skip to main content
ULTA
  • Home
  • / Hair
  • / Styling Products
  • / Volume & Texture
  • / Wave Create Texture Taffy
Ouidad Wave Create Texture Taffy

Ouidad

Wave Create Texture Taffy

3.4 oz Item 2258795

Find in Store-

Wave Create Texture Taffy is a stretchy styling cream that creates playful, tousled texture for a look that's undone and sexy. Ouidad's taffy-like formula with a Marine Complex - high in vitamins and minerals - allows you to grip and mold hair while keeping it nourished and soft. This flexible, gummy styler creates long-lasting waves that dry to a matte finish without a trace of sticky residue. Whether you want summer-inspired waves or a playful, unkempt style your newly found texture will be a look that's natural, healthy and irresistible. No parabens, sulfates, synthetic dyes, petrochemicals, phthalates, GMOs, triclosan or silicones. Not tested on animals.
Scoop out a nickel-sized dollop of texture taffy (a little goes a long way!). Rub hands to warm and spread. Using palm of hands, cup ends of damp hair moving in a quick, upward motion to encourage wave formation. Continue throughout hair until texture is created and there's no visible cream on ends. Let hair dry naturally or immediately set style by applying heat with a diffuser.
Water/Aqua/Eau, Glycerin, Propylene Glycol, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Polyquaternium-4/Hydroxypropyl Starch Copolymer, Algae Extract, Aloe Barbadensis Leaf Juice, Macrocystis Pyrifera (Kelp) Extract, Silybum Marianum Extract, PVP, Sodium Polystyrene Sulfonate, PEG-90M, Chlorphenesin, Disodium EDTA, Citric Acid, Limonene, Benzyl Salicylate, Phenoxyethanol, Hexyl Cinnamal, Butylphenyl Methylpropional, Linalool, Coumarin, Fragrance/Parfum.

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
OuidadWave Create Texture Taffy
 
4.4

(based on 25 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Easy to use (19)
  • Lightweight (12)
  • Smells great (11)
  • Controls frizz (8)
  • Non-greasy (8)

Cons

No Cons

Best Uses

  • Daily use (12)
  • Curly hair (9)
  • Women (4)
  • Fine hair (3)
  • Thick hair (3)
    • Hair Type:
    • Wavy hair (8), Very curly hair (5)
    • Reviewer Profile:
    • Product junkie (6), Beauty conscious (4), Budget shopper (4), Brand buyer (3)
    • My Beauty Routine Takes:
    • 30 minutes (6), 10 minutes (3)

Reviewed by 25 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Perfect for wavy or curly hair!!

By Vintage Girl

from North Carolina

About Me Beauty Conscious

Verified Buyer

Pros

  • Controls Frizz
  • Easy To Use
  • Lightweight
  • Non-Greasy
  • Smells Great
  • Strong Hold

Cons

    Best Uses

    • Curly Hair
    • Daily Use
    • Thinner Hair
    • Travel

    Comments about Ouidad Wave Create Texture Taffy:

    This product is SO much better than just a mousse or gel!! I have wavy/curly hair that is pretty fine so alot of products look very greasy when I put them in my hair. This does not do that at all!! It looks so natural, almost like I don't have anything in my hair at all, it doesn't weigh my hair down, it holds the curl perfectly, its not greasy in any way, and a very small amount goes a long way!! This is my new go-to favorite that I am obsessed with!!

    • Hair Type:
    • Wavy Hair
     
    5.0

    Great for curls

    By Jc from bg

    from KENTUCKY

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use
    • Smells Great

    Cons

      Best Uses

      • Curly Hair
      • Daily Use

      Comments about Ouidad Wave Create Texture Taffy:

      This works great on my curls.

      • Hair Type:
      • Very Curly Hair
       
      4.0

      Helped tame my naturally curly hair! !

      By Gina

      from Salem Virginia

      Verified Buyer

      Comments about Ouidad Wave Create Texture Taffy:

      It helped me keep my curls controlled.

      (1 of 1 customers found this review helpful)

       
      5.0

      Great Texture and Thickening Taffy

      By midwest girl

      from midwest

      About Me Brand Buyer

      Pros

      • Easy To Use
      • Effective
      • Good Value
      • Lightweight
      • Smells Great

      Cons

        Best Uses

        • Daily Use
        • Men
        • On-the-go
        • Weekly Use
        • Women

        Comments about Ouidad Wave Create Texture Taffy:

        This product not only creates wonderful volume but also texture! I have mature dry wavy fine hair that is easily weighed down with product. Not with this and soo easy! I apply to toweled dry hair whether it has been washed or not and even on dry air and restyle.

