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It Cosmetics Tightline Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027 Size: 0.118 oz

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Why did IT Cosmetics create this product: To finally give women a product that gets to the "root" of their lashes for their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra black formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara that is also paraben-free, fragrance-free, and sulfate-free.

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid Space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.

Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: Tightline Full Lash Length Black Eyelash Primer Skinny wand gives you the power to coat each lash beginning at the root, unlike most mascaras wands that leave the bottom 1/3 of your lashes uncoated. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes, giving your lashes the most effective dosage of nourishment and protection. Tightline is also paraben-free, fragrance-free, phthalate-free, sulfate-free, and is it great for even the most sensitive eyes.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eyeliner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinesis Leaf Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Water, Beeswax, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyrthanol, Dimethicone, Camellia Sinensis Leaf Extract, Centella Asiatica Extract, Cholesterol, Euterpe Oleracea Fruit Extract, hydrolyzed Collagen, Hydrolyzed Wheat Protein, Lauroyl Lysine, Lecithin, Panthenol, Simmondsia Chinensis (jojoba) Seed Oil, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Asarum Siebildi Root Extract, Chamomilla Recutita (Matricaria) Flower/Leaf Extract, Chrysanthemum Morifolium Flower Extract, Cnidium Officinale Root Extract, Eclipta Prostrata Extract, Hippophae Rhamnoides Extract, Juglans Regia (Walnut) Seed Extract, Morus Alba Root Extract, Persea Gratissima (Avocado) Fruit Extract, Sambucus Nigra Fruit Extract, Simmondsia Chinesis (Jojobs) Seed Extract, Thuja Occidentalis Leaf Extract, Urtica Dioica (Nettle) Extract, Vitex Trifola Fruit Extract, Palmitoyl Hexapeptide-12, Xanthan Gum. May Contain: Iron Oxides (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.3

(based on 512 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (270)
  • Doesn't clump (251)
  • Applies evenly (248)
  • Great brush (237)
  • Lengthens (192)

Cons

  • Dries out quickly (29)
  • Flakes (27)
  • Difficult to remove (24)
  • Sticky texture (13)
  • Difficult removal (12)

Best Uses

  • Anytime (288)
  • Going out (109)
  • Everyday (107)
  • Daytime (81)
  • Sensitive eyes (33)
    • Reviewer Profile:
    • Natural style (222), Classic style (218), Trendy style (38)
    • Skin Tone:
    • Medium (77), Fair (44)

Reviewed by 512 customers

Displaying reviews 1-10

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5.0

This Stuff Works

By Jeanine H

from Magnolia TX

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I love that the wand is small and you can apply mascara to all your lashes. Then go back and use your regular mascara for the total affect.

    • Skin Tone:
    • Medium
     
    1.0

    Needs Improvement

    By Mandy

    from TX

    About Me Classic Style

    Verified Buyer

    Pros

      Cons

      • Difficult To Apply
      • Smudges

      Best Uses

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        Provided only minimal "liner" look, and the "primer" wasn't impressive. And why on earth is the brush completely straight? Trying to obtain coverage to mimic eyeliner resulted in a messy application. A slight curve to the brush would help I believe. Also, the formula left little black flecks below my eyes. Sorry IT Cosmetics, I would not purchase this again.

        • Skin Tone:
        • Fair
         
        3.0

        good for bottom lashes

        By mascara guru

        from New York

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        This is good for your bottom lashes! I've found that it's not a "full coverage" mascara .. it's good if you want a "light coverage" mascara or for those days you don't want to go out with no mascara at all.

         
        4.0

        I have bought this before.

        By dogwalker

        from Phoenix,Az

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • I use this when time is limited .
        • Long Lasting
        • Smooth Look

        Cons

        • Difficult Removal

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        Use to nock off a step or just need a little finish.

        • Skin Tone:
        • Fair
         
        5.0

        Easy use

        By Alex90

        from Lockport

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Went on nice and looks good.

          • Skin Tone:
          • Medium
           
          1.0

          i would not buy this product again.

          By Elizabeth

          from Orangevale, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Long Lasting

          Cons

          • Difficult Removal
          • Difficult To Apply

          Best Uses

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            It was difficult to create the eyeliner effect. It also made my eyelashes droop.

            • Skin Tone:
            • Fair
             
            4.0

            Do like how it separated lashes

            By Grace

            from West covina

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply

            Cons

            • Difficult Removal

            Best Uses

            • Everyday

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Would buy it again, very practical in size

            • Skin Tone:
            • Medium
             
            1.0

            Light feathery

            By Tia

            from San Rafael

            About Me Natural Style

            Verified Buyer

            Pros

            • Good Colors
            • Long Lasting

            Cons

            • Not enough product on the brush for lash impact
            • Product in tube dries up quickly
            • Seems to dry up quickly
            • So light that it is barely noticeable

            Best Uses

            • Everyday
            • Sensitive Eyes

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Was disappointed in Tight Line Mascara it apples too lightly to be noticed.

