skip to main content
ULTA
  • Home
  • / Makeup
  • / Lips
  • / Lip Stain
  • / Vitality Lip Blush Hydrating Gloss Stain
It Cosmetics Vitality Lip Blush Hydrating Gloss Stain

It Cosmetics

Vitality Lip Blush Hydrating Gloss Stain

Je Ne Sais Quoi

Item #: 2269902 Size: 0.11 oz

Ask a Question
Why did IT Cosmetics create this product: These ultra-hydrating gloss stains are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips that lasts until you take it off!

What is it: Vitality Lip Blush Hydrating Gloss Stains feature a truly innovative formula that drenches your lips in hydrating butters and oils working together to treat, condition, and nourish lips, minimizing the appearance of lip lines, making your lips look younger instead of older! The high shine rich pigment glides on like a lightweight serum that instantly hydrates, repairs and protects your lips. The best part, these hydrating glosses are infused with a stain for an all-day gorgeous flush of color that lasts!

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients. Anyone who wants the long lasting effect of a stain that doesn't dry out your lips.

Why is it different: Get ready for your new favorite hydration lip therapy! Developed with plastic surgeons, IT Cosmetics Vitality Lip Blush Hydrating Lip Gloss Stains are infused with 9 butters and oils, plus collagen, peptides and hydrating hyaluronic acid. These lip gloss stains delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips with hydrating oils and butters for the most luxurious pillow-y feeling on lips, without any of the stickiness or tackiness of traditional lip glosses! All with the addition of a beautiful hydrated stain that lasts. This truly innovative formula drenches your lips in plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long.

Paraben free, cruelty free.
For gorgeous, hydrated lips that will last all day, apply Vitality Lip Blush Hydrating Gloss Stain directly to your lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of vitality filled color that won't fade.

Beauty tips: For the look of fuller lips, use your favorite shade of YLBB Your Lips But Better Waterproof Lip Liner Stain to line your entire lips, just slightly outside your natural lip line moving inward. Then apply the Vitality Lip Blush Hydrating Gloss Stain for amazingly hydrated, luscious lips!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Ricinus Communis (Castor) Seed Oil, Trihydroxystearin, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Hydrolyzed Collagen, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 27 (CI 45410), Red 30 Lake (CI 73360), Carmine (CI 75470), Red 6 (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Blush Hydrating Gloss Stain
 
4.1

(based on 373 reviews)

79%

of respondents would recommend this to a friend.

Pros

  • Glossy finish (266)
  • Moisturizing (238)
  • Even application (213)
  • Long lasting (212)
  • Convenient container (197)

Cons

  • Not true to color (58)
  • Wears off easily (44)
  • Poor color selection (23)
  • Sticky (14)
  • Drying (7)

Best Uses

  • Anytime (254)
  • Everyday use (142)
  • Dry lips (89)
  • Daytime (87)
  • Going out (82)
    • Was this a gift?:
    • No (3)
    • Reviewer Profile:
    • Natural style (188), Classic style (120), Trendy style (29)

Reviewed by 373 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

My favorite Lip Gloss

By Lid

from Burien, WA

About Me Natural Style

Verified Buyer

Pros

  • Glossy Finish
  • Moisturizing

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

    This is my favorite lip gloss at the moment. It keeps my lips silky soft.

     
    5.0

    Love!

    By Cindylou

    from Philadelphia, PA

    About Me Natural Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Long Lasting
    • Moisturizing
    • True To Color

    Cons

    • Poor Color Selection

    Best Uses

    • Everyday Use

    Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

    Love this! It's the only lip product that I've ever used to the bottom of the tube! Would love it even more if there were more colors!!

     
    5.0

    Love this!!

    By ShelbyGirl

    from Longview, TX

    About Me Trendy Style

    Verified Buyer

    Pros

    • Convenient Container
    • Even Application
    • Glossy Finish
    • Great Color Selection
    • Long Lasting
    • Moisturizing
    • Pleasant Tasting
    • True To Color

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Dry Lips
      • Everyday Use
      • Going Out
      • Special Occasions

      Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

      The Inspiring Red color is gorgeous! I use the IT lip liner in Perfect Red and then apply this over it. I get lots of compliments over this product!

