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It CosmeticsTightline Full Lash Length Black Mascara Primer
It Cosmetics

Tightline Full Lash Length Black Mascara Primer

Item #: 2264027

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FREE deluxe Hello Lashes Extensions Mascara with any $35 IT Cosmetics purchase (offer valid 4/19/15-5/10/15 or while supplies last)

$10.00 Value

FREE deluxe Hello Lashes Extensions Mascara 0.16 oz. w/any $35 IT Cosmetics purchase
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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Full Lash Length Black Mascara Primer
 
4.2

(based on 190 reviews)

82%

of respondents would recommend this to a friend.

Pros

  • Defines & separates (132)
  • Doesn't clump (123)
  • Applies evenly (122)
  • Great brush (120)
  • Lengthens (96)

Cons

  • Flakes (19)
  • Dries out quickly (17)
  • Difficult to remove (15)
  • Sticky texture (8)
  • Smudges or runs (6)

Best Uses

  • Anytime (141)
  • Daytime (46)
  • Going out (43)
    • Reviewer Profile:
    • Classic style (87), Natural style (68), Trendy style (20)

Reviewed by 190 customers

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Displaying reviews 1-10

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5.0

LOVE THIS!

By wenn84

from MN

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

    Love this and use it as my mascara. I like how I get every lash and no clumping.

     
    3.0

    It's OK

    By Christina

    from Tennessee

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Clump

    Cons

    • Flakes

    Best Uses

      Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

      I didn't love it. I liked it OK but I won't buy it again. I thought I could wear it by itself on my not much makeup Saturday but it realy didn't give me the tightline like I was hoping. It was more of like a light smudge line.

       
      5.0

      great primer

      By samiam

      from york,pa

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

        I use this with other mascara other than IT cosmetics as well. At my age you don't have the eyelashes you had when you were younger. Really helps to separate, lengthen and define your eyelashes.

         
        5.0

        Excellent base or casual day wear

        By CJ

        from Scottsdale, AZ

        About Me Classic Style

        Verified Buyer

        Pros

        • "faux" Liner Look
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime
          • Daytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          Easy to use - for a tiny brush it packs a punch. I really like that it's good for my lashes too.

           
          5.0

          Finally a Daily Wear Mascara

          By JDMom

          from Ft Worth, TX

          About Me Classic Style

          Verified Reviewer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

          • Difficult To Remove

          Best Uses

          • Anytime

          Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

          This is the first mascara that I have been able to wear daily. In the past mascaras have caused itchy lashes and I would only be able to wear mascara on rare occasions. IT Cosmetics has changed that for me! I wear this IT Tightline Mascara as my only mascara daily. Super happy that there is finally a mascara that I can wear that does cause lash irritation. Thanks IT Cosmetics.

           
          4.0

          Great for fine lashes!

          By Squirt

          from Fay,nc

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Works well on fine lashes, the brush is why bought the product!

             
            5.0

            Tightline Full Lash Length Black Mascara

            By Susie

            from Denver CO

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            I love this product! I was advised how to apply mascara to great a line on my lid. Eyeliner!
            It is a bit difficult to remove but I can live
            with that! I've recommended it to two of my closest friend so far.

             
            5.0

            love this product

            By Dilly

            from Covington, La

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Gives You A Line At Base
            • Great Brush
            • Lengthens

            Cons

            • No Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

            Fast easy to apply, never flakes, Gives you line at base of lashes. Love it.

            (1 of 1 customers found this review helpful)

             
            5.0

            SO clever and easy

            By Shayni

            from AZ

            Verified Reviewer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              I love this mascara. I don't use it as a primer but as my mascara. It does everything I want mascara to do, but it truly does NOT look like makeup! Even though I try for a "no makeup" look I'm not about to walk across the street without "enhancing" my natural-ness (which is definitely not all "natural" is cracked up to be). I use tight-liner under my top lashes, but just this mascara gives a two-in-one tight-line + eyelashes! This brush and formula make it so easy to do the little details that cause makeup to be "invisible", I save the brushes from my used tubes and use them with wet-dry eye shadows and gel liners. For a date night "false eyelash" look, this mascara is a superb primer for thickening mascara. IT makes makeup so easy.

               
              5.0

              amazing PRIMER!

              By vanillapassion2121

              from greeley,co

              Comments about It Cosmetics Tightline Full Lash Length Black Mascara Primer:

              first of all this is a primer a PRIMER not a mascara that being said i have never used anything from it cosmetics before. this product is amazing i got the tightline effect instantly and i used my reg mascara over it . it didn't flake or smudge and didn't come off til i took out off. it made a real differece yes it's pricy but that what you get when you buy prestige makeup its more expenive but worth it i will be buying this product more

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              8 Questions | 8 Answers
              Displaying questions 1-8
              • Q:

                If it's not waterproof, is it water resistant? Thx!
                Asked on 3/9/2015 by jill from United States

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question! This is water resistant and we also have a waterproof version of this product as well!
                  XOXO

                  Answered on 3/10/2015 by Brand Expert from IT Cosmetics
              • Q:

                Is his product "Opthamology Tested"?? I do not see any
                statement to that effect on the product or packaging!
                Asked on 2/2/2015 by Bonita Beauty

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  thank you for your question!!! Our mascara is safe for eyes!!!
                  XOXO

                  Answered on 2/4/2015 by Brand Expert from IT Cosmetics
              • Q:

                What is the difference between this and the tightline mascara
                Asked on 1/8/2015 by halloedangel from oregon

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question! They are the same thing! Tightline is a mascara and primer in one! You can use alone as a mascara or with another mascara over the top for a more dramatic look!
                  XOXO

                  Answered on 1/9/2015 by Brand Expert from IT Cosmetics
              • Q:

                You can hardly see my eyelashes now, will this make it look like I have some
                Asked on 8/31/2014 by tootsy from Douglas, WY

                1 answer

                • Staff Reviewer

                  A:

                  Absolutely, Tightline coats your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner!

                  Answered on 9/7/2014 by Staff Expert from ULTA.com
              • Q:

                Does this product curl the lashes?
                Asked on 8/16/2014 by Jo from Mobile, AL

                1 answer

                • Staff Reviewer

                  A:

                  From IT Cosmetics:

                  "Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!! The Tightline Mascara Primer does not so much as curl your lashes but helps if you have sparse or missing lashes! The Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner! This creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients!! Hope this helps!! XOXO"

                  Answered on 8/19/2014 by Staff Expert from ULTA.com
              • Q:

                Is it waterproof?

                Thanks!
                Asked on 4/25/2014 by Curious

                1 answer

                • Staff Reviewer

                  A:

                  No, this product is not waterproof.

                  Answered on 4/25/2014 by Staff Expert from ULTA.com
              • Q:

                I'm a redhead does it come in brown?
                Asked on 4/20/2014 by nance from Lebanon Il.

                1 answer

                • Staff Reviewer

                  A:

                  This product is currently available in one shade only: Black.

                  Answered on 4/21/2014 by Staff Expert from ULTA.com
              • Q:

                After reading some reviews it appears this product is difficult to remove. How can it be removed easily?

                Thank
                Asked on 2/27/2014 by Joid from Rockland, MA

                1 answer

                • Staff Reviewer

                  A:

                  Our recommendation is to use a makeup remover designed to take off waterproof makeup, such as Almay Longwear & Waterproof Eye Makeup Remover Pads (Item #: 2261099). Many users wash their faces with their choice of face wash and the Tightline comes off easily!

                  Answered on 2/28/2014 by Staff Expert from ULTA.com
              Displaying questions 1-8

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