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L'OréalSuperior Preference

L'Oréal

Superior Preference

Ult Natural Blonde

Item #: 6012060

Permanent haircolor is optimized with fade-defying conditioners. Superior Preference Fade-Defying Color & Shine System by L'Oreal keeps hair silky and healthy from root to tip. Level-3 color kit includes no-mess fade-defying color gel, color creme in applicator,multi-dose weekly conditioner, superior colorist gloves and instructional insert.
Read and follow the insert.

Precautions: Hair color can cause an allergic reaction which, in certain rare cases, can be severe. Do not use if: You have already had a reaction to a hair color product; You have a sensitive, itchy or damaged scalp. If you have a tattoo, the risks of allergic reaction may be increased. Perform a skin allergy test 48 hours before each use of this product (see insert). Remember to buy your product 2 days ahead of time. Avoid contact of this product with eyes and skin; if product gets into eyes, rinse immediately; wear gloves provided in kit; thoroughly rinse hair after application; do not use over compound henna or progressive color; wait at least 14 days after bleaching, relaxing or perming before coloring; keep product out of the reach of children. Do not apply on children. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness.
Color Gel: Oleic Acid, Aqua/Water, Cocamide MIPA, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, MEA-Laureth Sulfate, Parfum/Fragrance, Sodium Metabisulfite, Isopropanolamine, EDTA, Erythorbic Acid, p-Phenylenediamine, Resorcinol, m-Aminophenol, Alpha-Isomethyl Ionone, Eugenol, p-Aminophenol, 2-Methylresorcinol, Linalool, Citronellol, N,N Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate.
Color Optimizing Creme: Aqua/Water, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide MEA, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid.
Care Supreme Conditioner: Aqua/Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Lecithin, Tocopherol, Oleth-10, Phenoxyethanol, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Ethylparabentrideceth-12, Chlorhexidine Dihydrochloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Methylparaben, Cetrimonium Chloride, Butylphenyl Methylpropional, Citronellol, Hexyl Cinnamal, Amyl Cinnamal.

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference
 
4.3

(based on 799 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to use (652)
  • Great color (552)
  • Natural look (518)
  • Gentle (360)
  • Long-lasting (321)

Cons

  • Smells bad (125)
  • Doesn't last (79)
  • Messy (66)
  • Color misrepresented (36)
  • Time consuming (36)

Best Uses

  • Graying hair (453)
  • Touch ups (289)
  • New look (253)
  • Thick hair (106)
  • Fine hair (82)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (580), Semi-permanent (74), Temporary (26), Demi-permanent (21)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (426), Survivalist / minimalist (205), Product junkie (74), Budget shopper (15), Brand buyer (12)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (9)

Reviewed by 799 customers

Displaying reviews 1-10

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5.0

it is superior

By Susie Q

from Rochester, NY

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • Thinner Hair
    • Touch Ups

    Comments about L'Oréal Superior Preference:

    Have used this product for many years without any problems. My hair look great.

    • Commitment To Color:
    • Permanent
     
    5.0

    perfect color from the start

    By Densill

    from Lees Summit, MO

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thicker Hair

      Comments about L'Oréal Superior Preference:

      Love the color from the start. Usually takes three days of fading before I am happy with the color. Not this one!

      • Commitment To Color:
      • Permanent
       
      5.0

      Works on the gray

      By Sandy

      from Bakersfield, CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Easy To Use
      • Gentle
      • Great Color
      • Long-Lasting
      • Natural Look

      Cons

        Best Uses

        • Graying Hair

        Comments about L'Oréal Superior Preference:

        L'Oréal Preference has been my go to when I can't make it to the hairdresser. Color is great and long lasting. Doesn't turn brassy, like some many others have.

        • Commitment To Color:
        • Semi-Permanent
         
        5.0

        Love Loreal!

        By Tina

        from Atlanta, Ga

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • New Look
          • Thicker Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference:

          Love Loreal!

          • Commitment To Color:
          • Permanent
           
          3.0

          Smell was very strong

          By Lavern

          from Panama City Beach, FL

          About Me Minimalist

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color

          Cons

          • Messy
          • Smells Bad

          Best Uses

          • Graying Hair
          • Thinner Hair

          Comments about L'Oréal Superior Preference:

          The conditioner smells as bad as the color itself so I don't really want to use it weekly

          • Commitment To Color:
          • Permanent
           
          4.0

          Great product!

          By Chrissy0414

          from Beachwood, NJ

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

          • Smells Bad

          Best Uses

          • New Look

          Comments about L'Oréal Superior Preference:

          Great color and shine!

          • Commitment To Color:
          • Permanent
           
          4.0

          Have used product for years

          By Yukie

          from Milwaukee, wi

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

          • Doesn't Last

          Best Uses

          • Graying Hair

          Comments about L'Oréal Superior Preference:

          Color looks natural

          • Commitment To Color:
          • Permanent
           
          5.0

          I love L'Oreal products

          By jujube

          from Niles, MI

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Gentle
          • Great Color
          • Natural Look
          • Shine

          Cons

            Best Uses

            • Graying Hair
            • New Look

            Comments about L'Oréal Superior Preference:

            This product is gentle, leaves my hair shiny and natural looking. I have used a few of the different products on hair dye from L'Oreal and I really like them all.
            My hair grows fast so I have no choice but to color it a little more often so I care what goes on my head. Their products last the longest.

            • Commitment To Color:
            • Permanent
             
            5.0

            extremely happy

            By Princess

            from helena Montana

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Long-Lasting
            • love it
            • Natural Look
            • Versatile

            Cons

            • No Issues

            Best Uses

            • Graying Hair
            • Love We My Hair

            Comments about L'Oréal Superior Preference:

            I love the hair dye it always looks great.

            • Commitment To Color:
            • Permanent
             
            4.0

            Keeping those tresses bright & bouncy!

            By Sandy W.

            from Atlanta, GA

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look

            Cons

            • Doesn't Last

            Best Uses

            • Graying Hair
            • Thicker Hair
            • Touch Ups

            Comments about L'Oréal Superior Preference:

            Love the product. Have used for many years. Tried other brands...always come back!! However....my last box had everything but was missing rubber gloves...what a terribly...messy job without them!!

            • Commitment To Color:
            • Temporary

            Displaying reviews 1-10

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