       
      4.0

      Yespecially I wild buy again!!!!!

      By MarMar

      from Poulsbo WA

      About Me Natural Style

      Verified Buyer

      Pros

        Cons

          Best Uses

          • doesn't melt

          Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

          Love this product!!!!

           
          4.0

          Color is much pinker on but very pretty

          By Lip gloss addict

          from Dallas, Texas

          About Me Natural Style

          Verified Buyer

          Pros

          • Long Lasting

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

            This lip stain looks more nude in the bottle but if I put a very thin coat on, a Niven nude pick appears in a few minutes. It's actually quite pretty and it does last through my constant coffee drinking.

             
            4.0

            When you don't know what lip color to wear...

            By OneNoGirl

            from RTP, NC

            About Me Natural Style

            Verified Reviewer

            Pros

            • Convenient Container
            • Even Application
            • Glossy Finish
            • Great Color Selection
            • Moisturizing
            • Pleasant Tasting

            Cons

              Best Uses

              • Daytime
              • Dry Lips
              • Everyday Use

              Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

              Bought this when there was a package deal (Je Ne Sais Quoi set with Lipstick Stain and Gloss). I think YMMV - all MU formulas react differently across the myriad of skin chemistry. For me? This works. I find it moisturizing, enhances my lips' natural tint and smells pleasant. I don't treat this as a lip treatment - I use natural lip scrubs to exfoliate and heavy duty balms to moisturize (Chapstick's Total Hydration 100% Natural in Fresh Citrus is one of my favorites). Great deal as a package set for a prestige brand, I don't know that I would buy each item at individual MSRP, since there are better lipstick and gloss formulas worth buying at full price (sometimes for far less).

               
              5.0

              Sweet Rose

              By Ashcatter

              from Ohio

              About Me Natural Style

              Verified Reviewer

              Pros

              • Even Application
              • Glossy Finish

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

                I have the shade Sweet Rose and it's a beautiful rosey, almost berry tone. Very glossy, not sticky, and leaves a pretty stain behind once the gloss wears off.

                 
                5.0

                I loved this product

                By Llani

                from Olympia WA

                About Me Natural Style

                Verified Buyer

                Pros

                • Even Application
                • Glossy Finish
                • Long Lasting
                • Moisturizing
                • Pleasant Tasting

                Cons

                  Best Uses

                    Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

                    Leaves a nice natural pink color

                     
                    5.0

                    Amazing lip gloss and color

                    By KK

                    from Oklahoma

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Even Application
                    • Glossy Finish
                    • Great Color Selection
                    • Long Lasting
                    • Moisturizing

                    Cons

                      Best Uses

                      • Anytime
                      • Dry Lips
                      • Everyday Use
                      • Going Out

                      Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

                      Love it, it's everything I thought would be. Very moisturizing to the lips, love the color and feel

                       
                      5.0

                      Must have!!!

                      By Becky

                      from Michigan

                      About Me Trendy Style

                      Verified Buyer

                      Pros

                      • Convenient Container
                      • Even Application
                      • Glossy Finish
                      • Great Color Selection
                      • Long Lasting
                      • Moisturizing
                      • True To Color

                      Cons

                        Best Uses

                        • Anytime
                        • Going Out

                        Comments about It Cosmetics Vitality Lip Blush Hydrating Gloss Stain:

                        My mother-in-law loved it so much on me she wanted one for Mothers Day.
                        I'm on my second one and get many compliments on the natural color it gives.

