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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 317 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Long lasting (207)
  • Even application (190)
  • True to color (180)
  • Convenient container (166)
  • Great color selection (145)

Cons

  • Wears off easily (48)
  • Drying (31)
  • Not true to color (18)
  • Poor color selection (7)
  • Clumpy application (5)

Best Uses

  • Anytime (200)
  • Everyday use (144)
  • Daytime (74)
  • Going out (73)
  • Special occasions (69)
    • Reviewer Profile:
    • Classic style (145), Natural style (122), Trendy style (26)

Reviewed by 317 customers

Displaying reviews 1-10

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5.0

Amazing!

By val

from Florida

About Me Trendy Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Long Lasting

Cons

  • Poor Color Selection

Best Uses

  • Anytime

Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

Loved this product because it lasted so long.
It truly is a long lasting lip stain.
but I wish there were more colors becaue I would buy ALL their lip liners.

 
3.0

Just OK

By christineph

from Florida

Verified Buyer

Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

This is not really a "stain". It didn't stay on any longer than regular lip liners.

 
5.0

Long lasting.

By DonnaLynn

from Myrtle Beach, SC

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    Easy to use.

     
    4.0

    I would buy this product again, it lasted & waterproof!

    By Jess

    from Dallas, TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Great Color Selection
    • Long Lasting
    • True To Color

    Cons

      Best Uses

      • Anytime
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      I use it when I am going out or have something special going on or just feel like being all dolled up!

       
      5.0

      Will buy product again in a different color.

      By Grandnan

      from Charlotte, NC

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Long Lasting

      Cons

      • Not True To Color
      • Poor Color Selection

      Best Uses

      • Anytime

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Product itself is great, but this color does not blend with my lipsticks( Believe, Ruby Slippers, Brave).I will try another shade.

      (1 of 1 customers found this review helpful)

       
      4.0

      Pretty color

      By Luke's girl

      from Burlington, NC

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection
      • Long Lasting

      Cons

        Best Uses

        • Daytime
        • Going Out
        • Special Occasions

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        I have 3 or 4 red tone lipsticks/tints, so decided to try a red pencil. Really like this color. I don't use it often, as I'm more of a natural look girl. When I do wear red, I am complemented on the look. This doesn't dry out, but I've noticed that it wears off a bit faster than some other brands I've used. I would recommend it.

         
        4.0

        I have lips!!!

        By Kathleen

        from Evans, GA

        About Me Natural Style

        Verified Buyer

        Pros

        • Great Color Selection
        • Long Lasting

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Everyday Use
          • Going Out
          • Special Occasions

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          I was first introduced to this product at an IT Cosmetics makeup class. I complained my lips were too thin and one of the associates showed me how to properly line and fill my lips with this pencil! Color is amazing!

           
          5.0

          Love it

          By Liserrs

          from Northport, NY

          About Me Classic Style

          Verified Buyer

          Pros

          • Even Application
          • Long Lasting
          • True To Color

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Love this use it all over lips as stain stays on all day just touch up with jene si quoi. Try it you won't be disappointed

             
            5.0

            Perfect nude lip liner

            By Jess

            from Wa

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • True To Color

            Cons

              Best Uses

              • Anytime
              • Everyday Use

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              This is what I've been searching for! Perfect nude lip liner! I wanted a nude liner with a bit more natural lip color and this is fabulous! Goes with many nude lip colors. Lips look defined and natural

               
              1.0

              doesn't stay on well

              By angie

              from florida

              Verified Buyer

              Pros

                Cons

                • Wears Off Easily

                Best Uses

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Needs to stay on better

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  13 Questions | 13 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Which color would go with Ruby Slippers?
                    Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                      Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Are any of these colors, and which ones if so, are considered to have "blue undertones"
                    Asked on 7/11/2016 by Cassie from NYC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                      www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                      Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                    Asked on 5/17/2016 by lippy lou from san diego

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                      Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which shade would be most versatile to wear with multiple lipsticks?
                    Asked on 4/22/2016 by dinanorth

                    1 answer

                    • Brand Expert

                      A:

                      Great question! The Romantic Rose would go with most of our lip colors!
                      XOXO

                      Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which color goes best with laugh cc+ lip serum?
                    Asked on 4/20/2016 by Wondering from Kentucky

                    1 answer

                    • Brand Expert

                      A:

                      Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                      XOXO

                      Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                    Asked on 2/6/2016 by Loving It! from San Diego

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                      XOXO

                      Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    Which shade would go well with the Naturally Pretty Blurred lines lipstick?
                    Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

                    1 answer

                    • Brand Expert

                      A:

                      Hi
                      More than happy to help you with this today.
                      We would recommend the Romantic Rose.
                      XOXO

                      Answered on 1/22/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    How do you remove if it does not come off with water?
                    Asked on 8/17/2015 by Dom

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                      Hope this helps!
                      XOXO

                      Answered on 8/19/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    Which lipstick color would look best with the romantic Rose lip liner?
                    Asked on 8/9/2015 by Cathy from Chester springs, pa

                    1 answer

                    • Brand Expert

                      A:

                      Hello
                      Thank you for your question and for your interest in our lip products. The Romantic Rose Liner goes best with our Love or Live Blurred Lines!
                      XOXO

                      Answered on 8/10/2015 by Brand Expert from IT Cosmetics
                  • Q:

                    I am medium tone and wear pretty in pink lip gloss stain . What color lip liner would go best with that color ?
                    Asked on 5/18/2015 by Nana from Bellmawr N J

                    1 answer

                    • Brand Expert

                      A:

                      Hi!
                      Thank you for your question!!! We are more than happy to help you with this today!
                      We would also recommend the pretty in pink liner!
                      XOXO

                      Answered on 5/18/2015 by Brand Expert from IT Cosmetics
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