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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 134 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (108)
  • Long lasting (94)
  • Blends well (78)
  • Smooth look (73)
  • Good colors (66)

Cons

  • Fades (8)
  • Difficult to apply (6)

Best Uses

  • Everyday (104)
  • Going out (46)
  • Sensitive eyes (32)
  • Travel (27)
    • Reviewer Profile:
    • Natural style (62), Classic style (56), Trendy style (6)
    • Skin Tone:
    • Medium (75), Fair (47)

Reviewed by 134 customers

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Displaying reviews 1-10

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5.0

This is the cat's meow!!!

By Ragdollmom

from Jacksonville, FL

About Me Classic Style

Pros

  • Easy Removal
  • Easy To Apply
  • Long Lasting

Cons

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I have been searching for the perfect brow pencil, and this is IT! Other brow pencils have looked unnatural on me. This was a perfect match. I have some gray hairs popping up in my brows. This product covered them well, and you would never know there are gray hairs underneath. It went on very smoothly without tugging. The brush end has the bristles more closely spaced than competitor's brow pencils, thus allowing a more finished look by getting the hairs in place. Will definitely be buying this again.

    • Skin Tone:
    • Medium
     
    5.0

    Love, Love, Love this product!!!

    By Julie the Cosmetics Hoarder

    from Findlay OH

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This is, by far, the best eyebrow pencil I've used and will certainly buy it again. My brows are med-dark brown, and believe it or not, was hard to find the right color...many were too tan, to reddish, or simply an unnatural color. This one is right on for color shade. A bit pricey, but you get what you pay for, and for this product, what you get is priceless.

     
    5.0

    amazing!

    By Bernadette

    from Pennsylvania

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I spotted this gem in the checkout line and decided to try it. I was a little skeptical because it said universal and my brows are dark (I'm a brunette) and didn't want it to be too light and not work. This is the BEST brow product purchase ever. I always used powders fearing pencils would be too obvious and marker-y looking but this looks more natural to me than powder! I will definitely be buying the full sized version!

     
    2.0

    disappointed

    By stephanie

    from maryland

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy Removal
    • Good Colors
    • Long Lasting

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I love this brand, however I found it extremely difficult to apply. Pencil was very hard. I was further disappointed when I could not find the receipt to return it. Moving forward I will definitely have receipt emailed as well

    • Skin Tone:
    • Medium
     
    4.0

    A first-time surprise

    By Ang

    from Lee's Summit, MO

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Pigmentation
    • Long Lasting

    Cons

    • Runs out quickly

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Ulta was out of my normal brow addiction - smashbox, however I'm glad the consultant recommended IT. IT is IT. I've found my new love! It wears long, looks natural and comes w/ the spoolie built in - no more searching for my spoolie.

    • Skin Tone:
    • Medium
     
    3.0

    Love-Hate relationship

    By Make-up lover

    from Tallahassee, FL

    About Me Trendy Style

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Smooth Look

    Cons

    • Falls Out Of It's Casing

    Best Uses

    • Everyday

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I love how this Brow Pencil blends in so well with my own eyebrows. I also love how easy it is to put on. However, the reason I only gave it 3 stars is because the pencil "crayon", if you will, comes out of it's holder after about 2 weeks. I am on my 3rd "It Brow Power" now and have decided that no matter how great it looks, I can't waste $24 on something that lasts only 2 weeks. When it falls out it breaks because it is so fragile. If it doesn't fall out, it gets stuck in the cover and I have to put a pencil or something inside the cover to get it out. It is a pain in the butt. If they fix this, I will definitely buy it again.

    • Skin Tone:
    • Fair
     
    5.0

    Best eybrow pencil EVER!

    By geryb

    from St George, UT

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      This is the best eyebrow pencil/eyebrow coverage ever. I have always had thin eyebrows but didn't start wearing any eyebrow color until about 15 yrs ago---have tried so many brands of pencils and powders. All the previous pencils did not go on smoothly at all, the powders didn't stay on, and if they were a powder with a wax, well, even worse after application. They all looked clumpy despite using an eyebrow brush. I tried IT, not because anyone said "this is the best eye pencil", but because I got it as a free gift and figured I would try it. It went on smoothly...the smoothest of any pencil, filled in nicely and didn't look pasty or crayony. It was the Universal color, and I apply it lightly so it looks natural and not too dark. Stays on all day and easy to remove at night. Highly recommend!!

      • Skin Tone:
      • Fair
       
      4.0

      I would be this product again....

      By Hopper

      from Grand Rapids, MI

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Good Colors
      • Long Lasting

      Cons

      • Difficult To Apply

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      My eyebrows are so blonde and IT defines my brows

      • Skin Tone:
      • Medium

      (1 of 1 customers found this review helpful)

       
      5.0

      I would buy this product again and again

      By car

      from san jose, ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy Removal
      • Easy To Apply

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Easy application. Use it everyday. Can exercise with it on.

        • Skin Tone:
        • Medium
         
        4.0

        First Brow Tool I've Liked

        By Ashley

        from Pennsylvania

        About Me Natural Style

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I love this. It blends into my eyebrows so easily, and it's easy to control how much pigment is added. If you accidentally add too much, it's pretty easy to lighten it back up a bit.

          • Skin Tone:
          • Fair

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          4 Questions | 4 Answers
          Displaying questions 1-4
          • Q:

            I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
            Asked on 8/30/2014 by Ks

            1 answer

          • Q:

            Is it refillable?
            Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

            1 answer

            • Staff Reviewer

              A:

              This product is not refillable.

              Answered on 6/23/2014 by Staff Expert from ULTA.com
          • Q:

            What colors are available?
            Asked on 4/10/2014 by Bobbie

            1 answer

            • Staff Reviewer

              A:

              This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

              Answered on 4/11/2014 by Staff Expert from ULTA.com
          • Q:

            Is this available in dark brown?
            Asked on 3/14/2014 by Karla from United States

            1 answer

            • Staff Reviewer

              A:

              This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

              Answered on 3/17/2014 by Staff Expert from ULTA.com
          Displaying questions 1-4

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