Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products

Member Love Event

Earn up to 10X points on makeup & nail.

Beauty to go

Buy online, ready in 2 hours or less.

Shop. Earn points. Get rewarded.

Join Ulta Beauty Rewards™.

May 19 -25 only

Ulta beauty rewards

Member Love Event

Earn 10X points on select foundation. And earn 5X points on all other makeup & nails.

Shop all 10X points foundation

Light coverage

Medium coverage

Full coverage

May 19-25 only

Members earn 5X points

Available on all makeup and nails.

$3.50 off

your $15 qualifying purchase with code 989045

Today's Deals

1/2

Ends May 19

app exclusive

30% off styling & finishing

Download our app

Free drawstring tote bag with any $30 online makeup purchase.

Free drawstring tote bag

with any $30 online makeup purchase.

On your radar

Shop 2024 Allure Readers’ Choice Award winners

Discover ‘Ôrebella

Exclusively at Ulta Beauty, the new skin parfum collection founded by Bella Hadid.

Own the night

Create a weekly beauty date with yourself—rest, rejuvenate and pamper your skin.

12 items

WHY WE LOVE IT

Sticky gel primer

Infused with skin-loving ingredients that helps keep makeup in place, with a refreshing watermelon scent.

Exclusive

e.l.f. CosmeticsJelly Pop Dew Primer

Free Gift with purchase

New

Living ProofScalp Care Density Serum

New

RedkenAcidic Bonding Curls Silicone-Free Leave-In Treatment

TouchlandPower Mist Mango Passion Hydrating Hand Sanitizer

New

ColourPopPokémon x ColourPop Pallet Town Eyeshadow Palette

Free Gift with purchase

New

PATTERNThe 3-in-1 Interchangeable Curling Iron

Online only

KinshipDreamwave 2% Bio-Retinoid Complex Overnight Renewal Serum

New

12 colors

NYX Professional MakeupButtermelt Pressed Powder Blush

Free Gift with purchase

New

OriginsGinzing SPF 30 Daily Moisturizer Sunscreen

Free Gift with purchase

New

The OrdinarySaccharomyces Ferment 30% Milky Toner

New

Urban Decay CosmeticsAll Nighter Hyaluronic Acid Dewy Setting Spray

Free Gift with purchase

Exclusive

4 colors

Benefit CosmeticsBADgal BANG! Volumizing Mascara

Free Gift with purchase

Earn 5X points

on all services at Ulta Beauty May 12 - June 1. Prebook now to secure your appointment!

TRENDING AT ULTA BEAUTY

Technicolor Lashes

Discover this season’s biggest (and brightest) lash trend.

12 items

3 sizes

TULAThe Cult Classic Purifying Face Cleanser

$24.00 - $54.00

3 sizes

Sol de JaneiroBrazilian Bum Bum Refillable Body Cream

$22.00 - $48.00

New

good lightTaste of Space Lip Milk

Buy 1 Get 1 40% Off-Add 2 to bag

Hero CosmeticsMighty Patch Original Acne Pimple Patches

Exclusive

2 sizes

PEACH & LILYGlass Skin Refining Serum

$39.00 - $59.00

Free Gift with purchase

Tree HutTropic Glow Firming Whipped Body Butter

2 sizes

Live TintedHueguard 3-in-1 Mineral Sunscreen, Moisturizer, Primer SPF 30

$34.00 - $68.00

Free Gift with purchase

NematVanilla Musk Fragrance Oil

Exclusive

2 sizes

cocokindCeramide Barrier Nourishing Serum

$21.99 - $37.99

7 colors

SacheuLip Liner STAY-N Peel Off Tattoo

T3SinglePass StyleMax Professional 1" Flat Iron with Automated Heat

FurFur Oil

12 items

7 colors

e.l.f. CosmeticsGlow Reviver Lip Oil

Free Gift with purchase

3 colors

OLEHENRIKSENPout Preserve Peptide Lip Treatment

2 sizes

Sol de JaneiroCheirosa 40 Perfume Mist

$24.00 - $38.00

The OrdinaryGlycolic Acid 7% Exfoliating Toner

8 colors

NYX Professional MakeupButtermelt Pressed Powder Natural Finish Bronzer

Free Gift with purchase

Exclusive

30 colors

Polite SocietyMore Than a Pretty Face Skin-Caring Foundation

Free Gift with purchase

TouchlandPower Mist Wild Watermelon Hydrating Hand Sanitizer

BubbleLevel Up Balancing Moisturizer

4 colors

TarteKey Largo Glow Drops

Free Gift with purchase

Exclusive

e.l.f. CosmeticsPower Grip Dewy Setting Spray

Free Gift with purchase

Exclusive

18 colors

NYX Professional MakeupDuck Plump High Pigment Lip Plumping Gloss

Buy 2 Get 1 Free-Add 3 to bag

4 colors

Charlotte TilburyAirbrush Matte Bronzer

Free Gift with purchase

Earn 2X the points per $1 spent with the Ulta Beauty Rewards™ Credit Card.

2X Points

Earn 2 points per $1² spent with the Ulta Beauty Rewards™ Credit Card.

Beauty Services

Your best look. Our promise. Each service begins with a complimentary consultation with a licensed beauty pro. Ask questions and share ideas—we'll do the same.

Book appointment

The Salon at Ulta Beauty

Refresh your cut for summer

Get a moisturizing, cleansing or repairing treatment with any Signature Cut.

Brand of the moment

Experience Pattern at your next salon visit thru June 1. Book now!

Get pierced

Add some summer sparkle with a stud, stack or constellation ear piercing.

Our corporate commitments

Diversity, Equity & Inclusion

Diversity, Equity & Inclusion

We're committed to creating a more inclusive world.

Ways to shop

Ways to shop

Ulta Beauty has many ways to shop—choose what’s right for you!

Corporate Responsibility

Corporate Responsibility

We use the power of beauty to enhance the world around us.