleaner and easier to use and in my opinion, much more sanitary than a tube. The smell and taste and feel of this toothpaste is truly amazing! I have never looked forward to brushing my teeth and always thought of it as an annoying chore to be done, but this toothpaste has me enjoying brushing my teeth during my morning and evening routines.
I have been searching for a whitening toothpaste that I am comfortable letting my 8 year old use and Hello is the first one I have seen on the market that hits all criteria for me!
Easy to use. Great taste and consistency!
Abeonde from Charlotte, NC
I received this product as part of the stellar panel and having been using the Activated Charcoal Naked paste for the past few weeks.
I've tried other natural toothpastes and even a few charcoal powders, but this was the first charcoal paste. I found it very easy to use; just swirl with the included scoop, brush as you would, and spit (use a trash can to avoid getting the coconut oil down your drain!). The flavor was nice and minty and the texture was smooth and far less gritty than most charcoal products I've tried in the past.
I haven't noticed a major change in my teeth's coloring, but I've been using whitening toothpastes for the past few years and doing oil pulling so this wasn't a major shift.
Overall I'm really pleased with the product and recommend it for anyone looking for a natural, charcoal based, clean, vegan toothpaste option.
Won?t be going back to conventional paste
ColeyFish from Belmont, CA
Thanks to the weeSpring Parent Panel for providing me with this toothpaste to test and review! My family had already been using hello toothpaste for almost a year. The kids love the hello Kids Natural Watermelon Fluoride-free toothpaste, and our 2-year-old started out with the hello Organic Apple Flavor Training Toothpaste. I?ve used charcoal tooth powder in the past, and even made my own toothpaste using coconut oil and baking soda, but I never quite found something I loved. Before we tried nakedpaste, I was using an anti-cavity toothpaste with baking soda, and Hubby was using a whitening toothpaste for sensitive teeth.
I loved this toothpaste from the very beginning. It tastes great ? not too sweet or salty, but still freshens breath well. Hubby hates anything coconut-flavored, so I didn?t let him see the package until after he tried it to see if he could taste the coconut oil. He can?t taste the coconut oil at all and even says he prefers the flavor over his previous toothpaste. We both have seen a whitening in our teeth after two weeks, and we both have noticed our teeth feel cleaner after brushing with nakedpaste. Hubby even says his teeth feel stronger! I love that I know what all the ingredients are, so I don?t feel like I?m brushing my teeth (or the kids?) with mysterious chemicals.
The jar and scooper takes some practice getting the paste on the brush without making a mess. The paste makes your mouth look like you?re an extra in a zombie movie, which the kids think is hilarious (Hubby and I do too!). The black splatters all over the sink can be alarming and a little unsettling, but I?ve started keeping a cleaning brush right next to the sink to use between full bathroom cleanings. I just use water and give the sink a quick brush, and the black rinses right off! The photo shows about 4 days of build-up and then the results from a quick scrub and rinse. The bristles on the brush have to be washed with soap periodically to remove the coconut oil build-up, but it?s an easy fix.
Overall, we love nakedpaste and we don?t plan to go back to anything else!
Won't be going back to conventional paste
ColeyFish from Belmont, CA
Thanks to the weeSpring Parent Panel for providing me with this toothpaste to test and review! My family had already been using hello toothpaste for almost a year. The kids love the hello Kids Natural Watermelon Fluoride-free toothpaste, and our 2-year-old started out with the hello Organic Apple Flavor Training Toothpaste. I've used charcoal tooth powder in the past, and even made my own toothpaste using coconut oil and baking soda, but I never quite found something I loved. Before we tried nakedpaste, I was using an anti-cavity toothpaste with baking soda, and Hubby was using a whitening toothpaste for sensitive teeth.
I loved this toothpaste from the very beginning. It tastes great — not too sweet or salty, but still freshens breath well. Hubby hates anything coconut-flavored, so I didn't let him see the package until after he tried it to see if he could taste the coconut oil. He can't taste the coconut oil at all and even says he prefers the flavor over his previous toothpaste. We both have seen a whitening in our teeth after two weeks, and we both have noticed our teeth feel cleaner after brushing with nakedpaste. Hubby even says his teeth feel stronger! I love that I know what all the ingredients are, so I don't feel like I'm brushing my teeth (or the kids') with mysterious chemicals.
The jar and scooper takes some practice getting the paste on the brush without making a mess. The paste makes your mouth look like you're an extra in a zombie movie, which the kids think is hilarious (Hubby and I do too!). The black splatters all over the sink can be alarming and a little unsettling, but I've started keeping a cleaning brush right next to the sink to use between full bathroom cleanings. I just use water and give the sink a quick brush, and the black rinses right off! The photo shows about 4 days of build-up and then the results from a quick scrub and rinse. The bristles on the brush have to be washed with soap periodically to remove the coconut oil build-up, but it's an easy fix.
Overall, we love nakedpaste and we don't plan to go back to anything else!
Fun And messy
White Crystal Wind from Fort Wayne, IN
Anything that encourages my 4yo to brush their teeth I can get behind.