        • My Beauty Routine Takes:
        • 30 Minutes
         
        4.0

        Good product

        By Yvettegirl

        from Valdosta,ga

        About Me Budget Buyer

        Verified Buyer

        Pros

        • Good Value

        Cons

          Best Uses

          • Weekly Use

          Comments about Ouidad Wave Create Texture Taffy:

          Product enhances curl pattern .

          • My Beauty Routine Takes:
          • 10 Minutes
           
          5.0

          Works like magic!

          By Tamed And Unruly

          from Modena,Pa

          About Me Budget Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective

          Cons

            Best Uses

            • Women

            Comments about Ouidad Wave Create Texture Taffy:

            This product is absolutely wonderful. It holds and defines my kinky course curls with no problem.

            • My Beauty Routine Takes:
            • 30 Minutes
             
            5.0

            Must buy!!

            By Liza

            from Miami, FL

            Verified Buyer

            Pros

            • Easy To Use
            • Effective

            Cons

              Best Uses

              • Daily Use

              Comments about Ouidad Wave Create Texture Taffy:

              I use the texture taffy every morning. My hair is...a little confused. Its wavy, sometimes curly. This product really gets the curls going. It leaves my hair soft - which I love! Its definetly my new favorite. I use it with the Wave Create Sea Spray.

              • My Beauty Routine Takes:
              • 10 Minutes
               
              5.0

              So amazing

              By Pb

              from Nyc

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Effective
              • Great Onshort Hair
              • Invisible
              • Light weight

              Cons

              • Messy On Hands

              Best Uses

              • Curl Refresher
              • Daily Use
              • Men
              • Women

              Comments about Ouidad Wave Create Texture Taffy:

              Mist hair when dry and,reapply to freshen waves

              • My Beauty Routine Takes:
              • 10 Minutes
               
              2.0

              Didn't love it

              By Girlonfire

              from Columbus, OH

              About Me Budget Buyer

              Verified Buyer

              Pros

              • Easy To Use
              • Lightweight

              Cons

              • Not Effective

              Best Uses

              • Light Hold

              Comments about Ouidad Wave Create Texture Taffy:

              I bought this product looking for something that would give my wavy/cyrly hair more defined waves. It was easy to apply to my hair, but it dod not produce the definition ir hold that I was looking for.

              • My Beauty Routine Takes:
              • 30 Minutes

              (0 of 1 customers found this review helpful)

               
              5.0

              BEST FIND EVER

              By JUIDY

              from OCALA FLORIDA

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • It Helps My Fine Hair So
              • Its Great For Fine Hair

              Cons

                Best Uses

                • Daily Use
                • Women

                Comments about Ouidad Wave Create Texture Taffy:

                LOVE THIS PRODUCT I TRY A LOT OF PRODUCTS FOR MY FINE HAIR. THIS WAS A REAL FIND. ITS PRICEY BUT IF IT WORKS I WILL BUY IT.....

                • My Beauty Routine Takes:
                • 1+ Hour

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                3 Questions | 3 Answers
                Displaying questions 1-3
                • Q:

                  Hey! I just recieved the Ouidad wave Create sea spray today. I have thick hair that will dry kind of wavy but frizzy and definitely not the beach waves I'm wanting. Will adding this to my sea spray help achieve the beach waves im wanting without giving it that early 2000's "scrunched" dry and crispy awful look lol? Just FYL.. I also use Redken no blow dry cream in my hair and sometimes Ouidad heat and humidity gel to my "out of the shower, apply products and either go to bed or hang around the house" routine
                  Asked on 6/15/2017 by Tera from Tennessee

                  1 answer

                  • Brand Expert

                    A:

                    Yes, the Wave Create Texture Taffy creates tousled, beachy waves that are touchable, soft and shapely-never sticky, tacky or weighed down!

                    Answered on 6/16/2017 by Brand Expert from Ouidad
                • Q:

                  does this product work on thin/fine curly hair?
                  Asked on 7/30/2016 by caterina from NYC

                  1 answer

                  • Staff Expert

                    A:

                    Yes, Wave Create Texture Taffy is formulated for all hair types! Enjoy!

                    Answered on 8/15/2016 by Staff Expert from Ulta Beauty
                • Q:

                  Hi, just wondering if this is useful on straight, very hard to hold a curl hair. Every time I curl my hair the curls straighten out again after about an hour. It's very frustrating cause I use humidity resistant hairspray but my hair just doesn't hold curls.
                  Asked on 12/11/2015 by CC from TX

                  1 answer

                  • Staff Expert

                    A:

                    Wave Create Texture Taffy provides flexible hold, so it's a great option for you!

                    Answered on 12/15/2015 by Staff Expert from Ulta Beauty
                Displaying questions 1-3

                Do you have a question about this product?