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It Cosmetics Naturally Pretty Eyeshadow Trio

It Cosmetics

Naturally Pretty Eyeshadow Trio

Matte Luxe

Item #: 2264010 Size: 0.1 oz

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Why did IT Cosmetics create this product: To finally give women a skin-loving anti-aging yet ultra luxe combo, for beautiful and naturally pretty eyeshadow application. Naturally Pretty Eyeshadow Trios are vibrant and beautiful, plus they are packed with skin and lid loving ingredients! This is an anti-aging powerhouse combo.

What is it: An anti-aging powerhouse combo! The Naturally Pretty Eyeshadow Trios are all about great intense pigment, in a naturally pretty look. They are packed with skin-loving ingredients such as hydrolyzed collagen, acai, green tea and vitamins A, C, & E and free of all of the bad ingredients that make eyes appear older like talc. For airbrushed application perfection the Heavenly Luxe "No Tug" Dual Eyeshadow Brush gives you airbrushed eyeshadow application without tugging on your delicate eyelids.

Who is it for: Anyone who wants anti-aging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. Anyone who wants a naturally pretty look, using skin-loving ingredients that are high performance and last all day. Anyone who wants airbrushes eyeshadow application without tugging on the delicate eyelid area.

Why is it different: Developed with leading plastic surgeons, and using anti-aging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, & E, this eyeshadow and brush combo helps treat skin with anti-aging benefits and give a more youthful radiance while providing instant coverage for imperfections and beautiful naturally pretty colors. The ultra-luxe shadows and brush glide pigment onto your lids easily for an airbrushed application that lasts all day.

Talc free, paraben free, cruelty free.
Using the dual Heavenly Luxe No Tug Eye Shadow Brush, apply Naturally Pretty Eye Shadow Trios for a beautiful, naturally pretty look that never creases and lasts all day! Use the large fluffy brush for all over lid and crease application. Use the smudger, No Tug side for naturally lining below the lower lash line.

Beauty tips: Looking for a more dramatic look, simply wet the Naturally Pretty Eye Shadow Trios and use as cream shadows or eye liners! For a perfect application every time pair with Bye Bye Lid Lines Anti-Aging Eye Shadow Primer as the base, then line eyes with a complimentary shade of No Tug Waterproof Gel Eye Liner. To complete you look, apply two coats of Hello Lashes Clinically Proven 5-in-1 Mascara!
Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Green Tea Extract, Acai, Collagen Amino Acids. May Contain: Titanium Dioxide (CI 77891), Iron Oxide (CI 77499, CI 77492, CI77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsNaturally Pretty Eyeshadow Trio
 
4.5

(based on 179 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (154)
  • Blends easily (145)
  • Great color (131)
  • Long lasting (124)
  • Crease resistant (112)

Cons

  • Wears off easily (14)
  • Creases (9)
  • Too sparkly (5)
  • Doesn't blend well (4)
  • Smudges or flakes (3)

Best Uses

  • Everyday (144)
  • Work (90)
  • Natural effect (89)
  • Going out (70)
  • Smokey effect (37)
    • Reviewer Profile:
    • Classic style (96), Natural style (73), Trendy style (7)
    • Skin Tone:
    • Medium (98), Fair (76), Deep (3)

Reviewed by 179 customers

Displaying reviews 1-10

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3.0

Love the colors!

By Patti

from The Woodlands

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented

Cons

  • Cheap Compact Case
  • top compartment hard to open
  • Wears Off Easily

Best Uses

  • Everyday
  • Going Out
  • Natural Effect
  • Smokey Effect
  • Work

Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

The bottom compartment opens easily for mirror & tiny applicator. If only the top compartment opened as well! Don't be in a hurry.

  • Skin Tone:
  • Fair
 
3.0

A mystery wrapped in an enigma

By Triciacares

from Chicago, IL

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Silky Texture

Cons

  • Too Sparkly

Best Uses

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    Ulta clerk made a mistake recommending it when I asked for matte shadow

    • Skin Tone:
    • Fair
     
    5.0

    I would buy this product again

    By Elvis

    from Fall Branch Tenn

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Great Color
    • Highly Pigmented
    • Long Lasting
    • Silky Texture

    Cons

    • Creases

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Work

    Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

    Great product

    • Skin Tone:
    • Fair
     
    5.0

    GREATEST EYESHADOW

    By Lily

    from Pensascola, FL

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Great Color
    • Long Lasting

    Cons

      Best Uses

      • Everyday
      • Work

      Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

      Love the natural look.

      • Skin Tone:
      • Fair
       
      5.0

      Great Shadows

      By Ninita

      from Calexico, Ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Work

        Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

        Great product.

        • Skin Tone:
        • Fair
         
        5.0

        Love the silky texture of these ey shadows.

        By Amy

        from Chattanooga, TN

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Crease Resistant
        • Great Color
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Natural Effect

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          Love the matt eyeshadow

          • Skin Tone:
          • Deep
           
          4.0

          OK but has sparkles

          By Deb

          from Long island NY

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant

          Cons

          • Too Sparkly

          Best Uses

          • Everyday

          Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

          It goes on nicely and blends well. I didn't want sparkles and was told it didn't have any. I am 57 and don't need sparkles in my eye shadow. That is my only disappoint ment.

          • Skin Tone:
          • Fair
           
          5.0

          In use "It" eyeshadows every day. Will buy again

          By Leslie

          from Blue Springs, MO

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            No tug eyeshadow

            • Skin Tone:
            • Medium
             
            4.0

            Perfectly Matte

            By SuZQ

            from Potterville, MI

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Great Color
            • Long Lasting
            • Silky Texture

            Cons

            • Creases
            • Smudges or Flakes

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

            Seems like most of the eye shadows today have mica or something else sparkly in them. For day I just want to look natural.

