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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (light/medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 376 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Long lasting (244)
  • Even application (231)
  • True to color (211)
  • Convenient container (198)
  • Great color selection (174)

Cons

  • Wears off easily (59)
  • Drying (37)
  • Not true to color (24)
  • Clumpy application (9)
  • Poor color selection (9)

Best Uses

  • Anytime (240)
  • Everyday use (165)
  • Daytime (85)
  • Going out (82)
  • Special occasions (78)
    • Reviewer Profile:
    • Classic style (168), Natural style (147), Trendy style (33)

Reviewed by 376 customers

Displaying reviews 1-10

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5.0

Great product and terrific color

By Sandie

from Ocala Fl

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Everyday Use

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    Great lip liner.

     
    2.0

    wish I could sharpen it but still like it

    By Debbie

    from North Little Rock AR

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I absolutely love IT Cosmetics. I have at least one of everything. I wish IT would make pencils I could actually sharpen. I love a really sharp lip or eyeliner pencil. That's the ONLY reason I won't use IT eyeliner. the ONLY reason I'm purchasing the lip pencil is to use with the stain gloss so I know it'll be a perfect match. I hope IT will come out with pencils I can really sharpen because these don't stay sharp and they don't really sharpen themselves plus I ended up giving away the ones I had because they couldn't be sharpened and the stick of color kept falling out on every one of them and I had almost every color but now I'm looking for them just to match my gloss stain. please make lip and eye pencils we can REALLY sharpen. That's the ONLY reason I only gave it 2 stars

     
    5.0

    Omg yes fave lip liner !!!!

    By Foxsymbol00

    from Sarasota

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • Pleasant Tasting

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Dry Lips
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      All I gotta say is WOW.... I love this lipliner?!! It's my new favorite now! From the easy glide on application, to the beautiful matte finish I love everything about it! The pencil is retractable so I never have to sharpen it either !

       
      5.0

      Yes matches great with my natural lipstick

      By Missy

      from Texas

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Glossy Finish
      • Long Lasting
      • Moisturizing
      • True To Color

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Dry Lips
        • Everyday Use

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        Look great for a natural look

         
        5.0

        I would buy again

        By D

        from Hickory pa

        About Me Natural Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Long Lasting
        • Moisturizing
        • Pleasant Tasting
        • True To Color

        Cons

          Best Uses

          • Everyday Use

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          I like to line my lips before applying lipstick

           
          5.0

          Love this Lip Liner!

          By mustangcarol

          from Bradenton, FL

          About Me Classic Style

          Verified Buyer

          Pros

          • Even Application
          • Great Color Selection
          • Long Lasting
          • True To Color

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            This lip liner can be used either by itself (and looks perfectly natural) or with the coordinating lip stick and it looks great!

             
            5.0

            I love this lip liner. Stays on ,looks fresh

            By gaysie

            from the villages fl

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Great Color Selection
            • Long Lasting
            • True To Color

            Cons

              Best Uses

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                lip liner speaks for itself

                (1 of 1 customers found this review helpful)

                 
                5.0

                Best lipliner I ever used!

                By JG

                from PA

                About Me Trendy Style

                Verified Buyer

                Pros

                • Convenient Container
                • Even Application
                • Even texture, not too dry
                • Great Color Selection
                • Long Lasting
                • True To Color

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Everyday Use
                  • Going Out
                  • Special Occasions

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  This lasts so long, through eating and drinking, doesn't smear.

                   
                  5.0

                  I love it.

                  By Dana

                  from Clarksville, TN

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Convenient Container
                  • Even Application
                  • Great Color Selection
                  • Long Lasting
                  • Moisturizing
                  • Pleasant Tasting
                  • True To Color

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                    This is the best lip liner I've ever ysed. I don't use lipstick because it bleeds so the lip liner is all I need for the whole day. The color I use is not too bright and not too dark...just perfect.

                     
                    5.0

                    Love this lip liner!

                    By T

                    from Ohio

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Long Lasting

                    Cons

                      Best Uses

                      • Anytime

                      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                      Stays all day!

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      19 Questions | 19 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        How do you use the sharpener that comes with these liners? I haven't figured that out yet. Heck I just found out that there was a sharpener with them but I can't figure out how to use it. Thank you
                        Asked on 5/16/2017 by Debbie from Little Rock AR

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! The sharpener that comes on the end of the pencil is to create a sharp point as if IT is new. The pencil does twist up to retract more product. To sharpen, twist the pencil to the right to dispense about one centimeter of product. You can gently place the sharpener over the pencil and twist to the right to create a new point. Be sure to be careful when sharpening as IT is very fragile. We hope IT is helpful! XOXO

                          Answered on 5/17/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Due to health issues, my natural lip line has lost its natural even contour and become like a mini mountain range, rolling hills, snake like shape on one side. Would this be a good filler/creater in the dipped down areas? Or do you have a product to do this?
                        Asked on 4/6/2017 by Tammy from TN

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! Your Lips But Better Waterproof Lip Liner Stain is not a filler. IT is a waterproof creamy gel formula to create a temporary lip shape and lip line until you take IT off. IT creates the perfect base for lipstick and lip gloss, and can be worn on it's own! We do not have a lip filler product, but can absolutely pass your suggestion along to our team! XOXO

                          Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Love this liner & use it as a Lipstick, but wish it was bigger, like a crayon. Any plans to do this? I don't like tubes or glosses, and much prefer this natural matte look.
                        Asked on 3/10/2017 by K from Indiana (IN)

                        1 answer

                        • Brand Expert

                          A:

                          Hello there, thank you so much for being an IT Girl! While we aren't offering a matte lipstick right now, your suggestions are always welcome. We love to hear what our IT Girls are looking for and we will be happy to pass this along to our team! XOXO

                          Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        What color it's the best match for the perfect nude blurred lines lipstick?
                        Asked on 3/2/2017 by Dally from Florida

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! We love pairing Blurred Lines Lipstick in Perfect Nude with Your Lips But Better Waterproof Lip Liner Stain in Spicy Nude! XOXO

                          Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Hello, Which liner color would go best with the Blurred Lines It Girl lipstick?
                        Asked on 2/8/2017 by HITB from Portland, OR

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! We suggest using the Your Lips But Better Waterproof Lip Liner Stain in the shade IT Girl to match the Blurred Lines Lipstick in IT Girl as well! XOXO

                          Answered on 2/8/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        These liners would go best with vitality Pretty Woman lip flush stain?
                        Asked on 1/24/2017 by Andrea

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! We recommend using the Your Lips But Better Waterproof Lip Liner Stain in the shade Romantic Rose with Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Pretty Woman! If you want to add more neutral tones to IT, use the Your Lips But Better Waterproof Lip Liner Stain in the shade Spicy Nude! XOXO

                          Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                      • Q:

                        Which color would go with Ruby Slippers?
                        Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                          Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Are any of these colors, and which ones if so, are considered to have "blue undertones"
                        Asked on 7/11/2016 by Cassie from NYC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                          www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                          Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                        Asked on 5/17/2016 by lippy lou from san diego

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                          Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Which shade would be most versatile to wear with multiple lipsticks?
                        Asked on 4/22/2016 by dinanorth

                        1 answer

                        • Brand Expert

                          A:

                          Great question! The Romantic Rose would go with most of our lip colors!
                          XOXO

                          Answered on 4/22/2016 by Brand Expert from IT Cosmetics
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