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It CosmeticsVitality Lip Flush Butter Gloss

It Cosmetics

Vitality Lip Flush Butter Gloss

Naturally Pretty

Item #: 2264039 Size: 0.11 oz

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Why did IT Cosmetics create this product: These ultra-hydrating glosses are infused with oils and butters for the most luxurious pillowing feeling on lips, without any of the stickiness or thickness of traditional lip glosses. The colors give beautiful coverage and a naturally pretty flush of color to lips!

What is it: Vitality Lip Flush Butter Glosses are the creme-de-la-creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in butters and oils that work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines! Plus Vitality Lip Flush Butter Glosses are packed with anti-aging peptides, hyaluronic acid, collagen, and anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This made in the USA formula is paraben-free.

Who is it for: Anyone who wants a naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lipgloss without the sticky tacky feeling of a traditional lipgloss. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients.

Why is it different: Vitality Lip Flush Butter Glosses are a super- hydrating lip glosses, infused with butters, oils and an anti-aging lip serum all in one! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs and protects lips. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil and jojoba which work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles! Plus Vitality Lip Butter Gloss is packed with anti-aging anti-oxidants including vitamins A, C, E, acai, green tea and white tea to protect and ward off free-radicals all day long. This Made in the USA formula is paraben-free.
Apply Vitality Lip Flush Butter Gloss directly to lips. All shades can be worn individually or together for a super hydrating, sheer, naturally pretty flush of color that lasts!

Beauty tips: If your lips are on the thin side, an easy trick to make them appear plumper is to apply it over the middle of your lips. This easy technique gives the optical illusion of juicier lips. Apply over a Vitality Lip Flush Lipstick Butters or Vitality Lip Flush 4-In-1 Reviver Lipstick Stain for an added pop of color and shine!
Polybutene, Helianthus Annuus (Sunflower) Seed Oil, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene, Carthamus Tinctorius (Safflower) Seed Oil, Tribehenin, Silica, Bumetrizole, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Vanillin, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Sorbitan Isostearate, Punica Granatum (Pomegranate) Extract, Camellia Sinensis (White Tea) Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Persea Gratissima (Avocado) Oil, Aloe Barbadensis (Aloe Vera) Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Argania Spinosa Kernel Oil, Camellia Oleifera (Green Tea) Leaf Extract, Olea Europaea (Olive) Leaf Extract, Silica Dimethyl Silylate, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Butylene Glycol, Hyaluronic Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Palmitoyl Oligopeptide, Phenoxyethanol. May Contain: Mica (CI 77019), Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499), Yellow 5 Lake (CI 19140:1), Blue 1 Lake (CI 42090:2), Red 7 Lake (CI 15850:1), Red 30 Lake (CI 73360), Red 6 (CI 15850), Carmine (CI 75470), Red 28 Lake (CI 45410).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsVitality Lip Flush Butter Gloss
 
4.3

(based on 78 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Effective (39)
  • Long lasting (39)
  • Soothing (36)
  • Smells/tastes great (18)
  • Healing (11)

Cons

  • Not long-lasting (18)
  • Doesn't work (5)

Best Uses

  • Daily use (58)
  • Treat chapped lips (13)
  • Sun protection (9)
  • Prevent wind burn (3)
    • Reviewer Profile:
    • Brand buyer (43), Budget shopper (21)

Reviewed by 78 customers

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Displaying reviews 1-10

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5.0

Buttery smooth, gorgeous color!!!

By Cyn

from Tucson, AZ

About Me Budget Buyer

Verified Buyer

Pros

  • Effective
  • Healing
  • Smells/Tastes Great
  • Soothing

Cons

    Best Uses

    • Daily Use

    Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

    I love this gloss! It is the perfect buttery consistency. No overpowering or unpleasant smell. It is luscious and soothing. Wonderful product with lasting lovely color.

     
    5.0

    I would buy this again

    By Liz

    from Ky

    About Me Budget Buyer

    Verified Buyer

    Pros

    • Not Sticky
    • Smooth
    • Soft

    Cons

      Best Uses

      • Daily Use

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      Love IT products and this butter gloss is so smooth, soft and creamy!!

       
      3.0

      Vitality Lip Flush Butter Gloss by It Cosmetics

      By Front Desk Greeter

      from Fort Lauderdale, FL

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Effective
      • Long Lasting

      Cons

      • Tacky

      Best Uses

      • Daily Use

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      I use the product over the lipstick and then throughout the day to freshen the color. It is long lasting, but tends to become "sticky or tacky" on my lips.

       
      4.0

      "Try it, you might like it"

      By Jo

      from New York, NY

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Effective

      Cons

      • Not Long-Lasting

      Best Uses

      • Daily Use

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      I use this on a daily basis. For those ladies who like nude colors with shine, this is really nice. Long-lasting, not so much. Will I buy it again, Yes. Thank you.

       
      4.0

      Great shade I've been looking for

      By KimG

      from Boston, MA

      About Me Budget Buyer

      Verified Buyer

      Pros

      • Effective

      Cons

      • Not Long-Lasting

      Best Uses

      • Daily Use

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      Love this shade and like the "it" sells a liner to match the shade.

       
      4.0

      Great product line with the necessary protection.

      By Growing old gracefully & naturally

      from Albuquerque, NM

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Easy Application
      • Effective
      • Soothing

      Cons

      • Add Peppermint Sensation
      • Not Long-Lasting

      Best Uses

      • Daily Use
      • Sun Protection
      • Treat Chapped Lips

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      Very excited about the quality and protection this line offers without being too heavy or obvious. Love the light feel and natural appearance it offers.

       
      3.0

      not the best lipgloss

      By iloveulta

      from martinsburg, wv

      About Me Brand Buyer

      Verified Buyer

      Pros

      • Long Lasting
      • Soothing

      Cons

      • Greasy

      Best Uses

      • Daily Use

      Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

      Have been excited about this product, however just after the second application was disappointed and ended up returning it.
      The product came out in a gooey mess and the tube had to wiped after every application. The good things about the gloss were the color (pink), and the fact that didn't have an unpleasant smell like so many other products on the market.

       
      3.0

      Love the subdued reddish color

      By Nancy, the Faithful Perfectionist

      from Orlando, FL

      About Me Brand Buyer

      Verified Buyer

      Pros

        Cons

        • Greasy
        • Ineffective
        • Not Long-Lasting

        Best Uses

        • Better Than Pink
        • Goes Better With Reds
        • I Hate Bright Reds

        Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

        I thought it was great at first, because I liked the color, specifically to wear with reds during the Christmas season. But it doesn't go on evenly to the whole lip. Don't know how else to describe it! I was going to give one as a gift, but changed my mind after using it a couple of days. I'll probably go back to Bobbi Brown, my old standby. Wish you would carry Bobbi Brown and NARS!

         
        5.0

        Love this color!

        By pball

        from Max Meadows, VA

        About Me Brand Buyer

        Verified Buyer

        Pros

        • Great Color On Everyone
        • Long Lasting
        • No Tastesmell

        Cons

          Best Uses

          • Daily Use

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          Love this product! This color looks great on many different skin types. I don't usually wear red lipstick, but this one is very flattering. The color is very long lasting.

           
          3.0

          love it but don't love the staying power

          By tammyramski

          from Mt. Airy, NC

          About Me Brand Buyer

          Verified Buyer

          Pros

          • Soothing

          Cons

          • Not Long-Lasting

          Best Uses

          • Daily Use

          Comments about It Cosmetics Vitality Lip Flush Butter Gloss:

          I love the color and shine but it does not last very long and I have to apply often.

          Displaying reviews 1-10

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