ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Primer & Base
  • / Anti-Aging Eye Shadow Primer Potion
Urban Decay CosmeticsAnti-Aging Eye Shadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eye Shadow Primer Potion

Item #: 2260927

Ask a Question
Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eye Shadow Primer Potion
 
4.5

(based on 364 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (289)
  • Long lasting (251)
  • Crease resistant (235)
  • Blends easily (227)
  • Silky texture (195)

Cons

  • Creases (15)
  • Difficult to apply (9)
  • Smudges or flakes (8)
  • Wears off easily (7)
  • Doesn't blend well (5)

Best Uses

  • Everyday (280)
  • Going out (135)
  • Work (121)
  • Natural effect (102)
  • Smokey effect (54)
    • Reviewer Profile:
    • Classic style (164), Natural style (142), Trendy style (39)
    • Skin Tone:
    • Fair (182), Medium (162), Deep (4)

Reviewed by 364 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
3.0

bring back the old formula

By mkerin

from Milwaukee

Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

This is a smaller package and a different formula from about a year ago. This current one has a doe foot applicator that is cumbersome and not useful.

The old tube was pointed at the end and perfect for squeezing the right amount onto your fingertip and blending in. Because of the applicator in the new tube, the end is really wide and it's harder to control how much to squeeze out.

Also, the newer formula isn't as smooth as before. This one is thicker and more creamy. Which isn't necessarily bad, it's just harder to apply evenly in my opinion and it also goes on more cakey. It still does what it's supposed to and lays a good base for your shadow, but it doesn't do it as well as it used to.

The change was kind of disappointing. If I had known ahead of time that they were going to make such drastic changes I would have bought 50 tubes of the old kind because that formula was perfection.

 
4.0

Great product definitely recommend

By Debbie

from Florida

About Me Natural Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Work

    Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

    Goes on silky smooth

    • Skin Tone:
    • Fair
     
    5.0

    Awesome

    By Georgia

    from South Carolina

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

      I bought for my mom since i let her try mine, i have the sin eye shadow primer.

      • Skin Tone:
      • Medium
       
      5.0

      Urban decay eye shadow primer

      By Jano

      from Naples Fl.

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        No comment

        • Skin Tone:
        • Medium
         
        5.0

        Love!!

        By The professor

        from Logan Utah

        About Me Classic Style

        Verified Buyer

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        My makeup goes on smooth and lasts all day!

        • Skin Tone:
        • Fair
         
        3.0

        I prefer the Original formula instead

        By Trying at 52

        from Las Vegas, NV

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Long Lasting
        • Silky Texture

        Cons

        • Not Pigmented Enough
        • Too Runny When Applied

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        I purchased the anti-aging formula because of my age; however, it didn't give me enough coverage as the "original" formula. I also do not like the brush. Due to the runny formula, the brush doesn't pick up enough on the first try. Also, it creases when first applied. You have to make sure to swoop your eyelid before finishing your makeup routine to make sure there aren't any creases. After that, you're pretty much good to go. I haven't tried it under eye pencil or eye shadow yet. It's more important to me to control my greasy eyelids during the day.

        • Skin Tone:
        • Medium
         
        5.0

        Love the product hate the new packaging

        By Kylie

        from Clarksville, TN

        About Me Natural Style

        Verified Buyer

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        It used to come in a squeeze tube which was great. Now it has a wand that I am not a fan of.

        • Skin Tone:
        • Medium
         
        5.0

        Last all day!

        By Joni

        from Marion, IA

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect

          Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

          Love the way my eyeshadow stays on until I want to remove it!

          • Skin Tone:
          • Fair
           
          5.0

          Love it!!

          By Linda

          from Doylestown, Ohio

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Going Out
            • Natural Effect

            Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

            I'm almost 70 years old and look pretty good for my age! I've always used UD lip primer. This new formula really helps the creepiness of my aging eyelids. Although I wear very neutral eyeshadow, it looks smoother and stays on all day!

            • Skin Tone:
            • Fair
             
            5.0

            Love it

            By Classic lady

            from Hudson ohio

            About Me Classic Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday

              Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

              When you get to a certain age every little bit helps you look better. This product is more than a little bit it's a whole lot of fabulous.

