Purple reigns in our Behind the Scenes video shoot in which Ulta and make-up artist, Denise Markey, take a cue from a key beauty trend on the Fall runways - featuring rich shades of purples and plums - and demonstrate how to Get the Look.

In this video we'll give you a Behind the Scenes peek at our fall shoot where Ulta and make-up artist Denise Markey created a great neutral day look on our model, Olga, that you can easily transform into a sultry look for evening.

Our make-up artist creates a dramatic look that's both Smokey and Sun-Kissed. It's a summer take on a traditionally winter makeup with a softer eye and healthy glow.
 

Mona is pretty in punk. Her look is young, modern and a little bit 80's rock and roll. To emphasize her punky sharp bright pink eye we went with a pale lip and a neutral face with just a hint of tint.

This look is polished but playful with just a pop of color for a touch of pizzazz – an important trend turning up in the pages of fashion magazines this spring. The cosmetics are all cream based so it's particularly easy to accomplish and maintain.

The inspiration for our Fun and Flirty look in natural and matte rosy tones were the effortless and romantic floral, lighter than air dresses that breezed down the spring runways. Best of all you can achieve it in just a few simple steps.