skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeliner
  • / 24/7 Waterline Eye Pencil
Urban Decay Cosmetics24/7 Waterline Eye Pencil

Urban Decay Cosmetics

24/7 Waterline Eye Pencil

0.04 oz Item 2293456

Color:Legend

Options

View All Options

Find in Store-

Developed specifically for use on the inner rim in the waterline (and fully legit), Urban Decay's creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day - in a range of never-before-seen shades. This is a liner like no other.

Even creamier than UD's original bestselling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won't budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. UD's 24/7 formula doesn't contain any mineral oil, paraffin or preservatives.

So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end.

Urban Decay is 100% cruelty-free.
Lower waterline: Press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want.

Upper waterline: Start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet.
Legend: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

Rail: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491/77492/77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

Mood: Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).

Push: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides), CI 42090 (Blue 1 Lake), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77510 (Ferric Ferrocyanide).

Street: Isododecane, Hydrogenated Polyisobutene, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Alumina, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491/77492 (Iron Oxides), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77510 (Ferric Ferrocyanide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay Cosmetics24/7 Waterline Eye Pencil
 
3.8

(based on 620 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (389)
  • Glides on smoothly (308)
  • Long-lasting (278)
  • Doesn't run (251)
  • Easy removal (205)

Cons

  • Fades throughout day (114)
  • Smudges or runs (90)
  • Difficult to apply (66)
  • Difficult to remove (48)
  • Fades (31)

Best Uses

  • Everyday (417)
  • Going out (241)
  • Smoky look (115)
  • Thicker line (104)
  • Thin defined line (95)
    • Reviewer Profile:
    • Classic style (228), Natural style (216), Trendy style (91), Brand buyer (6)
    • My Beauty Routine Takes:
    • 30 minutes (4)
    • Was this a gift?:
    • No (3)

Reviewed by 620 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love it...

By Sue

from Raleigh,NC

Verified Buyer

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Glides On Smoothly

Cons

  • Difficult to Remove

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

Love it.. it stays on great.. My eyes water a lot but this stays perfectly

 
1.0

No, no, no.

By Jennnnnnn

from SW, MO

Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

I decided to invest in a prestige eye pencil for tight lining that would replace my drug store one. I made a poor decision. This pencil is garbage. It goes on very smooth and super black, then it runs for its life in every direction smearing everywhere! Just bad.

(1 of 1 customers found this review helpful)

 
1.0

Don't Waste Your Money

By Cburton

from Decatur TX

About Me Natural Style

Pros

    Cons

    • Cannot Sharpen
    • Difficult To Apply

    Best Uses

      Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

      This is a total waste of money. How would you know if it stays on or not? You can't use it! The pencil is housed inside a case that cannot be sharpened. You get maybe one centimeter of product. Ridiculous!

       
      5.0

      I hope they never stop making this !

      By Mustbe

      from Simi Valley ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

      • Difficult to Remove

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look

      Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

      Love this it's clinically approved to go in ur eye ! Lasts all day ! And it's water proof !! Best eyeliner I've had in a long time ..

       
      5.0

      Lovely Liner

      By Stardust

      from WV

      About Me Trendy Style

      Verified Buyer

      Pros

      • Bold Color
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Thicker Line

        Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

        This product helps make my eyes stand out perfectly!

         
        2.0

        Goes on smooth, but doesn't stay on long. Will not buy again

        By Andrea

        from NC

        About Me Classic Style

        Verified Buyer

        Pros

        • Glides On Smoothly

        Cons

        • Fades Throughout Day

        Best Uses

          Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

          Use on waterline. Does not last much more than 1 hour.

           
          5.0

          Must have

          By mary

          from King of Prussia, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Doesn't Run
          • Easy To Apply
          • Glides On Smoothly

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

            Love this product. I have been using it daily for about 2 years. Works great, a subtle but noticeable difference. I wear contacts daily and absolutely no eye irritation. A must have!

             
            5.0

            Love it!!!!

            By Turtle28

            from Louisville

            About Me Natural Style

            Verified Buyer

            Pros

            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

            • Difficult to Remove

            Best Uses

            • Everyday
            • Going Out
            • Thin Defined Line

            Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

            I use this product daily. I have the liner in 3 colors. They are all great colors and stand out well. It is very easy to apply! The only downside is that the liner is difficult to remove.

             
            2.0

            Does Not Work On Waterline

            By LMS

            from Buffalo, NY

            About Me Classic Style

            Verified Reviewer

            Pros

            • Blends Easily
            • Easy To Apply
            • Glides On Smoothly

            Cons

            • Difficult to Remove
            • Smudges or Runs

            Best Uses

              Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

              Two stars because it applies easily and smoothly, but it does not adhere to the waterline at all. The product immediately ended up in my lashline and below my lashline. The same look you get in the morning when you have not washed your eye makeup off the night before. Extremely dissappointed for a waterline specific pencil. Back it goes!

               
              5.0

              Love it!

              By Annie

              from Independence, Missouri

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Going Out

                Comments about Urban Decay Cosmetics 24/7 Waterline Eye Pencil:

                This product is so easy to apply and no smudges!

                Displaying reviews 1-10

                Back to top

                Previous | Next »