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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (light/medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 386 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Long lasting (252)
  • Even application (238)
  • True to color (219)
  • Convenient container (208)
  • Great color selection (181)

Cons

  • Wears off easily (61)
  • Drying (38)
  • Not true to color (24)
  • Clumpy application (9)
  • Poor color selection (9)

Best Uses

  • Anytime (249)
  • Everyday use (171)
  • Daytime (90)
  • Going out (86)
  • Special occasions (81)
    • Reviewer Profile:
    • Classic style (172), Natural style (152), Trendy style (34)

Reviewed by 386 customers

Displaying reviews 1-10

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4.0

Smooth

By Nude Lips Always

from Pennsylvania

About Me Natural Style

Pros

  • Convenient Container
  • Even Application
  • Great Color Selection
  • True To Color

Cons

  • Wears Off Easily

Best Uses

  • Anytime
  • Everyday Use

Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

I chose this brand because it had a wide range of nude colors. I love the colors I picked and they are just as described.

It applies very easily and smoothly.

But it didn't really do its job too well, it didn't matter that I lined my lips, my lipstick smeared and my lips ended up looking unlined and just bad. Im not sure if its the lip liner or the lipstick itself thats the problem.

 
4.0

Liner

By Ania

from Park Ridge

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Moisturizing
  • Pleasant Tasting

Cons

  • Wears Off Easily

Best Uses

  • Daytime

Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

It is a good product however doesn't stay well on lips. Wears of quickly

 
5.0

Great!

By Lest

from Eagle Point, OR

About Me Classic Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Great Color Selection
  • Long Lasting
  • True To Color

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    This liner is awesome! It goes on smooth and stays all day. I'm 50 and have some lip lines but this liner stays put!

     
    4.0

    Good lip liner

    By Peachy

    from Wellington, Fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Great Color Selection
    • Long Lasting
    • True To Color

    Cons

    • Drying

    Best Uses

    • Anytime

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    I sometimes use this lip liner by itself and the color stays on for a long time.

     
    5.0

    The perfect red!!

    By ShelbyGirl

    from Longview, TX

    About Me Trendy Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • True To Color

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Dry Lips
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      It's perfect! Not too bright and not too dark.

       
      5.0

      Best.lipliner.ever.

      By Susie

      from Lawton, Oklahoma

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection
      • Long Lasting
      • True To Color

      Cons

        Best Uses

        • Anytime
        • Everyday Use

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        I love this lipliner! And, I've tried A LOT of lip liners... Goes on easily, and stays on all day. Great color. I bought Blushing Nude. Perfect for me!

         
        4.0

        I would buy this product again and again.

        By Vikki

        from Harrisburg, PA

        About Me Natural Style

        Verified Buyer

        Pros

        • Convenient Container
        • Long Lasting

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          I like this product because the applicator is sturdy, lip liner goes on smooth and is long lasting.

          (1 of 1 customers found this review helpful)

           
          5.0

          LongLasting

          By RubySD

          from San Diego, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • Long Lasting
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Love this Lip Liner. It stays on all day and night with just one application and does not crease or dry. Love it!

             
            5.0

            Perfect Nude liner

            By SPop

            from North Carolina

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Great Color Selection
            • Long Lasting
            • True To Color

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Everyday Use
              • Going Out

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              Perfect Nude Liner! Absolutely love everything about this liner, especially the shade.

               
              5.0

              Yes I would buy this product again and again

              By N/A

              from System iskand

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Long Lasting
              • True To Color

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                Love the product

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                19 Questions | 19 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  How do you use the sharpener that comes with these liners? I haven't figured that out yet. Heck I just found out that there was a sharpener with them but I can't figure out how to use it. Thank you
                  Asked on 5/16/2017 by Debbie from Little Rock AR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! The sharpener that comes on the end of the pencil is to create a sharp point as if IT is new. The pencil does twist up to retract more product. To sharpen, twist the pencil to the right to dispense about one centimeter of product. You can gently place the sharpener over the pencil and twist to the right to create a new point. Be sure to be careful when sharpening as IT is very fragile. We hope IT is helpful! XOXO

                    Answered on 5/17/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Due to health issues, my natural lip line has lost its natural even contour and become like a mini mountain range, rolling hills, snake like shape on one side. Would this be a good filler/creater in the dipped down areas? Or do you have a product to do this?
                  Asked on 4/6/2017 by Tammy from TN

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Your Lips But Better Waterproof Lip Liner Stain is not a filler. IT is a waterproof creamy gel formula to create a temporary lip shape and lip line until you take IT off. IT creates the perfect base for lipstick and lip gloss, and can be worn on it's own! We do not have a lip filler product, but can absolutely pass your suggestion along to our team! XOXO

                    Answered on 4/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Love this liner & use it as a Lipstick, but wish it was bigger, like a crayon. Any plans to do this? I don't like tubes or glosses, and much prefer this natural matte look.
                  Asked on 3/10/2017 by K from Indiana (IN)

                  1 answer

                  • Brand Expert

                    A:

                    Hello there, thank you so much for being an IT Girl! While we aren't offering a matte lipstick right now, your suggestions are always welcome. We love to hear what our IT Girls are looking for and we will be happy to pass this along to our team! XOXO

                    Answered on 3/13/2017 by Brand Expert from IT Cosmetics
                • Q:

                  What color it's the best match for the perfect nude blurred lines lipstick?
                  Asked on 3/2/2017 by Dally from Florida

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! We love pairing Blurred Lines Lipstick in Perfect Nude with Your Lips But Better Waterproof Lip Liner Stain in Spicy Nude! XOXO

                    Answered on 3/7/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Hello, Which liner color would go best with the Blurred Lines It Girl lipstick?
                  Asked on 2/8/2017 by HITB from Portland, OR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We suggest using the Your Lips But Better Waterproof Lip Liner Stain in the shade IT Girl to match the Blurred Lines Lipstick in IT Girl as well! XOXO

                    Answered on 2/8/2017 by Brand Expert from IT Cosmetics
                • Q:

                  These liners would go best with vitality Pretty Woman lip flush stain?
                  Asked on 1/24/2017 by Andrea

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We recommend using the Your Lips But Better Waterproof Lip Liner Stain in the shade Romantic Rose with Vitality Lip Flush 4-in-1 Reviver Lipstick Stain in Pretty Woman! If you want to add more neutral tones to IT, use the Your Lips But Better Waterproof Lip Liner Stain in the shade Spicy Nude! XOXO

                    Answered on 1/31/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Which color would go with Ruby Slippers?
                  Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                    Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Are any of these colors, and which ones if so, are considered to have "blue undertones"
                  Asked on 7/11/2016 by Cassie from NYC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                    www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                    Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                  Asked on 5/17/2016 by lippy lou from san diego

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                    Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                • Q:

                  Which shade would be most versatile to wear with multiple lipsticks?
                  Asked on 4/22/2016 by dinanorth

                  1 answer

                  • Brand Expert

                    A:

                    Great question! The Romantic Rose would go with most of our lip colors!
                    XOXO

                    Answered on 4/22/2016 by Brand Expert from IT Cosmetics
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