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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.4

(based on 289 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (230)
  • Long lasting (199)
  • Blends well (171)
  • Smooth look (161)
  • Easy removal (144)

Cons

  • Fades (16)
  • Difficult to apply (12)
  • Smudges (10)

Best Uses

  • Everyday (228)
  • Going out (105)
  • Sensitive eyes (63)
  • Travel (63)
    • Reviewer Profile:
    • Natural style (138), Classic style (109), Trendy style (19)
    • Skin Tone:
    • Medium (148), Fair (114), Deep (5)

Reviewed by 289 customers

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Displaying reviews 1-10

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5.0

I finally have brows !

By Marsha

from Tarzana,CA

About Me Trendy Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I usually never wear brow pencils. They were always tricky and rubbed off.
        This is by far the easiest pencil ever. And I didn't have to find a color that matched.
        Loving my eyebrows now.

        • Skin Tone:
        • Medium
         
        4.0

        Great product, but

        By Sally

        from Tucson, AZ

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Long Lasting
        • Natural looking

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          My hairdresser was amazed at how natural this eyebrow pencil looks.

          My only complaint is the stick mechanism. It falls out when I turn the pencil upside down. And the brush cover is loose so it frequently falls off.

          • Skin Tone:
          • Deep
           
          5.0

          I love it so easy to use!!

          By La Mas Bonita

          from Gardena , ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            It makes it so easy and simple to add shape to my brows. I had a hard time filling in my brows until I tried this baby as a sample. The best part about this is that it actually last pretty long. A little pencil goes a long way. ♡♡

            • Skin Tone:
            • Medium
             
            5.0

            Loved this product!

            By Jane

            from Virginia Beach, VA

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Colors
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              This product is perfect for someone with thinning eyebrows, but doesn't want a "painted-on" look. I am very pleased with how natural it makes my eyebrows look.

              • Skin Tone:
              • Fair
               
              5.0

              Love This!

              By Shar

              from Waterloo, IA

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                I use everyday. It is easy to apply and your brows look great. I would recommend this product for everyone.

                • Skin Tone:
                • Medium
                 
                3.0

                OK, not not great

                By Not impressed

                from Houston, TX

                About Me Classic Style

                Verified Buyer

                Pros

                • Easy Removal

                Cons

                • Difficult To Apply
                • Smudges

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                I bought this product and returned it after giving it a try for a few weeks. I initially liked it because it had a sharper edge (comes out of the tube very square), but that obviously rounded off after a few uses. I'm used to using the Anastasia Brow Wiz, which is much skinnier and preferred as a result (I told the Ulta employee that I preferred skinny pencils, but she still raved about this one even though IT Cosmetics has a skinnier pencil that I wasn't told about). It was too pricey for what I got. I have dry-normal skin, and I still had problems keeping it from fading throughout the day. The spoolie was OK. Overall, just a very average product that didn't wow me with its results at all. Just wasn't for me.

                • Skin Tone:
                • Fair
                 
                5.0

                Amazing!!

                By Kris

                from Denver colorado

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I love this pencil,went through a dozen drug store brand ones and hated them all. This one is subtle, easy and lasts forever. Worth the investment

                  • Skin Tone:
                  • Fair
                   
                  4.0

                  Works Great

                  By Seattle Mom

                  from Seattle

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    This works great. Easy to apply, self sharpening which I love. Long lasting, but easy to remove.

                    I think the price tag is a little too steep. I may or may not not purchase again. The much less expensive Maybelline Define a Brow works almost (not quite) as well. This "It" product works a little better, but I just can't justify the price.

                    I would recommend to a friend with the caveat that it is a premium product w/ a premium price.

                    • Skin Tone:
                    • Fair
                     
                    1.0

                    Way Overrated!

                    By Loretty

                    from Peoria,IL

                    About Me Classic Style

                    Verified Reviewer

                    Pros

                      Cons

                      • Difficult To Apply
                      • Fades
                      • Smudges

                      Best Uses

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                        I had this product two weeks and the pencil color fell out of the container! I had to carefully push it back in. Today while using it fell out again, only this time it went down the drain!! What a waste of money! If it won't stay in the case, how do you expect to apply it? I plan to call the store where I purchased it. If I pay a fair amount on any beauty product, I expect it to do what it's supposed to and hold up well! The Clinique brow powder I previously used was much better than this stuff!

