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Benefit Cosmetics They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

Black

Item #: 2276972 Size: 0.04 oz

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GIFT WITH PURCHASE

Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/25/16-9/26/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

 

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2479 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (778)
  • Doesn't run (642)
  • Bold color (634)
  • Easy to apply (611)
  • Glides on smoothly (588)

Cons

  • Difficult to apply (464)
  • Difficult to remove (357)
  • Clumpy (337)
  • Smudges or runs (126)
  • Fades throughout day (70)

Best Uses

  • Everyday (722)
  • Thicker line (549)
  • Going out (537)
  • Thin defined line (437)
  • Smoky look (242)
    • Was this a gift?:
    • No (830), Yes (193)
    • Reviewer Profile:
    • Classic style (549), Natural style (369), Trendy style (241)

Reviewed by 2479 customers

Displaying reviews 1-10

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5.0

This has been a fav of mine for over a year!

By Amy the artist

from Clarence, NY

About Me Classic Style

Verified Buyer

Pros

  • Easy to apply once you get use to the applicator
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Eyeliner is versatile. Great for an everyday natural look or apply more for a dramatic evening look. Holds up to heat and humidity!

     
    2.0

    Hard to apply

    By Hannah

    from Bowling Green KY

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Difficult To Apply
    • Lumps while trying to put it on

    Best Uses

    • Going Out

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Good color, stays well but very difficult to apply!

    (1 of 1 customers found this review helpful)

     
    1.0

    So sad I didn't like this product

    By Morgan

    from St Louis

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I love Benefit, and I I love the They're Real mascara so this purchase was a no-brainer. But unfortunately I do not like this product. It gets sooo crumbly so fast and by the end of the day it's a mess. I do have slightly hooded eyes, but I don't have such an issue with other products. I wanted to love it. I've tried it with primer, setting spray, setting powder, powder eyeshadow over it. Nothing works. I hate leaving a bad review on a brand I love, but they need to re-work the formula. I've read some good reviews so I don't understand at all why I'm having such issues.

     
    2.0

    Waste of money

    By Ashley

    from New Hampshire

    About Me Classic Style

    Verified Buyer

    Pros

    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Everyday
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    This eyeliner is very clumpy and difficult to apply... it takes me a long time to get the look I want, but it is very long lasting when I finally get it to work the way I want it to.

    (1 of 1 customers found this review helpful)

     
    5.0

    My New Obsession

    By Amy

    from Grand Ledge, MI

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Smoky Look

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      This is great for those who have trouble with liquid eyeliner! It looks and wears like liquid but glides on like cream. You can leave it on all day and it still looks great when you go to take it off.

      (1 of 2 customers found this review helpful)

       
      5.0

      Can't get enough

      By Crys

      from Pulaski va

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Love it

         
        5.0

        Can't live without this!

        By LJ

        from Pittsburgh, PA

        About Me Classic Style

        Verified Buyer

        Pros

        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          Perfect for a winged look!

          (2 of 3 customers found this review helpful)

           
          1.0

          Truly a waste of money

          By Mia

          from Chicago, IL

          About Me Classic Style

          Pros

            Cons

            • Clumpy
            • Difficult To Apply
            • Difficult to Remove

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              The CONCEPT behind this is fantastic. As someone who uses liquid liner often and is pretty seasoned with putting liner on, it doesn't take me more than ten minutes to get beautiful, even wings. With that being said, the amount of times that I have to stop and wipe of clumps of gel liner off of my face and off of the tip of the pen is absurd. I spent half an hour this morning on my liner because the product would dry before I even got to glide all of it across my eyelid. One twist should do the trick but by the time that you actually begin to use it (three seconds later), the liner has already clumped and the pen itself has no more product on it because all of the liner is in a small ball on your face. Again, the concept behind this is fantastic but the product itself (the gel liner) needs lots and lots of work before I would ever purchase again. Don't disappoint yourself with this.

               
              4.0

              Stays put

              By mcnaka

              from Lafayette, LA

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Easily
              • Bold Color
              • Doesn't Run
              • Long-Lasting

              Cons

              • Difficult to Remove
              • Take some time to learn to apply properly

              Best Uses

              • Everyday
              • Going Out

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I am used to the Stilla felt tip liner.This gel stays in place better but it does take some time to learn how to use it properly. It also takes more time to apply. Must use waterproof cleanser to completely remove the liner. Overall, great stay-put liner.

              (1 of 2 customers found this review helpful)

               
              5.0

              Stays all day!

              By Ericalaine

              from California

              About Me Natural Style

              Verified Buyer

              Pros

              • Bold Color
              • Doesn't Run
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

              • Clumpy

              Best Uses

              • Everyday
              • Going Out
              • Thin Defined Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I got the black travel size liner just to try it out. I have been using the same liner for years to line my waterline everyday. It was the only thing out that lasted more than 3 hours without smearing and just slipping off and it was a drugstore brand. I had tried all different brands, high end and drugstore, but nothing stayed. THEN, my niece found this on display in line at Ulta and I had to try it. So, I used the black but it was too intense so I decided to try the brown. Now, I've also never been able to find a brown that wasn't too red. When I'd line my eye with most brown liners it looked like I had just finished crying. Anyways, I love this stuff. It lasts all day and doesn't give me two black eyes by mid-morning. One thing I don't like is that it can sometimes flake off into my eye but I guess I'm okay with the trade off.

              Displaying reviews 1-10

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