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Pureology Purify Shampoo

Pureology

Purify Shampoo

8.5 oz

Item #: 2241025

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Pureology Purify Shampoo prevents colour oxidation and removes impurities. This ZeroSulfate detoxifying treatment shampoo is essential for maintaining colour-treated hair. The extra gentle formula clarifies without stripping colour, naturally removes odor from hair, and removes colour-dulling residue and buildup caused by chlorine, hard water minerals and styling products.
  • Rich lather, easy rinsing
  • Extra gentle cleansers
  • Does not strip colour
  • Concentrated, luxurious formula
  • Gently cleanse and thoroughly remove all build-up including, chlorine, hard water minerals, and styling residue
  • Act as antiseptic, detoxifying and antibacterial ingredients
  • For concentrated natural conditioning
  • Rejuvenates and refreshes the senses
  • Lets vivid colour shine through
  • Apply to wet hair and lather. Wait 1-2 minutes. Rinse. Repeat if necessary. Tip: To remove extreme build-up or "swimmers' green", shampoo hair again but don't rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.
    ZeroSulfate
    Triple Chelators
    Purifying blend of Witch Hazel, Baking Soda, and Tea Tree Oil
    Organic Botanicals: Chamonile, Aloe and Rosemary
    Signature Aromatherapy Blend: Tea Tree Oil, Witch Hazel, Rosemary and Peppermint

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    PureologyPurify Shampoo
     
    4.2

    (based on 42 reviews)

    84%

    of respondents would recommend this to a friend.

    Pros

    • Cleans thoroughly (9)
    • Effective (7)
    • Adds shine (4)
    • Great smell (4)
    • Improves hair health (4)

    Cons

    No Cons

    Best Uses

    • Weekly use (7)
    • Oily hair (3)
    • Thick hair (3)
      • Hair Type:
      • Straight hair (6), Wavy hair (5)
      • Reviewer Profile:
      • Beauty conscious (7), Brand buyer (7), Product junkie (3)
      • My Beauty Routine Takes:
      • 30 minutes (4), 10 minutes (3)

    Reviewed by 42 customers

    Displaying reviews 1-10

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    5.0

    Amazing Shampoo that I don't live without.

    By TKG

    from Port Charlotte, Florida

    About Me Beauty Conscious

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use
      • Oily Hair
      • Thicker Hair

      Comments about Pureology Purify Shampoo:

      I looked for a product that is cruelty free.. meaning they do not test on animals. Not every product that is cruelty free works well. This shampoo is amazing. It cleans and the shine it produces is wonderful. My hair is healthy and smells wonderful. I use it with my kids as well and they have thick hair though not oily. I love it.

      • Hair Type:
      • Wavy Hair
       
      2.0

      Nope.

      By LivingInPJs

      from Ventura County, CA

      About Me Minimalist

      Pros

      • Cleans Thoroughly

      Cons

      • Dries Hair Out
      • Harsh

      Best Uses

        Comments about Pureology Purify Shampoo:

        Background: I have bleach blonde hair. I wash my hair every 2-3 days and let it air dry. In between, I use dry shampoo for my roots and treatment oils for my ends.

        I've started getting a lot of build-up from all the products I've used and my head became itchy at nighttime. So, I started looking for a clarifying shampoo. I've had a few in mind, but I wanted to try this one - since I do enjoy some Purology shampoos.

        I bought this, used it in the shower & right when I began to lather was when I started getting a little nervous. It felt really dry and hay-like in the shower. I rinsed and repeat & it began to have a nice tingly feeling on my scalp - "It's working!" i thought to myself. Even after I used a conditioner, my hair was difficult to comb and extremely (like brushing dry hair that had a lot of hairspray). I had to spray on It's a 10 & it became manageable. But still, I cannot deal with this every time, so I returned it.

        • Hair Type:
        • Straight Hair
         
        5.0

        Perfect for removing product buildup in hair.

        By Sam

        from South Carolina

        Verified Buyer

        Pros

        • Cleans Thoroughly

        Cons

          Best Uses

            Comments about Pureology Purify Shampoo:

            I use it every other shampoo to keep hair free of buildup of styling products.

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            I use this product 2x each week to remove product

            By Lynn

            from Delray Beach, FL

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Lathers Well

            Cons

              Best Uses

                Comments about Pureology Purify Shampoo:

                Tends to dry my hair out if used too often - always follow up with Pureology confitioner

                • Hair Type:
                • Straight Hair
                 
                5.0

                Good shampoo for my super long, super straight blonde hair.

                By Jemoore63

                from Virginia Beach, VA

                Verified Buyer

                Comments about Pureology Purify Shampoo:

                Works well with my super long, super straight hair. Great product!

                (2 of 2 customers found this review helpful)

                 
                4.0

                Great Buy for Clarifying Needs

                By LB

                from Point Pleasant, NJ

                Pros

                • Easy To Use
                • Effective

                Cons

                • Price

                Best Uses

                • Daily Use
                • Oily Skin
                • Weekly Use

                Comments about Pureology Purify Shampoo:

                First off, let me start by my hair type since no one seems to do that for hair product reviews. I have very dark brown hair..I am Armenian, Italian, and Spanish. I work out intensely, every day and I am a big sweater from my head. I try to not wash my hair every day (3 days max) but regular shampoo only makes my hair oilyness much worse. I only use argon oil and color/heat protector creme after the shower to the ends of my hair and use no other product for styling. I use Oribe color conditioner just to my ends in the shower. Ok now for the review - this stuff works. I am not someone who needs clarifying shampoo once in a while, I need it every day. My hair still shines, it's still very smooth, and definitely does not dry out my hair. If anything, my hair has grown like crazy the past year using this because I have no build up yet my natural oils are still there. For those saying it's drying, I'm not sure what type of hair they have, but it is not the least bit drying. Keeps my color lasting forever...I just got my hair colored for the first time in a year and my hair artist could not believe it was the same color she put it. The only down side is the cost for the amount you get and the amount I need to lather all of my hair (long hair).

