Skip Content
ULTA
  • Home
  • / ULTA Collection
  • / Hair
  • / Ultimate Pure Color Shampoo
ULTA Ultimate Pure Color Shampoo

ULTA

Ultimate Pure Color Shampoo

Item #: 2216932 Size: 9.25 oz

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Ask a Question
Free of harsh surfactants; salts and sulfates, this natural formula gently cleanses for preserving long-lasting color. Gluten free.
Massage into wet hair to form lather. Rinse thoroughly with warm water and condition with Ulta Ultimate Pure Color Conditioner.
Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone,Methylisothiazolinone.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
ULTAUltimate Pure Color Shampoo
 
4.0

(based on 270 reviews)

80%

of respondents would recommend this to a friend.

Pros

  • Gentle (155)
  • Good value (125)
  • Smells great (123)
  • Effective (111)
  • Easy to use (108)

Cons

  • Doesn't work (26)
  • Strong smell (15)
  • Doesn't lather well (13)
  • Smells bad (8)
  • Dries hair out (5)

Best Uses

  • Color-treated hair (143)
  • Dry/damaged hair (79)
  • Daily use (40)
  • Frizziness/flyaways (37)
  • Normal hair (31)
    • Reviewer Profile:
    • Beauty conscious (143), Survivalist / minimalist (65), Product junkie (43)
    • Hair Type:
    • Wavy hair (128), Straight hair (118), Very curly hair (15)

Reviewed by 270 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Love this.

By Sharon

from Cleburne, TX

About Me Minimalist

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Gentle
  • Good Value
  • Smells great

Cons

    Best Uses

    • Color-treated Hair
    • Limpness/Lifelessness

    Comments about ULTA Ultimate Pure Color Shampoo:

    I have thin hair that I color and this product works great for me. It gives it body and softness. I have been using it for a couple of years ever since I discovered it. And when I can buy one, get one free it's awesome.

    • Hair Type:
    • Straight Hair
     
    5.0

    Great shampoo for the price.

    By mitziemeow

    from eau claire, wi

    Verified Buyer

    Pros

      Cons

        Best Uses

        • Color-treated Hair
        • Dry/Damaged Hair
        • Normal Hair

        Comments about ULTA Ultimate Pure Color Shampoo:

        I actually don't use this product for myself, but have been purchasing this shampoo for my mom who asked me to find her something cheaper than a salon product yet better quality than drugstore shampoo. I've bought it for her several times now and she says that it actually works better than higher end salon shampoo.

         
        5.0

        Great product

        By Sandy B

        from San Ramon

        About Me Minimalist

        Verified Buyer

        Pros

        • Easy To Use
        • Effective
        • Gentle
        • Good Value
        • Smells great

        Cons

          Best Uses

          • Color-treated Hair

          Comments about ULTA Ultimate Pure Color Shampoo:

          I really like this and it smells great

          • Hair Type:
          • Straight Hair
           
          5.0

          Loving this

          By BlondeGal

          from nJ

          Verified Reviewer

          Comments about ULTA Ultimate Pure Color Shampoo:

          I always go for sulfate free shampoo & I used this with matching conditioner. My bleached blonde hair is loving this & I'm loving the smell. Has my hair feeling silky smooth

           
          5.0

          My favorite shampoo!

          By low maintenance momma

          from allen, texas

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Gentle
          • Good Value
          • Smells great

          Cons

            Best Uses

            • Color-treated Hair

            Comments about ULTA Ultimate Pure Color Shampoo:

            Love this shampoo. It smells great without being overwhelming or lingering.

            • Hair Type:
            • Wavy Hair
             
            5.0

            Love this product!

            By Soozie

            from San Diego

            Verified Buyer

            Pros

              Cons

                Best Uses

                • Color treated hair

                Comments about ULTA Ultimate Pure Color Shampoo:

                Price is right, scalp feels fresh, great for treated color hair!

                • Was this a gift?:
                • No
                 
                1.0

                Smells like Vicks rubbing gel.

                By Tam

                from Irvine

                Verified Buyer

                Comments about ULTA Ultimate Pure Color Shampoo:

                This product is awful. If your sinuses are stuffy you can use to clear them. Leaves hair heavy

                • Was this a gift?:
                • No

                (1 of 1 customers found this review helpful)

                 
                5.0

                Very Surprised!

                By BuckeyeBiz

                from Ohio

                About Me Product Junkie

                Verified Reviewer

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Daily Use
                  • Oily Hair

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  So let me just admit it, I'm a product junkie. I LOVE buying and trying new shampoo. There is a part of me that gets tired of using the same shampoo all the time. This caught my eye the other day and I read some reviews and they were B1G1 half off so I figured, "Why not?". Boy, am I glad I did. I am in LOVE with this shampoo. The smells is great and it lathered very well for me. My hair feels super soft and clean. Which a lot of the high end/price products leave my hair weighed down and lifeless feeling. If you are unsure whether or not to try this product out, DONT BE! It's wonderful. I really love it enough to write this review the same day it arrived at my house.

