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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 214 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (173)
  • Long lasting (151)
  • Blends well (128)
  • Smooth look (118)
  • Easy removal (105)

Cons

  • Fades (14)
  • Difficult to apply (9)
  • Smudges (4)

Best Uses

  • Everyday (169)
  • Going out (78)
  • Sensitive eyes (45)
  • Travel (45)
    • Reviewer Profile:
    • Natural style (96), Classic style (92), Trendy style (10)
    • Skin Tone:
    • Medium (114), Fair (83), Deep (3)

Reviewed by 214 customers

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Displaying reviews 1-10

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5.0

Worth every penny

By AmandaJo

from Kennewick, WA

About Me Natural Style

Verified Reviewer

Pros

  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    I've been on a recent mission to become a brow aficionado, and what an undertaking it had been - until an Ulta employee recommended this to me! I had tried regular pencils, gel and brush kits and a very similar Urban Decay product with mixed or downright awful results, but this one saved the day.

    I've got dark brown brows that aren't terribly thin, but the individual hairs are quite long, and due to some overzealous youthful plucking have been tweezed a bit farther past the inside line of my eye than I'd prefer. With this product, I'm able to thicken, fill and extend the point near the inside of the eye with pretty natural looking results. Sure, if you're heavy handed with it you can go overboard and get that way too painted on look, but the key to this seems to be the lightness or firmness of hand that you use to apply. It does seem a bit lighter brown than my brow hairs, but it gives a softer look to the edges without looking mismatched.

    My neighbor is a redhead with very light brow hairs, and with a couple trial and error sessions was able to get good results from this color as well.

    Since I have longer hairs, I bought a cheap eyebrow and lash gel to set things in place to avoid having to smudge while fixing hair placement, and viola! Long lasting results. For someone in my position as a newbie to brows, I'd highly recommend this.

    • Skin Tone:
    • Fair
     
    4.0

    Great color match

    By Lis

    from Wisconsin

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors

    Cons

      Best Uses

      • Everyday
      • Going Out

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Easy to apply and blends well... Very natural look...

      • Skin Tone:
      • Fair
       
      5.0

      I will not go bacl to Lancome Pencil

      By Carol

      from Florida

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I used Lancôme to this eyebrow pencil, it doesn't even compare

        • Skin Tone:
        • Fair
         
        5.0

        love it

        By crystal

        from fremont CA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Use it everyday love it

          • Skin Tone:
          • Medium
           
          5.0

          Love, Love, Love

          By DeltaMN

          from Circle Pines

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I have never uses an eyebrow pencil before. I decided to try this one because it worked for all hair color. It is so easy to apply and looks so natural!

            • Skin Tone:
            • Fair
             
            5.0

            absolutely love this item!

            By awd

            from Piedmont, Al

            About Me Classic Style

            Verified Buyer

            Pros

              Cons

                Best Uses

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  It makes your brows stand out. I love everything about it!

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  I'm in love....

                  By akcurlygirl

                  from Girdwood, Alaska

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    I am truly amazed that this product does exactly what it claims to do. It looks natural in the winter when my hair is a little darker and in the summer when my hair is a little lighter. All in the pressure of my hand, I can make my eyebrows look perfect. It's so easy to use and blends amazingly well. I think I'm going to try the skinny pencil next time to compare. I will buy over and over. I am completely sold on IT cosmetics. So pleased with everything I've tried.

                    • Skin Tone:
                    • Medium
                     
                    5.0

                    Best eyebrow product I have ever used!

                    By Linda

                    from Mansfield, Ohio

                    About Me Classic Style

                    Verified Buyer

                    Pros

                    • Blends Well
                    • Easy Removal
                    • Easy To Apply
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Travel

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      I went to a Look Good Feel Better Clinic after I finished Chemotherapy for Breast Cancer. The kit I was given had a Brow Power "It cosmetics" universal brow pencil in it. I LOVE IT! Even when I had no eyebrows it looked very natural and I continue to use it now that I do have brows! I recommend it highly for all tones of skin and hair colors!

