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It Cosmetics Vitality Lip Flush Hydrating Gloss Stain

It Cosmetics

Vitality Lip Flush Hydrating Gloss Stain

0.11 oz Item 2269902

Special Free Gift with Purchase! Click for Offer Details

Color:Je Ne Sais Quoi

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GIFT WITH PURCHASE

FREE mini CC+ Cream with any $35 IT Cosmetics purchase (offer valid 10/1/17-10/21/17 or while supplies last)

FREE mini CC+ Cream w/any $35 IT Cosmetics purchase

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Why did IT Cosmetics create this product: These ultra-hydrating gloss stains are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips that lasts until you take it off!

What is it: Vitality Lip Blush Hydrating Gloss Stains feature a truly innovative formula that drenches your lips in hydrating butters and oils working together to treat, condition, and nourish lips, minimizing the appearance of lip lines, making your lips look younger instead of older! The high shine rich pigment glides on like a lightweight serum that instantly hydrates, repairs and protects your lips. The best part, these hydrating glosses are infused with a stain for an all-day gorgeous flush of color that lasts!

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients. Anyone who wants the long lasting effect of a stain that doesn't dry out your lips.

Why is it different: Get ready for your new favorite hydration lip therapy! Developed with plastic surgeons, IT Cosmetics Vitality Lip Blush Hydrating Lip Gloss Stains are infused with 9 butters and oils, plus collagen, peptides and hydrating hyaluronic acid. These lip gloss stains delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips with hydrating oils and butters for the most luxurious pillow-y feeling on lips, without any of the stickiness or tackiness of traditional lip glosses! All with the addition of a beautiful hydrated stain that lasts. This truly innovative formula drenches your lips in plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
For gorgeous, hydrated lips that will last all day, apply Vitality Lip Blush Hydrating Gloss Stain directly to your lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of vitality filled color that won't fade.

Beauty tips: For the look of fuller lips, use your favorite shade of YLBB Your Lips But Better Waterproof Lip Liner Stain to line your entire lips, just slightly outside your natural lip line moving inward. Then apply the Vitality Lip Blush Hydrating Gloss Stain for amazingly hydrated, luscious lips!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Ricinus Communis (Castor) Seed Oil, Trihydroxystearin, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 27 (CI 45410), Red 30 Lake (CI 73360), Carmine (CI 75470), Red 6 (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Hydrating Gloss Stain
 
4.1

(based on 425 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Glossy finish (310)
  • Moisturizing (271)
  • Even application (252)
  • Long lasting (245)
  • Convenient container (229)

Cons

  • Not true to color (61)
  • Wears off easily (53)
  • Poor color selection (23)
  • Sticky (17)
  • Drying (9)

Best Uses

  • Anytime (298)
  • Everyday use (167)
  • Daytime (107)
  • Dry lips (106)
  • Going out (100)
    • Reviewer Profile:
    • Natural style (215), Classic style (142), Trendy style (30)
    • Was this a gift?:
    • No (3)

Reviewed by 425 customers

Displaying reviews 1-10

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5.0

My favorite lip gloss

By AMI Island girl

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Moisturizing
  • Pleasant Tasting

Cons

    Best Uses

    • Anytime
    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

    I have been using this lip gloss for some time now and it has become my favorite to use everyday.
    Highly recommend to anyone

     
    1.0

    Not what is advertised

    By Beth

    from Dallas Tx

    Verified Buyer

    Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

    I had seen this in a few online add's that showed it a little almost nude pink but it turned out pink on me and I didn't like it!

     
    5.0

    My favorite lip gloss

    By AMI island girl

    from Florida

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • Moisturizing
    • Pleasant Tasting

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Dry Lips
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

      I have been using this lip gloss for quite sometime now and it's my favorite of any lip gloss I have tried. I use it every day

       
      4.0

      True to its name

      By sketter

      from Logan, Ut

      About Me Natural Style

      Verified Buyer

      Pros

      • Convenient Container
      • Glossy Finish
      • Long Lasting

      Cons

        Best Uses

        • Anytime
        • Everyday Use

        Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

        True to its name

         
        2.0

        Smells odd, lip glaze but not moisturizing. Color is off.

        By Makeup buyer

        from SLO

        About Me Natural Style

        Verified Buyer

        Pros

          Cons

          • Bad Tasting
          • Drying
          • Not True To Color
          • Smells Bad
          • Sticky
          • Very Disappointed
          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

            IT Powder Foundation is great product. But I've tried the mascara and now lip glaze & both were awful. Very disappointed. Should have bought a drugstore brand for 1/3 of the cost. Done with this Cosmetic line.

             
            5.0

            I recieved lots of compliments on this first day wearing!

            By Chris

            from Cave Creek, Az.

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Long Lasting
            • Moisturizing
            • True To Color

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

              I like a light natural color with gloss & shine & lips to feel moisturized not dry nor sticky. This color was great for a natural look but with two applications gave a little more color in a pleasant acceptable way for a liitle more attention but nothing bold or uncomfortable. Also the product did last much longer than most.

               
              2.0

              Not the color I thought it would be

              By Sew what

              from Michigsn

              About Me Classic Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Long Lasting

              Cons

              • Drying

              Best Uses

                Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

                Looks like a neutral mauve goes on mauve but changes to a bright pinkish color. Also made my sensitive lips peel. I love, love, love the IT brand and have many of their products but this one was a miss for me.

                 
                3.0

                Not true to color.

