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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 679 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (562)
  • Great color (485)
  • Natural look (457)
  • Gentle (308)
  • Long-lasting (285)

Cons

  • Smells bad (110)
  • Doesn't last (72)
  • Messy (59)
  • Color misrepresented (34)
  • Time consuming (33)

Best Uses

  • Graying hair (397)
  • Touch ups (251)
  • New look (227)
  • Thick hair (91)
  • Fine hair (68)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (526), Semi-permanent (59), Temporary (20), Demi-permanent (17)
    • Reviewer Profile:
    • Beauty conscious (368), Survivalist / minimalist (177), Product junkie (65), Brand buyer (12), Budget shopper (10)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 679 customers

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Displaying reviews 1-10

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5.0

great product

By hair color junkie

from Surprise AZ

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Great Color

Cons

    Best Uses

    • Graying Hair

    Comments about L'Oréal Superior Preference:

    I have been using this product for many years. I've tried many colors. Always go back to Meduim Copper Brown.It does seem to fade a bit quickly. I color my hair every 4 weeks. Right after a hair cut. I also have tried other brands..This is the best.

    • Commitment To Color:
    • Permanent
     
    5.0

    I love this one it's very good hair color

    By Marow

    from Framingham

    About Me Minimalist

    Verified Buyer

    Pros

      Cons

        Best Uses

          Comments about L'Oréal Superior Preference:

          It's very easy

          • Commitment To Color:
          • Permanent
           
          5.0

          great color

          By joy

          from Fontana

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            Natural Looking Color

            • Commitment To Color:
            • Semi-Permanent
             
            4.0

            Does the Job

            By Zulta

            from Washington, D.C.

            About Me Minimalist

            Verified Buyer

            Pros

            • Easy To Use
            • Good Variety
            • Long-Lasting
            • Natural Look

            Cons

            • Mediocre Gray Coverage

            Best Uses

            • New Look
            • Thicker Hair
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            This is a solid hair coloring product. You get what you expect coloring out of a box. I love that it has warm, neutral, and cool tone descriptions for all the colors. I hate reddish tones so I know to get the cool box colors. This product hasn't destroyed my hair like some others have. The color does change over time, but I shampoo my hair more than I should. Lastly, the BEST thing about this product is the conditioner it comes with. It is the BEST. I wish they sold it separately, because it's one of the best conditioning products I've ever used.

            • Commitment To Color:
            • Permanent
             
            5.0

            Color is AWESOME!

            By Keeks

            from Charlotte, NC

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color

            Cons

              Best Uses

              • New Look

              Comments about L'Oréal Superior Preference:

              I wanted my hair to be so black that it was almost blue/purple. This delivered! One warning for anyone using that has a lot of grey - it will turn your grey blue/purple. That's the look that I was going for, but may not work for everyone. I love it though!

              • Commitment To Color:
              • Permanent
               
              4.0

              Really covers grat

              By None

              from Burr Ridge, IL

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Long-Lasting

              Cons

                Best Uses

                • Graying Hair

                Comments about L'Oréal Superior Preference:

                Really covers difficult to color gray hair

                • Commitment To Color:
                • Permanent
                 
                5.0

                I never use any other hair dye!

                By Deb

                from Royal Oak, MI

                About Me Minimalist

                Verified Buyer

                Pros

                • Covers Gray
                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                  • Graying Hair
                  • Thicker Hair

                  Comments about L'Oréal Superior Preference:

                  I have used this product for several years & am always pleased with the result. I color approx. every 6 to 8 wks. Color always looks great & because I use a color closest to my own reddish blonde color, it always looks very natural.

                  • Commitment To Color:
                  • Permanent
                   
                  5.0

                  I have been using for years

                  By Smilemaker

                  from Long Island

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Gentle
                  • Great Color
                  • Natural Look

                  Cons

                    Best Uses

                    • Graying Hair
                    • Touch Ups

                    Comments about L'Oréal Superior Preference:

                    I I have been using this product for many years. The color comes out very natural which is what I love about it. I'm constantly getting compliments on my hair and the color and everybody is always shocked when I say it's from a box!

                    • Commitment To Color:
                    • Permanent
                     
                    5.0

                    High performance product

                    By "Gran"

                    from Bellwood, Penesvania

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Covers My Grey Hair Compl
                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Long-Lasting
                    • Natural Look

                    Cons

                    • NONE

                    Best Uses

                    • Once Every Monthevery 4

                    Comments about L'Oréal Superior Preference:

                    At age 76 ( this May ), I wish to look as attractive as I can. Doing so, lifts my spirits!

                    • Commitment To Color:
                    • Permanent
                     
                    3.0

                    What you expect from box dye

                    By SB16

                    from Wilmington, NC

                    About Me Product Junkie

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color

                    Cons

                      Best Uses

                      • New Look

                      Comments about L'Oréal Superior Preference:

                      Faded the a weird brown and gray in some small spots. That could just be me though. Wasn't fantastic, but wasn't bad.

                      • Commitment To Color:
                      • Permanent

                      Displaying reviews 1-10

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