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It Cosmetics Vitality Lip Flush Butter Gloss

It Cosmetics

Vitality Lip Flush Butter Gloss

0.11 oz Item 2264039

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Color:Naturally Pretty

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FREE mini CC+ Cream with any $35 IT Cosmetics purchase (offer valid 10/1/17-10/21/17 or while supplies last)

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Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips!

What is it: Vitality Lip Flush Butter Glosses are the creme-de-la-creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This made in the USA formula is paraben-free.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super- hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-In-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Butter Gloss
 
4.4

(based on 169 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Long lasting (88)
  • Glossy finish (65)
  • Moisturizing (54)
  • Even application (53)
  • Convenient container (51)

Cons

  • Not long-lasting (22)
  • Wears off easily (20)
  • Sticky (7)
  • Doesn't work (6)
  • Drying (3)

Best Uses

  • Daily use (69)
  • Anytime (62)
  • Everyday use (38)
  • Going out (24)
  • Daytime (21)
    • Reviewer Profile:
    • Brand buyer (52), Natural style (34), Budget shopper (28), Classic style (27), Trendy style (8)

Reviewed by 169 customers

Displaying reviews 1-10

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5.0

I love this gloss

By Curley

from New Jersey

About Me Natural Style

Verified Buyer

Pros

  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Long Lasting
  • Moisturizing
  • Pleasant Tasting
  • True To Color

Cons

    Best Uses

    • Daytime
    • Dry Lips
    • Everyday Use
    • Going Out
    • Special Occasions

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    I use this everyday. Just love it. Keeps my lips moist

     
    5.0

    Yes

    By Dino

    from Brayton co

    About Me Natural Style

    Verified Buyer

    Pros

    • Long Lasting

    Cons

    • Sticky

    Best Uses

    • Everyday Use

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    So good

     
    3.0

    It's Ok

    By Stacey

    from Detroit

    About Me Classic Style

    Verified Buyer

    Pros

    • Glossy Finish

    Cons

    • Wears Off Easily

    Best Uses

    • Everyday Use

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    This gloss is OK. I was hoping for something with a bit more color and staying power; a gloss that could stand on it's own. But it barely has any color and doesn't last long. Apparently the color I thought it had when testing it in-store was residual. I probably wouldn't buy again. Especially for the price.

     
    3.0

    Pretty

    By DivaBR

    from Atlanta.

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • True To Color

    Cons

    • Wears Off Easily

    Best Uses

    • Anytime

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    Use it daily to wear and also after work.

     
    5.0

    Best lip product

    By Ltjill

    from Honolulu Hawaii

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Moisturizing
    • True To Color

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      Was visiting Oklahoma and my lips looked and felt dry. The lip products from home just couldn't stand up to the drier weather. Off to ulta thinking I would have the best luck with IT Cosmetics. Best lip product. Prefer this over the serum gloss. Pretty color.

       
      2.0

      Probably not worth it

      By Pam

      from Lansing Michigan

      About Me Classic Style

      Verified Buyer

      Pros

      • Glossy Finish

      Cons

      • Wears Off Easily

      Best Uses

        Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

        Pretty, light color but as with many glosses it just wears off so quickly.

         
        5.0

        Yes love it

        By Karen

        from Newton nj

        About Me Trendy Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Glossy Finish
        • Great Color Selection
        • Long Lasting
        • Moisturizing
        • Pleasant Tasting
        • True To Color

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Everyday Use
          • Going Out
          • Special Occasions

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          Stays on lips

           
          5.0

          Another great product by IT

          By BH Case Mgr

          from Chattanooga TN

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Everyday Use
            • Going Out
            • Special Occasions

            Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

            Love the products by IT, I'm never disappointed

             
            5.0

            Love my new gloss

            By JJ

            from Wisconsin

            About Me Natural Style

            Verified Buyer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Long Lasting
            • Moisturizing
            • Pleasant Tasting

            Cons

              Best Uses

              • Anytime
              • Dry Lips
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

              After 2nd day use, my dry lips were no longer dry.

               
              4.0

              Good, not quite as good as the old CC

              By Shrieking Violet

              from Castle Rock, CO

              About Me Natural Style

              Verified Buyer

              Pros

              • Even Application
              • Glossy Finish
              • Long Lasting
              • Moisturizing

              Cons

              • Thin formula

              Best Uses

              • Anytime
              • Daytime
              • Dry Lips
              • Everyday Use
              • Going Out
              • Special Occasions

              Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

              I was a huge fan of the Lip CC Serum colors, and I guess this is what is replacing it. The color selections are good, but this formula seems thinner and more like a lip gloss. Its not a bad product by any means, but I do think the other formula was better.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              2 Questions | 2 Answers
              Displaying questions 1-2
              • Q:

                Does this have glitter? I see sparkles but I can't tell if they are from the gloss or the plastic tube containing the lip gloss.
                Asked on 7/6/2016 by JayneSoPlain from Austin, TX

                1 answer

                • Brand Expert

                  A:

                  Hi there, thanks for your question! Our Vitality Lip Flush Butter Glosses do not contain glitter, however they provide a natural flush of shine to your lips for hydration and the look of supple lips! XOXO

                  Answered on 7/7/2016 by Brand Expert from IT Cosmetics
              • Q:

                My lips are very dry and peel in winter or summer. My skin is olive in color and my hair is white highlight blonde under tones. Make up, lip stick has a tendency to turn pink. I have yellow undertones. I looking at Perfect Nude Butter Gloss or Natural Beauty. What is you advice? I do not like reds. I am a young 73.
                Asked on 4/11/2016 by sandymsgirl from Collinsville Ms

                1 answer

                • Brand Expert

                  A:

                  We are so happy to hear that you are interested in our lip butter glosses! We would recommend going with the Perfect Nude as this is the most natural and nude shade that does not contain any pink.
                  XOXO

                  Answered on 4/12/2016 by Brand Expert from IT Cosmetics
              Displaying questions 1-2

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