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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 345 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Long lasting (223)
  • Even application (206)
  • True to color (190)
  • Convenient container (178)
  • Great color selection (159)

Cons

  • Wears off easily (55)
  • Drying (35)
  • Not true to color (21)
  • Clumpy application (9)
  • Poor color selection (9)

Best Uses

  • Anytime (218)
  • Everyday use (150)
  • Daytime (76)
  • Going out (76)
  • Special occasions (72)
    • Reviewer Profile:
    • Classic style (158), Natural style (129), Trendy style (31)

Reviewed by 345 customers

Displaying reviews 1-10

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5.0

Love it

By Nikki

from Knoxville

About Me Trendy Style

Verified Buyer

Pros

  • Even Application
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    Great product, long lasting color! The stick doesn't last that long though.

     
    2.0

    Too stiff

    By Bea

    from Texas

    Verified Buyer

    Pros

      Cons

      • Clumpy Application
      • Sticky

      Best Uses

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        Did not care for this lip liner. It pulled when trying to apply but once on it did last. Just don't like the tugging and pulling on my lips when trying to get it on.

         
        5.0

        Great!!

        By Susan K

        from Dayton, Ohio

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Great Color Selection
        • Long Lasting

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Everyday Use
          • Going Out
          • Special Occasions

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          Great color base that lasts!!

           
          4.0

          m

          By Jan

          from Winston, GA

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Long Lasting

          Cons

          • Drying

          Best Uses

          • Everyday Use

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          ,

           
          5.0

          A Lip Hit

          By Connie

          from Destin, Florida

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • True To Color

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            This liner can be used as a liner or as a "lipstick." As a lipstick, you can wear it with or without lip gloss. I love this color as it is natural on me. As a lipstick, you could also use a darker shade of lip liner. There are so many options. I love that I don't have to sharpen it.

            (1 of 1 customers found this review helpful)

             
            5.0

            LOVE!!!

            By Caity

            from Long Island, NY

            About Me Trendy Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Great Color Selection
            • Long Lasting
            • True To Color

            Cons

              Best Uses

              • Everyday Use

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              This lip liner is phenomenal all by itself! I apply it every morning at 630 am, and by lunch it is still on. That is even after my coffee and breakfast!

               
              2.0

              Ok....

              By ibf

              from Corpus Christi Texas

              About Me Trendy Style

              Verified Buyer

              Pros

              • Even Application
              • Great Color Selection

              Cons

              • Wears Off Easily

              Best Uses

              • Anytime

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              Disappointed. It does go on smoothly and doesn't dry out. However, it wears off right away even though it claims to be long lasting. Not happy.

               
              5.0

              Great product !!

              By Vee

              from Edgewater

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Long Lasting
              • Moisturizing

              Cons

              • Not True To Color

              Best Uses

              • Anytime
              • Daytime
              • Dry Lips
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              I love this , as I love most It Cosmetics products . It glides on smoothly , stays on and doesn't dry my lips. I almost feel like it's good for my lips , only conplaint is that the nude is a little too deep in pink color for a nude . I wish It Cosmetics would make a more neutral/ beige " nude " I would use it forever !

               
              4.0

              Nice

              By WendyD

              from Houston, Tx

              About Me Classic Style

              Verified Buyer

              Pros

                Cons

                • Wears Off Easily

                Best Uses

                • Anytime

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                I purchased the buff. I like it. It glides on nicely. It's moister than most lip pencils.

                (0 of 2 customers found this review helpful)

                 
                1.0

                Was not able to try it it was opened have to return it. :(

                By jmattson

                from wayne

                Verified Buyer

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                once I open the box it was already used, so have not been able to get back to the store to return it yet, very disappointed. Hopefully I will be able to exchange for a new one.

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                15 Questions | 15 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Hello, Which liner color would go best with the Blurred Lines It Girl lipstick?
                  Asked on 2/8/2017 by HITB from Portland, OR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We suggest using the Your Lips But Better Waterproof Lip Liner Stain in the shade IT Girl to match the Blurred Lines Lipstick in IT Girl as well! XOXO

                    Answered on 2/8/2017 by Brand Expert from IT Cosmetics
                • Q:

                  These liners would go best with vitality Pretty Woman lip flush stain?
                  Asked on 1/24/2017 by Andrea

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We recommend using the Your Lips But Better Waterproof Lip Liner Stain in the shade Romantic Rose with Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Pretty Woman! If you want to add more neutral tones to IT, use the Your Lips But Better Waterproof Lip Liner Stain in the shade Spicy Nude! XOXO

                    Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Which color would go with Ruby Slippers?
                  Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                    Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Are any of these colors, and which ones if so, are considered to have "blue undertones"
                  Asked on 7/11/2016 by Cassie from NYC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                    www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                    Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                  Asked on 5/17/2016 by lippy lou from san diego

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                    Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which shade would be most versatile to wear with multiple lipsticks?
                  Asked on 4/22/2016 by dinanorth

                  1 answer

                  • Brand Expert

                    A:

                    Great question! The Romantic Rose would go with most of our lip colors!
                    XOXO

                    Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which color goes best with laugh cc+ lip serum?
                  Asked on 4/20/2016 by Wondering from Kentucky

                  1 answer

                  • Brand Expert

                    A:

                    Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                    XOXO

                    Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                  Asked on 2/6/2016 by Loving It! from San Diego

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                    XOXO

                    Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which shade would go well with the Naturally Pretty Blurred lines lipstick?
                  Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

                  1 answer

                  • Brand Expert

                    A:

                    Hi
                    More than happy to help you with this today.
                    We would recommend the Romantic Rose.
                    XOXO

                    Answered on 1/22/2016 by Brand Expert from IT Cosmetics
                • Q:

                  How do you remove if it does not come off with water?
                  Asked on 8/17/2015 by Dom

                  1 answer

                  • Brand Expert

                    A:

                    Hi!
                    Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                    Hope this helps!
                    XOXO

                    Answered on 8/19/2015 by Brand Expert from IT Cosmetics
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