                 
                5.0

                This product is in my shower at all times

                By Mama Jean

                from El Paso, TX

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Thicker Hair

                  Comments about Pureology Purify Shampoo:

                  This is a great product for your hair. I love Purology products. My hair is healthy and shiny. I get many complements. Thank you Purology.

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Use as directed and it's great!

                  By Zingirl

                  from California

                  About Me Beauty Conscious

                  Pros

                  • Cleans Thoroughly

                  Cons

                    Best Uses

                      Comments about Pureology Purify Shampoo:

                      I was advised to try this by an Ulta employee when I asked for a recommendation for a shampoo that would remove styling product build-up but not strip my color. The first time I used too much and it made my hair feel awful. I didn't shampoo a second time because I felt like I had dried out my hair enough the first time. However, a little while later I tried again, VERY careful to follow the instructions. First, I made sure to ONLY use a quarter-sized amount as the bottle says. This alone made a difference in how my hair felt immediately after washing it. Then, I went ahead and shampooed a second time, again using only a small amount. Although my hair still felt dry, it felt MUCH better. More volume and less tangled. I finished with Redken Blonde Idol mask. Definitely, following up with a MASK and not just regular conditioner is a must. It definitely makes my scalp feel good and makes my color look pure again. I believe this shampoo is doing just what it says.

                      • Hair Type:
                      • Straight Hair

                      (1 of 1 customers found this review helpful)

                       
                      5.0

                      Will MOST definitely purchase this again!

                      By Latin Diva

                      from Douglasville, GA

                      About Me Beauty Conscious

                      Verified Buyer

                      Pros

                      • Adds Shine
                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Curly Hair
                        • Oily Hair
                        • Thicker Hair
                        • Thinner Hair

                        Comments about Pureology Purify Shampoo:

                        LOVED LOVED LOVED THE SHAMPOO! My hair smelled so clean. And felt incredible after styling it!

                        • Hair Type:
                        • Very Curly Hair

                        (2 of 2 customers found this review helpful)

                         
                        5.0

                        Great for Keratin treated hair

                        By Debi

                        from So California

                        About Me Beauty Conscious

                        Verified Reviewer

                        Comments about Pureology Purify Shampoo:

                        I have a keratin treatment on my hair and wash it every other day. On the days I don't shampoo my hair, I still rinse it and use conditioner. I noticed that, since I use hairspray everyday, my hair would get quite a bit of buildup. I was amazed the first time I used this. Only needed a small amount. You do have to use a really deep conditioner immediately after cuz as soon as you rinse the shampoo your hair will feel like straw. Once the conditioner is rinsed....wow!! My hair was as good as the first day with my keratin. So incredibly soft and absolutely NO BUILDUP. I now use it 2x a month and it continues to eliminate the build up while saving my keratin and color

                        • Hair Type:
                        • Wavy Hair

                        Displaying reviews 1-10

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        5 Questions | 5 Answers
                        Displaying questions 1-5
                        • Q:

                          What conditioner do you recommend with this shampoo
                          Asked on 6/22/2016 by Rhonda from Texas

                          1 answer

                          • Brand Expert

                            A:

                            When using Pureology Purify Shampoo, you can use any conditioner that you like. Pureology Hydrate Conditioner is one of my personal favorites. It is a luxurious dose of moisture and conditioning!

                            Answered on 6/22/2016 by Brand Expert from Pureology
                        • Q:

                          Why does the product make your hair feel waxy when washing it out?
                          Asked on 5/21/2016 by bb from hammond,la

                          1 answer

                          • Brand Expert

                            A:

                            Pureology Purify Shampoo is a clarifying shampoo that removes product build-up, toxins, mineral deposits and any other residues that don't belong on your hair. It is possible that the "wax" you feel washing out of your hair is actually the build up that is being removed from your hair.
                            Please be sure to use your favorite conditioner after using Purify Shampoo.

                            Answered on 5/23/2016 by Brand Expert from pureology
                        • Q:

                          Could this product make your hair at all brassy?
                          Asked on 10/30/2015 by Alyssalady

                          1 answer

                          • Staff Expert

                            A:

                            Pureology Purify Shampoo actually helps to prevent color oxidation, so it will not cause any brassiness!

                            Answered on 11/4/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          Does Pureology test on animals?
                          Asked on 7/23/2015 by Ashley from US

                          1 answer

                          • Staff Expert

                            A:

                            Pureology does not perform animal testing. In addition, all of their formulas are 100% vegan (no animal byproducts).

                            Answered on 7/28/2015 by Staff Expert from ULTA Beauty
                        • Q:

                          How many times a week can I use this shampoo? My red colored hair is very oily and I usually wash it every other day. Please advise. Thank you!!
                          Asked on 5/5/2015 by Michellina from Queens,NY

                          1 answer

                          • Staff Expert

                            A:

                            Pureology Purify Shampoo features a zero-sulfate formula that is gentle enough for daily use or as frequently as needed/desired.

                            Answered on 5/6/2015 by Staff Expert from ULTA Beauty
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