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It Cosmetics Vitality Lip Flush Butter Gloss

It Cosmetics

Vitality Lip Flush Butter Gloss

Naturally Pretty

Item #: 2264039 Size: 0.11 oz

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Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips!

What is it: Vitality Lip Flush Butter Glosses are the creme-de-la-creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This made in the USA formula is paraben-free.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super- hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-In-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Butter Gloss
 
4.4

(based on 123 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Long lasting (62)
  • Soothing (48)
  • Effective (47)
  • Glossy finish (27)
  • Smells/tastes great (25)

Cons

  • Not long-lasting (22)
  • Doesn't work (6)
  • Wears off easily (6)
  • Sticky (3)

Best Uses

  • Daily use (69)
  • Anytime (26)
  • Treat chapped lips (14)
  • Everyday use (13)
  • Dry lips (9)
    • Reviewer Profile:
    • Brand buyer (52), Budget shopper (28), Natural style (12), Classic style (9), Trendy style (4)

Reviewed by 123 customers

Displaying reviews 1-10

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5.0

Nice Gloss - no gluten

By Lynnie 63

from Manchester, CT

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • True To Color

Cons

  • Sticky
  • Wears Off Easily

Best Uses

  • Anytime
  • Daytime
  • Dry Lips
  • Going Out
  • Special Occasions

Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

I like this lip gloss - plus most of IT Cosmetics are gluten free - which is important for me seeing my husband has Celiac Disease and can't kiss me all day if I wear something with gluten.

This is a nice gloss - I buy it over and over again.

 
5.0

Lovely color

By Kat

from North Dakota

About Me Natural Style

Verified Buyer

Pros

  • Convenient Container
  • Even Application
  • Glossy Finish
  • Great Color Selection
  • Moisturizing
  • Pleasant Tasting
  • True To Color

Cons

  • Wears Off Easily

Best Uses

  • Anytime

Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

I've been trying to find the perfect gloss that looks natural and adds to my natural look . I just bought this last week and love it ! The color is awesome ! Wish it lasted a little longer and was a little cheaper but all in all it's a great product !

 
5.0

Great versatile neutral

By JillyMac

from Antioch, IL

About Me Trendy Style

Verified Buyer

Pros

  • Convenient Container
  • Glossy Finish
  • Great Color Selection
  • Moisturizing
  • Pleasant Tasting
  • True To Color

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    Ok, I never but lip colors online but did on a whim. This is a great color, love the glossy look and I I use this with the Ulta lip liner set to add variety to the color sometimes. I get so many compliments and I'm so glad I gave it a try!

     
    5.0

    Would buy again

    By Actionalex

    from N j

    About Me Classic Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Pleasant Tasting

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      Not too sticky. Nice texture

       
      5.0

      Wonderful product!

      By C Ceb

      from Maryland

      About Me Classic Style

      Verified Buyer

      Pros

      • Convenient Container
      • Even Application
      • Glossy Finish
      • Great Color Selection
      • Long Lasting
      • Moisturizing
      • True To Color

      Cons

      • Bad Tasting

      Best Uses

      • Anytime
      • Daytime
      • Dry Lips
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      As usual Jamie and her team have done it again! Love this product!

       
      5.0

      Sexy

      By Ritza

      from Miami

      About Me Natural Style

      Verified Buyer

      Pros

      • Even Application
      • Glossy Finish
      • Great Color Selection
      • Moisturizing
      • True To Color

      Cons

        Best Uses

        • Special Occasions

        Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

        I love everything about IT!!!!

         
        5.0

        Plumps and Moisturzies

        By Mittens

        from Bloomington, IL

        About Me Natural Style

        Verified Buyer

        Pros

        • Convenient Container
        • Even Application
        • Glossy Finish
        • Great Color Selection
        • Long Lasting
        • Moisturizing
        • Pleasant Tasting
        • True To Color

        Cons

          Best Uses

          • Anytime
          • Everyday Use

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          I love the color and the moisture I get from it. My lips looks a lot bigger after application. This color is great for an everyday natural look. Love it!

           
          4.0

          I would buy this product again and again

          By Lady Tee

          from Newcastle, De

          About Me Trendy Style

          Verified Buyer

          Pros

          • Glossy Finish
          • Great Color Selection
          • Moisturizing
          • True To Color

          Cons

          • Wears Off Easily

          Best Uses

          • Anytime
          • Everyday Use

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          I use this product almost everyday. Color on is fantastic, you have too touch up gloss

           
          5.0

          Love this

          By Bo

          from Canton, Ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Convenient Container
          • Even Application
          • Glossy Finish
          • Great Color Selection
          • Long Lasting
          • Moisturizing
          • True To Color

          Cons

            Best Uses

            • Anytime
            • Dry Lips
            • Everyday Use

            Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

            I have several shades of lip gloss by It. Absolutely love them. Put them on in the morning, the gloss may come off eventually but the color remains on your lips. Can mix colors to have them work with any color palette.

            • Skin Tone:
            • Fair
             
            2.0

            Nope

            By Kimygirl

            from Tulsa, OK

            About Me Trendy Style

            Verified Buyer

            Pros

            • Convenient Container
            • Glossy Finish
            • True To Color

            Cons

            • Drying
            • Wears Off Easily

            Best Uses

            • Anytime

            Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

            Not worth the money. Does not stay on or moisturize.

            • Skin Tone:
            • Medium

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            2 Questions | 2 Answers
            Displaying questions 1-2
            • Q:

              Does this have glitter? I see sparkles but I can't tell if they are from the gloss or the plastic tube containing the lip gloss.
              Asked on 7/6/2016 by JayneSoPlain from Austin, TX

              1 answer

              • Brand Expert

                A:

                Hi there, thanks for your question! Our Vitality Lip Flush Butter Glosses do not contain glitter, however they provide a natural flush of shine to your lips for hydration and the look of supple lips! XOXO

                Answered on 7/7/2016 by Brand Expert from IT Cosmetics
            • Q:

              My lips are very dry and peel in winter or summer. My skin is olive in color and my hair is white highlight blonde under tones. Make up, lip stick has a tendency to turn pink. I have yellow undertones. I looking at Perfect Nude Butter Gloss or Natural Beauty. What is you advice? I do not like reds. I am a young 73.
              Asked on 4/11/2016 by sandymsgirl from Collinsville Ms

              1 answer

              • Brand Expert

                A:

                We are so happy to hear that you are interested in our lip butter glosses! We would recommend going with the Perfect Nude as this is the most natural and nude shade that does not contain any pink.
                XOXO

                Answered on 4/12/2016 by Brand Expert from IT Cosmetics
            Displaying questions 1-2

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