                      • Skin Tone:
                      • Fair
                       
                      4.0

                      great for filling in missing brows

                      By loveulta

                      from bergen county, nj

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Easy Removal
                      • Easy To Apply
                      • Good Colors
                      • Long Lasting

                      Cons

                      • Fades

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      applies generally well to areas of little hair/mostly skin; however, does fade throughout day and requires touching up

                      • Skin Tone:
                      • Fair
                       
                      5.0

                      LOVELY EYEBROW PENCIL ENHANCER

                      By HENALMA

                      from REGO PARK, 1QUEENS, NEW YORK

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • I Have Little Or Now Eyeb
                      • Smooth Look

                      Cons

                      • Perfect Shaper

                      Best Uses

                      • Everyday

                      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                      I HAVE LITTLE OR NO EYEBROWS, AND THIS DEFINITELY ENHANCES , SHAPES AND KEEPS MY 'EYEBROWS' FULL AND NICELY SHAPED..

                      • Skin Tone:
                      • Medium

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                      Q&A

                      Product Q&A

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      10 Questions | 10 Answers
                      Displaying questions 1-10
                      • Q:

                        I saw the question and answer from the person with gray hair but would like a little more detail. I have fair skin and silver toned gray hair.But even tho fair skinned, my hair was black before it turned so ash/gray brown looks better on me than browns with reddish/caramel tones and I dont want the harshness of dark brown. I only see the references in video that pressure makes darker. What about the tone?
                        Asked on 2/21/2015 by jackie from United States

                        1 answer

                        • Brand Expert

                          A:

                          Hi
                          This pencil is good for all hair shades depending on how hard you press you can get the pencil to match up to any hair shade. It is lighter toned so you should like he way it looks on you!
                          XOXO

                          Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                      • Q:

                        What color is this product? and why is there no other choice of color for this product?
                        Asked on 12/16/2014 by none from Appleton, WI

                        1 answer

                        • Staff Reviewer

                          A:

                          This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                          Answered on 12/17/2014 by Staff Expert from ULTA.com
                      • Q:

                        I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
                        Asked on 10/25/2014 by Dee from Bronx, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi!!
                          Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                          Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        To get it to be the most long-wearing, do you put it on before or after make-up?
                        Asked on 10/15/2014 by Sucker for new products

                        1 answer

                        • Brand Expert

                          A:

                          Hi!

                          Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                          Hope this helps!! XOXO

                          Answered on 10/16/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
                        Asked on 9/27/2014 by Debbie from Wisconisn

                        1 answer

                        • Brand Expert

                          A:

                          Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                          Answered on 9/30/2014 by Brand Expert from IT Cosmetics
                      • Q:

                        I waswondering if this product is supposed tohave a cap on each end of the pencil.
                        Asked on 9/24/2014 by Michele98 from Gainesville,Va.

                        1 answer

                        • Staff Reviewer

                          A:

                          Yes, both ends are capped.

                          Answered on 9/24/2014 by Staff Expert from ULTA.com
                      • Q:

                        I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
                        Asked on 8/30/2014 by Ks

                        1 answer

                      • Q:

                        Is it refillable?
                        Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                        1 answer

                        • Staff Reviewer

                          A:

                          This product is not refillable.

                          Answered on 6/23/2014 by Staff Expert from ULTA.com
                      • Q:

                        What colors are available?
                        Asked on 4/10/2014 by Bobbie

                        1 answer

                        • Staff Reviewer

                          A:

                          This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                          Answered on 4/11/2014 by Staff Expert from ULTA.com
                      • Q:

                        Is this available in dark brown?
                        Asked on 3/14/2014 by Karla from United States

                        1 answer

                        • Staff Reviewer

                          A:

                          This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                          Answered on 3/17/2014 by Staff Expert from ULTA.com
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