Rated 4.56 out of 5 stars
Most Helpful Positive Review Silky, almost waxy consistency: Lasts
I received a sample of this, after being an Urban Decay primer potion user. UD magnifies the pigment of shadow and clings to pigment making shadow very true to color, but I found it severely dried out my eyelid area. After sensitivity to UD made my eyelids PEEL and bleed, I tried Smashbox. This product goes on with a silky, almost waxy consistency and has significant staying power, but less so than UD (~6 hours for me). Very gentle on sensitive lids. No drying or creasing. However, I felt it was a pigment killer. Definitely requires intensely pigmented shadows and heavier hand in application (and I use UD and MAC shadows). Product went on clear/light, rather than the painted beige of UD. Worth the price for those with sensitive skin.
Most Helpful Critical Review Average product that did not keep shadow in tact
Purchased this product only because my go to brand was out of stock....It was ok, not great. It definitely did not hold my shadow in place for 24hrs. I have oily eye lids, which is why I use primer. I found this product easy to apply and it did not cause any irritation (I am a contact lens wearer). It did not intensify the shades of my shadow at all, I wasn't looking for it to do so just stating that it didn't for those of you who like a primer that makes the shadow POP. It held fine, after initial application, but as the day went on you could almost see the primer losing the battle to the oil in my eye lids. It would start to melt. Melt is the best way I can describe the transformation....And as it would melt, it would clump on the outer edges of my eyes. By the end of my work day, I would have a clumpy, flakey mess on the outside of both eyes. Not to mention the creasing, but this (creasing) was the lesser of the 2 evils. I really didn't have any problem washing the product off, nor did it leave any redness etc after removal. A tube lasted me about 10 months - I used it just about every day. You only need a tiny bit, and it is easy to apply. Now that I have switched back to my go to brand, I notice that the Smashbox product made my eye lids a little dry. This is the 2nd primer from Smashbox that I have tried. While this product worked better than the face primer, I'm going to conclude that this line is simply not a good fit for me. Hopefully it works better for you than it has for me!
Reviewed by 681 customers Definitely worth it!
BB from Atlanta, GA
This stuff made my eyeshadow pop for my wedding! I don't know how I lived without it. It's definitely going to be one of my staples from now on. It made it last all day on top of making the pigment show.
Go-to lid primer
GiveMeGorgeous from Phoenix, AZ
Love, love, love this lid primer. It keeps eyeshadow on all day, is sheer and does not crease. My holy grail lid primer.
Spr from Tulsa, OK
I have officially tried every eyeshadow primer on the market and this one is so superior to all the others. Smooth, long lasting and makes colors pop.
Vanessa from CA
I finally found an eye shadow primer that actually works!! I love this!
love this so much
Carmy from Longview, TX
I use this to prime my eyeshadow with every look and I've tried so many. I am a nurse so I realllyyyyy need primer that lasts 24 hours since I work 12's and this is the first one that does!!!!!!!
Worth the cash.
Barsnackcatnap from Poplar bluff mo
Use such a small amount. Love it. Doesn't overly dry my eyelids like others with similar staying power.
Best Eyeshadow Primer Ever
Ren from Washington
I have been using this primer for about 5 years now and I have never needed to or wanted to switch to another eyeshadow primer ever since. I have oily eyelids and hooded eyes and this keeps my eyeshadow put all day. I recommend it to everyone! So good
I really love this product will buy this again
Meme from Baton rouge, LA
This lid primer is 1 of my favs I've tried all kinds and this one is by far the best all day and nite.
I would definitely buy this again !
Mona from Indio ca
This product is very good ! So worth the money and will definitely be buying it from now on ! AND IT LASTED ALL DAY WITH NO PROBLEMS.
I have used all kinds of eye primers
Cesi from Illinois
I like that I can use any brand or type of eyeshadow and it stays very well set.... I am not a makeup artists or makeup fanatic.. just everyday person who enjoys her eyeshadow staying put. I have tried urban decay, nyx, and store brands(wet n wild etc...) but I like this one the best
Lasts hours through the long work day and sweaty workouts!
Whit Whit from Phoenix, AZ
This is the best primer on the market. There's no wand, it is easy to apply, and makes my makeup last the entire day. I workout for hours after work and through the sweat my friends can't believe how fresh my makeup still looks!!
Buy this or...
