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It Cosmetics Brow Power Universal Eyebrow Pencil

It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028 Size: 0.005 oz

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Why did IT Cosmetics create this product: To finally give women an eyebrow pencil that covers gray, looks natural, and is packed with anti-aging powerhouse ingredients utilizing cutting edge brow-enhancing technology!

What is it: A universal, transforming long-wear eyebrow pencil infused with cutting-edge brow enhancing ingredients and technology. The oval shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural polished look. Brow Power Universal Eyebrow Pencil matches all hair colors and covers gray perfectly. Full brow lift guide included with each pencil.

Who is it for: Anyone who wants better brows! Anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge and stay all day until you decide to take them off.

Why is it different: The award-winning and number one selling product in IT Cosmetics entire line! Brow Power Universal Eyebrow Pencil is developed with leading plastic surgeons, and defined to adhere to skin and look like real hair. Proprietary technology infuses a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, vitamins A, C, E, grapeseed and panthenol. Exclusive, transforming shade adjusts to every hair color and gives a beautiful, natural looking brow. Paraben-free, fragrance-free, phthalate-free, sulfate-free.

Apply lighter, softer strokes to match lighter color hair including blonde and silver. Press harder for darker hair including medium- brown to black. As a finishing touch, lightly brush through brows with the spooley brush for a natural, polished look. Full brow lift instruction diagram included with each pencil.

To create perfect brows, follow these guidelines:
  • The start of your brow should line up directly with the edge of your nose.
  • Your brow should end in line with the corner of your nose and the outer corner of your eye.
  • Your brow arch should be in line with the outer edge of your iris!
Hydrogenated Coco-Glycerides, Serenoa Serrulata Fruit Extract (Saw Palmetto), Biotin, Urtica Dioxica (Nettle) Leaf Powder, Iron Oxides (77492), Iron Oxides (77499),Ceresin, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Ascorbic Acid, Tocopheryl Acetate, Beeswax, Microcrystalline Wax, Iron Oxides, BHT, (77491), Retinyl Acetate.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.5

(based on 790 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (640)
  • Long lasting (559)
  • Blends well (479)
  • Smooth look (449)
  • Easy removal (406)

Cons

  • Fades (45)
  • Smudges (25)
  • Difficult to apply (23)
  • Difficult removal (8)
  • Clumps (4)

Best Uses

  • Everyday (637)
  • Going out (286)
  • Travel (198)
  • Sensitive eyes (171)
    • Reviewer Profile:
    • Natural style (364), Classic style (307), Trendy style (58)
    • Skin Tone:
    • Medium (413), Fair (314), Deep (13)

Reviewed by 790 customers

Displaying reviews 1-10

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3.0

OK, not extraordinary

By RL

from South Florida

About Me Natural Style

Verified Buyer

Pros

  • Blends Well

Cons

    Best Uses

    • Going Out

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Lead slips out easily which can be a problem if you are not careful.

    • Skin Tone:
    • Medium
     
    5.0

    Best brow pencil on the planet

    By Red

    from Washington state

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Long-time eyebrow artist. This is the best pencil on the planet.

      • Skin Tone:
      • Fair
       
      5.0

      Best

      By Marie

      from Boise

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Good Pigmentation
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I use his as a fill and line my brows with a liquid brow. It makes it look more natural & not so dark.

        • Skin Tone:
        • Medium
         
        5.0

        The best eyebrow pencil

        By Cely

        from Miami . Florida

        About Me Trendy Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Looks so natural and blend perfectly i

          • Skin Tone:
          • Medium
           
          5.0

          Love it, last a long time

          By Candy

          from Tulsa OK

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I first recieved this product in a sample size in an ipsy bag, this lasted a year! I was happy to find this product at ulta but unfortunately does not get discounted. It is definitely worth the purchase! I use this with everyday makeup. Easy to apply, blend and take off with my face wash.

            • Skin Tone:
            • Medium
             
            5.0

            Love it, wish it would come in other shades.

            By Lily

            from Sat, Tx

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

            • Smudges

            Best Uses

            • Everyday
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            Lasts all day and night long!

            • Skin Tone:
            • Medium
             
            5.0

            Great eyebrow pencil

            By Amanda

            from Canyon, TX

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I have fair skin and very light eyebrows and eyelashes and have therefore struggled all my makeup wearing lift to find an eyebrow pencil that looks natural and is easy to apply. I really love this product! I received a free sample of this pencil and immediately purchased a full size pencil when the sample ran out. It applies easily, looks natural and lasts all day. The pencil also seems to last a long time as well.

              • Skin Tone:
              • Fair
               
              5.0

              The best ever!

              By Make up junkie

              from Littleton, CO

              About Me Trendy Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                It's the best eyebrow pencil! The color is neutral so blending is easy

                • Skin Tone:
                • Fair
                 
                5.0

                My one and only brow pencil!

