skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eyeshadow
  • / Color Pure Eyeshadow
ULTA Color Pure Eyeshadow

ULTA

Color Pure Eyeshadow

Milkyway (sheer deep black with slight shimmer)

Item #: 2268164 Size: 0.05 oz

On sale 5 for $5. Discount applied in cart!

Ask a Question
ULTA Color Pure Eye Shadows are highly pigmented, super soft and blendable loose powders. Made purely of minerals with no added oils or binders for true, long-lasting color and no creasing. The jar dispenses just enough pigment for each eye without the unwanted mess of traditional mineral powders. Simply lift the lid and apply with an eye shadow brush for a subtle wash of color. Repeat the process on the same eye and layer the pigment for a more dramatic payoff or to accent the crease.
Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

Details+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAColor Pure Eyeshadow
 
4.5

(based on 131 reviews)

95%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (84)
  • Great color (84)
  • Long lasting (76)
  • Blends easily (75)
  • Highly pigmented (73)

Cons

  • Creases (8)
  • Wears off easily (5)
  • Cheap compact case (4)
  • Doesn't blend well (4)
  • Smudges or flakes (3)

Best Uses

  • Everyday (72)
  • Going out (71)
  • Work (42)
  • Smokey effect (36)
  • Natural effect (35)
    • Was this a gift?:
    • No (19)
    • Reviewer Profile:
    • Classic style (42), Trendy style (34), Natural style (27)
    • Skin Tone:
    • Fair (60), Medium (42)

Reviewed by 131 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

My daughter is addicted!

By Azbeautyqueen

from Arizona

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about ULTA Color Pure Eyeshadow:

    I get these for my daughter (25). Her eyes look so gorgeous when she wears them. They are so inexpensive, so we get all the colors. Sad when your favorites get discontinued. Don't be afraid of it not being name brand, we buy plenty of name brand as well but the ulta brand is upping their game. We keep trying it, and not dissapointed. Remember ulta return policy if you don't like a product :)

    • Skin Tone:
    • Medium
     
    5.0

    I would buy this again

    By Ellie

    from Helena, MT

    About Me Trendy Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Going Out

      Comments about ULTA Color Pure Eyeshadow:

      I use this for fun date night looks.

      • Skin Tone:
      • Fair
       
      4.0

      I love this product love love

      By Bee

      from Salinas

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Great Color
      • Highly Pigmented
      • Silky Texture

      Cons

        Best Uses

        • Going Out

        Comments about ULTA Color Pure Eyeshadow:

        Use it on my lids great color smooth to put on

        • Skin Tone:
        • Fair
         
        5.0

        Highly pigmented

        By Carmiedarling

        from Riverside, Ca

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Highly Pigmented
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Going Out
          • Smokey Effect

          Comments about ULTA Color Pure Eyeshadow:

          I honestly only bought it because it was on sale for under 3 dollars and I was so amazed! Absolutely love how pigmented and buttery smooth it was and lasted all day. I used ulta eye primer and it didn't crease

          • Skin Tone:
          • Medium
           
          5.0

          Amazing!

          By Abbey

          from Texas

          About Me Trendy Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Great Color
          • Highly Pigmented
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about ULTA Color Pure Eyeshadow:

            I'm going to be honest. I thought this product wouldn't show up on my eyes ( my skin has a hard time pulling off green). I was wrong. Not only did it show it lasted.

            • Skin Tone:
            • Fair
             
            5.0

            I would buy this again!

            By Marie

            from Phx, AZ

            About Me Trendy Style

            Verified Buyer

            Pros

            • Highly Pigmented

            Cons

              Best Uses

              • Going Out
              • Smokey Effect

              Comments about ULTA Color Pure Eyeshadow:

              Great for smokey eyes

              • Skin Tone:
              • Medium
               
              4.0

              Mermaids!

              By Jxcadds

              from Chicago

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Great Color
              • Highly Pigmented

              Cons

              • Creases
              • Difficult To Apply
              • Smudges or Flakes
              • Wears Off Easily

              Best Uses

              • Going Out
              • Smokey Effect

              Comments about ULTA Color Pure Eyeshadow:

              VERY messy if you're not careful!

              • Skin Tone:
              • Fair
               
              5.0

              I need every color of this product!

              By Fashionista

              from Ohio

              About Me Trendy Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Work

                Comments about ULTA Color Pure Eyeshadow:

                The product is super pigmented. A little bit goes a long way. You can apply as little or much as you want to get the look you desire. I hope to get more colors. It was so affordable for such a great product.

                • Skin Tone:
                • Fair
                 
                5.0

                Love. High pigment and long lasting!!

