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It CosmeticsBrow Power Universal Eyebrow Pencil
It Cosmetics

Brow Power Universal Eyebrow Pencil

Item #: 2264028

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsBrow Power Universal Eyebrow Pencil
 
4.2

(based on 168 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (136)
  • Long lasting (118)
  • Blends well (101)
  • Smooth look (91)
  • Good pigmentation (82)

Cons

  • Fades (10)
  • Difficult to apply (8)
  • Smudges (4)

Best Uses

  • Everyday (130)
  • Going out (56)
  • Sensitive eyes (37)
  • Travel (34)
    • Reviewer Profile:
    • Natural style (76), Classic style (73), Trendy style (7)
    • Skin Tone:
    • Medium (92), Fair (63)

Reviewed by 168 customers

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Displaying reviews 1-10

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5.0

I would buy this product again!

By carolewithane

from Nokomis, Florida

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

    This product goes on easy and looks natural.

    • Skin Tone:
    • Medium
     
    5.0

    Love this product.

    By trish

    from VA

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

      Will always buy this product!!

      • Skin Tone:
      • Fair
       
      5.0

      Great product

      By Loriayne

      from Napa, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy Removal
      • Easy To Apply
      • Good Colors
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

        Very easy to use, applies easlily with a great natural effect, love the blending brush too!

        • Skin Tone:
        • Medium
         
        4.0

        It's great!

        By Lisa

        from Keene NH

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Colors
        • Good Pigmentation
        • Long Lasting

        Cons

          Best Uses

          • Everyday

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          I wasn't too sure about this "universal" color, but lo and behold it indeed looks great with my light hair color. The brush on the other end is convenient and softly grooms your brows.

          • Skin Tone:
          • Medium
           
          4.0

          Brow Wow

          By Tallulah J

          from Florida

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

          • Lacks Color Variety

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Best product I have found for my brows. One downside is color - that "one-color-suits-all" truly just doesn't. Auburn/red needed in the product line.

          • Skin Tone:
          • Fair
           
          5.0

          amazzzziiiinnng

          By CG

          from Milwaukee, WI

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Pigmentation
          • Smooth Look

          Cons

          • Fades

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

          Great product, Love that they donate one for cancer patients for every one bought!

          • Skin Tone:
          • Fair
           
          5.0

          Best Brow Pencil out there

          By Rexcatz

          from NC

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

            I've been using this for my brows since it first came out. It's terrific and so easy to use. It matches all brows and the amount of pressure you use when applying it makes it either light, medium, dark, or anything in between. Lasts all day and washes off easily.

            • Skin Tone:
            • Fair
             
            5.0

            Gives me brows!

            By Nanamem

            from Louisiana

            About Me Classic Style

            Verified Buyer

            Pros

            • Easy Removal
            • Easy To Apply
            • Good Colors
            • Good Pigmentation
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Sensitive Eyes

              Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

              I have no eyebrow tails.....this gives me those and helps darken/define what's there and what's not there!

              • Skin Tone:
              • Medium
               
              5.0

              Best Brow Pencil I've Ever Used

              By rannie

              from Winston Salem,, NC

              About Me Classic Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy Removal
              • Easy To Apply
              • Good Colors
              • Good Pigmentation
              • Good Variety of Colors
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                I have medium brown hair. Most pencils or powders I've tried are too light or too dark. This universal brow pencil comes in Taupe for all brow colors and is just right. Just press harder if you need darker color. Then use the attached brush to "spread" it. Look is very natural and thickened my aged thinning brows. I tried the small sample first. Then went back later and purchased the full size.

                • Skin Tone:
                • Fair
                 
                4.0

                I would buy this product again.

                By Mary

                from Virginia Beach, VA

                About Me Natural Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Good Variety of Colors

                Cons

                  Best Uses

                  • Everyday

                  Comments about It Cosmetics Brow Power Universal Eyebrow Pencil:

                  I use this product for my eyebrows. It's a nice match for my brow color. It's easy to apply and gives my brows a more natural look.

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  8 Questions | 8 Answers
                  Displaying questions 1-8
                  • Q:

                    I have gray hair. My eyebrows are thin with some gray. What shade of pencil would you recommend
                    Asked on 10/25/2014 by Dee from Bronx, NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi!!
                      Thank you for your question!!! We are more than happy to assist you with this today!! For Gray hair, we absolutely recommend using our Universal Brow Power!!! This amazing pencil transforms and adjusts to all brow hair colors,even gray, just by applying different pressure when putting it on!!!. The oval shaped tip creates the most natural looking, believable brow and is perfect for both thin and thick brows. We hope this helps!! XOXO

                      Answered on 10/27/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    To get it to be the most long-wearing, do you put it on before or after make-up?
                    Asked on 10/15/2014 by Sucker for new products

                    1 answer

                    • Brand Expert

                      A:

                      Hi!

                      Thank you for your question and for being an IT Girl!!! This is a great question and we are more than happy to assist you with this today! We recommending applying the Brow Power First and then putting on your makeup! You can finish the look with a finishing powder such as our Bye Bye Pores all over your face to insure long wear throughout the day!

                      Hope this helps!! XOXO

                      Answered on 10/16/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    My brows are very thin and I in essence have to draw them in. Would this product be a good choice?
                    Asked on 9/27/2014 by Debbie from Wisconisn

                    1 answer

                    • Brand Expert

                      A:

                      Hi!! Thank you for your question and for being an IT Girl!!! Yes!! This product would be amazing for you!!! Universal Brow Pencil works on ALL Hair Colors. Patent pending Complex Restores Hair Follicle Health. Exclusive Oval Tip for the Most Natural Looking Brows!! We hope this helps!! XOXO

                      Answered on 9/30/2014 by Brand Expert from IT Cosmetics
                  • Q:

                    I waswondering if this product is supposed tohave a cap on each end of the pencil.
                    Asked on 9/24/2014 by Michele98 from Gainesville,Va.

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, both ends are capped.

                      Answered on 9/24/2014 by Staff Expert from ULTA.com
                  • Q:

                    I read that this is easily removed. So how waterproof is it? Would it stay on completely during swimming and during active exercise when sweating heavily? Thank you.
                    Asked on 8/30/2014 by Ks

                    1 answer

                  • Q:

                    Is it refillable?
                    Asked on 6/20/2014 by Pleased to squeeze from Temple,TX

                    1 answer

                    • Staff Reviewer

                      A:

                      This product is not refillable.

                      Answered on 6/23/2014 by Staff Expert from ULTA.com
                  • Q:

                    What colors are available?
                    Asked on 4/10/2014 by Bobbie

                    1 answer

                    • Staff Reviewer

                      A:

                      This product features one universal shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                      Answered on 4/11/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this available in dark brown?
                    Asked on 3/14/2014 by Karla from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      This product features an exclusive, transforming shade that adjusts to every hair color and gives a beautiful, natural looking brow.

                      Answered on 3/17/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-8

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