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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 331 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Long lasting (215)
  • Even application (197)
  • True to color (184)
  • Convenient container (171)
  • Great color selection (151)

Cons

  • Wears off easily (53)
  • Drying (34)
  • Not true to color (20)
  • Poor color selection (9)
  • Clumpy application (8)

Best Uses

  • Anytime (209)
  • Everyday use (146)
  • Daytime (74)
  • Going out (74)
  • Special occasions (70)
    • Reviewer Profile:
    • Classic style (153), Natural style (126), Trendy style (28)

Reviewed by 331 customers

Displaying reviews 1-10

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5.0

Best Lip Liner Ever IMO

By Buttercup

from Rockwall, TX

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Easy Application
  • Long Lasting
  • Perfect Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    Have used this lip liner for years; wear it almost every single day and absolutely love it. The Romantic Rose is my favorite color. Stays on pretty well but, seriously, nothing but a tattoo would stay on all day. Have tried so many over the years but I'm sold on this one for now.

     
    5.0

    Stay on!

    By Happy 14

    from Dublin, GA

    About Me Classic Style

    Verified Buyer

    Pros

    • Great Color Selection
    • Long Lasting

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Nice color that stays!

       
      4.0

      Nice application

      By JJ

      from Cleveland, OH

      About Me Natural Style

      Verified Buyer

      Pros

      • Even Application
      • True To Color

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        Matched lipstick color

         
        1.0

        Stop messing with great products.

        By LittleGoddess'mommy

        from San Antonio TX

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Clumpy Application
          • Drying
          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            I don't how IT cosmetics changed the formula to these lip liner stains but they ruined them. They are not the same theyear don't gone on smooth anymore and smear off easily like a cheap product. You definitely lost a customer. If I could give it zero stars I would.

             
            3.0

            OK

            By Wendy From Houston

            from Houston, Tx

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

              • Wears Off Easily

              Best Uses

              • Anytime

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              I do pull this out to use with my IT lipstick. I'm not sure it really holds the lipstick in the lines. If I put this all over my lip, it's way to much and makes the lipstick look really funny. Ok, maybe a bit to...bright. I don't know if I'd buy another IT liner.

               
              1.0

              Dry & Cakey!

              By Fair Face

              from Michigan

              About Me Classic Style

              Verified Buyer

              Pros

              • Convenient Container

              Cons

              • Clumpy Application
              • Drying
              • Not True To Color
              • Poor Color Selection
              • Wears Off Easily

              Best Uses

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                The color selection was not very good, but I found a neutral rose that I was hoping would work. I really wanted to like this but it was so cakey looking and the color turned brown.

                 
                5.0

                Like this pencil

                By Judy

                from Georgia

                About Me Classic Style

                Verified Buyer

                Pros

                • Even Application
                • Great Color Selection
                • Long Lasting

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Lead was broken when received. Approx 1/2" of product fell out of pencil and was lost for use before I got to try pencil. I do like color and staying power.

                  (0 of 1 customers found this review helpful)

                   
                  5.0

                  I love this lip liner from It Cosmetics

                  By MEM

                  from Buffalo, NY

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Convenient Container
                  • Even Application
                  • Great Color Selection
                  • Long Lasting
                  • True To Color

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                    I wear this product daily under my lipstick.

                     
                    5.0

                    IT does it again!

                    By Lil Lulu

                    from Independence,MO

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Even Application
                    • Great Color Selection
                    • Long Lasting
                    • True To Color

                    Cons

                      Best Uses

                      • Everyday Use

                      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                      IT does it again! I love IT cosmetics. Application is easy and lasting.

                      (3 of 3 customers found this review helpful)

                       
                      5.0

                      Yes !!!

                      By Kingwood

                      from Humble Texas

                      About Me Natural Style

                      Verified Buyer

                      Pros

                      • Convenient Container
                      • Even Application
                      • Great Color Selection
                      • Long Lasting

                      Cons

                        Best Uses

                        • Anytime
                        • Everyday Use
                        • Going Out
                        • Special Occasions

                        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                        I've been on a mission to find a long lasting lip liner, one that stays on during business lunches, etc - and one that doesn't require a sharpener (when carried in my purse). My search is over - this is the one!! Not too drying, just right < Goldilock voice>

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        13 Questions | 13 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          Which color would go with Ruby Slippers?
                          Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                            Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Are any of these colors, and which ones if so, are considered to have "blue undertones"
                          Asked on 7/11/2016 by Cassie from NYC

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                            www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                            Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                          Asked on 5/17/2016 by lippy lou from san diego

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                            Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which shade would be most versatile to wear with multiple lipsticks?
                          Asked on 4/22/2016 by dinanorth

                          1 answer

                          • Brand Expert

                            A:

                            Great question! The Romantic Rose would go with most of our lip colors!
                            XOXO

                            Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which color goes best with laugh cc+ lip serum?
                          Asked on 4/20/2016 by Wondering from Kentucky

                          1 answer

                          • Brand Expert

                            A:

                            Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                            XOXO

                            Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                          Asked on 2/6/2016 by Loving It! from San Diego

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                            XOXO

                            Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Which shade would go well with the Naturally Pretty Blurred lines lipstick?
                          Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            More than happy to help you with this today.
                            We would recommend the Romantic Rose.
                            XOXO

                            Answered on 1/22/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          How do you remove if it does not come off with water?
                          Asked on 8/17/2015 by Dom

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                            Hope this helps!
                            XOXO

                            Answered on 8/19/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Which lipstick color would look best with the romantic Rose lip liner?
                          Asked on 8/9/2015 by Cathy from Chester springs, pa

                          1 answer

                          • Brand Expert

                            A:

                            Hello
                            Thank you for your question and for your interest in our lip products. The Romantic Rose Liner goes best with our Love or Live Blurred Lines!
                            XOXO

                            Answered on 8/10/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I am medium tone and wear pretty in pink lip gloss stain . What color lip liner would go best with that color ?
                          Asked on 5/18/2015 by Nana from Bellmawr N J

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!!! We are more than happy to help you with this today!
                            We would also recommend the pretty in pink liner!
                            XOXO

                            Answered on 5/18/2015 by Brand Expert from IT Cosmetics
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