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »

                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        15 Questions | 15 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          How do remove lip stains?
                          Asked on 4/29/2017 by Kathy from Denton TX

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out to IT! Lip stains will remove easily with any makeup remover! XOXO

                            Answered on 5/1/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          I am in my 60s, wear IT medium liquid foundation, and usually wear berry colored liptsticks in winter and pinker lipsticks in summer. What color of this lip gloss/stain should I purchase?
                          Asked on 1/28/2017 by Jan from GEORGIA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to make suggestions for you! For your winter shade, we love the shade Mauve-A-Lous Darling. For a brighter shade for summer, we love the shade Je Ne Sais Quoi. IT is clear in the tube, then flushes to your perfect shade of pink! This formula is extremely hydrating and will help to renew and heal your lips as you wear IT! XOXO

                            Answered on 1/30/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does the Vitality Lip Blush Hydrating Lip Gloss Soft Stain have somewhat of a grainy consistency when you apply to lips?
                          Asked on 1/18/2017 by Lela from California

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for your question! The Vitality Lip Blush Hydrating Lip Gloss Soft Stain is extremely smooth and applies effortlessly to the lips. IT glides right one and is not grainy at all! You can check IT out at your local Ulta store! XOXO

                            Answered on 1/19/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Does this go on fairly evenly? My lip gloss I currently have stains my lips a bit patchy and unevenly no matter what I do so I am looking to replace it. Also i'm very interested in the Je Ne Sais Quoi and Naturally flushed shades. I am very fair skinned and pale, will in look okay on light skin tones?
                          Asked on 1/17/2017 by Hanna M

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we are happy to assist you! The Vitality Lip Blush Hydrating Gloss Stains go on smoothly and evenly! You do not have to worry about IT going on patchy! The Je Ne Sais Quoi shade is clear in the tube, but flushes with the warmth of your lips to your perfect shade of pink, IT will look great on your complexion! XOXO

                            Answered on 1/18/2017 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this product gluten free?
                          Asked on 10/30/2016 by GF only from MA

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, thank you for reaching out! At this time we do not specifically test our products for gluten content, we would suggest consulting your physician with the full ingredient list before using! XOXO

                            Answered on 11/1/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi! I'm looking for a lip stain for my youth cheerleaders that isn't too drying and will last all day. Would you suggest this one? If so what color? We prefer pinks.
                          Asked on 9/14/2016 by Mary from KY

                          1 answer

                          • Brand Expert

                            A:

                            Hi there! We are more than happy to help with this! The product you found is actually a great option. We suggest trying out the shade Je Ne Sais Quoi, IT looks light pink in the tube but flushes to a really pretty pop of color on the lips!! XOXO

                            Answered on 9/16/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I have brown hair and brown eyes. I have fair to medium skin. I want something with color but natural looking at the same time. Can you suggest a color for me? I have spent so much money on lipsticks, stains, etc. I am very skeptical about paying a high price and then I am not satisfied with how it looks on me.
                          Asked on 9/4/2016 by Patty

                          1 answer

                          • Brand Expert

                            A:

                            Hi there, we're happy to help you out with this! We definitely understand how tricky IT can be to pick out a shade. We've found that the shade Je Ne Sais Quoi is truly an amazing fit for so many skin tones! While IT looks light pink in the tube, IT flushes to your perfect shade of pink once on your lips and since this is a stain IT will stay on longer than your traditional lip gloss. Hope this helps! XOXO

                            Answered on 9/7/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          I am a true redhead with freckles, fair complexion and deep blue eyes. I'd like just a light color on my lips to let my eyes be the focus. What color would you recommend? As always, thanks for such awesome products! IT rocks!!!!
                          Asked on 3/31/2016 by nolagirl from New Orleans

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            We are so happy to hear that you are loving IT! I am happy to help you with some shade choices. For a light color on your lips, I would stay away from the Gloss Stains and Stains in general as they tend to be a bright pink tone. I would try the Perfect Nude Butter Gloss for sure!

                            This is a great, light natural color that looks good on all skin tones.

                            Hope this is helpful!
                            XOXO

                            Answered on 4/1/2016 by Brand Expert from IT Cosmetics
                        • Q:

                          Is the je ne sais quoi shade the same as the tube form were it a just to the perfect pink shade?
                          Asked on 12/20/2015 by Catharine from Lebanon ct

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Yes - this is the same shade just a bit more glossy.
                            XOXO

                            Answered on 12/23/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          made in the USA?
                          Asked on 11/3/2015 by kathy

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question . This product is Made in the USA.
                            XOXO

                            Answered on 11/4/2015 by Brand Expert from IT Cosmetics
                        Displaying questions 1-10Previous | Next »

                        Do you have a question about this product?