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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 270 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Long lasting (172)
  • Even application (156)
  • True to color (155)
  • Convenient container (136)
  • Great color selection (121)

Cons

  • Wears off easily (42)
  • Drying (27)
  • Not true to color (14)
  • Clumpy application (4)
  • Poor color selection (4)

Best Uses

  • Anytime (166)
  • Everyday use (122)
  • Daytime (64)
  • Going out (63)
  • Special occasions (62)
    • Reviewer Profile:
    • Classic style (125), Natural style (103), Trendy style (22)
    • Skin Tone:
    • Medium (140), Fair (109), Deep (3)

Reviewed by 270 customers

Displaying reviews 1-10

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5.0

I would buy this again!

By Bella

from Brandon, MS

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I wear it under lipstick or gloss. Works great.

    • Skin Tone:
    • Fair
     
    4.0

    Love this lipliner!! Will definitely buy another one.

    By Baby

    from Folsom

    About Me Classic Style

    Verified Buyer

    Pros

    • Even Application
    • Long Lasting

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Everyday Use

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Been looking for a long lasting nude lip liner for a while. Tried lots of high end brands but wasn't satisfied. Decided to try this one since I love their foundation. Love it! Planning to buy another one. The only downside to this is I wish they have more color selections.

      • Skin Tone:
      • Medium
       
      5.0

      Stays on

      By Cynthia

      from Fort Worth Tx

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Long Lasting

      Cons

      • Poor Color Selection

      Best Uses

      • Daytime
      • Everyday Use

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Would love a more natural lip color but as with all It products it does what it says

      • Skin Tone:
      • Medium
       
      5.0

      I would buy this again

      By MEE

      from Wharton TX

      Verified Buyer

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Good Color

       
      5.0

      Holy Grail !!!!

      By Celina

      from Austin Texas

      About Me Trendy Style

      Verified Buyer

      Pros

      • Even Application
      • Long Lasting

      Cons

      • Drying

      Best Uses

      • Anytime
      • Daytime
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      I use this everyday!!! This is my holy grail now it's a lip liner but I use it as a lipstick!!!! Living for this lip liner! It can be a little drying since it's a lip liner.

      • Skin Tone:
      • Medium
       
      5.0

      Long lasting!

      By Beth

      from Oklahoma

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection
      • Long Lasting
      • True To Color

      Cons

        Best Uses

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Stayed on for 2 days! Love it and the fact it stays on! Great colors!

          • Skin Tone:
          • Medium
           
          4.0

          You tube made me buy it

          By Luv makeup

          from McKinney, tx

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Great Color Selection

          Cons

          • Drying

          Best Uses

          • Anytime

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Line lips first then apply lipstick. It does stay on its just a tad drying but not like say a Mac pencil or NYX. It is smoother more like Urban decay but not as smooth applying as UD, but probably stays on longer. I would try a darker color before just saying 'nope'.

          • Skin Tone:
          • Medium
           
          5.0

          Love!

          By Sam

          from Carrollton, Ga

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • Long Lasting

          Cons

          • Drying
          • Not True To Color

          Best Uses

          • Anytime

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Love this!

          • Skin Tone:
          • Medium

          (1 of 1 customers found this review helpful)

           
          1.0

          the worst lip liner I ever bought

          By mdpereztch

          from Fort Worth

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          love the brand but lip liner in perfect red was dry, difficult to get even coverage. Not moisturizing as claimed. Old packaging so maybe formula not updated. Better off with Nyx. Or Rimmel for 1/3 of the price. The sales person raved about this. It's going back for refund tomorrow . 1star is too generous.

           
          5.0

          Smooth

          By the "K-girl"

          from Mar Vista CA

          About Me Trendy Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Love It Cosmetics

            • Skin Tone:
            • Medium

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            12 Questions | 12 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              Are any of these colors, and which ones if so, are considered to have "blue undertones"
              Asked on 7/11/2016 by Cassie from NYC

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                Answered on 7/12/2016 by Brand Expert from IT Cosmetics
            • Q:

              Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
              Asked on 5/17/2016 by lippy lou from san diego

              1 answer

              • Brand Expert

                A:

                Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                Answered on 5/18/2016 by Brand Expert from IT Cosmetics
            • Q:

              Which shade would be most versatile to wear with multiple lipsticks?
              Asked on 4/22/2016 by dinanorth

              1 answer

              • Brand Expert

                A:

                Great question! The Romantic Rose would go with most of our lip colors!
                XOXO

                Answered on 4/22/2016 by Brand Expert from IT Cosmetics
            • Q:

              Which color goes best with laugh cc+ lip serum?
              Asked on 4/20/2016 by Wondering from Kentucky

              1 answer

              • Brand Expert

                A:

                Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                XOXO

                Answered on 4/21/2016 by Brand Expert from IT Cosmetics
            • Q:

              Which lip liner shade will pair best with the Believe blurred Lines lipstick?
              Asked on 2/6/2016 by Loving It! from San Diego

              1 answer

              • Brand Expert

                A:

                Hi
                This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                XOXO

                Answered on 2/8/2016 by Brand Expert from IT Cosmetics
            • Q:

              Which shade would go well with the Naturally Pretty Blurred lines lipstick?
              Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

              1 answer

              • Brand Expert

                A:

                Hi
                More than happy to help you with this today.
                We would recommend the Romantic Rose.
                XOXO

                Answered on 1/22/2016 by Brand Expert from IT Cosmetics
            • Q:

              How do you remove if it does not come off with water?
              Asked on 8/17/2015 by Dom

              1 answer

              • Brand Expert

                A:

                Hi!
                Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                Hope this helps!
                XOXO

                Answered on 8/19/2015 by Brand Expert from IT Cosmetics
            • Q:

              Which lipstick color would look best with the romantic Rose lip liner?
              Asked on 8/9/2015 by Cathy from Chester springs, pa

              1 answer

              • Brand Expert

                A:

                Hello
                Thank you for your question and for your interest in our lip products. The Romantic Rose Liner goes best with our Love or Live Blurred Lines!
                XOXO

                Answered on 8/10/2015 by Brand Expert from IT Cosmetics
            • Q:

              I am medium tone and wear pretty in pink lip gloss stain . What color lip liner would go best with that color ?
              Asked on 5/18/2015 by Nana from Bellmawr N J

              1 answer

              • Brand Expert

                A:

                Hi!
                Thank you for your question!!! We are more than happy to help you with this today!
                We would also recommend the pretty in pink liner!
                XOXO

                Answered on 5/18/2015 by Brand Expert from IT Cosmetics
            • Q:

              Looking for a warm nude. Are any of these warm shades?
              Asked on 5/14/2015 by No Cheese Mama from Los Angeles

              1 answer

              • Brand Expert

                A:

                Hi! Thank you for your question and for your interest in our liners! The Blushing Nude and spicy nude are the warmest nude shades that we have!
                XOXO

                Answered on 5/14/2015 by Brand Expert from IT Cosmetics
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