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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 172 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (139)
  • Long lasting (121)
  • Blends well (103)
  • Smooth look (93)
  • Good pigmentation (84)

Cons

  • Fades (11)
  • Difficult to apply (8)
  • Smudges (4)

Best Uses

  • Everyday (133)
  • Going out (57)
  • Sensitive eyes (37)
  • Travel (34)
    • Reviewer Profile:
    • Natural style (77), Classic style (75), Trendy style (7)
    • Skin Tone:
    • Medium (93), Fair (65)

Reviewed by 172 customers

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Displaying reviews 1-10

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5.0

Great brow pencil

By amyc

from Utah

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

This brow pencil is great! It is super easy to apply and it lasts all day.

 
5.0

Best for me

By JustJoan

from New York, NY

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Pigmentation
  • Long Lasting

Cons

  • Fades

Best Uses

  • Everyday
  • Going Out

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

Excellent for no-brow gals like me. Really works.

  • Skin Tone:
  • Fair
 
5.0

Love "IT"

By Germangirl

from Lincoln

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This is a great brow pencil. Goes on easy, looks natural, color is good for universal color. My mom uses it too and she is fair and it looks good on her too. Love all the "IT" cosmetics!

    • Skin Tone:
    • Medium
     
    5.0

    it cosmetics

    By kort

    from Eau Claire, WI

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Looks Great For Blondes Too
    • Perfect Eyebrow Pencil
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I love this eyebrow pencil only eyebrow pencil that looks good on blondes

      • Skin Tone:
      • Fair
       
      5.0

      I would buy this product again!

      By carolewithane

      from Nokomis, Florida

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This product goes on easy and looks natural.

        • Skin Tone:
        • Medium
         
        5.0

        Love this product.

        By trish

        from VA

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Will always buy this product!!

          • Skin Tone:
          • Fair
           
          5.0

          Great product

          By Loriayne

          from Napa, CA

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Very easy to use, applies easlily with a great natural effect, love the blending brush too!

            • Skin Tone:
            • Medium
             
            4.0

            It's great!

            By Lisa

            from Keene NH

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I wasn't too sure about this "universal" color, but lo and behold it indeed looks great with my light hair color. The brush on the other end is convenient and softly grooms your brows.

              • Skin Tone:
              • Medium
               
              4.0

              Brow Wow

              By Tallulah J

              from Florida

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

              • Lacks Color Variety

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Best product I have found for my brows. One downside is color - that "one-color-suits-all" truly just doesn't. Auburn/red needed in the product line.

              • Skin Tone:
              • Fair
               
              5.0

              amazzzziiiinnng

              By CG

              from Milwaukee, WI

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Smooth Look

              Cons

              • Fades

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              Great product, Love that they donate one for cancer patients for every one bought!

              • Skin Tone:
              • Fair

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              8 Questions | 8 Answers
              Displaying questions 1-8
              • Q:

                I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
                Asked on 10/25/2014 by Dee from Bronx, NY

                1 answer

                • Brand Expert

                  A:

                  Hi!!
                  Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                  Answered on 10/27/2014 by Brand Expert from IT Cosmetics
              • Q:

                To get it to be the most long-wearing, do you put it on before or after make-up?
                Asked on 10/15/2014 by Sucker for new products

                1 answer

                • Brand Expert

                  A:

                  Hi!

                  Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                  Hope this helps!! XOXO

                  Answered on 10/16/2014 by Brand Expert from IT Cosmetics
              • Q:

                My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
                Asked on 9/27/2014 by Debbie from Wisconisn

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                  Answered on 9/30/2014 by Brand Expert from IT Cosmetics
              • Q:

                I waswondering if this product is supposed tohave a cap on each end of the pencil.
                Asked on 9/24/2014 by Michele98 from Gainesville,Va.

                1 answer

                • Staff Reviewer

                  A:

                  Yes, both ends are capped.

                  Answered on 9/24/2014 by Staff Expert from ULTA.com
              • Q:

                I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
                Asked on 8/30/2014 by Ks

                1 answer

              • Q:

                Is it refillable?
                Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                1 answer

                • Staff Reviewer

                  A:

                  This product is not refillable.

                  Answered on 6/23/2014 by Staff Expert from ULTA.com
              • Q:

                What colors are available?
                Asked on 4/10/2014 by Bobbie

                1 answer

                • Staff Reviewer

                  A:

                  This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 4/11/2014 by Staff Expert from ULTA.com
              • Q:

                Is this available in dark brown?
                Asked on 3/14/2014 by Karla from United States

                1 answer

                • Staff Reviewer

                  A:

                  This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 3/17/2014 by Staff Expert from ULTA.com
              Displaying questions 1-8

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