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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 172 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (118)
  • Doesn't clump (109)
  • Applies evenly (107)
  • Great brush (107)
  • Lengthens (88)

Cons

  • Dries out quickly (17)
  • Flakes (17)
  • Difficult to remove (13)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (126)
  • Daytime (44)
  • Going out (42)
    • Reviewer Profile:
    • Classic style (80), Natural style (63), Trendy style (17)

Reviewed by 172 customers

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Displaying reviews 1-10

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5.0

best ever brush

By tmack

from marion. nc

About Me Natural Style

Verified Buyer

Pros

    Cons

      Best Uses

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I have a hard time using those Hugh brushes. I get mascara all over my eyes. With this brush, I no longer look like a raccoon. I love it!!!!

         
        5.0

        Love IT

        By TiphD

        from Sparks

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Great For Light Lashes
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          It's wonder for my blonde, short lashes; especially the bottom ones.

           
          5.0

          love it gets every single lash

          By none

          from co

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

              Best Uses

                Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                love it gets every single lash
                great for those who have thin lashes

                 
                5.0

                Perfect

                By WyoKathy

                from Casper, WY

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Honestly - Perfect
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                  This product is perfect in every way. First purchased from a home shopping network. Glad to find at Ulta. I have never found anything I like better. Yes, it is a primer but I use as a mascara. I absolutely LOVE the brush - fits in to corners well, lower lashes, etc. Just great.

                   
                  1.0

                  Don't Buy

                  By Lauren

                  from San Antonio, TX

                  About Me Natural Style

                  Verified Buyer

                  Pros

                    Cons

                    • Flakes

                    Best Uses

                      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                      Doesn't tighline at all and is very flaky.

                       
                      5.0

                      LOVE

                      By lolo

                      from Doylestown, PA

                      About Me Classic Style

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Applies Evenly
                      • Defines & Separates
                      • Doesn't Clump
                      • Great Brush
                      • Lengthens

                      Cons

                        Best Uses

                        • Anytime

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        This is the first mascara that does not smudge off under my eyes by the end of the day. It is fantastic!!!!

                         
                        5.0

                        Llllong and full!

                        By Bubalicious

                        from Scottsdale, AZ

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        Love this stuff! I use it alone as mascara and to tightline my upper waterline. Doesn't smear or clump and separates wonderfully. The tiny brush is the best. Occasionally I use a second layer of MAC Haught & Naughty for more drama.

                         
                        5.0

                        Great

                        By Lilly

                        from Palm Beach

                        About Me Classic Style

                        Verified Buyer

                        Pros

                        • Adds Volume
                        • Applies Evenly
                        • Doesn't Clump
                        • Great Brush
                        • Lengthens

                        Cons

                        • Flakes

                        Best Uses

                        • Anytime

                        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                        Very surprising.

                         
                        5.0

                        Does what it says!

                        By Tess

                        from San Antonio

                        About Me Natural Style

                        Verified Buyer

                        Pros

                        • Applies Evenly
                        • Defines & Separates
                        • Doesn't Clump
                        • Great Brush
                        • Tightlines For You

                        Cons

                          Best Uses

                          • Anytime

                          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                          Love love love! Takes all the trouble out of tightlining! It literally does it all for you! You have to try this! AMAZING PRODUCT!

                           
                          5.0

                          Great mascara, my new favorite!!

                          By Mary

                          from vero beach, fla

                          About Me Natural Style

                          Verified Buyer

                          Pros

                          • Adds Volume
                          • Applies Evenly
                          • Defines & Separates
                          • Doesn't Clump
                          • Great Brush
                          • Lengthens

                          Cons

                            Best Uses

                            • Anytime

                            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

                            Tried this mascara for the first time during an It Cosmetic event at Ulta. I was impressed with how easy it went on and the length it gave my lashes. I use this as my any time mascara.

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                            Q&A

                            Product Q&A

                            Do you have questions about this product?

                            Get answers from in-house experts.

                            7 Questions | 7 Answers
                            Displaying questions 1-7
                            • Q:

                              Is his product "Opthamology Tested"?? I do not see any
                              statement to that effect on the product or packaging!
                              Asked on 2/2/2015 by Bonita Beauty

                              1 answer

                              • Brand Expert

                                A:

                                Hi!
                                thank you for your question!!! Our mascara is safe for eyes!!!
                                XOXO

                                Answered on 2/4/2015 by Brand Expert from IT Cosmetics
                            • Q:

                              What is the difference between this and the tightline mascara
                              Asked on 1/8/2015 by halloedangel from oregon

                              1 answer

                              • Brand Expert

                                A:

                                Hi!
                                Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                                XOXO

                                Answered on 1/9/2015 by Brand Expert from IT Cosmetics
                            • Q:

                              You can hardly see my eyelashes now, will this make it look like I have some
                              Asked on 8/31/2014 by tootsy from Douglas, WY

                              1 answer

                              • Staff Reviewer

                                A:

                                Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                                Answered on 9/7/2014 by Staff Expert from ULTA.com
                            • Q:

                              Does this product curl the lashes?
                              Asked on 8/16/2014 by Jo from Mobile, AL

                              1 answer

                              • Staff Reviewer

                                A:

                                From IT Cosmetics:

                                "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                                Answered on 8/19/2014 by Staff Expert from ULTA.com
                            • Q:

                              Is it waterproof?

                              Thanks!
                              Asked on 4/25/2014 by Curious

                              1 answer

                              • Staff Reviewer

                                A:

                                No, this product is not waterproof.

                                Answered on 4/25/2014 by Staff Expert from ULTA.com
                            • Q:

                              I'm a redhead does it come in brown?
                              Asked on 4/20/2014 by nance from Lebanon Il.

                              1 answer

                              • Staff Reviewer

                                A:

                                This product is currently available in one shade only: Black.

                                Answered on 4/21/2014 by Staff Expert from ULTA.com
                            • Q:

                              After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                              Thank
                              Asked on 2/27/2014 by Joid from Rockland, MA

                              1 answer

                              • Staff Reviewer

                                A:

                                Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                                Answered on 2/28/2014 by Staff Expert from ULTA.com
                            Displaying questions 1-7

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