They love the way the paste makes their mouth black while they brush like a "zombie" and for the first time was cooperating with spitting out the toothpaste.
The flavor of the paste was mild and non offensive. The mouth feel after brushing was clean.
My favorite part: the limited ingredients that are recognizable just like Hello always lives up to. I will always have this brand in my bathroom because it is superior in ingredient choices and labels "vegan." It always feels good to trust a company for their ingredients especially when a child may swallow some.
I noticed my teeth were whiter as a result of using this for a week.
Only downfalls: a little sink messy and the container. We are not new to messes though and it would not prevent me from getting this in the future. I'm sure the container is more eco friendly than the traditional toothpaste tubes but it is a little more difficult to manage.
I received this product thanks to Stellar product testing panel.
Interesting paste that's very gentle on teeth.
Courtney J from Dallas, TX
Using Hello's nakedpaste was no doubt interesting. The ingredients of it was what really drew me in. Recognizing everything on the label is much better than seeing a lab experiment on it. I've already had good experiences using charcoal for whitening teeth, but what really made me curious is the use of MCT oil in this. I've read about the natural anti-bacterial properties of it, but never personally used it for that main purpose orally. Through consistent and daily use for two weeks, the nakedpaste has significantly reduced not only the yellow on my coffee-stained teeth, but the overall bad breath issue I had. This doesn't just mask bad breath with harsh flavoring, it actually gently reduced my bad breath. In the beginning, it felt like it wasn't working which is why patience is needed for a product like this (much like lots of natural products out there, really). It still works brilliantly, and definitely doesn't wreck havok on your gums. This is much thicker and more intense than toothpaste you're used to, but it does clean your teeth much better and faster due to the texture of it. Actually, I ended up using less of it because of how thick it became (and to reduce the "tar-mouth" a bit from the charcoal). Overall, I'd recommend this for how gentle it really is for a charcoal toothpaste and how well it gradually whitens and freshens your teeth without the harsh and toxic chemicals. Plus, the taste of it is delicious, it's a well-done and intense peppermint flavor. I received this product through the Stellar Product Testing Panel in exchange for my honest and unbiased review.
Overall, pretty good!
Krissyjaynicole from Xenia, Ohio
I had the opportunity to try this product courtesy of Stellar Product Testing Panel. I love natural toothpastes and this one really hits the mark! The charcoal does make a noticeable difference in the color of my teeth and it tastes really great. The texture is really nice, but does require some warming to loosen up enough to get it out of the jar. I love that it uses a glass jar so it's earth friendly. I did however find the charcoal sometimes left little tiny flakes in between my teeth.
Fantastic ingredients and convenient travel size
Vegan Runner Mommy from Central Florida
I was familiar with Hello products before and was already a fan. With this new 3oz size and different formula I am now a BIG fan! We really liked how each ingredient was identifiable and one we trust. This would be be something we buy again for sure!
I received the product through the Stellar Product Testing Panel.
So fresh & so clean
lnene from Springfield, MO
I love the fresh taste of this toothpaste, and I feel even better knowing that I'm using a product with clean ingredients! My teeth felt fresh & clean. My favorite charcoal toothpaste I have received so far. I gave 4 stars since warming up the product is a bit of an inconvenience for me. I'm sure it will be fine in the summer. Thanks to Stellar Product Testing Panel for this awesome product!
LaceyO from Philadelphia, PA
Thank you to the Stellar Product Testing Panel for the opportunity to try Hello nakedpaste charcoal toothpaste in exchange for my honest review.
When the toothpaste arrived I was impressed with the overall simple, classic look. The glass jar and clean writing gave the product a sophisticated look...a look I didn't mind leaving out on my bathroom counter. The simple natural ingredients were also impressive. Especially for I, who takes this into consideration when purchasing products for my family.
However, I found the product hard to love. The toothpaste left my teeth feeling clean and they appeared to be whiter...the overall results were amazing. Unfortunately though, the texture of the toothpaste and the overall mess it created were not unnoticed. I prefer an electric toothbrush over a manual and the consistency and the texture of the toothpaste made it impossible to use one. The toothpaste did not stay on the toothbrush. On top of this, you had to use a little spoon to get the toothpaste out of the jar. It was an extra step that I would rather not have to take. You then had to clean the little spoon, so it wouldn't create a mess. Also, the taste was not something I enjoyed.
Overall, I did see results. However, there were other aspects of the toothpaste that turned me off.
Wormels from Lebanon,OR
First I would like to say the toothbrush this toothpaste comes with is adorable and functional. I love the softness of the bristles. I will say it?s a little different from traditional toothpaste, but with that said it?s a fantastic product. I would say anyone that has a sensory issue should keep an open mind. I liked the taste. It tastes like natural ingredients, not artificial, sugary or sweet. It left my mouth feeling wonderfully clean. I already notice a difference in my smile. I give this product 5 stars??????????. Thank you Stellar Product Testing Panel for giving me the opportunity to try this amazing product!!
