Skip Content
ULTA
  • Home
  • / Makeup
  • / Lips
  • / Lip Liner
  • / Your Lips But Better Waterproof Lip Liner Stain
It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

Ask a Question
Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 259 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Long lasting (164)
  • True to color (152)
  • Even application (150)
  • Convenient container (129)
  • Great color selection (116)

Cons

  • Wears off easily (42)
  • Drying (24)
  • Not true to color (12)
  • Clumpy application (4)
  • Poor color selection (3)

Best Uses

  • Anytime (159)
  • Everyday use (117)
  • Daytime (60)
  • Going out (60)
  • Special occasions (59)
    • Reviewer Profile:
    • Classic style (121), Natural style (100), Trendy style (20)
    • Skin Tone:
    • Medium (133), Fair (107), Deep (3)

Reviewed by 259 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
4.0

Yes, I have repurchased this!! It's a great product.

By Amy

from Waterloo, Il.

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Doesn't bleed outside the lip lines
  • Even Application
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    This lip liner is perfect for achieving that red lip!!

    • Skin Tone:
    • Medium
     
    5.0

    Buttery Lips

    By SallyA

    from Newark,NJ

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Moisturizing
    • True To Color

    Cons

    • Wears Off Easily

    Best Uses

    • Anytime
    • Everyday Use

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I am in so in love with my lip liner dont want any other but this one

    • Skin Tone:
    • Medium
     
    4.0

    I would buy this product again

    By Sue

    from Long Island New York

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Great Color Selection
    • Long Lasting
    • True To Color

    Cons

    • Would like it to last just a little bit longer

    Best Uses

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Goes with most lipstick

      • Skin Tone:
      • Fair

      (2 of 2 customers found this review helpful)

       
      4.0

      Lasts all day, will buy again.

      By Jo

      from North Carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection
      • Long Lasting
      • Moisturizing
      • Pleasant Tasting
      • True To Color

      Cons

        Best Uses

        • Everyday Use

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        I use it to give my lips a natural color. If I want color, I use lipstick over it. When the lipstick wears off, my lips still have a natural color.

        • Skin Tone:
        • Medium

        (1 of 1 customers found this review helpful)

         
        5.0

        Smooth and creamy

        By Pk

        from Bakersfield

        About Me Natural Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Glossy Finish
        • Great Color Selection
        • Long Lasting
        • Moisturizing
        • Pleasant Tasting
        • True To Color

        Cons

          Best Uses

          • Anytime
          • Everyday Use

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Couldn't make it without this lip liner. The best!!!!

          • Skin Tone:
          • Medium

          (0 of 1 customers found this review helpful)

           
          4.0

          I like it!

          By Judy

          from Overland Park KS

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • Long Lasting
          • True To Color

          Cons

          • Drying

          Best Uses

          • Anytime

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Lip liner.

          • Skin Tone:
          • Medium
           
          5.0

          I will buy this product again

          By Mary the nurse

          from Waterford ct

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Long Lasting
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Dry Lips
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Use it with most lipsticks

            • Skin Tone:
            • Fair

            (1 of 1 customers found this review helpful)

             
            5.0

            A Bit Pricey, But Worth It!

            By Carole C

            from Chatsworth, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Moisturizing
            • True To Color

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              Glides on easily and is a neutral but flattering shade. Would definitely buy again.

              • Skin Tone:
              • Fair
               
              5.0

              Amazing and so worth the buy. ❤️

              By Kyla

              from Glenwood Springs

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Great Color Selection
              • Long Lasting
              • Moisturizing
              • True To Color

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Dry Lips
                • Everyday Use
                • Going Out
                • Special Occasions

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                I use it with clear or a natural gloss and it stays all day.

                • Skin Tone:
                • Medium

                (1 of 1 customers found this review helpful)

                 
                1.0

                I would not buy this again

                By Mia

                from Gibraltar, Michigan

                About Me Trendy Style

                Verified Buyer

                Pros

                  Cons

                  • Not True To Color
                  • Wears Off Easily

                  Best Uses

                    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                    Could hardly see the color and wore off easily.

                    • Skin Tone:
                    • Medium

                    Displaying reviews 1-10

                    Back to top

                    Previous | Next »

                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    12 Questions | 12 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Are any of these colors, and which ones if so, are considered to have "blue undertones"
                      Asked on 7/11/2016 by Cassie from NYC

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                        www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                        Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                      Asked on 5/17/2016 by lippy lou from san diego

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                        Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which shade would be most versatile to wear with multiple lipsticks?
                      Asked on 4/22/2016 by dinanorth

                      1 answer

                      • Brand Expert

                        A:

                        Great question! The Romantic Rose would go with most of our lip colors!
                        XOXO

                        Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which color goes best with laugh cc+ lip serum?
                      Asked on 4/20/2016 by Wondering from Kentucky

                      1 answer

                      • Brand Expert

                        A:

                        Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                        XOXO

                        Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                      Asked on 2/6/2016 by Loving It! from San Diego

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                        XOXO

                        Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Which shade would go well with the Naturally Pretty Blurred lines lipstick?
                      Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        More than happy to help you with this today.
                        We would recommend the Romantic Rose.
                        XOXO

                        Answered on 1/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How do you remove if it does not come off with water?
                      Asked on 8/17/2015 by Dom

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                        Hope this helps!
                        XOXO

                        Answered on 8/19/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Which lipstick color would look best with the romantic Rose lip liner?
                      Asked on 8/9/2015 by Cathy from Chester springs, pa

                      1 answer

                      • Brand Expert

                        A:

                        Hello
                        Thank you for your question and for your interest in our lip products. The Romantic Rose Liner goes best with our Love or Live Blurred Lines!
                        XOXO

                        Answered on 8/10/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I am medium tone and wear pretty in pink lip gloss stain . What color lip liner would go best with that color ?
                      Asked on 5/18/2015 by Nana from Bellmawr N J

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        Thank you for your question!!! We are more than happy to help you with this today!
                        We would also recommend the pretty in pink liner!
                        XOXO

                        Answered on 5/18/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Looking for a warm nude. Are any of these warm shades?
                      Asked on 5/14/2015 by No Cheese Mama from Los Angeles

                      1 answer

                      • Brand Expert

                        A:

                        Hi! Thank you for your question and for your interest in our liners! The Blushing Nude and spicy nude are the warmest nude shades that we have!
                        XOXO

                        Answered on 5/14/2015 by Brand Expert from IT Cosmetics
                    Displaying questions 1-10Previous | Next »

                    Do you have a question about this product?