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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.1

(based on 357 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Long lasting (230)
  • Even application (215)
  • True to color (196)
  • Convenient container (185)
  • Great color selection (163)

Cons

  • Wears off easily (56)
  • Drying (37)
  • Not true to color (23)
  • Clumpy application (9)
  • Poor color selection (9)

Best Uses

  • Anytime (225)
  • Everyday use (154)
  • Daytime (79)
  • Going out (78)
  • Special occasions (74)
    • Reviewer Profile:
    • Classic style (162), Natural style (136), Trendy style (32)

Reviewed by 357 customers

Displaying reviews 1-10

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4.0

Love this product

By Mendy

from Peoria, IL

About Me Natural Style

Verified Buyer

Pros

  • Even Application
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I really like this product...i often just use this on my lips with a small amount of gloss. Could maybe use more choices of color but I was happy with the color I purchased.

     
    2.0

    A little too pink for me

    By kimg

    from Boston

    About Me Natural Style

    Verified Buyer

    Pros

    • Even Application

    Cons

      Best Uses

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        i like the lipstick but the liner was too pink for me.

         
        1.0

        Don't bother

        By Lipstick lover

        from Albany NY

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            I am obsessed with long-lasting lip products. This is not long-lasting although it claims to be.

             
            4.0

            Second time I bought this item loved it

            By Serd

            from Redlands california

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Great Color Selection
            • Long Lasting
            • Moisturizing
            • Pleasant Tasting
            • True To Color

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              Easy to apply moister lips last through out day

               
              5.0

              Long Lasting and A Must Have Beauty Buy

              By Christina

              from Indiana

              About Me Classic Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Great Color Selection
              • Long Lasting
              • Moisturizing
              • True To Color

              Cons

                Best Uses

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  I previously had a Butter London nude (my nude is my shade of lips naturally) and while I loved it it seemed to be a little heavy and dark so that when you applied a lip stick or gloss lover it you could see where the lip liner started and ended no matter how I tired to blend it, I bought this on a whim one day and fell in love. The color matches my lips perfect and is long lasting. It's not too heavy or light and I often just line my lips a little and go. No need for a extra lip color. Doesn't seem to be excessively drying but I use a lot of lip balm throughout the day.

                   
                  1.0

                  Too much of matte finish. Looks unnatural and plastic.

                  By PK

                  from Wilmington, N,

                  About Me Classic Style

                  Verified Buyer

                  Pros

                    Cons

                    • Drying
                    • Not True To Color

                    Best Uses

                      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                      Throwing away!

                       
                      3.0

                      Goes in very smoothly

                      By Patricia

                      from Fremont

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Convenient Container
                      • Even Application
                      • Moisturizing

                      Cons

                        Best Uses

                        • Anytime
                        • Daytime
                        • Everyday Use

                        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                        Great colors but wishes they had more clor selection

                         
                        3.0

                        I would buy this product again, but a different color

                        By Joycie

                        from Queens

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Convenient Container
                        • Long Lasting

                        Cons

                        • Not True To Color

                        Best Uses

                        • Everyday Use

                        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                        It goes on smoothly, but I did not like the color when used alone

                         
                        5.0

                        I would buy this again

                        By Britt

                        from Michigan

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Convenient Container
                        • Even Application
                        • Great Color Selection
                        • Long Lasting
                        • Moisturizing

                        Cons

                          Best Uses

                          • Anytime
                          • Daytime
                          • Everyday Use
                          • Going Out
                          • Special Occasions

                          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                          I use this everyday I love it well worth the money

                           
                          4.0

                          It's so perfect

                          By Hannah

                          from Dixon, IL

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Convenient Container
                          • Even Application
                          • Great Color Selection
                          • Long Lasting
                          • True To Color

                          Cons

                            Best Uses

                            • Anytime

                            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                            I love this product! I'm really sloppy when applying lip stick so this lip liner is my savior!

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            17 Questions | 17 Answers
                            Displaying questions 1-10Previous | Next »
                            • Q:

                              Love this liner & use it as a Lipstick, but wish it was bigger, like a crayon. Any plans to do this? I don't like tubes or glosses, and much prefer this natural matte look.
                              Asked on 3/10/2017 by K from Indiana (IN)

                              1 answer

                              • Brand Expert

                                A:

                                Hello there, thank you so much for being an IT Girl! While we aren't offering a matte lipstick right now, your suggestions are always welcome. We love to hear what our IT Girls are looking for and we will be happy to pass this along to our team! XOXO

                                Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              What color it's the best match for the perfect nude blurred lines lipstick?
                              Asked on 3/2/2017 by Dally from Florida

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thanks for your question! We love pairing Blurred Lines Lipstick in Perfect Nude with Your Lips But Better Waterproof Lip Liner Stain in Spicy Nude! XOXO

                                Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Hello, Which liner color would go best with the Blurred Lines It Girl lipstick?
                              Asked on 2/8/2017 by HITB from Portland, OR

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! We suggest using the Your Lips But Better Waterproof Lip Liner Stain in the shade IT Girl to match the Blurred Lines Lipstick in IT Girl as well! XOXO

                                Answered on 2/8/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              These liners would go best with vitality Pretty Woman lip flush stain?
                              Asked on 1/24/2017 by Andrea

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! We recommend using the Your Lips But Better Waterproof Lip Liner Stain in the shade Romantic Rose with Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Pretty Woman! If you want to add more neutral tones to IT, use the Your Lips But Better Waterproof Lip Liner Stain in the shade Spicy Nude! XOXO

                                Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                            • Q:

                              Which color would go with Ruby Slippers?
                              Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                                Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Are any of these colors, and which ones if so, are considered to have "blue undertones"
                              Asked on 7/11/2016 by Cassie from NYC

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                                www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                                Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                              Asked on 5/17/2016 by lippy lou from san diego

                              1 answer

                              • Brand Expert

                                A:

                                Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                                Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Which shade would be most versatile to wear with multiple lipsticks?
                              Asked on 4/22/2016 by dinanorth

                              1 answer

                              • Brand Expert

                                A:

                                Great question! The Romantic Rose would go with most of our lip colors!
                                XOXO

                                Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Which color goes best with laugh cc+ lip serum?
                              Asked on 4/20/2016 by Wondering from Kentucky

                              1 answer

                              • Brand Expert

                                A:

                                Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                                XOXO

                                Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                            • Q:

                              Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                              Asked on 2/6/2016 by Loving It! from San Diego

                              1 answer

                              • Brand Expert

                                A:

                                Hi
                                This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                                XOXO

                                Answered on 2/8/2016 by Brand Expert from IT Cosmetics
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