Wormels from Lebanon,OR
First I would like to say the toothbrush this toothpaste comes with is adorable and functional. I love the softness of the bristles. I will say it's a little different from traditional toothpaste, but with that said it's a fantastic product. I would say anyone that has a sensory issue should keep an open mind. I liked the taste. It tastes like natural ingredients, not artificial, sugary or sweet. It left my mouth feeling wonderfully clean. I already notice a difference in my smile. I give this product 5 stars⭐️⭐️⭐️⭐️⭐️. Thank you Stellar Product Testing Panel for giving me the opportunity to try this amazing product!!
I really wanted to love this product
SarahEE from Perrysburg, OH
I absolutely wanted to love this toothpaste! I have enjoyed other Hello products including another of their charcoal toothpastes. This product was messy and difficult to use. It left my mouth feeling unclean. It's probably personal preference but I prefer a toothpaste with a mint flavor but this had no flavor. I also worry about the rough texture of the product and whether it would end up damaging the enamel after long term use.
The positives of this product is the amazing ingredients and the lack of plastic packaging. I try very hard to be environmentally friendly. My teeth did indeed look whiter after a couple days use! I wish this product worked better for me and I appreciate the Stellar Product Testing Panel for providing this product to me for free. I will continue to try other Hello products in the future!
Great natural toothpaste option
Rrobinson1 from undisclosed
As someone who has dabbled with natural oral care options like oil pulling, I appreciated the natural ingredients like coconut oil and charcoal. This toothpaste is a great option for sensitive teeth, leaving your mouth feeling clean without the burning fake minty sensation. It takes a while to get over having a black mouth and spit while brushing, but it cleans up easily. I received this product through the stellar product testing panel.
Loving this paste!
Amyers13 from Pensacola, Florida
First off, well done Hello brand for making a natural, awesome flouride free paste, with good ingredients!! I was skeptical at first, but after a few weeks of use, I am liking it more and more!! I received this product on behalf of Stellar Product Testing Panel.
It is a tad messy and the scoop is hard to keep clean with the charcoal, but if it's warmer, I miss a little, plop it on my brush and lean over the sink during brushing. It takes a bit longer to clean my sink up after, but it rinses well and tends to work as well as my previous Hello paste! It's a little salty at first, but once you get used to it, you mostly taste the mint.
It has definitely whitened my teeth and I will continue using this. A little goes a long way and it will last a long while!!
I recommend this to anyone wanting whiter teeth, fresher breath and a natural clean ingredient paste. Thanks Hello.
Amazing Charcoal Toothpaste!
JLNC44 from Long Island, NY
I received this product for free through the Stellar product testing panel and I was not disappointed! At first I thought it would be difficult to scoop the toothpaste onto my toothbrush but after a few uses, I totally got the swing it! This toothpaste, although it's black in color, is surprisingly minty and refreshing! In just 2 uses I saw my teeth get whiter! It did not leave a bad aftertaste either, as I have experienced with some other charcoal products. I highly recommend this product!
Ashleybuchkoe from Milwaukee
I absolutely LOVED this toothpaste! It made my teeth look and feel so clean! Easy to use and not as messy as I thought it would be! I received the product as part of the Stellar Product Testing Panel.
Jess436 from California
I love this toothpaste! I only use it at night because I don't have enough time to use it and properly clean my sinks in the morning but I can tell a difference in the whiteness of my teeth already. If you've never used charcoal products before just know that they are all messy and this one is no different. I am okay with that though! I am sensitive to a lot of products and this does not trigger my perioral dermatitis so I really like that aspect of it. The flavor is like a sweet mint and leaves your mouth feeling very fresh. Thank you to Stellar Product Testing Panel for allowing me to test this toothpaste.
Clean toothpaste finally!
mftm from undisclosed
First, I want to say that I really like the change in ingredients compared to other hello products. My family stopped using their toothpaste products because it contained glycerin which isn't helpful for remineralization. This toothpaste I feel so much better about because it's a clean product with minimal ingredients. I love the coconut oil and mct oil, it's like getting my kids to do oil pulling without actually having to deal with the oil by itself. My whole family tried it including my husband and my kids from 3-7, we all really enjoyed it. It has a very slight hint of mint so it's strong enough to give you fresh minty breath but not too strong so the kids are complaining about it. I didn't expect my kids to like it but they did which is amazing, I hate having to buy multiple tubes of toothpaste. Speaking of tubes, I absolutely love that the jar is glass. I was also surprised by the way my teeth felt after using it, super shiny and totally clean which I haven't felt with my previous toothpaste. I also noticed that we all had whiter teeth which is definitely a plus. There's so much in the jar that it has lasted my family for weeks now, we normally go through two tubes at least in about a month or less. So this jar is also more cost efficient for us. My only con is that I now have to clean the bathroom sinks out at least once a day or more because of the residue. I would love to see a similar product with bentonite clay as the main ingredient. Thanks to the Stellar Product Testing Panel for providing me with this toothpaste.