                By Becca

                from Phoenix, AZ

                About Me Trendy Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Great Color
                • Highly Pigmented
                • Long Lasting
                • Silky Texture

                Cons

                • Creases
                • Doesn't Blend Well

                Best Uses

                • Going Out
                • Smokey Effect

                Comments about ULTA Color Pure Eyeshadow:

                Love this product, working on getting every color!

                • Skin Tone:
                • Fair
                 
                5.0

                I would buy this product again!

                By Kate

                from Middletown,PA

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Great Color
                • Long Lasting

                Cons

                • Cheap Compact Case

                Best Uses

                • Everyday

                Comments about ULTA Color Pure Eyeshadow:

                I love this product!

                • Skin Tone:
                • Fair

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                11 Questions | 11 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  is the yolo the closest to gold?
                  Asked on 3/28/2016 by mia from texas

                  1 answer

                  • Staff Expert

                    A:

                    The ULTA Color Pure Eye Shadow in YOLO is a brighter, more yellow gold shade. If you are looking for something gold, but more toned down, HENNA is a good option.

                    Answered on 4/19/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Would you please describe the color of each pigment?
                  Asked on 3/22/2016 by BOO from CT

                  1 answer

                  • Staff Expert

                    A:

                    Certainly! :-)

                    Wildflower – sheer medium purple with slight shimmer
                    Mesa – medium metallic bronzy gold with shimmer
                    Avo – sheer medium mint green with shimmer
                    Milkyway – sheer deep black with slight shimmer
                    Olive – sheer medium olive green with slight shimmer
                    Yolo – light metallic gold with shimmer
                    Aloha – medium/deep bright blue with slight shimmer
                    Sepia – medium metallic pinkish brown with shimmer
                    Henna – light silver brown metallic with shimmer
                    Honey – light white metallic with shimmer
                    Riviera – deep brown metallic with shimmer

                    All shades can be viewed and tested at your nearest Ulta Beauty store!

                    Answered on 5/13/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Are the Color Pure eyeshadows vegan-friendly?
                  Asked on 2/21/2015 by Sweet Honey Sempai

                  1 answer

                  • Staff Expert

                    A:

                    Yes, all shades of Color Pure Eye Shadow are free of animal byproducts, and ULTA Private Label products are never tested on animals, so ULTA Color Pure Eye Shadow is vegan-friendly!

                    Answered on 2/25/2015 by Staff Expert from ULTA.com
                • Q:

                  What colors would look good on blue eyes?
                  Asked on 2/20/2015 by Sarah from Portland,Texas

                  1 answer

                  • Staff Expert

                    A:

                    The warm bronze tone of Mesa enhances blue eyes gorgeously!

                    Answered on 2/23/2015 by Staff Expert from ULTA.com
                • Q:

                  Is the black shimmery or more matte? Which Ulta eyeshadow has the best matte black?
                  Asked on 11/17/2014 by tiff from USA

                  1 answer

                • Q:

                  What shade(s) would you recommend for hazel/brown eyes?
                  Asked on 10/5/2014 by Niki from Florida

                  1 answer

                  • Staff Expert

                    A:

                    Pink-toned Icing as well as neutrals like Henna and Sepia look gorgeous on brown/hazel eyes!

                    Answered on 10/6/2014 by Staff Expert from ULTA.com
                • Q:

                  Is this gluten-free?
                  Asked on 6/15/2014 by Katrina

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this product is gluten-free.

                    Answered on 6/16/2014 by Staff Expert from ULTA.com
                • Q:

                  What type of finish does this have?
                  Asked on 6/1/2014 by juleall from Memphis, MI

                  1 answer

                  • Staff Expert

                    A:

                    All shades feature a shimmer finish.

                    Answered on 6/3/2014 by Staff Expert from ULTA.com
                • Q:

                  What are the ingredients in these eye shadows?
                  Asked on 5/9/2014 by Beth from Illinois

                  1 answer

                  • Staff Expert

                    A:

                    This product contains: Mica, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben. May Contain: Titanium Dioxide, Red 40 Lake, Yellow 5 Lake, Blue 1 Lake, Ultramarines, Black 2, Manganese Violet, Iron Oxides, Aluminum Powder, Ferric Ferrocyanide.

                    Answered on 5/9/2014 by Staff Expert from ULTA.com
                • Q:

                  Is it okay to use these pigments wet?
                  Asked on 4/25/2014 by sheena830 from Chester, pa

                  1 answer

                  • Staff Expert

                    A:

                    Absolutely! Apply using a dampened eye shadow brush to increase color payoff. You can also apply as an eye liner using a dampened liner brush.

                    Answered on 4/28/2014 by Staff Expert from ULTA.com
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?