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L'Oréal Superior Preference Fade-Defying Color & Shine

L'Oréal

Superior Preference Fade-Defying Color & Shine

Ult Natural Blonde

Item #: 6012060

Permanent haircolor is optimized with fade-defying conditioners. Superior Preference Fade-Defying Color & Shine System by L'Oréal keeps hair silky and healthy from root to tip. Level-3 color kit includes no-mess fade-defying color gel, color creme in applicator,multi-dose weekly conditioner, superior colorist gloves and instructional insert.
Read and follow the insert.

Precautions: Hair color can cause an allergic reaction which, in certain rare cases, can be severe. Do not use if: You have already had a reaction to a hair color product; You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Color Gel: Oleic Acid, Aqua/Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, Isopropanolamine, EDTA, Erythorbic Acid, p-Phenylenediamine, Resorcinol, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, p-Aminophenol, 2-Methylresorcinol, Linalool, Citronellol, N,N Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate.
Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid.
Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Fade-Defying Color & Shine
 
4.3

(based on 848 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (695)
  • Great color (590)
  • Natural look (555)
  • Gentle (382)
  • Long-lasting (338)

Cons

  • Smells bad (135)
  • Doesn't last (84)
  • Messy (70)
  • Time consuming (39)
  • Color misrepresented (37)

Best Uses

  • Graying hair (488)
  • Touch ups (306)
  • New look (271)
  • Thick hair (115)
  • Fine hair (89)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (612), Semi-permanent (81), Temporary (27), Demi-permanent (23)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (456), Survivalist / minimalist (216), Product junkie (76), Budget shopper (15), Professional stylist (14)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 848 customers

Displaying reviews 1-10

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5.0

Great product

By JJ

from Knoxville, TN

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • New Look

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    The best I have used.

    • Commitment To Color:
    • Permanent
     
    5.0

    Great!

    By Liz

    from Miami

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

    • Smells Bad

    Best Uses

    • Touch Ups

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    Great quality, long-lasting, and leaves hair feeling soft.

    • Commitment To Color:
    • Semi-Permanent
     
    5.0

    Love this color

    By Rocketleggs

    from Erie, pa

    About Me Minimalist

    Verified Buyer

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

    • Smells Bad

    Best Uses

    • Adding dimension to hair
    • Graying Hair
    • New Look

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    I love this colorant. The color lasts for ever and is super natural looking. I've tried others but I keep coming back to this brand.

    • Commitment To Color:
    • Permanent
     
    4.0

    I will buy this product again.

    By the dancer

    from cleveland,Ohio

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thinner Hair
      • Touch Ups

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      N/A

      • Commitment To Color:
      • Semi-Permanent
       
      5.0

      Loved it

      By Red

      from Ohio

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Great Color

      Cons

      • Too Harsh

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      Dyed grey hair

      • Commitment To Color:
      • Permanent
       
      5.0

      I'm definitely buying this again!

      By Jesse's girl

      from Ann Arbor, Michigan

      Verified Buyer

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • New Look

        Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

        This product is easy to use and the color is wonderful! It looks so natural. Usually I go with the medium ash brown, but I think I will be sticking with the dark ash now!

        • Commitment To Color:
        • Semi-Permanent
         
        5.0

        Only Color that looks natural!

        By Kat

        from MA

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Thinner Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          I have thin hair and this actually helps thicken my hair with use. I color every 4 weeks and use the color Soft Mohagany. It is gentle and leaves my hair in better condition than before I colored!

          • Commitment To Color:
          • Permanent
           
          5.0

          Did I Love It? You Bet I Did!!

          By Jojo

          from Highland Home, AL

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Great Shine
          • Long-Lasting
          • Natural Look

          Cons

          • None

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          I was surprised, but oh-so-pleased, to find that it really is fade-defying! I love it so much that I ordered seven more to keep me supplied for the rest of the year and beyond. This is me, my color for as long as it's available from L'Oreal. Thanks!

          • Commitment To Color:
          • Permanent
           
          3.0

          Not as expected

          By Kate Bodden

          from Colorado Springs, CO

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Last for about 6/7 weeks

          Cons

          • Color Misrepresented

          Best Uses

          • Graying Hair

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          I picked this up for my mom. She had alot of gray and we wanted to do a quick cover. She was with me when I got it so she could pick the color. It looked like a natural light blonde, almost with a hint of brown.
          It was easy and quick to apply. It, however, came out a way different color. I know your natural color can affect the color, but this was way off. It came out orange blonde, which is what we both were trying to avoid. It's toned down a little since several washes, but still not what she wanted at all.

           
          4.0

          Yes I would buy this and have bought it again, and again.

          By Renee the Photographer

          from Woodstock Ga.

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Thicker Hair
            • Touch Ups

            Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

            I love this product. I started using it and this color many years ago. It has looked natural on me and a lot of people tell me all the time how pretty my hair is and love the color. Strawberry blonde.....you call it, light reddish blonde. It has done well for me for a long time. The only complaint I have is, the color was hard to find. I searched many stores for a long time to find the color I wanted.

            • Commitment To Color:
            • Permanent

            Displaying reviews 1-10

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