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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 638 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (535)
  • Great color (459)
  • Natural look (432)
  • Gentle (293)
  • Long-lasting (269)

Cons

  • Smells bad (107)
  • Doesn't last (67)
  • Messy (57)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (378)
  • Touch ups (238)
  • New look (215)
  • Thick hair (85)
  • Fine hair (66)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (493), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (352), Survivalist / minimalist (161), Product junkie (62), Brand buyer (12), Budget shopper (10)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (8)

Reviewed by 638 customers

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Displaying reviews 1-10

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4.0

It's a great product!

By Happy Trails

from Texas

Verified Buyer

Pros

  • covers the gray well
  • Makes My Hair Very Shiny

Cons

    Best Uses

      Comments about L'Oréal Superior Preference:

      The color is very deep and rich, I get compliments all the time.

      • Was this a gift?:
      • No
       
      4.0

      great hair color

      By dorothy the Diva

      from Tualatin, oregaon

      Verified Buyer

      Pros

        Cons

          Best Uses

            Comments about L'Oréal Superior Preference:

            This product is easy to use and I love the bold rich color

            • Was this a gift?:
            • No
             
            4.0

            Easy and Fast

            By Debby

            from Raleigh, NC

            About Me Brand Buyer

            Verified Buyer

            Pros

            • Easy To Use
            • Effective
            • Good Value
            • Lightweight
            • Smells Great

            Cons

              Best Uses

              • Women

              Comments about L'Oréal Superior Preference:

              Careful if you have red tones in your hair.
              Does not come out the same color that is on the box.

              • My Beauty Routine Takes:
              • 30 Minutes
               
              5.0

              Because I'm worth it!!!

              By Cher

              from Vancouver,wa

              About Me Brand Buyer

              Verified Buyer

              Pros

              • Easy To Use
              • Effective
              • Good Value

              Cons

                Best Uses

                • Women

                Comments about L'Oréal Superior Preference:

                My grandma,mom, and I all use this!!!

                • My Beauty Routine Takes:
                • 30 Minutes
                 
                4.0

                My hair color secret

                By Jo Ko

                from Boston, MA

                About Me Brand Buyer

                Verified Buyer

                Pros

                • Effective

                Cons

                  Best Uses

                  • Women

                  Comments about L'Oréal Superior Preference:

                  It takes me an hour to color my hair since I touch up the roots first then put the tint on. I like the golden blonde 8G tint. It goes well with my skin tone and I always get compliments. Everyone thinks I go to the beauty salon when in fact I do it myself.

                  • My Beauty Routine Takes:
                  • 1+ Hour
                   
                  4.0

                  I will buy this product again

                  By Camdup1

                  from Berkley,MI

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Good Value

                  Cons

                    Best Uses

                    • Women

                    Comments about L'Oréal Superior Preference:

                    I will leave it on longer to be sure to cover my gray.

                    • My Beauty Routine Takes:
                    • 30 Minutes
                     
                    5.0

                    Great PRODUCT

                    By crafteeladee82

                    from Richmond, TX

                    About Me Budget Buyer

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Effective
                    • Good Value
                    • Great color selection

                    Cons

                      Best Uses

                      • Women

                      Comments about L'Oréal Superior Preference:

                      I had SEARCHED AND SEARCHED for a reddish blonde coloring for at home use. Loreal was the ONLY product available that appeared to be anywhere NEAR the color I was looking for. The end result FAR EXCEEDED my expectations!

                      • My Beauty Routine Takes:
                      • 10 Minutes
                       
                      4.0

                      I would buy this product again

                      By pp

                      from evesham nj 08053

                      About Me Brand Buyer

                      Verified Buyer

                      Pros

                      • Easy To Use
                      • Effective
                      • Good Value
                      • Lightweight

                      Cons

                        Best Uses

                          Comments about L'Oréal Superior Preference:

                          Wish it smelled a little better

                          • My Beauty Routine Takes:
                          • 30 Minutes
                           
                          5.0

                          I will continue to buy this product!

                          By none

                          from Augusta, ME

                          About Me Brand Buyer

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Effective
                          • Smells Great

                          Cons

                          • None

                          Best Uses

                          • Women

                          Comments about L'Oréal Superior Preference:

                          This Dark Brown covered my Dark Auburn colored hair with no problems! I was nervous since I have been coloring my hair shades of red for the better part of 20 yrs!
                          The color does same to fade out... I guess it maybe the difference between home color and professional coloring at a hair salon.

                          • My Beauty Routine Takes:
                          • 30 Minutes
                           
                          5.0

                          Best gray coverage in a box; silky hair

                          By AC

                          from Washington, DC

                          About Me Budget Buyer

                          Verified Buyer

                          Pros

                          • Easy To Use
                          • Effective

                          Cons

                            Best Uses

                            • Men
                            • On-the-go
                            • Women

                            Comments about L'Oréal Superior Preference:

                            My friends in cosmetic science told me this was the best gray coverage on the market, and I believe them. Nothing covers gray like Preference. Great price, silky hair, no salon time or cost! I am happy to pay extra for results, and with this I get results at a bargain.

                            • My Beauty Routine Takes:
                            • 10 Minutes

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