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It Cosmetics Your Lips But Better Waterproof Lip Liner Stain

It Cosmetics

Your Lips But Better Waterproof Lip Liner Stain

Buff Nude (Light/Medium)

Item #: 2264046 Size: 0.017 oz

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Why did IT Cosmetics create this product: To finally give women a clinically proven waterproof automatic lip liner pencil that is also a stain, so it truly lasts! It's also a hydrating primer, and long-wear stain that doesn't dry out lips and keeps your favorite lip product in place! Plus it truly matches your lip tone to create natural-looking gorgeous lip. To deliver a product that gives you a pretty natural color that is truly your lips but better!

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain and reversible lip liner all in one! This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!

Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stay all day until you decide to take it off. Anyone who wants younger or fuller looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone, or with your favorite lipstick or gloss.

Why is it different: Developed with leading plastic surgeons, YLBB stands for Your Lips But Better and that is exactly what this product is all about! YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra luxe, ultra creamy clinically proven waterproof automatic lip liner that is your lip liner, lip primer, long-wear liner stain and reversible lip liner all in one! All shades are designed to work with your skin tone to give you the look of your lips but better. This truly innovative formula is infused peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, sooth and nourish your lips all while minimizing the appearance of lip lines and keeping your lip color in place! Plus YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. Paraben free!
Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. Press your pencil lightly for a lighter nude/natural color and a bit harder for deeper/more intense color. For fuller-looking lips hug the very outer edges of the lip line as you apply.

Beauty tips: YLBB Your Lips But Better Waterproof Lip Liner Stain can also be used for color correction. Simply fill in your lips with the YLBB Your Lips But Better Waterproof Lip Liner Stain for a stain that won¿t move and will last all day! Apply your favorite IT Cosmetics lipstick or lip gloss over top or wear YLBB Your Lips But Better Waterproof Lip Liner Stain alone!
Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Mica, Ceresin, Cyclomethicone, Polythylene, Euphorbia Cerifera (Candelilla) Wax, Isododecane, Synthetic Wax, Methicone, Polyisobutene, Dimethicone, Argania Spinosa Kernel Oil, Butyrospermum ParkII (Shea) Butter, Palmitoyl Hexapeptide-12, Persea Gratissima (Avocado) Oil, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Domestics Seed Oil, Simmondsia Chinesis (Jojobs) Seed Oil, Tocopheryl Acetate, Vitis Vinifera (Grape) Seed Oil, Cholesterol, Collagen, Hyaluronic Acid, Hydrolyzed Silk, Retinyl Palmitate, Tocopherol, Aloe Barbadensis Leaf Extract, Olea Eurpaea (Olive) Leaf Extract, Punica Granatum Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) FLower Extract. May contain: Titanium Dioxide (Ci 77891), Iron Oxides (CI 77491, CI 77492, CI 77499, D&C Red No. 6 BA Lake (CI 15850), Ultramarine Blue (CI 77007), D&C Red No.7 CA Lake (CI 15850:1), D&C Yellow No.6 AL Lake (CI 15985:1), D&C Blue No.1 AL Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsYour Lips But Better Waterproof Lip Liner Stain
 
4.2

(based on 281 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Long lasting (179)
  • Even application (163)
  • True to color (162)
  • Convenient container (143)
  • Great color selection (130)

Cons

  • Wears off easily (44)
  • Drying (27)
  • Not true to color (15)
  • Clumpy application (4)
  • Poor color selection (4)

Best Uses

  • Anytime (174)
  • Everyday use (127)
  • Daytime (65)
  • Going out (65)
  • Special occasions (63)
    • Reviewer Profile:
    • Classic style (130), Natural style (108), Trendy style (22)
    • Skin Tone:
    • Medium (146), Fair (113), Deep (3)

Reviewed by 281 customers

Displaying reviews 1-10

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4.0

Pretty in Pink

By Tina

from Irvine

About Me Natural Style

Verified Buyer

Pros

  • Great Color Selection
  • Moisturizing
  • True To Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

    Great with pink lipstick

    • Skin Tone:
    • Fair
     
    5.0

    Would purchase again

    By Na

    from Miami fl

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Great Color Selection
    • Long Lasting
    • Moisturizing

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

      Lastra long time. Does not allow lipstick to run.

      • Skin Tone:
      • Medium
       
      5.0

      The perfect nude liner!

      By Vette

      from Houston, TX

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Great Color Selection
      • Long Lasting
      • True To Color

      Cons

        Best Uses

        • Anytime
        • Everyday Use

        Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

        Love the naturally color, gives my lip a better definition when i apply natural gloss or just chap stick. My new must have!

        • Skin Tone:
        • Medium
         
        4.0

        Amazing

        By Missy

        from Fort Lauderdale, FL

        About Me Classic Style

        Verified Buyer

        Pros

        • Great Color Selection
        • True To Color

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

          This product is amazing. Same liner on 3 different people, 3 different results and absolutely beautiful

          • Skin Tone:
          • Fair
           
          5.0

          Stays put

          By JAC

          from San Diego, CA

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Great Color Selection
          • Long Lasting

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

            Like this "lip stain" because it stays on

            • Skin Tone:
            • Medium
             
            5.0

            It's the only lip liner that stays on.

            By Joyce

            from St Cloud

            About Me Classic Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Great Color Selection
            • Long Lasting

            Cons

              Best Uses

              • Everyday Use

              Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

              Use it all the time.

