A fortifying blend of activated bamboo charcoal and purple moonstone re-balances the hair and scalp to combat impurities and build-up. Not Your Mother's restoring shampoo enlivens hair without harsh chemical for a replenished and purified cleanse. Made with 98% naturally derived ingredients. Ingredients are considered naturally derived if they are unchanged from their natural state or have underdone processing (which may include the use of non-natural ingredients or processing agents), yet retain majority of their their molecular structure from their original plant or mineral source. The remaining synthetic ingredients constitute 2% of the formula to help ensure its efficacy and shelf life.