Rated 4.55 out of 5 stars
Most Helpful Positive Review Silky, almost waxy consistency: Lasts
I received a sample of this, after being an Urban Decay primer potion user. UD magnifies the pigment of shadow and clings to pigment making shadow very true to color, but I found it severely dried out my eyelid area. After sensitivity to UD made my eyelids PEEL and bleed, I tried Smashbox. This product goes on with a silky, almost waxy consistency and has significant staying power, but less so than UD (~6 hours for me). Very gentle on sensitive lids. No drying or creasing. However, I felt it was a pigment killer. Definitely requires intensely pigmented shadows and heavier hand in application (and I use UD and MAC shadows). Product went on clear/light, rather than the painted beige of UD. Worth the price for those with sensitive skin.
Most Helpful Critical Review Average product that did not keep shadow in tact
Purchased this product only because my go to brand was out of stock....It was ok, not great. It definitely did not hold my shadow in place for 24hrs. I have oily eye lids, which is why I use primer. I found this product easy to apply and it did not cause any irritation (I am a contact lens wearer). It did not intensify the shades of my shadow at all, I wasn't looking for it to do so just stating that it didn't for those of you who like a primer that makes the shadow POP. It held fine, after initial application, but as the day went on you could almost see the primer losing the battle to the oil in my eye lids. It would start to melt. Melt is the best way I can describe the transformation....And as it would melt, it would clump on the outer edges of my eyes. By the end of my work day, I would have a clumpy, flakey mess on the outside of both eyes. Not to mention the creasing, but this (creasing) was the lesser of the 2 evils. I really didn't have any problem washing the product off, nor did it leave any redness etc after removal. A tube lasted me about 10 months - I used it just about every day. You only need a tiny bit, and it is easy to apply. Now that I have switched back to my go to brand, I notice that the Smashbox product made my eye lids a little dry. This is the 2nd primer from Smashbox that I have tried. While this product worked better than the face primer, I'm going to conclude that this line is simply not a good fit for me. Hopefully it works better for you than it has for me!
Reviewed by 692 customers Addicted
Kimmi from Mercersburg
I tried this for the first time from a friend who works at the distribution center, and I fell in love with it!!
Works like a dream
Jewelbox from Pittsburgh pa
A little goes a long way. This shadow primer locks in your eyeshadow all day, all night long. Love it!
Does a Good Job
Pam from Indy from Indianapolis
This is the 4th eye shadow base I've tried. I need one that won't crease throughout a long day. This one did the best with just a bit of creasing. I'll continue to use it and return the others.
Dancing Frances from Tennessee
I know it's an eye primer. However, I watched a video in which it was used to thicken and prime foundation so that it would cover a, well, crack the size of the Laurentian Abyssal in my forehead. It did the trick. I just mixed a small amount of the primer with my foundation, then applied the foundation with a beauty blotter. Hid that crevice all day long!
Tawana from Connecticut
This is now my go to primer. I love that it's color-less when you put it on and it's not sticky or tacky so my eyeshadow blended effortlessly. Used it for the first time today for my sister's wedding, outside, 98 degrees and humid. Did I mention it rained on us? 11 hours later, my shadow still looked like I JUST put it on honey yaassssss Smashbox came through!!!
Catie from Flagstaff, AZ
Eyeshadow stays on all day! No creasing or flaking.
stitchwitch2017 from Alabama
Best product ever! I have oily eyelids, with one being rather droopy, and my eye shadow stays perfect all day. Even in the Alabama mid summer heat and humidity. The only problem I had was that the little tube split down the seam after 4 or 5 uses and I had to transfer the product to a small jar. Probably a one off, however since the product lasts so long it may be a while before I find out lol!
JSJ10 from Wyoming
I have very oily eyelids and I have never found an eyeshadow primer that wouldn't crease at some point and eventually become non existent because the eyeshadow melts into one spot. This primer is amazing!! Yesterday, I wore it for 12 hours and 9 of them were outside and the first half was in the hottest part of the day. When I made it home, it looked barely faded and there were no creases!!! I am shocked and amazed!!
katie from GA
Not greasy, makes eyeshadow colors much more vibrant. Well worth the price - it's a pretty small tube but a little goes a long way.
