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It Cosmetics Vitality Lip Flush Butter Gloss

It Cosmetics

Vitality Lip Flush Butter Gloss

0.11 oz Item 2264039

Color:Naturally Pretty

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Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips!

What is it: Vitality Lip Flush Butter Glosses are the creme-de-la-creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This made in the USA formula is paraben-free.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super- hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-In-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Butter Gloss
 
4.4

(based on 176 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Long lasting (93)
  • Glossy finish (71)
  • Moisturizing (60)
  • Even application (58)
  • True to color (57)

Cons

  • Not long-lasting (22)
  • Wears off easily (21)
  • Sticky (8)
  • Doesn't work (6)
  • Drying (4)

Best Uses

  • Daily use (69)
  • Anytime (68)
  • Everyday use (39)
  • Going out (25)
  • Daytime (22)
    • Reviewer Profile:
    • Brand buyer (52), Natural style (38), Classic style (29), Budget shopper (28), Trendy style (9)

Reviewed by 176 customers

Displaying reviews 1-10

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5.0

IT butter gloss is the best!

By Nadine Ulta Lover

from Sacramento, ca

About Me Trendy Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Long Lasting
  • Moisturizing
  • Pleasant Tasting
  • True To Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    Loved the applicator and color, not sticky. Great gloss!!

     
    5.0

    I never want to run out of this.

    By Debbie

    from Burlington, NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Moisturizing
    • True To Color

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      I use this after applying the lip liner.

       
      5.0

      I would buy this product again and again.

      By dj

      from columbus ga

      About Me Natural Style

      Verified Buyer

      Pros

      • Even Application
      • Glossy Finish
      • Long Lasting
      • Moisturizing
      • Pleasant Tasting
      • True To Color

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

        Great product. I use this at work and it helps keep my lips hidrated. I use many lip glosses too!
        Thsi is one of the best!

         
        5.0

        Gives a nice glossy finish over your lip color

        By Sue

        from Carrolltown, Pa

        About Me Classic Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Glossy Finish
        • Long Lasting
        • Moisturizing
        • True To Color

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          I put the gloss over my natural lip color or over lipstick.

           
          2.0

          A little disappointing

          By Terrie B.

          from Louisville, KY

          About Me Natural Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • True To Color

          Cons

          • Drying
          • Sticky
          • Wears Off Easily

          Best Uses

            Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

            I am an admitted lip gloss freak. As I type this, I have about 10 tubes in my purse. I usually use Clinique Superbalm Moisturizing Gloss, but Ulta is not carrying that anymore:(. As I was there at Ulta, and was getting shaky due to my Clinique being almost gone, I decided to take a chance on this one. The color was a good one on me, but just a few minutes after applying, my lips were dry. I reapplied, and it was super sticky. I had such high hopes, but alas, this is not for me.

             
            5.0

            Love!

            By Kristen

            from Vancouver, WA

            About Me Natural Style

            Pros

            • Convenient Container
            • Glossy Finish
            • Long Lasting
            • Moisturizing

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

              Bought one, and ended up going back and buying another. Lovely colors, long-lasting gloss.

               
              5.0

              In love❤️

              By Julissa❤️

              from Mission, TX

              About Me Natural Style

              Verified Buyer

              Pros

              • Convenient Container
              • Even Application
              • Glossy Finish
              • Great Color Selection
              • Just amazing in general
              • Long Lasting
              • Moisturizing
              • Pleasant Tasting
              • True To Color

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Everyday Use
                • Going Out
                • Special Occasions

                Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

                I loved the consistency of the lip gloss and not to mention the color it was amazing

                 
                5.0

                I love this gloss

                By Curley

                from New Jersey

                About Me Natural Style

                Verified Buyer

                Pros

                • Even Application
                • Glossy Finish
                • Great Color Selection
                • Long Lasting
                • Moisturizing
                • Pleasant Tasting
                • True To Color

                Cons

                  Best Uses

                  • Daytime
                  • Dry Lips
                  • Everyday Use
                  • Going Out
                  • Special Occasions

                  Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

                  I use this everyday. Just love it. Keeps my lips moist

                   
                  5.0

                  Yes

                  By Dino

                  from Brayton co

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Long Lasting

                  Cons

                  • Sticky

                  Best Uses

                  • Everyday Use

                  Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

                  So good

                  (1 of 1 customers found this review helpful)

                   
                  3.0

                  It's Ok

                  By Stacey

                  from Detroit

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Glossy Finish

                  Cons

                  • Wears Off Easily

                  Best Uses

                  • Everyday Use

                  Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

                  This gloss is OK. I was hoping for something with a bit more color and staying power; a gloss that could stand on it's own. But it barely has any color and doesn't last long. Apparently the color I thought it had when testing it in-store was residual. I probably wouldn't buy again. Especially for the price.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  2 Questions | 2 Answers
                  Displaying questions 1-2
                  • Q:

                    Does this have glitter? I see sparkles but I can't tell if they are from the gloss or the plastic tube containing the lip gloss.
                    Asked on 7/6/2016 by JayneSoPlain from Austin, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Our Vitality Lip Flush Butter Glosses do not contain glitter, however they provide a natural flush of shine to your lips for hydration and the look of supple lips! XOXO

                      Answered on 7/7/2016 by Brand Expert from IT Cosmetics
                  • Q:

                    My lips are very dry and peel in winter or summer. My skin is olive in color and my hair is white highlight blonde under tones. Make up, lip stick has a tendency to turn pink. I have yellow undertones. I looking at Perfect Nude Butter Gloss or Natural Beauty. What is you advice? I do not like reds. I am a young 73.
                    Asked on 4/11/2016 by sandymsgirl from Collinsville Ms

                    1 answer

                    • Brand Expert

                      A:

                      We are so happy to hear that you are interested in our lip butter glosses! We would recommend going with the Perfect Nude as this is the most natural and nude shade that does not contain any pink.
                      XOXO

                      Answered on 4/12/2016 by Brand Expert from IT Cosmetics
                  Displaying questions 1-2

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