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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.3

(based on 126 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (103)
  • Long lasting (89)
  • Blends well (75)
  • Smooth look (71)
  • Good colors (65)

Cons

  • Fades (8)
  • Difficult to apply (5)

Best Uses

  • Everyday (98)
  • Going out (44)
  • Sensitive eyes (30)
  • Travel (27)
    • Reviewer Profile:
    • Natural style (61), Classic style (52), Trendy style (5)
    • Skin Tone:
    • Medium (72), Fair (44)

Reviewed by 126 customers

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Displaying reviews 1-10

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4.0

I would be this product again....

By Hopper

from Grand Rapids, MI

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Good Colors
  • Long Lasting

Cons

  • Difficult To Apply

Best Uses

  • Everyday
  • Going Out

Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

My eyebrows are so blonde and IT defines my brows

  • Skin Tone:
  • Medium
 
5.0

I would buy this product again and again

By car

from san jose, ca

About Me Classic Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    Easy application. Use it everyday. Can exercise with it on.

    • Skin Tone:
    • Medium
     
    4.0

    First Brow Tool I've Liked

    By Ashley

    from Pennsylvania

    About Me Natural Style

    Pros

    • Blends Well
    • Easy To Apply
    • Good Colors
    • Good Pigmentation
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      I love this. It blends into my eyebrows so easily, and it's easy to control how much pigment is added. If you accidentally add too much, it's pretty easy to lighten it back up a bit.

      • Skin Tone:
      • Fair
       
      2.0

      Disappointing

      By Makeup Lover

      from Chicago, IL

      About Me Classic Style

      Pros

      • Good Colors

      Cons

      • Difficult To Apply

      Best Uses

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This product was extremely disappointing for being high-end. It pulls when you're applying it. I chalked it up to being new, but the following times it did the same thing. I ended up tossing it and buying the Maybelline Define A Brow, which works amazingly.

        • Skin Tone:
        • Medium
         
        5.0

        best eyebrow filler EVER

        By Lee

        from Syracuse Ny

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        This eyebrow pencil is top notch!!! matches everyone elbows perfectly. A natural color and easy to use. I have tin eyebrows and used a eye shadow prior to buying this, it was hard to find in Stock for a while due to large amount being sold. The price it high but it will last a while, also Ulta offers a sample size for $12.00 which I have been using for 3 months so that is amazing! Please girls who fill in with black go out and buy this because your eyebrows do not look natural with thick black sharpie looking eyebrows. This gives you the most natural eyebrow filler EVER! IT cosmetics once again thank you for a great product!

         
        4.0

        amazing

        By renee

        from East Norhport, NY

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

        • Pencil Lead Fell Out

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        I really like the idea behind this product, not having to worry about actual color because it matches yours depending on how hard you press when applying. I'm just not sure how long it will last as the lead has already fall out of the pencil, luckily I found it on my counter top. I would have been really upset if not, its costly @$20 a pop for it so I wasn't ready to spend that much again. But it really does go on smooth & never needs sharpening.

        • Skin Tone:
        • Medium
         
        5.0

        Good looking eyebrows

        By Lori

        from Chicago

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy Removal
        • Easy To Apply
        • Good Pigmentation
        • Long Lasting
        • Smooth Look

        Cons

        • Fades

        Best Uses

        • Everyday
        • Sensitive Eyes

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        There is only one color, you can't make a mistake! Use more pressure,for the color to be more intense and lighter,pressure for a lighter color. This eyebrow pencil couldn't be easier, love it...

        • Skin Tone:
        • Fair
         
        2.0

        Not sure about this one

        By Cor

        from CA

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Broke In 2 Days

          Best Uses

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I wanted to like this product. It's OK. I wasn't crazy about the taupe color.
            It didn't really look taupe to me. Maybe just mine was defective because
            there was no product inside it the second day I used it. I have used something by Anastasia and Benefit that I like better.

            • Skin Tone:
            • Medium
             
            5.0

            the best!

            By DA

            from Houston, TX

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Good Pigmentation
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I have thick eyebrows and this retractable pencil is perfect for lining them! Looks very natural, I love it! No more sharpening!

              • Skin Tone:
              • Medium
               
              5.0

              best eyebrow pencil I've used so far.

              By cheerios

              from dallas, tx

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Color Deepens By Pressure
              • Color Deepens Depending O
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Long Lasting
              • Not Waxy
              • Smooth Look

              Cons

              • Sometimes Breaks Apart Wi

              Best Uses

              • Everyday
              • Going Out
              • Sensitive Eyes
              • Travel

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              To fill in where my brow is thinner.

              • Skin Tone:
              • Medium

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              3 Questions | 3 Answers
              Displaying questions 1-3
              • Q:

                Is it refillable?
                Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                1 answer

                • Staff Reviewer

                  A:

                  This product is not refillable.

                  Answered on 6/23/2014 by Staff Expert from ULTA.com
              • Q:

                What colors are available?
                Asked on 4/10/2014 by Bobbie

                1 answer

                • Staff Reviewer

                  A:

                  This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 4/11/2014 by Staff Expert from ULTA.com
              • Q:

                Is this available in dark brown?
                Asked on 3/14/2014 by Karla from United States

                1 answer

                • Staff Reviewer

                  A:

                  This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                  Answered on 3/17/2014 by Staff Expert from ULTA.com
              Displaying questions 1-3

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