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SheaMoisture Ultra Curl %26 Define Mascara

SheaMoisture

Ultra Curl & Define Mascara

Item #: 2298136 Size: 0.31 oz

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SheaMoisture's Ultra Curl & Define Mascara lengthens, defines and lifts lashes for an eye-opening look. Formulated with nourishing Shea butter, vitamin E, panthenol, aloe leaf juice and nettle extract to condition and strengthen lashes.

Benefits:

  • Creamy, long-wear formula and specially designed curved brush to enhance and lift each lash
  • Key ingredients: nourishing Shea butter; vitamin E and panthenol to condition and protect lashes; nettle extract, aloe leaf juice and zizyphus jujuba extract to strengthen lashes
  • Free of parabens, paraffin, talc, gluten, sulfates, silicone, phthalates, mineral oil, phenoxyethanol, carbon black, TEA and synthetic fragrance
  • Hypoallergenic, noncomedogenic, dermatologist tested


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Position the brush so the longer bristles are at the outer corner of the eye. Start at the roots and gently wiggle the brush while lifting and extending to the lash tips. For greater definition, apply additional coats until desired look is achieved.

Precautions: For external use only. Do not use on damaged or broken skin. In case of eye irritation, infection or scratches, discontinue use of all eye cosmetics and see your Ophthalmologist at once. Keep out of reach of children. If swallowed, seek medical help or contact a Poison Control Center right away.
Water, Glyceryl Stearate, PVP, Polybutene, C18-36 Acid Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Cetyl Palmitate, Glycerin, VP / Eicosene Copolymer, Stearic Acid, Nylon 12, Steareth-20, Steareth-2, Copernicia Cerifera (Carnauba) Wax, Aloe Barbadensis Leaf Juice, Urtica Dioica (Nettle) Extract, Zizyphus Jujuba Extract, Butyrospermum Parkii (Shea) Butter, Panthenol, Phenylpropanol, Xanthan Gum, Propanediol, Caprylyl Glycol, Tocopherol, Sodium Hydroxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
SheaMoistureUltra Curl & Define Mascara
 
3.1

(based on 10 reviews)

43%

of respondents would recommend this to a friend.

Pros

  • Adds volume (5)
  • Lengthens (4)
  • Applies evenly (3)
  • Defines & separates (3)
  • Great brush (3)

Cons

  • Clumps (3)
  • Smudges or runs (3)

Best Uses

  • Anytime (6)
  • Going out (3)
    • Reviewer Profile:
    • Natural style (6)

Reviewed by 10 customers

Displaying reviews 1-10

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3.0

Clumpy

By Rem

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Lengthens

Cons

  • Clumps
  • Sticky Texture

Best Uses

    Comments about SheaMoisture Ultra Curl & Define Mascara:

    This mascara has great ingredients but it clumps up instantly. It lengthened my eyelashes buy made them stick together. I didn't like it so I returned it.

     
    3.0

    Good product

    By S.Poetress

    from Upstate, NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about SheaMoisture Ultra Curl & Define Mascara:

      Decent product

       
      3.0

      Its ok

      By Yaya

      from Bx,NY

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about SheaMoisture Ultra Curl & Define Mascara:

      Its not all that

       
      5.0

      Great Mascara

      By QueenB

      from Washington DC

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Great Brush

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about SheaMoisture Ultra Curl & Define Mascara:

      I love the color pay off of this mascara, it's truly black!!! I wear falsies a lot so this mascara is my go to when I need to look like I'm wearing falsies but I'm not!! Apply with light strokes so that it doesn't get clumpy!! Funny smell too, but not horrible

       
      2.0

      High Maintenance

      By Melissa

      from Cleveland, Ohio

      About Me Natural Style

      Pros

      • Adds Volume
      • Great Color

      Cons

      • Flakes
      • Smudges or Runs
      • Terrible Brush

      Best Uses

      • Anytime

      Comments about SheaMoisture Ultra Curl & Define Mascara:

      This is not the worst mascara I have ever used, but I will not repurchase. It goes on really black and makes my lighter, thinner lashes look really nice. It takes quite a bit of effort to get them there, though. The brush has nearly-nonexistent bristles and they do not go all the way around, which is bizarre and not useful. This makes for clumpy, uneven application. I have to scrape a ton of product off the brush and comb through my lashes after application to make it look good. Then it doesn't last through the day. Any wetness around the eye will result in uncontrollable running and smudging. If it doesn't run, it flakes right off. It never lasts me through the day. It's not so bad that I can't get through the tube, but I do not want another tube.

