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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 729 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (599)
  • Great color (503)
  • Natural look (470)
  • Gentle (326)
  • Long-lasting (296)

Cons

  • Smells bad (110)
  • Doesn't last (74)
  • Messy (61)
  • Color misrepresented (34)
  • Time consuming (34)

Best Uses

  • Graying hair (412)
  • Touch ups (260)
  • New look (232)
  • Thick hair (95)
  • Fine hair (73)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (539), Semi-permanent (64), Temporary (21), Demi-permanent (18)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (389), Survivalist / minimalist (188), Product junkie (69), Brand buyer (12), Professional stylist (12)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 729 customers

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Displaying reviews 1-10

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5.0

I get compliments all the time

By Lindsey

from Pittsburgh

Verified Buyer

Comments about L'Oréal Superior Preference:

Ive always used loreal preference hair dye. It's my first time trying 4G. I get compliments about my hair and how it looks in different lighting. My hair is smooth and silky and I'm impressed with how the color is holding on. I highly recommend for people looking for a sexy dark brown with red/warm tones.

 
5.0

Dependable

By Elva

from Philadelphia, Pa

About Me Bargain Hunter, Practical, Stylish

Verified Buyer

Pros

  • Always Great Color
  • Easy to Use
  • Good Price
  • Great Compliments On My H
  • Salon Quality

Cons

    Best Uses

    • Covers Grey

    Comments about L'Oréal Superior Preference:

    I use this hair color about every 8 to 10 weeks. I always get good coverage and the particular color I use allows my natural highlights to show through. I get many compliments, people ask what salon I go to; not just for my style but for my color. I can not think of the negative to this product, it works so well for me.

     
    2.0

    Not my favorite

    By la mas bella

    from chicago

    Verified Buyer

    Comments about L'Oréal Superior Preference:

    This stuff was too fluid. I made a mess of the bathroom and myself with dye. Will not buy again.

     
    5.0

    Beautiful hair color!

    By Lorena

    from Powder Springs GA

    Verified Buyer

    Comments about L'Oréal Superior Preference:

    Gorgeous hair color, especially for those with naturally dark hair.

     
    1.0

    Turned my hair orange

    By Jen

    from Columbus, MS

    Verified Buyer

    Comments about L'Oréal Superior Preference:

    I have used this exact product in the past with no problems. I don't know if I got a bad batch, but it turned my hair orange.

    (1 of 1 customers found this review helpful)

     
    5.0

    Best natural red shade I have tried

    By StaceyW

    from Columbia, SC

    Verified Buyer

    Pros

    • Natural-looking Shade
    • Shiny

    Cons

      Best Uses

        Comments about L'Oréal Superior Preference:

        As a natural redhead, I've struggled to find a home hair color with satisfying results. The lighter shades, which are closest to my natural shade, fade too fast and sometimes are too orange, whereas most darker shades just don't suite my complexion. Chic Auburn Brown, 6AB, is the best shade I've ever tried. It's a medium-dark, warm red that looks natural immediately after use. And though, like all reds, it does fade some, it's not as drastic as lighter red shades & still looks good when it's time to touch up at the 5-6 week mark.

         
        4.0

        I would buy this again.

        By Jasmine

        from Compton,CA

        About Me Stylish

        Verified Buyer

        Pros

        • Easy to Clean

        Cons

          Best Uses

            Comments about L'Oréal Superior Preference:

            I love this it didn't stain and my hair came out great!

             
            5.0

            Favorite Haircolor

            By Anne

            from Patchogue, NY

            Verified Buyer

            Comments about L'Oréal Superior Preference:

            I've used this product for years; I have tried others but always come back. No more trying others!

            (0 of 1 customers found this review helpful)

             
            4.0

            Great product! Color and performance lasts! Love using this!

            By Andrea great smile

            from Bedford,Tx

            About Me Minimalist

            Verified Buyer

            Pros

            • Effective

            Cons

              Best Uses

              • Color-treated Hair

              Comments about L'Oréal Superior Preference:

              Only have to use product on hair every two months. Long lasting effect is great and why I only use this. Hasn't damaged my hair in any way.

              • Hair Type:
              • Straight Hair
               
              4.0

              Could use better gloves with product. Have used it for years

              By Loby

              from Graham, NC

              Verified Buyer

              Pros

              • Easy To Use
              • Effective

              Cons

                Best Uses

                • Color-treated Hair
                • Hair Loss

                Comments about L'Oréal Superior Preference:

                I use this product about every six weeks. I'm old enough to be white headed and I'm considering going "natural" but not sure I can stand the shock! Blondes do not have more fun. Maybe it's because I'm was much younger when I had brown hair.

                • Hair Type:
                • Straight Hair

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