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It Cosmetics No-Tug Waterproof Gel Eyeliner

It Cosmetics

No-Tug Waterproof Gel Eyeliner

Black

Item #: 2264016 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe and rich in color eyeliner that is truly waterproof and doesn't tug on the delicate eye area during application. To finally give woman a clinically proven waterproof even after 8 hours gel eyeliner.

What is it: No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. These liners are clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and Vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.

Who is it for: Anyone who wants rich luxe eyeliner color and application without tugging on the delicate eyelids. Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyelids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants a clinically proven waterproof liner you can use on both the inner and outer rims and lash line.

Why is it different: Utilizing cutting-edge technology exclusive to IT Cosmetics, No-Tug Waterproof Gel Eye Liners glide on saturated rich color without tugging on your delicate eyelids. Plus they're clinically proven waterproof even after eight hours of wear! They're also infused with anti-aging technology and skin-care benefits including hydrolyzed collagen, silk proteins, and vitamins C and E for younger looking lids. Paraben-free, fragrance-free, sulfate-free.
Use the No Tug Gel Eye Liner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Remove with waterproof makeup remover. Use multiple liner colors together or wear separately.

Beauty tips: The upper inner rim doesn't always get as much attention as its lower counterpart, but it's an equally important area to define. Applying black liner to your upper water line will intensify your lashline, giving you natural looking definition without the hard edge of a liner. All you have to do is lift up your upper lid, while looking down into a mirror, and apply the black pencil in short, even strokes. To bring out your eyes, pair with Hello Lashes Clinically Proven 5-in-1 Mascara for a wide-eye look!
Trimethylsiloxysilicate, Cyclopentasiloxane, Isohexadecane, Isododecane, Polyethylene, Ceresin, Silica, Polyisobutene, Methicone, Synthetic Wax, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, VP/Hexadecene Copolymer, Dimethicone, Rosa Canina Flower Oil, Argania Spinosa Kernel Oil, Butyrospermum Parkii (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestica Seed Oil, Simmondsia Chinesis (Jojoba) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Europaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recuitta (Matricaria) Flower Extract, Synthetic Fluorphlogopite, Sorbitan Sesquioleate, Palmitic Acid, Benzoic Acid, Hydrogenated Polysobutene, Pehnoxyethanol, Calcium Aluminum Borosilicate, Mica, Tin Oxide. May Contain: CI 77891 (Titanium Dioxide), CI 77489/CI 77499/CI 77491/CI 77492 (Iron Oxides), CI 77007 (Ultramarines), CI 42090 (Blue 1 Lake), CI 19140 (Yellow 5 Lake), CI 77288 (Chromium Oxide Greens), CI 77000 (Aluminum Powder), CI 75470 (Carmine).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNo-Tug Waterproof Gel Eyeliner
 
4.2

(based on 1391 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Glides on smoothly (1032)
  • Easy to apply (993)
  • Long-lasting (980)
  • Doesn't run (854)
  • Bold color (648)

Cons

  • Difficult to apply (134)
  • Difficult to remove (124)
  • Smudges or runs (90)
  • Fades throughout day (87)
  • Clumpy (45)

Best Uses

  • Everyday (1036)
  • Going out (558)
  • Thicker line (485)
  • Smoky look (336)
  • Thin defined line (327)
    • Was this a gift?:
    • No (6)
    • Reviewer Profile:
    • Classic style (650), Natural style (516), Trendy style (102)

Reviewed by 1391 customers

Displaying reviews 1-10

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5.0

Buying this for years

By Shortslurpeegirl@hotnail.com

from Las Vegas, NV

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Glides On Smoothly
  • Long-Lasting

Cons

  • Not sweat proof

Best Uses

  • Everyday
  • Going Out

Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

Love this! Never buying another brand!

 
1.0

Not for Contact Lens Wearers

By spdwain

from MD

About Me Natural Style

Verified Buyer

Pros

  • Bold Color

Cons

  • Difficult to Remove

Best Uses

    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

    I used this product twice. Both times my eyes became red and puffy to the point I had to wear my glasses and not insert my lenses. It may be fine for those who don't wear contacts every day, but after 2 trys I knew it was the eyeliner causing irritation. Mentioned it to the ladies at ULTA on my next trip, but all they said was "that's too bad".

     
    5.0

    l❤️VE IT!!!! It stays on!

    By D

    from Orange ca

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Thicker Line
      • Thin Defined Line

      Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

      I've been looking for eye liner that doesn't smear.... Found it

       
      4.0

      I bought 2 more after trying it

      By Karen

      from Shell rock ia

      About Me Natural Style

      Verified Buyer

      Pros

      • Doesn't Run
      • Easy To Apply
      • Long-Lasting

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

        Only product that doesn't rub off on my hooded eyes

         
        5.0

        Love favorite eyeliner

        By Tanya

        from Indiana

        About Me Trendy Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Easy Removal
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Smoky Look

          Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

          Love so easy to use and I love that I don't have to shave it down

           
          5.0

          Easy Eye Liner

          By krector

          from Richmond, Va

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Easily
          • Bold Color
          • Doesn't Run
          • Easy Removal
          • Easy To Apply
          • Glides On Smoothly
          • Great easy application and long lasting
          • Long-Lasting

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

            Easy to use and long lasting. Love the color options.

