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ULTA Ultimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

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Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. Gluten free.
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
4.0

(based on 274 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (158)
  • Good value (128)
  • Smells great (124)
  • Effective (114)
  • Easy to use (109)

Cons

  • Doesn't work (27)
  • Strong smell (15)
  • Doesn't lather well (13)
  • Smells bad (8)
  • Dries hair out (5)

Best Uses

  • Color-treated hair (146)
  • Dry/damaged hair (81)
  • Daily use (40)
  • Frizziness/flyaways (38)
  • Normal hair (31)
    • Reviewer Profile:
    • Beauty conscious (146), Survivalist / minimalist (65), Product junkie (44)
    • Hair Type:
    • Wavy hair (129), Straight hair (121), Very curly hair (15)

Reviewed by 274 customers

Displaying reviews 1-10

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5.0

I like it!

By Cheryl

from Reno Nv

About Me Beauty Conscious

Verified Buyer

Pros

  • Effective
  • Gentle
  • Good Value

Cons

    Best Uses

    • Frizziness/Flyaways
    • Limpness/Lifelessness

    Comments about ULTA Ultimate Pure Color Shampoo:

    It gives my hair lots of body. I have thick, coarse, frizzy hair, combing after washing is a chore but I noticed after I use this my hair is not as tangled!

    • Hair Type:
    • Wavy Hair
     
    5.0

    I buy this again and again

    By Biking is life

    from Orlando

    About Me Product Junkie

    Verified Buyer

    Pros

    • Effective
    • Gentle
    • Good Value

    Cons

    • Not enough product available in stores

    Best Uses

    • Color-treated Hair
    • Dry/Damaged Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    It's conditioner, use it after shampoo.

    • Hair Type:
    • Straight Hair
     
    5.0

    Really like it

    By Marilyn

    from Strongsville, Ohio

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Gentle
    • Good Value
    • Smells great

    Cons

      Best Uses

      • Color-treated Hair
      • Dry/Damaged Hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      Like how my hair looks and feels.

      • Hair Type:
      • Straight Hair
       
      1.0

      Ulta shampoo for color treated hair

      By TxSusie55

      from Fort Worth, Texas

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

        • Ineffective

        Best Uses

        • Color-treated Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        Did not clean my hair of product. Smelled great though.

        • Hair Type:
        • Straight Hair
         
        5.0

        Love this.

        By Sharon

        from Cleburne, TX

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Gentle
        • Good Value
        • Smells great

        Cons

          Best Uses

          • Color-treated Hair
          • Limpness/Lifelessness

          Comments about ULTA Ultimate Pure Color Shampoo:

          I have thin hair that I color and this product works great for me. It gives it body and softness. I have been using it for a couple of years ever since I discovered it. And when I can buy one, get one free it's awesome.

          • Hair Type:
          • Straight Hair
           
          5.0

          Great shampoo for the price.

          By mitziemeow

          from eau claire, wi

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Color-treated Hair
              • Dry/Damaged Hair
              • Normal Hair

              Comments about ULTA Ultimate Pure Color Shampoo:

              I actually don't use this product for myself, but have been purchasing this shampoo for my mom who asked me to find her something cheaper than a salon product yet better quality than drugstore shampoo. I've bought it for her several times now and she says that it actually works better than higher end salon shampoo.

              (0 of 1 customers found this review helpful)

               
              5.0

              Great product

              By Sandy B

              from San Ramon

              About Me Minimalist

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Gentle
              • Good Value
              • Smells great

              Cons

                Best Uses

                • Color-treated Hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                I really like this and it smells great

                • Hair Type:
                • Straight Hair
                 
                5.0

                Loving this

                By BlondeGal

                from nJ

                Verified Reviewer

                Comments about ULTA Ultimate Pure Color Shampoo:

                I always go for sulfate free shampoo & I used this with matching conditioner. My bleached blonde hair is loving this & I'm loving the smell. Has my hair feeling silky smooth

                 
                5.0

                My favorite shampoo!

                By low maintenance momma

                from allen, texas

                Verified Buyer

                Pros

                • Easy To Use
                • Effective
                • Gentle
                • Good Value
                • Smells great

                Cons

                  Best Uses

                  • Color-treated Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  Love this shampoo. It smells great without being overwhelming or lingering.

                  • Hair Type:
                  • Wavy Hair
                   
                  5.0

                  Love this product!

                  By Soozie

                  from San Diego

                  Verified Buyer

                  Pros

                    Cons

                      Best Uses

                      • Color treated hair

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      Price is right, scalp feels fresh, great for treated color hair!

                      • Was this a gift?:
                      • No

                      Displaying reviews 1-10

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      6 Questions | 6 Answers
                      Displaying questions 1-6
                      • Q:

                        Will this product help bring out the natural color of my hair and make it more vibrant?
                        Asked on 11/6/2016 by Panda from Reno,NV

                        1 answer

                        • Staff Expert

                          A:

                          ULTA Ultimate Pure Color Shampoo helps to protect the vibrancy of color-treated hair, but it can certainly be used on natural hair.

                          Answered on 11/10/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        I used Ulta Volume & Strength for years and loved it. It kept my oily hair clean and gave me great volume. Is this a replacement for Volume & Strength?
                        Asked on 7/8/2016 by Bri

                        1 answer

                        • Staff Expert

                          A:

                          Although it is not a direct replacement, we think you'll love it! It's formulated for all hair types and is especially beneficial to color-treated hair. Enjoy!

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is the color of this shampoo purple?
                        Asked on 6/30/2016 by Jamie from Sag harbor

                        1 answer

                        • Staff Expert

                          A:

                          The color of the shampoo is opaque white.

                          Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product gluten free?
                        Asked on 2/28/2016 by Michelle

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is gluten-free.

                          Answered on 3/7/2016 by Staff Expert from ULTA Beauty
                      • Q:

                        Does this product contain alcohol?
                        Asked on 12/27/2015 by Polly from Texas

                        1 answer

                        • Staff Expert

                          A:

                          All ingredients are listed below as well as within the product description for easy reference.

                          Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                          Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                      • Q:

                        Can I see the ingredients?
                        Asked on 3/3/2014 by mimi

                        1 answer

                        • Staff Expert

                          A:

                          This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                          Answered on 3/6/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-6

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