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L'OréalSuperior Preference
L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Details+
How to Use+
Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 624 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (524)
  • Great color (459)
  • Natural look (432)
  • Gentle (293)
  • Long-lasting (269)

Cons

  • Smells bad (107)
  • Doesn't last (67)
  • Messy (57)
  • Color misrepresented (32)
  • Time consuming (32)

Best Uses

  • Graying hair (378)
  • Touch ups (238)
  • New look (215)
  • Thick hair (85)
  • Fine hair (66)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (493), Semi-permanent (55), Temporary (20), Demi-permanent (17)
    • My Beauty Routine Takes:
    • 30 minutes (6), 10 minutes (3)
    • Reviewer Profile:
    • Beauty conscious (352), Survivalist / minimalist (161), Product junkie (62), Professional stylist (10), Budget shopper (6)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (6)

Reviewed by 624 customers

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Displaying reviews 1-10

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4.0

ver natural color

By Donna

from Oklahoma

Verified Buyer

Pros

  • Easy To Use
  • Effective
  • Natural Looking

Cons

  • Starts Out Very Dark

Best Uses

    Comments about L'Oréal Superior Preference:

    Great color!

    • My Beauty Routine Takes:
    • 30 Minutes
     
    4.0

    good color

    By Lisa

    from Hammond Louisiana

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Easy To Use
    • Good Value

    Cons

      Best Uses

      • Men
      • Women

      Comments about L'Oréal Superior Preference:

      Good product

      • My Beauty Routine Takes:
      • 10 Minutes
       
      5.0

      Love this hair color!

      By CR

      from Gurnee, IL

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Easy To Use
      • Effective

      Cons

        Best Uses

          Comments about L'Oréal Superior Preference:

          This hair color is easy to apply. It covers fully and lasts until the grow out.

          • My Beauty Routine Takes:
          • 30 Minutes
           
          5.0

          easy to use

          By mom

          from ohio

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Easy To Use
          • Effective
          • Good Value

          Cons

            Best Uses

              Comments about L'Oréal Superior Preference:

              Easy to use but smell is strong so make sure you have ventilation when using.

              • My Beauty Routine Takes:
              • 1+ Hour
               
              1.0

              Harsh harsh harsh!

              By Paige

              from Columbia, MO

              About Me Budget Buyer

              Pros

                Cons

                  Best Uses

                  • Women

                  Comments about L'Oréal Superior Preference:

                  1. Color totally misrepresented. This color is SOO much darker than it suggests.
                  2. Very harsh. Has a horrid smell that lingers forever. Made my eyes water.
                  3. Made chunks of my hair fall out.
                  4. SOOOOOO DARK!!! Where's the iced?
                  5. The conditioner in the box is actually pretty nice though.

                  • My Beauty Routine Takes:
                  • 30 Minutes
                   
                  4.0

                  I would buy this product again

                  By Heaven

                  from Frisco,tx

                  About Me Budget Buyer

                  Verified Buyer

                  Pros

                  • Easy To Use

                  Cons

                    Best Uses

                    • Women

                    Comments about L'Oréal Superior Preference:

                    Happy with the result

                    • My Beauty Routine Takes:
                    • 30 Minutes

                    (1 of 1 customers found this review helpful)

                     
                    5.0

                    love it! I've been using it for years

                    By little E

                    from Owensboro, ky

                    About Me Brand Buyer

                    Verified Buyer

                    Pros

                      Cons

                        Best Uses

                          Comments about L'Oréal Superior Preference:

                          It's the best box color out there...as good as u would get in any salon.

                          • My Beauty Routine Takes:
                          • 1+ Hour
                           
                          1.0

                          Superior Preference by L'Oreal

                          By thomasr

                          from Dallas, TX

                          About Me Brand Buyer

                          Verified Buyer

                          Pros

                            Cons

                            • Not Effective
                            • Turned My Hair Orange

                            Best Uses

                              Comments about L'Oréal Superior Preference:

                              Terrible product. Followed directions exactly and it turned my hair light orange on the top.

                              • My Beauty Routine Takes:
                              • 30 Minutes
                               
                              5.0

                              I REALLY LIKE THIS COLOR

                              By KNOX

                              from ST PAUL

                              About Me Budget Buyer

                              Verified Buyer

                              Pros

                              • Good Value

                              Cons

                                Best Uses

                                • Women

                                Comments about L'Oréal Superior Preference:

                                I LOVE THIS HAIR COLOR. IT WAS ALSO THE ONE MY
                                MOM USED FOR YEARS

                                • My Beauty Routine Takes:
                                • 10 Minutes
                                 
                                5.0

                                This is my all time go to for shine

                                By Redheads are the best

                                from Pooler ga

                                About Me Budget Buyer

                                Verified Buyer

                                Pros

                                • Effective
                                • Good Value
                                • Lightweight

                                Cons

                                • Strong Smell

                                Best Uses

                                • Women

                                Comments about L'Oréal Superior Preference:

                                Always comes out as the color on the box.

                                • My Beauty Routine Takes:
                                • 30 Minutes

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