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L'Oréal Preference True Brunettes

L'Oréal

Preference True Brunettes

Ultra Light Ash Brown UL61

Item #: 2097337

Superior Preference True Brunettes Rich Luminous Conditioning Colorant by L'Oréal delivers rich, glossy color for up to six weeks. Refresh you hair's color and shine with weekly fade-defying conditioner that contains Vitamin E and UV filters. Kit includes color gel, color crème in applicator, multi-dose conditioner, superior colorist gloves and instructional insert.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalPreference True Brunettes
 
3.7

(based on 64 reviews)

71%

of respondents would recommend this to a friend.

Pros

  • Easy to use (44)
  • Great color (39)
  • Natural look (31)
  • Gentle (17)
  • Long-lasting (13)

Cons

  • Color misrepresented (12)
  • Smells bad (11)
  • Doesn't last (6)
  • Too harsh (4)
  • Difficult to use (3)

Best Uses

  • New look (31)
  • Touch ups (21)
  • Graying hair (18)
  • Fine hair (8)
  • Thick hair (8)
    • Commitment To Color:
    • Permanent (49), Semi-permanent (7)
    • Reviewer Profile:
    • Beauty conscious (37), Product junkie (15), Survivalist / minimalist (10)

Reviewed by 64 customers

Displaying reviews 1-10

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5.0

Love this Color

By LMurphy418

from O'Fallon, IL

About Me Minimalist

Pros

  • Great Color
  • Versatile

Cons

    Best Uses

    • Graying Hair
    • New Look

    Comments about L'Oréal Preference True Brunettes:

    Beautiful color for my ash brown hair. Love the color. Please don't stop carrying it.

    • Commitment To Color:
    • Permanent
     
    5.0

    I love this product

    By Dorothy Frank

    from St Joseph Missouri

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

    • Time Consuming

    Best Uses

    • Graying Hair

    Comments about L'Oréal Preference True Brunettes:

    I have a medium brown hair with silver grays this color gives me a light brown with blonde highlights

    • Commitment To Color:
    • Permanent
     
    5.0

    Best haircolor, with the most natural results

    By Cheryllee

    from Duncansville pa

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

      Best Uses

        Comments about L'Oréal Preference True Brunettes:

        I really liked it and will know what to buy. I appreciate the sales girl at ulta for helping me choose the product.

         
        5.0

        I would use this product again

        By Stylemom

        from Selden ny

        About Me Product Junkie

        Verified Buyer

        Pros

        • Easy To Use
        • Great Color

        Cons

          Best Uses

          • New Look
          • Thicker Hair
          • Touch Ups

          Comments about L'Oréal Preference True Brunettes:

          Love the color and the even tone

          • Commitment To Color:
          • Permanent
           
          4.0

          Love Color

          By Cindi

          from Lubbock tx

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look

            Comments about L'Oréal Preference True Brunettes:

            Great color. Easy to use.

            • Commitment To Color:
            • Demi-Permanent
             
            4.0

            Easy to use; great coverage

            By Pamela83

            from Tulsa, OK

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Great Color
            • Natural Look

            Cons

              Best Uses

              • Graying Hair
              • Touch Ups

              Comments about L'Oréal Preference True Brunettes:

              East to use, covers gray completely, natural looking color.

              • Commitment To Color:
              • Permanent

              (0 of 7 customers found this review helpful)

               
              1.0

              horrible

              By tasia

              from Sioux falls sd

              About Me Beauty Conscious

              Pros

                Cons

                • Time Consuming
                • Too Harsh

                Best Uses

                  Comments about L'Oréal Preference True Brunettes:

                  Hate it dont use it

                  • Commitment To Color:
                  • Semi-Permanent
                   
                  4.0

                  Nice Ash Brown Color

                  By Anonymous

                  from California

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Effective

                  Cons

                    Best Uses

                    • Tones Down Gold

                    Comments about L'Oréal Preference True Brunettes:

                    I've used the high-lift ash brown a couple times now and find that it gives a nice color and keeps the gold from coming through. Even my hairdresser noticed a difference mentioned that she likes the color of my hair. The high-lift ash version of this product gives a nice brown with less gold.

                    • Hair Type:
                    • Wavy Hair

                    (2 of 2 customers found this review helpful)

                     
                    4.0

                    Do not use this on previously dyed hair

                    By Daylen

                    from Pinetops, NC

                    About Me Beauty Conscious

                    Verified Reviewer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Long-Lasting
                    • Natural Look
                    • Versatile

                    Cons

                      Best Uses

                      • New Look
                      • Touch Ups

                      Comments about L'Oréal Preference True Brunettes:

                      I think anyone should know before buying this product that:

                      1. If you previously dyed you hair a darker color, it is not going to lift the hair color pigments. That can only be done by bleaching or if your hair is not in the best of condition...use color oops...then use a regular Ashe Blonde dye over that...

                      2. If you have previously bleached or lightened your hair, your hair is currently very porous and it is just going to soak in all of this color and probably will not give you your desired results...

                      With that being said, apply this to your virgin hair or just on your darker root growth and I think you will like it very much! It is a lot less damaging! I have seen several people to do this in between highlights and the result is lovely...you can find a few reviews on youtube also!

                      Hope this helps someone!

                      • Commitment To Color:
                      • Permanent

                      (2 of 2 customers found this review helpful)

                       
                      5.0

                      Love it

                      By Desparate

                      from Raleigh, NC

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Gentle
                      • Great Color
                      • Natural Look

                      Cons

                        Best Uses

                        • Graying Hair
                        • Thicker Hair

                        Comments about L'Oréal Preference True Brunettes:

                        Very dependable and colors true to advertisement.

                        • Commitment To Color:
                        • Permanent

                        Displaying reviews 1-10

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