                  • Hair Type:
                  • Straight Hair
                   
                  3.0

                  Not as good as i thought it would be...

                  By Daisy from the Loo

                  from Waterloo, IA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly

                  Cons

                  • Dries Hair Out
                  • Smells Bad

                  Best Uses

                  • Daily Use

                  Comments about ULTA Ultimate Pure Color Shampoo:

                  I usually love Ulta brand products so I decided to give this a try. I'm disappointed, unfortunately. The smell of this shampoo is really bad and my hair seems really dried out after using it. I think that it does a good job of getting my hair clean...but I won't be buying this product again.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Maintains color and shine

                  By Sammie

                  from Orlando, Fl

                  About Me Product Junkie

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Great Smell
                  • Improves Hair Health
                  • Lathers Well

                  Cons

                    Best Uses

                      Comments about ULTA Ultimate Pure Color Shampoo:

                      Smells good. Keeps hair looking healthy while maintaining its color.

                      • Hair Type:
                      • Wavy Hair

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      5 Questions | 5 Answers
                      Displaying questions 1-5
                      • Q:

                        I used Ulta Volume & Strength for years and loved it. It kept my oily hair clean and gave me great volume. Is this a replacement for Volume & Strength?
                        Asked on 7/8/2016 by Bri

                        1 answer

                        • Staff Expert

                          A:

                          Although it is not a direct replacement, we think you'll love it! It's formulated for all hair types and is especially beneficial to color-treated hair. Enjoy!

                          Answered on 7/12/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is the color of this shampoo purple?
                        Asked on 6/30/2016 by Jamie from Sag harbor

                        1 answer

                        • Staff Expert

                          A:

                          The color of the shampoo is opaque white.

                          Answered on 7/14/2016 by Staff Expert from Ulta Beauty
                      • Q:

                        Is this product gluten free?
                        Asked on 2/28/2016 by Michelle

                        1 answer

                        • Staff Expert

                          A:

                          Yes, it is gluten-free.

                          Answered on 3/7/2016 by Staff Expert from ULTA Beauty
                      • Q:

                        Does this product contain alcohol?
                        Asked on 12/27/2015 by Polly from Texas

                        1 answer

                        • Staff Expert

                          A:

                          All ingredients are listed below as well as within the product description for easy reference.

                          Water,Sodium Cocoyl Isethionate,Glycereth-26,Glycerin,Glycol Distearate,Cocamidopropyl Betaine,Polyquaternium-7,Sodium Lauryl Sulfoacetate,Sodium Lauroyl Sarcosinate,Decyl Glucoside,Alaria Esculenta Extract,Tocopheryl Acetate,Silk Amino Acids,Fragrance (Parfum),Polyquaternium-10,Silicone Quaternium-16,Undeceth-11,Butyloctanol,Undeceth-5,Divinyldimethicone/Dimethicone Copolymer,C12-13 Pareth-23,C12-13 Pareth-3,Amodimethicone,C11-15 Pareth-7,Laureth-9,Trideceth-12,Butylene Glycol,Peg-55 Propylene Glycol Oleate,Propylene Glycol,Ppg-5-Ceteth-20,Benzophenone-3,Disodium Laureth Sulfosuccinate,Sodium Hydroxide,Citric Acid,Carbomer,Methylparaben,Methylchloroisothiazolinone.

                          Answered on 12/30/2015 by Staff Expert from Ulta Beauty
                      • Q:

                        Can I see the ingredients?
                        Asked on 3/3/2014 by mimi

                        1 answer

                        • Staff Expert

                          A:

                          This product contains: Water (Aqua), Sodium Cocoyl Isethionate, Glycereth-26, Glycerin, Glycol Distearate, Cocamidopropyl Betaine, Polyquaternium-7, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Decyl Glucoside, Alaria Esculenta Extract, Tocopheryl Acetate, Silk Amino Acids, Fragrance (Parfum), Polyquaternium-10, Silicone Quaternium-16, Undeceth-11, Butyloctanol, Undeceth-5, Divinyldimethicone/Dimethicone Copolymer, C12-13 Pareth-23, C12-13 Pareth-3, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Butylene Glycol, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Ppg-5-Ceteth-20, Benzophenone-3, Disodium Laureth Sulfosuccinate, Sodium Sulfate, Sodium Chloride, Sodium Hydroxide, Citric Acid, Carbomer, Methylparaben, Methylchloroisothiazolinone, Methylisothiazolinone.

                          Answered on 3/6/2014 by Staff Expert from ULTA.com
                      Displaying questions 1-5

                      Do you have a question about this product?