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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

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by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 114 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (85)
  • Applies evenly (76)
  • Doesn't clump (76)
  • Great brush (72)
  • Lengthens (61)

Cons

  • Flakes (13)
  • Difficult to remove (12)
  • Dries out quickly (10)
  • Sticky texture (5)
  • Smudges or runs (4)

Best Uses

  • Anytime (88)
  • Daytime (33)
  • Going out (30)
    • Reviewer Profile:
    • Classic style (49), Natural style (41), Trendy style (15)

Reviewed by 114 customers

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Displaying reviews 1-10

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5.0

Finds every lash

By Vic

from Baltimore, MD

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Flakes

Best Uses

  • Anytime

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

Love the very thin brush as it allows you to get every lash. Flakes a little if you rub your eye, but otherwise great.

 
4.0

Great product but tiny amount

By angemariew

from Kansas City, MO

Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

I love the formula and the wand very much. Hate the tiny amount of product. It works as an eyeliner, mascara primer and mascara as it advertises but the quantity of the product is about the same as liquid eyeliner. If you use it as an eyeliner and mascara primer on the daily, be prepared to replace it every couple of weeks. In order for me to purchase this product again, it will have to be cheaper or offer enough product to get me through a month.

 
5.0

Just what I have been searching for!!!

By Dodger

from Madison, Wi.

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    I have been looking for a good mascara with this little skinny brush!! I had this kind of brush years ago and it is great at separating and lengthening lashes!! You don't end up with product on your upper lid like when you use a fat brush. I have good luck with it not flaking as long as I don't touch my lashes during the day, like an itch near the eye. Plus I can wash it off at night when washing my face. This one isn't waterproof. Then after they dry, you can apply a mascara to add fullness, if you want to. I think it is a great natural, day time look by itself.

     
    5.0

    my favorite product in my regiment.

    By morning has risen

    from Shrewsbury, MA

    About Me Classic Style

    Verified Buyer

    Pros

    • Defines & Separates
    • Doesn't Clump
    • Finds Every Eye Lash
    • If 5 Are Out I Buy All 5
    • I Tell Everyone About It

    Cons

    • Adds Tons Of Volume

    Best Uses

    • Anytime
    • Can Be Used Alone

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    This primer/mascara is the best. It will cover even the tiniest of lashes. The unique brush is the magic here. Love it and bought 2 just yesterday…!

     
    5.0

    Excellent

    By beautyy junkie

    from Saint Louis, Missouri

    About Me Trendy Style

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      This product is PHENOMENAL for the lower lash line. It does a great job of getting to the root and separating, particularly in those hard to reach outer corners if you have long lashes and they tend to get tangled, like mine do. With one coat it's natural (but noticeable), and with a second coat it achieves the perfect amount of drama. Does not flake or smudge. I would not recommend for the upper lash line, unless you prefer very minimally noticeable mascara up there, or unless you are actually using it as just a primer for your normal mascara.

       
      5.0

      Love this product!

      By Chris

      from Fayetteville, GA

      About Me Classic Style

      Verified Buyer

      Pros

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          My bottom lashes are very thin and this mascara helps to give me a balanced lash look.

           
          5.0

          Love love love

          By Babs42

          from Murphysboro, Il

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            I have never found a better product to define my very skimpy lashes

             
            5.0

            Great mascara!

            By Susan

            from Baltimore, MD

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              As an older woman, I am very picky about the cosmetics I use. A friend told me about IT cosmetics and gave me the Tightline Mascara as a gift. It makes my light lashes look full and long. I don't even use an eyelash curler anymore.
              I also use this as a primer for the new IT Extensions Mascara. Tightline is especially great for lower lashes - small brush doesn't touch your face.

               
              5.0

              Love!

              By Rhonda

              from Rising Sun, In

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Difficult To Remove

              Best Uses

              • Anytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              Best brush ever.

              (1 of 1 customers found this review helpful)

               
              3.0

              Great for Bottom/Lower Lashes

              By Chimpmunk

              from Tennessee

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Moisturizes

              Cons

              • Does not add volume
              • Does not lengthen
              • Does not thicken
              • Formula too thin

              Best Uses

              • Anytime
              • Daytime
              • During Sleep

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              Was looking for a good lash primer; something to moisturize and add volume to my lashes. This was recommended to me by an It Cosmetics rep. The brush makes this product unique because of its slim style. It is great for lower lashes because I can get in the corner and apply easily without smearing around that area. Not good for top lashes because it does not make my lashes thicker or longer. I have gone back to my other lash primer (that Ulta does not carry). I will use this for my lower lashes only. No plans at this time to repurchase.

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              5 Questions | 5 Answers
              Displaying questions 1-5
              • Q:

                You can hardly see my eyelashes now, will this make it look like I have some
                Asked on 8/31/2014 by tootsy from Douglas, WY

                1 answer

                • Staff Reviewer

                  A:

                  Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                  Answered on 9/7/2014 by Staff Expert from ULTA.com
              • Q:

                Does this product curl the lashes?
                Asked on 8/16/2014 by Jo from Mobile, AL

                1 answer

                • Staff Reviewer

                  A:

                  From IT Cosmetics:

                  "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                  Answered on 8/19/2014 by Staff Expert from ULTA.com
              • Q:

                Is it waterproof?

                Thanks!
                Asked on 4/25/2014 by Curious

                1 answer

                • Staff Reviewer

                  A:

                  No, this product is not waterproof.

                  Answered on 4/25/2014 by Staff Expert from ULTA.com
              • Q:

                I'm a redhead does it come in brown?
                Asked on 4/20/2014 by nance from Lebanon Il.

                1 answer

                • Staff Reviewer

                  A:

                  This product is currently available in one shade only: Black.

                  Answered on 4/21/2014 by Staff Expert from ULTA.com
              • Q:

                After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                Thank
                Asked on 2/27/2014 by Joid from Rockland, MA

                1 answer

                • Staff Reviewer

                  A:

                  Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                  Answered on 2/28/2014 by Staff Expert from ULTA.com
              Displaying questions 1-5

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