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ULTA Ultimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

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Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. Gluten free.
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
4.0

(based on 268 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (154)
  • Good value (124)
  • Smells great (122)
  • Effective (110)
  • Easy to use (107)

Cons

  • Doesn't work (26)
  • Strong smell (15)
  • Doesn't lather well (13)
  • Smells bad (8)
  • Dries hair out (5)

Best Uses

  • Color-treated hair (141)
  • Dry/damaged hair (78)
  • Daily use (40)
  • Frizziness/flyaways (37)
  • Normal hair (30)
    • Reviewer Profile:
    • Beauty conscious (143), Survivalist / minimalist (64), Product junkie (43)
    • Hair Type:
    • Wavy hair (128), Straight hair (117), Very curly hair (15)

Reviewed by 268 customers

Displaying reviews 1-10

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5.0

Great product

By Sandy B

from San Ramon

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Good Value
  • Smells great

Cons

    Best Uses

    • Color-treated Hair

    Comments about ULTA Ultimate Pure Color Shampoo:

    I really like this and it smells great

    • Hair Type:
    • Straight Hair
     
    5.0

    Loving this

    By BlondeGal

    from nJ

    Verified Reviewer

    Comments about ULTA Ultimate Pure Color Shampoo:

    I always go for sulfate free shampoo & I used this with matching conditioner. My bleached blonde hair is loving this & I'm loving the smell. Has my hair feeling silky smooth

     
    5.0

    My favorite shampoo!

    By low maintenance momma

    from allen, texas

    Verified Buyer

    Pros

    • Easy To Use
    • Effective
    • Gentle
    • Good Value
    • Smells great

    Cons

      Best Uses

      • Color-treated Hair

      Comments about ULTA Ultimate Pure Color Shampoo:

      Love this shampoo. It smells great without being overwhelming or lingering.

      • Hair Type:
      • Wavy Hair
       
      5.0

      Love this product!

      By Soozie

      from San Diego

      Verified Buyer

      Pros

        Cons

          Best Uses

          • Color treated hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          Price is right, scalp feels fresh, great for treated color hair!

          • Was this a gift?:
          • No
           
          1.0

          Smells like Vicks rubbing gel.

          By Tam

          from Irvine

          Verified Buyer

          Comments about ULTA Ultimate Pure Color Shampoo:

          This product is awful. If your sinuses are stuffy you can use to clear them. Leaves hair heavy

          • Was this a gift?:
          • No

          (1 of 1 customers found this review helpful)

           
          5.0

          Very Surprised!

          By BuckeyeBiz

          from Ohio

          About Me Product Junkie

          Verified Reviewer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Oily Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            So let me just admit it, I'm a product junkie. I LOVE buying and trying new shampoo. There is a part of me that gets tired of using the same shampoo all the time. This caught my eye the other day and I read some reviews and they were B1G1 half off so I figured, "Why not?". Boy, am I glad I did. I am in LOVE with this shampoo. The smells is great and it lathered very well for me. My hair feels super soft and clean. Which a lot of the high end/price products leave my hair weighed down and lifeless feeling. If you are unsure whether or not to try this product out, DONT BE! It's wonderful. I really love it enough to write this review the same day it arrived at my house.

            • Hair Type:
            • Straight Hair
             
            3.0

            Not as good as i thought it would be...

            By Daisy from the Loo

            from Waterloo, IA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Cleans Thoroughly

            Cons

            • Dries Hair Out
            • Smells Bad

            Best Uses

            • Daily Use

            Comments about ULTA Ultimate Pure Color Shampoo:

            I usually love Ulta brand products so I decided to give this a try. I'm disappointed, unfortunately. The smell of this shampoo is really bad and my hair seems really dried out after using it. I think that it does a good job of getting my hair clean...but I won't be buying this product again.

            • Hair Type:
            • Straight Hair
             
            5.0

            Maintains color and shine

            By Sammie

            from Orlando, Fl

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

                Comments about ULTA Ultimate Pure Color Shampoo:

                Smells good. Keeps hair looking healthy while maintaining its color.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Always uses!

                By Carol

                from New Orleans, LA

                About Me Minimalist

                Verified Buyer

                Pros

                • No sulfates

                Cons

                  Best Uses

                  • Thinner Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  No sulfate - this is the reason I purchased this shampoo.

                  • Hair Type:
                  • Straight Hair

                  (2 of 2 customers found this review helpful)

                   
                  5.0

                  great product

                  By Ruthy

                  from Smyrna, DE

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell

                  Cons

                  • Doesn't Lather Well

                  Best Uses

                  • color treated

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  This product is great and very affordable. Both times that I purchased it was buy two get two free. Which is great as I can get both the shampoo and the conditioner. I recently went platinum blond and this shampoo has been wonderful to my hair. It doesn't lather well but I know that is because it is sulfate free which is very good. I love the minty tingling feel. I know that its cleaning my hair. This is definitely my new go to shampoo and conditioner. Thank you Ulta!

                  • Hair Type:
                  • Straight Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  5 Questions | 5 Answers
                  Displaying questions 1-5
                  • Q:

                    I used Ulta Volume & Strength for years and loved it. It kept my oily hair clean and gave me great volume. Is this a replacement for Volume & Strength?
                    Asked on 7/8/2016 by Bri

                    1 answer

                    • Staff Expert

                      A:

                      Although it is not a direct replacement, we think you'll love it! It's formulated for all hair types and is especially beneficial to color-treated hair. Enjoy!

                      Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is the color of this shampoo purple?
                    Asked on 6/30/2016 by Jamie from Sag harbor

                    1 answer

                    • Staff Expert

                      A:

                      The color of the shampoo is opaque white.

                      Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                  • Q:

                    Is this product gluten free?
                    Asked on 2/28/2016 by Michelle

                    1 answer

                    • Staff Expert

                      A:

                      Yes, it is gluten-free.

                      Answered on 3/7/2016 by Staff Expert from ULTA Beauty
                  • Q:

                    Does this product contain alcohol?
                    Asked on 12/27/2015 by Polly from Texas

                    1 answer

                    • Staff Expert

                      A:

                      All ingredients are listed below as well as within the product description for easy reference.

                      Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                      Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                  • Q:

                    Can I see the ingredients?
                    Asked on 3/3/2014 by mimi

                    1 answer

                    • Staff Expert

                      A:

                      This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                      Answered on 3/6/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-5

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