                By Gin

                from Florida

                About Me Classic Style

                Verified Buyer

                Pros

                • Glossy Finish
                • Long Lasting

                Cons

                • Not True To Color

                Best Uses

                • Anytime

                Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

                I purchased the Naturally Flushed after buying the Mauve. I was looking for a more natural color, but what I got was another bright pink.

                 
                5.0

                Love it!

                By Nessa

                from Wisconsin

                About Me Natural Style

                Verified Buyer

                Pros

                • Convenient Container
                • Even Application
                • Glossy Finish
                • Great Color Selection
                • Long Lasting

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

                  This is the best lip stain I've ever used! It's very long lasting and I will definitely be buying more colors!

                   
                  5.0

                  Love this product

                  By Vicky

                  from Gettysburg,PA

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Convenient Container
                  • Even Application
                  • Glossy Finish
                  • Great Color Selection
                  • Long Lasting

                  Cons

                    Best Uses

                    • Anytime
                    • Daytime
                    • Everyday Use
                    • Going Out
                    • Special Occasions

                    Comments about It Cosmetics Vitality Lip Flush Hydrating Gloss Stain:

                    Love the product.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    15 Questions | 15 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      How do remove lip stains?
                      Asked on 4/29/2017 by Kathy from Denton TX

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to IT! Lip stains will remove easily with any makeup remover! XOXO

                        Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      I am in my 60s, wear IT medium liquid foundation, and usually wear berry colored liptsticks in winter and pinker lipsticks in summer. What color of this lip gloss/stain should I purchase?
                      Asked on 1/28/2017 by Jan from GEORGIA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to make suggestions for you! For your winter shade, we love the shade Mauve-A-Lous Darling. For a brighter shade for summer, we love the shade Je Ne Sais Quoi. IT is clear in the tube, then flushes to your perfect shade of pink! This formula is extremely hydrating and will help to renew and heal your lips as you wear IT! XOXO

                        Answered on 1/30/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does the Vitality Lip Blush Hydrating Lip Gloss Soft Stain have somewhat of a grainy consistency when you apply to lips?
                      Asked on 1/18/2017 by Lela from California

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for your question! The Vitality Lip Blush Hydrating Lip Gloss Soft Stain is extremely smooth and applies effortlessly to the lips. IT glides right one and is not grainy at all! You can check IT out at your local Ulta store! XOXO

                        Answered on 1/19/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this go on fairly evenly? My lip gloss I currently have stains my lips a bit patchy and unevenly no matter what I do so I am looking to replace it. Also i'm very interested in the Je Ne Sais Quoi and Naturally flushed shades. I am very fair skinned and pale, will in look okay on light skin tones?
                      Asked on 1/17/2017 by Hanna M

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we are happy to assist you! The Vitality Lip Blush Hydrating Gloss Stains go on smoothly and evenly! You do not have to worry about IT going on patchy! The Je Ne Sais Quoi shade is clear in the tube, but flushes with the warmth of your lips to your perfect shade of pink, IT will look great on your complexion! XOXO

                        Answered on 1/18/2017 by Brand Expert from IT Cosmetics
                    • Q:

                      Is this product gluten free?
                      Asked on 10/30/2016 by GF only from MA

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out! At this time we do not specifically test our products for gluten content, we would suggest consulting your physician with the full ingredient list before using! XOXO

                        Answered on 11/1/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi! I'm looking for a lip stain for my youth cheerleaders that isn't too drying and will last all day. Would you suggest this one? If so what color? We prefer pinks.
                      Asked on 9/14/2016 by Mary from KY

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! We are more than happy to help with this! The product you found is actually a great option. We suggest trying out the shade Je Ne Sais Quoi, IT looks light pink in the tube but flushes to a really pretty pop of color on the lips!! XOXO

                        Answered on 9/16/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I have brown hair and brown eyes. I have fair to medium skin. I want something with color but natural looking at the same time. Can you suggest a color for me? I have spent so much money on lipsticks, stains, etc. I am very skeptical about paying a high price and then I am not satisfied with how it looks on me.
                      Asked on 9/4/2016 by Patty

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, we're happy to help you out with this! We definitely understand how tricky IT can be to pick out a shade. We've found that the shade Je Ne Sais Quoi is truly an amazing fit for so many skin tones! While IT looks light pink in the tube, IT flushes to your perfect shade of pink once on your lips and since this is a stain IT will stay on longer than your traditional lip gloss. Hope this helps! XOXO

                        Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      I am a true redhead with freckles, fair complexion and deep blue eyes. I'd like just a light color on my lips to let my eyes be the focus. What color would you recommend? As always, thanks for such awesome products! IT rocks!!!!
                      Asked on 3/31/2016 by nolagirl from New Orleans

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        We are so happy to hear that you are loving IT! I am happy to help you with some shade choices. For a light color on your lips, I would stay away from the Gloss Stains and Stains in general as they tend to be a bright pink tone. I would try the Perfect Nude Butter Gloss for sure!

                        This is a great, light natural color that looks good on all skin tones.

                        Hope this is helpful!
                        XOXO

                        Answered on 4/1/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Is the je ne sais quoi shade the same as the tube form were it a just to the perfect pink shade?
                      Asked on 12/20/2015 by Catharine from Lebanon ct

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Yes - this is the same shade just a bit more glossy.
                        XOXO

                        Answered on 12/23/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      made in the USA?
                      Asked on 11/3/2015 by kathy

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question . This product is Made in the USA.
                        XOXO

                        Answered on 11/4/2015 by Brand Expert from IT Cosmetics
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