Lex from CT
This and UD primer potion are the best of the best, other high end formulas don't even come close. Tube lasts forever too. You're not getting the best for your money if you buy anything other then these guys, trust me I've done the leg work lol aka wasted my money on a bunch of primers (eye and face) that suck
Lia from San Francisco, CA
Amazing eye primer. Been using it since 2017. I previously used the Urban Decay primer, until they changed their packaging to the stupid wand.
But this stuff is far better. The tube lasts SUPER long. I have had my current tube for 11 MONTHS. And that is using it daily. Still have about 2 months to go.
I also love that it is a squeeze tube, feels way more economical and hygienic.
It dries incredibly quick and will hold your eye makeup on all day long. I use it with a Naked Palette eye shadow, Stila's liquid eyeliner, and Clinique's waterproof mascara.
When I'm too lazy to put this stuff on prior to everything else, by the end of the day the eyeliner melts into the eye shadow along with terrible creasing.
It's very impressive.
So while $22 may seem steep, it really isn't.
Val from Anaheim, CA
This is the best shadow primer in my opinion. It actually keeps my eyeshadow on. I've tried a few others and they usually cause a crease or most of the eyeshadow is off by the end of the day. This is highly recommended if your in search of the best shadow primer. Trust me this is the best product out there.
The hype is real !!
Brooke from Texas
Watched a few videos all good things and I wanted to try for my self because why not I need something that will make my eyes pop more and help my eyeshadow last longer ..... all I can say is this is worth the hype drys down clear doesn't feel to dry and my shadow lasted for a good 12 hours before I took it off !
The best eye lid primer!
KB from Minnesota
I have tried several high end eye lid primers and this one is by far the best. I never wear eyeshadow without putting on this primer. A little goes a long way. It goes on super thick. This is the only product that keeps my eye makeup from being absorbed in my skin in 30 seconds. Absolutely love it!
Oily lids, this is my god send
Cameo from Long Beach
I have dry skin, but oily kids, EVERYTHING fades or slides off my lids. I was recommended this product and I'll never go back, I wore winged liner to a hot and sweaty club in West Hollywood for hours and it didn't budge. I went to school 7am, then work, and got home at 12am and my wings and eyeshadow looked flawless. If you have oily lids try it at least once! I will never not have it in my make up bag!
Packaging and glasses
NMGIRL420 from New Mexico
I use this for my eyeshadow and oily eyelids but also I use the primer so my glasses don't fall and make my foundation messed up. It's the only one I've found that doesn't do that.
24 hour eyeshadow primer
Fely from Yardley, PA
Applies smoothly to my eyelids and eyeshadow stays for hours without smudging. Love it and this is my second purchase on this brand.
Change the packaging!!!
T from Bellingham, wa
I've bought this product twice and the tube always seems to explode and come apart from the lid. Because of this I always have to put it in an alternate container. Other than that this project is great and makes my makeup last all day.
Yes! from Marquette
I have tried 5 different primers before this and none of them worked on my oily eyes. I read reviews on this product and decided to try it. My makeup stayed on all day and then I went to the gym and came back and I still had it on! AMAZING PRODUCT. I struggled for months to find a primer, this one didn't disappoint
TayBay from Washington
I really like this primer. I got one as a trial size and fell in love. I have hooded eyelids and it keeps my shadow in place. I've tried other popular brands and they leave my lids oily and transfer my lid color to my crease which is a bummer. This primer feels tacky shortly after applying and keeps shadows in place all day.
I would recommend this product!
Devon from New Mexico
I had never tried an eyeshadow primer before this product. I am so happy with this product. Made my eyeliner and shadow last a full work day and into the evening (12hrs). Usually my eyeshadows last 3-4 hours max! I'll look in the mirror mid day and have to blot built up powder from my crease...not now. I don't even think about my eyeshadow anymore because I know it's good! Game changer!!
Do not buy if you have oily eyelids!!
Haley from Phoenix, AZ
I was excited to try a new eyeshadow primer, especially after reading good reviews about this one. First of all, definitely NOT 24 hour long wear. My eyeshadow creases within 3 hours of doing my makeup. This never ever happened with any other eyeshadow primer. I have very oily skin and my eyelids get oily as well so maybe this product just isn't made for oily skin types. I even applied this primer to my eyelids and waited at least 1 minute before applying shadow since I figured it needed to dry down. This primer has a very greasy feel to it as well so there's a chance I just got a faulty product? Either way I'm disappointed since this primer was pretty costly. Would not recommend if you have even slightly oily eyelids.
Emily from Spokane, wa
Love this primer so much, before I used to get crease in my eye shadow from natural skin oils and after using this I get perfect coverage and no lines or creases