Keeps eyeshadow on through anything
Katie from Ny
I highly recommend this. I've been using it for years. I apply it, give it a minute or two to set and then apply my eyeshadow. You only need the tiniest bit. It doesn't make my eyes look crepey like some other primers can. This makes my eyeshadow hold up through anything! I can run in 90 plus degree weather with sweat running down my face and it stays on. Swimming, it stays on. We rented a giant water slide and my fave was getting wet all day....my eyeshadow was perfect. I won't ever be without this.
Definitely worth it!
BB from Atlanta, GA
This stuff made my eyeshadow pop for my wedding! I don't know how I lived without it. It's definitely going to be one of my staples from now on. It made it last all day on top of making the pigment show.
Go-to lid primer
GiveMeGorgeous from Phoenix, AZ
Love, love, love this lid primer. It keeps eyeshadow on all day, is sheer and does not crease. My holy grail lid primer.
Spr from Tulsa, OK
I have officially tried every eyeshadow primer on the market and this one is so superior to all the others. Smooth, long lasting and makes colors pop.
Vanessa from CA
I finally found an eye shadow primer that actually works!! I love this!
love this so much
Carmy from Longview, TX
I use this to prime my eyeshadow with every look and I've tried so many. I am a nurse so I realllyyyyy need primer that lasts 24 hours since I work 12's and this is the first one that does!!!!!!!
Worth the cash.
Barsnackcatnap from Poplar bluff mo
Use such a small amount. Love it. Doesn't overly dry my eyelids like others with similar staying power.
Best Eyeshadow Primer Ever
Ren from Washington
I have been using this primer for about 5 years now and I have never needed to or wanted to switch to another eyeshadow primer ever since. I have oily eyelids and hooded eyes and this keeps my eyeshadow put all day. I recommend it to everyone! So good
I really love this product will buy this again
Meme from Baton rouge, LA
This lid primer is 1 of my favs I've tried all kinds and this one is by far the best all day and nite.
I would definitely buy this again !
Mona from Indio ca
This product is very good ! So worth the money and will definitely be buying it from now on ! AND IT LASTED ALL DAY WITH NO PROBLEMS.
I have used all kinds of eye primers
Cesi from Illinois
I like that I can use any brand or type of eyeshadow and it stays very well set.... I am not a makeup artists or makeup fanatic.. just everyday person who enjoys her eyeshadow staying put. I have tried urban decay, nyx, and store brands(wet n wild etc...) but I like this one the best
Lasts hours through the long work day and sweaty workouts!
Whit Whit from Phoenix, AZ
This is the best primer on the market. There's no wand, it is easy to apply, and makes my makeup last the entire day. I workout for hours after work and through the sweat my friends can't believe how fresh my makeup still looks!!
Buy this or...
Lex from CT
This and UD primer potion are the best of the best, other high end formulas don't even come close. Tube lasts forever too. You're not getting the best for your money if you buy anything other then these guys, trust me I've done the leg work lol aka wasted my money on a bunch of primers (eye and face) that suck
Lia from San Francisco, CA
Amazing eye primer. Been using it since 2017. I previously used the Urban Decay primer, until they changed their packaging to the stupid wand.
But this stuff is far better. The tube lasts SUPER long. I have had my current tube for 11 MONTHS. And that is using it daily. Still have about 2 months to go.
I also love that it is a squeeze tube, feels way more economical and hygienic.
It dries incredibly quick and will hold your eye makeup on all day long. I use it with a Naked Palette eye shadow, Stila's liquid eyeliner, and Clinique's waterproof mascara.
When I'm too lazy to put this stuff on prior to everything else, by the end of the day the eyeliner melts into the eye shadow along with terrible creasing.
It's very impressive.
So while $22 may seem steep, it really isn't.
Val from Anaheim, CA
This is the best shadow primer in my opinion. It actually keeps my eyeshadow on. I've tried a few others and they usually cause a crease or most of the eyeshadow is off by the end of the day. This is highly recommended if your in search of the best shadow primer. Trust me this is the best product out there.
The hype is real !!
Brooke from Texas
Watched a few videos all good things and I wanted to try for my self because why not I need something that will make my eyes pop more and help my eyeshadow last longer ..... all I can say is this is worth the hype drys down clear doesn't feel to dry and my shadow lasted for a good 12 hours before I took it off !