21 Days of Beauty – Beauty Biggest Event, March 17th to April 6th in-store or online. 50% off daily Beauty Steals from the hottest brands, plus exclusive offers and new releases. 21 Days of Beauty – Beauty Biggest Event, March 17th to April 6th in-store or online. 50% off daily Beauty Steals from the hottest brands, plus exclusive offers and new releases.
WEEK 1 | March 17-23
Jelly Gloss Lip Gels, now $4 | reg $9

Jelly Gloss Lip Gels
now $4 | reg $9

Cushy feel, shiny finish & juicy look

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Eye Shadow Singles, now $4 | reg $8.50

Eyeshadow Single
now $4 | reg $8.50

Creamy colors made for play

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Liquid Concealers, now $4 | reg $9

Liquid Concealers
now $4 | reg $9

Covers with a radiant finish

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Soaps & Smoothies, now 50% off | reg $6-16

Soaps & Smoothies
50% off | reg $6-16

Clean skin, scrumptious scents

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WEEK 2 | March 24-30
Eye, Lip & Face Primers, now $7 | reg $8-18

Eye, Lip & Face Primers
now $7 | reg $8-18

Primers for eyes, lips & face

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Foundations, now $7 | reg $14

now $7 | reg $14

Creamy formulas that have you covered.
Excludes Youthful Glow Foundation

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Makeup Brushes, now $7 | reg $10-20

Makeup Brushes
now $7 | reg $10-20

Apply like a pro, every time

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Bath, now 50% off | reg $9.50-12

Everyday Bath
50% off | reg $9.50-12

Soak up bath time bliss

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WEEK 3 | March 31 - April 6
Mascaras, now $5 | reg $10.50

now $5 | reg $10.50

Lash drama, done your way

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Ultra Slim Brow Pencils, now $5 | reg $10

Ultra Slim Brow Pencils
now $5 | reg $10

For precision brows that wow

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Bronzers and Illuminators, now $5 | reg $10

Bronzers & Illuminators
now $5 | reg $10

That sublime sun-kissed glow

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Body Smarts, now 50% off | reg $5-18.50

Body Smarts
50% Off | reg $5-18.50

Made with natural, skin-loving ingredients

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So, You Want to Know...

What is a Beauty Steal®?
Beauty Steals are available for one day–and one day only! They are special savings of 50% on our hottest brands. You’ll see them only a few times a year: during 21 Days of Beauty, the Gorgeous Hair Event and the Love Your Skin Event.

What is a Hot Buy?
Hot Buys are special offers of up to 40% off and are available during 21 Days of Beauty (and other surprise times during the year). The length can vary–1 day to 3 weeks. You’ll usually see them available for three weeks during our events.

What is a Weekly Beauty Deal®?
Weekly Beauty Deals® are the lowest prices on our very own Ulta Beauty Collection. There are three sets of Weekly Beauty Deals®; each set is available for one week only during the event.

How long does 21 Days of Beauty last?
21 days, of course! Our event runs March 17-April 6, 2019. Mark your calendar and be sure to sign up for Ulta Beauty emails so you know when our next big events are coming up.


Is 21 Days of Beauty online or in store?
Shop in store or online for the offers. Also, keep your eyes open for Online Only offers throughout the event. Want a heads up?
Sign up for Ulta Beauty emails and we’ll let you know all about them.

What are the Buy 2 Get 1 Free Minis?
We have a wide array of top makeup and skincare mini-sized products from all your favorite brands–perfect for travel and on the go. 21 Days of Beauty is the perfect time to play with minis because when you buy 2 you get 1 free.

Do you have a rewards/loyalty program?
Our Ultamate Rewards® program makes a lot of people pretty happy. Sign up (it’s free) and earn points each time you shop. Plus, we’ll send you member-only offers and the latest beauty content. If you spend a certain amount each year you can reach Platinum status or even our Diamond status – that means even more exclusives.
Join Ultamate Rewards today..

Can I use my Ultamate Rewards Credit Card to shop?
Yep – it’s the smartest thing to do. Use it to shop in store and online. Each time you do, you earn Ultamate Rewards points faster.
Learn more.

*While quantities last. No rain checks. 2 per customer. Beauty Steals are for 1 day only and end at 11:59 pm CT.
**Platinum Exclusive: You must be signed into your account and be a Diamond or Platinum Ultamate Rewards member to receive the discount online. Discount applies when added to cart.
***Benefit BrowBar: In store: Offer valid for a Free Brow Wax service with purchase on March 23 and April 6 only. Available at select locations. Visit ulta.com for a store near you. Online: An in store Free Brow Wax coupon will be emailed within 72 hours of purchase. Gift item cannot be used to satisfy the dollar purchase requirement for the free gift.
†You must be signed in to your online account, be a Diamond or Platinum Ultamate Rewards member and have a minimum of one Beauty Steal in your cart to receive free shipping. Free shipping not available on Ulta Beauty Weekly Beauty Deals.