                        • Skin Tone:
                        • Medium
                         
                        3.0

                        BROW POWER

                        By NONE

                        from HOLBROOK N.TY

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Easy Removal
                        • Easy To Apply
                        • Good Colors

                        Cons

                        • Fades
                        • Smudges

                        Best Uses

                        • Everyday
                        • Going Out

                        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                        LIKE COLOR BUT IF I SWEAT OR TOUCH WIPES OFF

                        • Skin Tone:
                        • Medium

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                        Q&A

                        Product Q&A

                        Do you have questions about this product?

                        Get answers from in-house experts.

                        17 Questions | 17 Answers
                        Displaying questions 1-10Previous | Next »
                        • Q:

                          I have mahogany colored hair dark brows olive complexion, I'm getting a bit of gray hairs, would this be the best pick, or can you recommend another It brow liner ?
                          Thank you! Love It Cosmetics?????
                          Asked on 5/16/2015 by crissysix from St.Louis Mo

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question and for your interest in our brow power! We would recommend going with this universal brow power as the shade will go with all hair colors and complexions!
                            Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look!
                            XOXO

                            Answered on 5/19/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Will this be too light on dark brow/black eyebrows?
                          Asked on 5/15/2015 by gabby from Harlingen

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            Thank you for your question! This product will be great for your eyebrow shade. This product does indeed work on all skin types, you would just need press hard!
                            XOXO

                            Answered on 5/15/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this product waterproof for swimming and sunbathing--humidity- proof?
                          Asked on 4/12/2015 by beauty buff

                          1 answer

                          • Brand Expert

                            A:

                            Hello!
                            thank you for your question! This product is water- resistant but not waterproof!
                            XOXO

                            Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Is this product refillable? I do love this brow power universal
                          Asked on 4/11/2015 by Me from Ringgold Ga

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!! At this time the brow power is not refillable!
                            XOOX

                            Answered on 4/13/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Will this work with red hair?
                          Asked on 4/10/2015 by Makeup Junkie from Corona, Ca

                          1 answer

                          • Brand Expert

                            A:

                            Hi!
                            Thank you for your question!! The Brow Power will work with Red Hair as it works with all hair! We also recommend the auburn in the Brow Perfector or Build A Brow!
                            XOXO
                            Hope

                            Answered on 4/10/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What exactly is the difference between the Brow Power Universal Eyebrow Pencil and the Your Brows But Better Brow Power Skinny Pencil? Thank you.
                          Asked on 3/18/2015 by Tasia from MD

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            Thank you for your question!! We are more than happy to help you with this today!!!! They are both the same amazing formula - the Brow Power Skinny just has a finer point. This super skinny tip draws the tiniest of lines, allowing you to easily mimic the look of natural brow hairs, fill in your natural brow, and even cover gray.
                            XOXOX

                            Answered on 3/19/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          Hi, ive read the other questions and answers but actually have one question about it. I have regular dark brown eye brows should I buy brown, or this particular one? Thanks

                          I love it cosmetics the only make up i own!!! #loyal
                          Asked on 3/7/2015 by becva from Alameda CA

                          1 answer

                          • Brand Expert

                            A:

                            Hi! Thank you for your question!!! We would recommend going with this unless your hair is almost black as this is more forgiving then the dark brown shade that we have!
                            XXOXO

                            Answered on 3/9/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          I saw the question and answer from the person with gray hair but would like a little more detail. I have fair skin and silver toned gray hair.But even tho fair skinned, my hair was black before it turned so ash/gray brown looks better on me than browns with reddish/caramel tones and I dont want the harshness of dark brown. I only see the references in video that pressure makes darker. What about the tone?
                          Asked on 2/21/2015 by jackie from United States

                          1 answer

                          • Brand Expert

                            A:

                            Hi
                            This pencil is good for all hair shades depending on how hard you press you can get the pencil to match up to any hair shade. It is lighter toned so you should like he way it looks on you!
                            XOXO

                            Answered on 2/24/2015 by Brand Expert from IT Cosmetics
                        • Q:

                          What color is this product? and why is there no other choice of color for this product?
                          Asked on 12/16/2014 by none from Appleton, WI

                          1 answer

                          • Staff Reviewer

                            A:

                            This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                            Answered on 12/17/2014 by Staff Expert from ULTA.com
                        • Q:

                          I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
                          Asked on 10/25/2014 by Dee from Bronx, NY

                          1 answer

                          • Brand Expert

                            A:

                            Hi!!
                            Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                            Answered on 10/27/2014 by Brand Expert from IT Cosmetics
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