            • Skin Tone:
            • Fair
             
            5.0

            Definitely

            By Sony

            from Nj

            About Me Trendy Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about It Cosmetics Naturally Pretty Eyeshadow Trio:

              I absolutely love it cosmetics. I had an issue with foundation drying out my face. I have tried most of the products and I'm very satisfied so far.

              • Skin Tone:
              • Medium

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              11 Questions | 11 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                What colors would go best with blue eyes?
                Asked on 3/13/2016 by Dena from US

                1 answer

                • Brand Expert

                  A:

                  We are happy to help you with this today! For blue eyes we recommend our Pretty in Amber or Pearl Luxe Trio. Blue eyes look best with peaches and bronzes.
                  XOXO

                  Answered on 3/15/2016 by Brand Expert from IT Cosmetics
              • Q:

                What shade works best for hazel eyes, medium skin and dark hair?
                Asked on 1/17/2016 by Deb

                1 answer

                • Brand Expert

                  A:

                  Hi
                  For green/hazel eyes we recommend our Pretty in Plum trio as purples and violets make green eyes pop.
                  XOXO

                  Answered on 1/18/2016 by Brand Expert from IT Cosmetics
              • Q:

                I bought the Naturally Pretty Palette, and really like the color of Soft Light. Does anyone know if this color comes as a single? Or possibly a likeness in another brand?
                Asked on 8/11/2015 by Debbie42211 from KY

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  thank you for your question! We are so sorry but at this time this shade is only in the palette. It is very similar to the shade in our Matte Luxe Eye Shadow trio.
                  XOXO

                  Answered on 8/11/2015 by Brand Expert from IT Cosmetics
              • Q:

                What are the colors in the Pretty Nudes trio? I have a Naturally Pretty Celebration set but need a smaller set to take on a trip.
                Asked on 6/24/2015 by Love IT from FL

                1 answer

                • Brand Expert

                  A:

                  Hi
                  Thank you for your question! The shades in the Pretty in Nudes Trio are Love, Warm Glow and Honey Glow. They are similar to those that are in the Naturally Pretty Palette but all of the shadows in that palette are exclusive to the palette!
                  XOXO

                  Answered on 6/25/2015 by Brand Expert from IT Cosmetics
              • Q:

                I know your Naturally Pretty palette (which I'm totally in love with) contains exclusive colors only to the palette, but I'm wondering if the "Sunset" color is close to the darkest color in the Amber trio? I love "Sunset" and have hit pan :( Looking for a replacement without having to buy another palette. I love "Sunrise" as well. What do you think?
                Asked on 5/10/2015 by GG from Nor Cal

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  thank you for your question! We are so happy to hear that you are loving this palette! Yes - the pretty in Amber trio would be the closest that we have!

                  XOXO

                  Answered on 5/11/2015 by Brand Expert from IT Cosmetics
              • Q:

                I am looking for a trio with a color that closely resembles the "love" color in the naturally pretty palate. Can you tell me which trios would apply?

                Thank you.
                Asked on 4/7/2015 by LaurieS from Greensboro, NC

                1 answer

                • Brand Expert

                  A:

                  Hi!
                  Thank you for your question!! We are more than happy to help you with this today! The Pretty in Nude or the Matte Luxe would be the closest to the Love in the palette!

                  Hope this helps!

                  XOXO

                  Answered on 4/8/2015 by Brand Expert from IT Cosmetics
              • Q:

                Are the trios matte
                Asked on 11/13/2014 by Mam

                1 answer

                • Brand Expert

                  A:

                  Hi!!
                  Thank you for your question!! The only trio that is truly Matte is the Matte Trio! The rest have both Matte and Pearl Shades!

                  XOOX

                  Answered on 11/17/2014 by Brand Expert from IT Cosmetics
              • Q:

                Which palette would contain colors closest to the nude trio? Thanks!
                Asked on 10/2/2014 by Teej33 from KY

                1 answer

                • Brand Expert

                  A:

                  Hi!!
                  Thank you for your question and for being an IT Girl!!! The Naturally Pretty Palette and the New Celebration Palette will have shades most similar to that of the Naturally Pretty Nude Trio!! XOXOX

                  Answered on 10/2/2014 by Brand Expert from IT Cosmetics
              • Q:

                What is the best color palette to play up my brown eyes ? I am fair/medium with dark brown hair and eyes. I don't want colors that will drag me down....I need something uplifting : )
                Asked on 9/23/2014 by Makeup Lover

                1 answer

                • Brand Expert

                  A:

                  Hi!! Thank you for your question and for being an IT Girl!!! We are more than happy to help you with this today!!!! All of our Eye Shadow Trios would look absolutely amazing with your coloring as they are all amazing universal shades. If we had to choose just one - it would be the Pretty in Amber as this will really bring out the colors in your brown eyes!!! We hope this helps!! XOXO

                  Answered on 9/24/2014 by Brand Expert from IT Cosmetics
              • Q:

                What colors are in the trio. I am looking for sunrise in particular.
                Asked on 8/30/2014 by Gambling girl from League City Texas

                1 answer

                • Staff Expert

                  A:

                  The shades within the Naturally Pretty Palette, including Sunrise, are all exclusive to the palette and cannot be found in any of the Eye Shadow Trios. The Pretty in Amber Trio has shades that most closely resemble Sunrise.

                  Answered on 9/5/2014 by Staff Expert from ULTA.com
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