            • Skin Tone:
            • Medium
             
            5.0

            Awesome!

            By Kita

            from Texarkana, TX

            Verified Buyer

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Love this product.

             
            5.0

            Great for lower lashes

            By indianame

            from indianapolis, IN

            About Me Natural Style

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              This is great for coating lower lashes from root to tip. Much easier to use than a thick brush. Wears very well, even through tears from cutting onions. ( :

              • Skin Tone:
              • Fair

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              17 Questions | 17 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Do I need a separate eyeliner? Says it creates an eyeliner look.
                Asked on 9/20/2016 by Momma from Chicago

                1 answer

                • Brand Expert

                  A:

                  Hi there, that is a great question! Since this has a super thin brush and gets right to the base of the lashes it creates a tightlining effect for a fuller lash line. If you want a more dramatic look you can absolutely still pair it with any eyeliner but many our IT Girls find IT isn't necessary! XOXO

                  Answered on 9/21/2016 by Brand Expert from IT Cosmetics
              • Q:

                This product does specify that it is a primer- but if I am looking for a product to coat my lashes and have them look like they have mascara on but not the layers and gobs of mascara "spiderlegs" that seems to becoming so popular- will this product work by itself? I have dark blonde hair so I have lighter colored lashes that benefit from mascara- but I don't want the look that seems to becoming so popular. I want my lashes tinted, not layered with extra fibers and fillers to create an unnatural look.
                Asked on 9/10/2016 by katnipcrzy from Michigan

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for reaching out to us! Tightline Mascara can be used a primer before using an additional mascara, however IT can also be worn on it's own for a natural lash look. The wand is very skinny to perfectly coat every lash precisely. This mascara does not clump at all, it will always give you the look of soft, natural lashes! We hope you love IT! XOXO

                  Answered on 9/12/2016 by Brand Expert from IT Cosmetics
              • Q:

                Does this have the typical stiff feeling of regular mascara on the lashes? i have very long lashes and im looking for a product that will darken my lashes while keeping their flexibility.
                Asked on 9/4/2016 by Alison from michigan

                1 answer

                • Brand Expert

                  A:

                  Hi there, we're happy to help with this! Since Tightline Mascara Primer is meant to be both your primer and mascara so IT won't leave lashes feeling stiff, instead IT is meant to give a natural finish to lashes! Hope that is helpful! XOXO

                  Answered on 9/7/2016 by Brand Expert from IT Cosmetics
              • Q:

                Is the New thin line mascara waterproof?
                Asked on 8/30/2016 by Mimi from benton Harbor Mi 49022

                1 answer

              • Q:

                I have lash extensions and sometimes need something on the roots. Will this break down the glue used for my extensions. I was told not to use waterproof mascara
                Asked on 6/12/2016 by EliseP from Peoria, AZ

                1 answer

                • Brand Expert

                  A:

                  Hello there, thanks for reaching out to us! IT is recommended to not wear mascara over lash extensions as they can pull on the extensions and cause them to fall out more quickly. If you want to wear anything, make sure it is NOT waterproof and that you use the lightest layer possible! XOXO

                  Answered on 6/13/2016 by Brand Expert from IT Cosmetics
              • Q:

                About how long will this last, since there is so little product in the tube. Do you need to use a lot?
                Asked on 5/17/2016 by Johanna from Tennesee

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for reaching out! This will last like most mascaras, up to 3 months once opened. Using 1-2 coats will do the trick! XOXO

                  Answered on 5/17/2016 by Brand Expert from IT Cosmetics
              • Q:

                Does the tight line mascara smudge and/or run to under eye area?
                Asked on 4/10/2016 by Love It from Long Island, New York

                1 answer

                • Brand Expert

                  A:

                  Hi
                  The tightline is not know to smudge or run under the eye area. It is pretty water resistant.
                  XOXO

                  Answered on 4/11/2016 by Brand Expert from IT Cosmetics
              • Q:

                How much product is in the full size compared to the mini version?
                Asked on 12/28/2015 by MRSIIXIXV from US

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks so much for your question. The full size has .118 Fl Oz while the mini size has .067 Fl Oz. Hope that helps!

                  Answered on 12/30/2015 by Brand Expert from IT Cosmetics
              • Q:

                I love to tightline my eyes. I currenlty use a gel liner and it works great,except when I wear contacts it smears on my lenses. However, I use Laura Mercier tightliner when I wear my lenses, and it doesn't smear, but does't wear as well as gel liner. Will the tightline mascara get on my lenses?
                Asked on 8/4/2015 by makeup junkie

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your email! We are more than happy to help you with this today - the tightline should work great with your contacts and tightlining!
                  XOXO

                  Answered on 8/6/2015 by Brand Expert from IT Cosmetics
              • Q:

                If it's not waterproof, is it water resistant? Thx!
                Asked on 3/9/2015 by jill from United States

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                  XOXO

                  Answered on 3/10/2015 by Brand Expert from IT Cosmetics
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