                By RudderBird

                from Indiana

                About Me Trendy Style

                Verified Reviewer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Colors
                • Good Pigmentation
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday
                  • Going Out

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I have fair skin and use a taupe pencil and this is the best taupe color and eyebrow product I have tried. It doesn't look harsh on my skin, it blends well, and it doesn't smear or smudge.

                  • Skin Tone:
                  • Fair
                   
                  5.0

                  Best eyebrow enhancer out there!

                  By Alina

                  from DC area

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Colors
                  • Good Pigmentation
                  • Good Variety of Colors
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out

                    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                    After trying countless of eyebrow enhancers on the market, I will be sticking with this one. The color is perfect and it is so easy to apply. I am in love with this product.

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    26 Questions | 26 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is the brow power universal eyebrow pencil the same as the YBBB "your brows but better" brow power skinny pencil with brow enhancing technology?
                      Asked on 5/5/2016 by donna from kingston, ma

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question! The Brow Power is a similar product but the tip is larger and more oval on the brow power then on the YBBB. the Brow Power Super Skinny.
                        Brow Power Super Skinny® revolutionary automatic ultra-fine waterproof pencil is the first-ever super skinny micro-tip actually designed and measured to perfectly mimic the exact width of real brow hair with each stroke giving you truly natural-looking brows. The custom 1.4mm tip, combined with the built-in brow grooming spoolie delivers the look of real hair to your brows with precise hair-by-hair like application that adheres to skin and looks like real hair in just seconds! Achieve long-wearing, budge-proof and sweat-proof results easily
                        XOXO

                        Answered on 5/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Would you recommend this product or the 5-in-1 Brow Perfector for filling in sparse brows? What is the difference between the 2? I use the Anastasia Brow Pomade, but looking for something that takes less time.
                      Asked on 5/2/2016 by Brow Lover

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        You can absolutely use this for filling in sparse brows. This would be a faster application as you just put it on with the pencil and go and don't need to deal with a brush.
                        XOXO

                        Answered on 5/4/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Does this pencil come in universal gray like the IT skinny pencil?
                      Asked on 4/5/2016 by rose lover from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi!
                        The Universal Brow Power only comes in the one shade but is good for all hair colors.Our exclusive, transforming shade adjusts to every hair color based on how hard you press to give you a beautiful, natural-looking brow. XOXO

                        Answered on 4/6/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      How long will this product last when applied once a day. I have black brows that are thinning and very dark brown hair. Does more pressure use up more of the product?
                      Asked on 2/21/2016 by Deeny

                      1 answer

                      • Brand Expert

                        A:

                        This product contains a 60 day supply when used daily. Applying more pressure does not make the product run out faster.
                        XOXO

                        Answered on 2/22/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      My eyebrows are very thin and receded. I have to use a pencil to bring my eyebrows closer towards the bridge of my nose. Will this work where there is no hair?
                      Asked on 1/12/2016 by Ulta fan from NY

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Great question. The Brow Power is an amazing product that is designed to mimic the look of actual brow hair even when there is none present.
                        XOXOX

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      Has this item been tested on animals?
                      Asked on 1/7/2016 by Gracie

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        None of our products are tested on animals as we are a peta cruelty free brand.
                        XOXO

                        Answered on 1/13/2016 by Brand Expert from IT Cosmetics
                    • Q:

                      What color would this be ?
                      Asked on 12/25/2015 by millionaire from San Diego

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks so much for your question. This comes in one shade called Universal Taupe. It uses pressure technology to work for all shades of hair based on how light or hard you apply it! Hope that helps. XO

                        Answered on 12/28/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Hi, is there anyway to sharpen the pencil. Thanks
                      Asked on 9/19/2015 by Lisa from Washington

                      1 answer

                      • Brand Expert

                        A:

                        Hi there

                        Thank you so much for your question
                        Brow Power Universal Pencil is automatic so just twist it up, there is
                        no sharpener for it.

                        Hope that helps!
                        XOXO

                        Answered on 9/29/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      Don't you have a eyebrown pencil that has different colors and you choose which one matches your hair color?
                      Asked on 9/15/2015 by jules from Dallas, Texas

                      1 answer

                      • Brand Expert

                        A:

                        Hi there,

                        Thanks so much for your question. We do have our Brow Perfector 5-In-1 Power Gel Pencil that comes in 5 different shades.

                        XOXO

                        Answered on 9/23/2015 by Brand Expert from IT Cosmetics
                    • Q:

                      I have mahogany colored hair dark brows olive complexion, I'm getting a bit of gray hairs, would this be the best pick, or can you recommend another It brow liner ?
                      Thank you! Love It Cosmetics?????
                      Asked on 5/16/2015 by crissysix from St.Louis Mo

                      1 answer

                      • Brand Expert

                        A:

                        Hi
                        Thank you for your question and for your interest in our brow power! We would recommend going with this universal brow power as the shade will go with all hair colors and complexions!
                        Brow Power® matches all hair colors and covers gray perfectly. The oval shaped tip is perfect for both thin and thick brows. The spooley end brush gives a natural polished look!
                        XOXO

                        Answered on 5/19/2015 by Brand Expert from IT Cosmetics
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