             
            5.0

            Favorite eye liner EVER!

            By Katie

            from arkansas

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Easily
            • Bold Color
            • Doesn't Run
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look

              Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

              It's my second time to purchase because I may never use another eyeliner! I always have problems with running liner due to watery eyes but this product stays put, even in my water line.

               
              5.0

              I would buy this product again.

              By Amy

              from SC

              About Me Natural Style

              Verified Buyer

              Pros

              • Bold Color
              • Easy Removal
              • Easy To Apply
              • Glides On Smoothly
              • Long-Lasting

              Cons

                Best Uses

                • Everyday
                • Thin Defined Line

                Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                I love the color!

                 
                5.0

                Love it

                By Shannon

                from Bend oregon

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Easily
                • Bold Color
                • Doesn't Run
                • Easy To Apply
                • Glides On Smoothly
                • Long-Lasting

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Thicker Line

                  Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                  Glides easily

                   
                  3.0

                  Good not Great

                  By TXbelle

                  from Tyler, Tx

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Bold Color
                  • Easy To Apply
                  • Glides On Smoothly

                  Cons

                  • Fades Throughout Day
                  • Smudges or Runs

                  Best Uses

                    Comments about It Cosmetics No-Tug Waterproof Gel Eyeliner:

                    I wear IT almost exclusively- bought this liner with big expectations, it's nice- great color... But it just doesn't seem to last all day.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    26 Questions | 26 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      I Would Love To Get This product but I've had this kind of eye gel liners before and my only issue was when I wanted a wing liner.. how do I get that sharpy end??
                      Asked on 9/5/2016 by Sue from Manassas, VA

                      1 answer

                    • Q:

                      Where are pictures of the colors for gel eyeliner?
                      Asked on 9/5/2016 by mscav from Pittsburgh, PA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you so much for your question! IT doesn't seem like there are swatches of the products, however if you view each pencil you can see the color right on the bottom of each! XOXO

                        Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How do I sharpen the self sharpen it eyeline help!
                      Asked on 8/13/2016 by rochelle from buena wa.

                      1 answer

                      • Brand Expert

                        A:

                        Hi Rochelle, we're happy to help with this! To sharpen the No Tug Gel Eyeliner, there are two steps. First, you simply twist up the end of the pencil by twisting the area that shows you what color the pencil is. Be sure to twist up enough product so that the sharpener gently fits over the pointed end.Then, you remove the end that does not have the product and use this as a sharpener to make the point as fine as you would like it. We recommend be very gentile while sharpening as the gel formula is very soft. A few turns will do the trick! XOXO

                        Answered on 8/15/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      This eyeliner says waterproof...is it tear or sweat proof also? my eyes tear often and I sweat a lot year round, but more so in summer
                      Asked on 4/28/2016 by Bre from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Great question! Absolutely - this waterproof product will stay on with tears and sweat!
                        XOXO

                        Answered on 4/29/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Can this eyeliner be applied to the waterline?
                      Asked on 3/29/2016 by jeepgrrl from Columbus, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can use this all over the eye!
                        XOXO

                        Answered on 3/30/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      hi i have brown eyes what color eyeliner should wear .
                      Asked on 1/31/2016 by francine from tuscumbia ala

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! For brown eyes we recommend our Plum, Navy or Lucky Jade.
                        XOXO

                        Answered on 2/3/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Any suggestions for greens eyes to make them pop?
                      Asked on 1/16/2016 by lynn from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Absolutely!! We recommend using our Plum shade or Lucky Jade to really make green eyes pop.
                        XOXO

                        Answered on 1/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have blue eyes and currently use the plum color. I was wondering if you could recommend another color that would make blue eyes pop. Thank you!
                      Asked on 12/30/2015 by Katie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! We would recommend the Navy or the Copper!
                        XOXO

                        Answered on 1/5/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product oil free? I have eyelash extensions and am suppose to avoid products containing any oil. Thanks!
                      Asked on 12/9/2015 by Makeup Lover

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are more than happy to help you with this today. All of our products contain some form of oil in them
                        XOXO

                        Answered on 12/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I have extremely sensitive eyes will this cause irritaion...I am applying it to the water line
                      Asked on 10/30/2015 by kc from US

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and your interest in our Eye Liner. While this product is made with all good for you skin loving ingredients and should not cause irritation - all eyes are different so we recommend speaking to your doctor before using anything new if you have allergies or sensitives.

                        XOOX

                        Answered on 11/2/2015 by Brand Expert from IT Cosmetics
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