      (1 of 1 customers found this review helpful)

       
      1.0

      Update no Holy Grail

      By Shoe freak

      from Chicago

      About Me Natural Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Going Out

      Comments about SheaMoisture Ultra Curl & Define Mascara:

      While I initially liked this mascara enough to call it my "holy grail" of mascaras, I have to reconsider that due to how labor intensive it is to remove! It's so pigment loaded that it takes a ton of work to remove even though it comes off fairly easily with genetic Loreal eye make up remover. Maybe an oil based remover would be better. Not sure but I'm back again searching for a cruelty free low chemical load mascara that does the job. Sigh

       
      5.0

      Holy grail!!

      By Shoefreak

      from Chicago, IL

      About Me Natural Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about SheaMoisture Ultra Curl & Define Mascara:

        Have been searching high & low for a cruelty free, less chemical mascara. Not sure how this compares to Beauty Counter in terms of naturalness but this mascara delivers on curling, volumizing & lengthening! It dries fast so you have to apply carefully but I'm thrilled with it.

        (2 of 2 customers found this review helpful)

         
        3.0

        Bad Brush

        By SaraSeantae

        from Mission Viejo

        About Me Natural Style

        Verified Buyer

        Pros

        • Doesn't Flake
        • Not Irritating
        • Smells Good

        Cons

        • Clumps
        • Sticky Texture
        • Terrible Brush

        Best Uses

          Comments about SheaMoisture Ultra Curl & Define Mascara:

          I wanted to love this mascara. I love the brand, I'm very happy with the ingredients, I love that it's cruelty free (that makes up a whole star and a half on its own)...it just falls flat. Mostly because this is the worst brush I have ever tried to use, no joke. The bristles are so short and fat they're more like tiny nubs and kind of glop on product while pushing lashes together so you end up with a clumpy mess...it's NOT pretty. There are also sections of the brush with no nubs, just a flat area that holds product like a little dish so if you turn the brush you have that to deal with. I've tried using the spoolie from another mascara to apply this and the first layer goes on alright but if I try to build it up at all it starts clumping again, not so horrendously as with the included brush but still. I feel like this is because the formula is too wet, but I'm not sure. It goes a bit smudgey toward the middle of the day if you get oily around the eyes but not badly. Overall I'm sticking with it until it's gone but this is NOT a repurchase. I'm going to check out the other Shea Moisture mascara brush to see if that one's worth trying.

           
          4.0

          good for the price

          By Perdita

          from USA

          Comments about SheaMoisture Ultra Curl & Define Mascara:

          For the price, I was pleasantly surprised by this mascara. It does go on wet and needs an extra moment to dry, but it holds a curl all day and I didn't have any smudging or flaking. The bristles are super short on the wand though, so if you don't like that you might not like this mascara.

          (1 of 1 customers found this review helpful)

           
          2.0

          Nice formula, horrible brush

          By Amy W

          from Boise, ID

          About Me Classic Style

          Verified Reviewer

          Pros

          • Black black
          • Lengthens
          • Thin formula

          Cons

          • Clumps
          • Short bristles on brush
          • Smudges or Runs

          Best Uses

          • Anytime

          Comments about SheaMoisture Ultra Curl & Define Mascara:

          I was really excited when I first saw this. I LOVE my cosmetics to have added care benefits like moisturizing and strengthening properties. The brush reminded me of my favorite mascara from Buxom and I had hoped this could be a less expensive alternative.

          Alas, the brush bristles are EXTREMELY short in person. The formula is thin and liquid like the Buxom mascara (which I like) but with this little brush caused it to go on THICK and glue my lashes together into spider legs. That's great if that's what you are looking for but I ended up having to pull out a handy spoolie and get the formula spread through my lashes properly and separate them. Trying to use the included brush just caused a bigger mess and smeared all over my eyeshadow so that I ended up having to do serious repairs to it.

          On the positives, the formula is nice and liquid which I do like personally. The color is black black and it gives good length and volume. I'm going to hold on to it and see if I can use my Buxom mascara wand with it when my current tube finally runs out.

          Displaying reviews 1-10

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