              • Skin Tone:
              • Medium

              Displaying reviews 1-10

              Back to top

              Previous | Next »

              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              17 Questions | 17 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Which Urban Decay primer is good for my concealer, that I apply for my under eye bags?
                Asked on 11/9/2015 by Wendy from Charleston

                1 answer

                • Staff Expert

                  A:

                  Any of the Eye Shadow Primer Potions can be applied underneath your eye concealer to help extend its wear! The Anti-Aging Eye Shadow Primer Potion features added anti-aging benefits to help lessen the signs of visible aging around the eyes. :-)

                  Answered on 11/17/2015 by Staff Expert from ULTA Beauty
              • Q:

                My eyelids are now getting to the point that when I apply my eye shadow, the skin on upper lids become so crepey/wrinkly looking, that I am about to give up on shadow!! Does this primer help with this problem?? thank you
                Asked on 10/23/2015 by boni from maryland

                1 answer

                • Staff Expert

                  A:

                  Yes, indeed, it sure does! :-) The Anti-Aging Eye Shadow Primer Potion features high-tech ingredients to fight wrinkles and improve tone and texture, while its optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections. You will love the effect!

                  Answered on 10/28/2015 by Staff Expert from ULTA Beauty
              • Q:

                Do you rub it on or pat it on eye lid? I put it on with applicator then smooth it on with fingers .is that correct?
                Asked on 10/22/2015 by make up artist wanna be from Clinton Tenn

                1 answer

                • Staff Expert

                  A:

                  Smooth just a touch of Eyeshadow Primer Potion onto your lids with the applicator, and then gently blend it using your fingertips. Yes, you're doing it right! :-)

                  Answered on 10/28/2015 by Staff Expert from ULTA Beauty
              • Q:

                Can this be used under eyes I can't use concealer alone it makes wrinkles worse
                Asked on 7/17/2015 by Scray

                1 answer

                • Staff Expert

                  A:

                  Yes! This product can be applied to lids as well as to the under eye area to minimize the appearance of fine lines and wrinkles and provide crease-free, lasting results.

                  Answered on 7/21/2015 by Staff Expert from ULTA.com
              • Q:

                Is this safe for contact lense wearers?
                Asked on 7/9/2015 by Chris

                1 answer

                • Staff Expert

                  A:

                  This product is formulated for safe use on the eye area. If you have an allergy, sensitivity, or other concern, we recommend speaking with your physician prior to introducing any new product into your regimen.

                  Answered on 7/9/2015 by Staff Expert from ULTA Beauty
              • Q:

                Does this primer work good on darker skin
                Asked on 6/6/2015 by Nikki from US

                1 answer

                • Staff Expert

                  A:

                  Yes, this primer is suitable for all complexions. The pigment it provides is very sheer and helps to neutralize any discoloration or redness on the eyelids.

                  Answered on 6/9/2015 by Staff Expert from ULTA Beauty
              • Q:

                Is this safe to use for those of us with Celiac disease? You'd be amazed how many cosmetics source ingredients from grains. Gluten can be just as harmful to me when being absorbed through my cosmetics as it is when ingested (the usual culprit). Thank you for keeping me safe!
                Asked on 5/1/2015 by Valkyrie

                1 answer

                • Staff Expert

                  A:

                  The Anti-Aging Eye Shadow Primer Potion is not gluten-free. The gluten ingredient is Ceramide 2.

                  Answered on 5/5/2015 by Staff Expert from ULTA Beauty
              • Q:

                Does this work on helping to smooth under eye wrinkles. Does it help smooth under the eye?
                Asked on 1/27/2015 by Ellen from Ft. Myers, FL

                1 answer

                • Staff Expert

                  A:

                  This product can be applied to lids as well as to the under eye area to minimize the appearance of fine lines and wrinkles and provide crease-free, lasting results.

                  Answered on 1/27/2015 by Staff Expert from ULTA.com
              • Q:

                Is this product and Urban Decay make-up in general hypoallergenic?
                Asked on 12/17/2014 by Phillygirl1957 from Tinton Falls, NJ

                1 answer

                • Staff Expert

                  A:

                  Urban Decay does not test for or claim that any of their products are hypoallergenic. This product is formulated for safe use on the eye area. If you have an allergy, sensitivity, or other concern, we recommend speaking with your physician prior to introducing any new product into your regimen.

                  Answered on 12/23/2014 by Staff Expert from ULTA.com
              • Q:

                Does this have parabens?
                Asked on 10/7/2014 by Rosy from Chicago IL

                1 answer

                • Staff Expert

                  A:

                  No, this product is paraben-free.

                  Answered on 10/8/2014 by Staff Expert from ULTA.com
              Displaying questions 1-10Previous | Next »

              Do you have a question about this product?