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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 42 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (32)
  • Long lasting (30)
  • Blends well (26)
  • Smooth look (20)
  • Good colors (19)

Cons

    Best Uses

    • Everyday (31)
    • Going out (10)
    • Sensitive eyes (7)
    • Travel (7)
      • Reviewer Profile:
      • Classic style (18), Natural style (18)
      • Skin Tone:
      • Medium (25), Fair (12)

    Reviewed by 42 customers

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    Displaying reviews 1-10

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    3.0

    Love this. But pencil keeps falling out

    By Di

    from Benton

    About Me Classic Style

    Verified Buyer

    Pros

    • Covers Gray
    • Glides On Smooth

    Cons

    • Becaus Lead Falls Out
    • Keep Having Buy More

    Best Uses

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      It's frustrating to have to go back get another after 5 or so uses.. Very costly that way because of the lead coming out

      • Skin Tone:
      • Medium
       
      5.0

      Love it!

      By bremesser

      from Carlsbad, CA

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Good Variety of Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I have always had horrible eye brows that take forever to try to shape. This is the easiest brow pencil. The lady at the store even told me it automatically (magically) matches all hair colors, this even works on ladies with blonde hair! The only time i ever had an issue with it was when i accidentally left my makeup bag in the car and tries to use it! whoops. wont be doing that again! otherwise i have no complaints :)

        • Skin Tone:
        • Medium
         
        5.0

        Actually universal!

        By Jen the RedHead

        from Chicago

        About Me Classic Style

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I bought this just to give it a try. I'm no expert when it comes to brows, but after a bit of trial and error, and a lot of research, I figured this would be my best bet.
            I really thought the "Universal" shade was going to turn out to be just a marketing ploy, but it's actually ridiculously accurate. I have red/brown/auburn/whatever hair and light skin, and it works beautifully on me, as well as my mother in law who is medium toned and blonde, and my sister in law with dark hair and very fair skin. It's all about the pressure you apply it with and the buildable pigment. A light blonde/taupe turns into a dark chocolate brown with an extra few heavy strokes.
            The other thing I love about this is the packaging and the shape. It is a metal, automatic, twist up/twist down type pencil with a spoolie brush on the other end to blend it out for a more natural look. It also has a cap for each side, so you can throw it in a purse pocket or makeup bag and the spoolie won't latch onto things or snag or get bent or ruined.
            Also, the shape of this pencil is so unique! Instead of the traditional, circular pencil lead type product, this is oval shaped! Almost like a short, chubby grain of rice. So you can use it one way to create defined, more precise color, or turn it sideways and use the long end to fill in a large, sparse area quickly with natural looking color. Cause ain't nobody got time to draw a million teeny tiny "lifelike" brow hairs. This is just like- Swoop. Done. Born this way.

            • Skin Tone:
            • Fair
             
            5.0

            awesome

            By Annie

            from michigan

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I have oily skin and this product stays on very well. I have tried powders and they would just fade. This is easy to put on and has a nice brush on one of the ends. I would highly recommend this.

             
            1.0

            After a couple of weeks, no lead left

            By Judy

            from Winfield, IL

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Just What I Wanted
            • Long Lasting
            • Smooth Look

            Cons

            • Unusable After 2 Weeks

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I loved this product so much right after my purchase. The color is perfect and I love the brush that came with it. Unfortunately, the "lead" is absent. I used it sparingly and only exposed a small tip to use it, but either it broke and fell out or it didn't have much in it to begin with. I am so disappointed. I am using a different pencil and then using only the brush now. Would love a replacement!

            • Skin Tone:
            • Medium
             
            5.0

            GREAT!

            By Jes

            from Queens Village, NY

            About Me Natural Style

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              This is one of the best brow pencils I've ever owned. I received it as a sample and I fell in love with the product. Definitely will buy it when it runs out.

              • Skin Tone:
              • Medium
               
              4.0

              definitely Universal

              By bronzerfreak

              from San Jose, Ca

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                becoming a huge fan of this It line of cosmetics. I was looking for a brow pencil and this was It! What I like most about it is that as it is a universal color, you can play it up or down on any given day. Some parts of my eyebrows are more sparse than others, so you can go darker/lighter with the same single pencil.

                • Skin Tone:
                • Medium
                 
                5.0

                Never ,ever want to be without it!

                By 60 and Sensational!

                from Upstate New York

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • I'm
                • Long Lasting
                • Smooth Look
                • Universal Color

                Cons

                • Perfection

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                IIt fills in the thinning areas of my brows without lookin"applied". Beautiful uplifting frame for my eyes. The little spiral brush on the other end is a great groomer. Stays on all day, I'm a dark brunette and my daughter is blonde and the universal color is perfect. Just apply with different pressure.

                • Skin Tone:
                • Medium
                 
                5.0

                Brow Power Universal Eyebrow Pencil

                By Susan the other twin

                from Griffith, IN

                About Me Natural Style

                Verified Buyer

                Pros

                • Best Match I Have Ever Fo
                • Blends Well
                • Easy Removal
                • Good Colors
                • Long Lasting

                Cons

                • This Is Perfect

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                Applies easily, the color adjusts to the shade you need. Awesome!

                • Skin Tone:
                • Medium
                 
                4.0

                Very good pencil

                By sam i am

                from md

                About Me Classic Style

                Pros

                • Blends Well
                • Easy To Apply
                • Good Pigmentation
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I love this but I would prefer a finer point, the point is a little thick making it harder to draw little fine lines of "hair" but nonetheless a great product.

                  • Skin Tone:
                  • Medium

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  2 Questions | 2 Answers
                  Displaying questions 1-2
                  • Q:

                    What colors are available?
                    Asked on 4/10/2014 by Bobbie

                    1 answer

                    • Staff Reviewer

                      A:

                      This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                      Answered on 4/11/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this available in dark brown?
                    Asked on 3/14/2014 by Karla from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                      Answered on 3/17/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-2

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