              • Skin Tone:
              • Medium
               
              5.0

              Love it!

              By B

              from OR

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Long Lasting
              • Moisturizing
              • Pleasant Tasting
              • True To Color

              Cons

                Best Uses

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Love this! Can use as liner or all over lip color. Long lasting. Pretty shades. Moisturizing and no lip creases.

                  (0 of 1 customers found this review helpful)

                   
                  3.0

                  Pink enough

                  By Sacosta64

                  from Newark, NJ

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • True To Color

                  Cons

                  • Wears Off Easily

                  Best Uses

                  • Anytime
                  • Everyday Use

                  Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                  Nude is better than the pink, i would only recommend this to someone who has a fair or tan skin color

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  Great

                  By Yvonne

                  from Oxnard Cal

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Even Application
                  • Great Color Selection
                  • Long Lasting
                  • Moisturizing
                  • Pleasant Tasting
                  • True To Color

                  Cons

                    Best Uses

                    • Anytime

                    Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                    So easy to use, very creamy

                    • Skin Tone:
                    • Fair

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    Best Lipliner ever!!!!!!

                    By EF

                    from Plano,Tx

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Convenient Container
                    • Even Application
                    • Great Color Selection
                    • Long Lasting
                    • Moisturizing
                    • Pleasant Tasting
                    • True To Color

                    Cons

                      Best Uses

                      • Daytime
                      • Everyday Use
                      • Going Out
                      • Special Occasions

                      Comments about It Cosmetics Your Lips But Better Waterproof Lip Liner Stain:

                      I use it everyday and is long lasting I've used a lot of different lip liners to me it's the best I use a lot of Jamie's products and they are great. I have used her products for about 2 years now and my face feels great

                      • Skin Tone:
                      • Medium

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      13 Questions | 13 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Which color would go with Ruby Slippers?
                        Asked on 9/18/2016 by Marie621 from Grand Rapids, MI

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thank you for your question! We recommend pairing Ruby Slippers with Your Lips But Better Waterproof Lip Liner Stain in either of these shades, Perfect Red, Cherry Flush or IT Girl. Changing the lip liner can alter the undertone of red that you will get. Try them out and let us know which is IT for you! XOXO

                          Answered on 9/20/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Are any of these colors, and which ones if so, are considered to have "blue undertones"
                        Asked on 7/11/2016 by Cassie from NYC

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, thanks for your question! The shades of our Your Lips But Better Waterproof Lip Liner Stain that have blue undertones are Je Ne Sais Quoi, Cherry Flush, IT Girl, and Perfect Red. You may find the link to these lip liners below! XOXO

                          www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod5770251&skuId=2264046#

                          Answered on 7/12/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Hi! Can this product be worn on its own, or is there a lipstick by this brand that will match the liners? xx thanks. :)
                        Asked on 5/17/2016 by lippy lou from san diego

                        1 answer

                        • Brand Expert

                          A:

                          Hi there, that's a great question! You can absolutely wear them on their own if you'd like or you can pair it with a lipstick from the Blurred Lines collection. They make a great match! XOXO

                          Answered on 5/18/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Which shade would be most versatile to wear with multiple lipsticks?
                        Asked on 4/22/2016 by dinanorth

                        1 answer

                        • Brand Expert

                          A:

                          Great question! The Romantic Rose would go with most of our lip colors!
                          XOXO

                          Answered on 4/22/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Which color goes best with laugh cc+ lip serum?
                        Asked on 4/20/2016 by Wondering from Kentucky

                        1 answer

                        • Brand Expert

                          A:

                          Great question! WE recommend the romantic rose with the CC Lip In Laugh!
                          XOXO

                          Answered on 4/21/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Which lip liner shade will pair best with the Believe blurred Lines lipstick?
                        Asked on 2/6/2016 by Loving It! from San Diego

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          This is a great question and we are more than happy to help. The Romantic Rose goes best with the Believe Blurred Lines.
                          XOXO

                          Answered on 2/8/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        Which shade would go well with the Naturally Pretty Blurred lines lipstick?
                        Asked on 1/21/2016 by Ragin Cajun from Lafayette, LA

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          More than happy to help you with this today.
                          We would recommend the Romantic Rose.
                          XOXO

                          Answered on 1/22/2016 by Brand Expert from IT Cosmetics
                      • Q:

                        How do you remove if it does not come off with water?
                        Asked on 8/17/2015 by Dom

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question and for your interest in our lip product. You would use a waterproof makeup remover and also soap and water. It does come off with your normal daily cleansing routine!
                          Hope this helps!
                          XOXO

                          Answered on 8/19/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        Which lipstick color would look best with the romantic Rose lip liner?
                        Asked on 8/9/2015 by Cathy from Chester springs, pa

                        1 answer

                        • Brand Expert

                          A:

                          Hello
                          Thank you for your question and for your interest in our lip products. The Romantic Rose Liner goes best with our Love or Live Blurred Lines!
                          XOXO

                          Answered on 8/10/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        I am medium tone and wear pretty in pink lip gloss stain . What color lip liner would go best with that color ?
                        Asked on 5/18/2015 by Nana from Bellmawr N J

                        1 answer

                        • Brand Expert

                          A:

                          Hi!
                          Thank you for your question!!! We are more than happy to help you with this today!
                          We would also recommend the pretty in pink liner!
                          XOXO

                          Answered on 5/18/2015 by Brand Expert from IT Cosmetics
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