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Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eye Shadow Primer Potion

Item #: 2260927

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eye Shadow Primer Potion
 
4.5

(based on 469 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (373)
  • Long lasting (325)
  • Crease resistant (311)
  • Blends easily (293)
  • Silky texture (244)

Cons

  • Creases (21)
  • Difficult to apply (19)
  • Smudges or flakes (12)
  • Wears off easily (10)
  • Doesn't blend well (7)

Best Uses

  • Everyday (368)
  • Going out (167)
  • Work (146)
  • Natural effect (126)
  • Smokey effect (74)
    • Reviewer Profile:
    • Classic style (198), Natural style (192), Trendy style (50)
    • Skin Tone:
    • Fair (229), Medium (210), Deep (5)

Reviewed by 469 customers

Displaying reviews 1-10

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5.0

I would buy this again.

By Marci

from Palmdale, CA

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Long Lasting
  • Silky Texture

Cons

  • Difficult To Apply
  • I dont like the sponge on the stick.

Best Uses

  • Everyday

Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

I used this product before and I like very much.

  • Skin Tone:
  • Medium
 
5.0

Love it

By Laura

from Arlington

Verified Buyer

Pros

  • Long Lasting

Cons

    Best Uses

      Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

      My eyeshadow can last the entire day

      • Skin Tone:
      • Medium
       
      5.0

      One of my favs

      By ..

      from San Antonio, Tx

      Verified Buyer

      Pros

      • Crease Resistant
      • Long Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

        This product literally lasts throughout a workday and then a night out. This is one of the longest lasting primer I've ever used.

        • Skin Tone:
        • Medium
         
        5.0

        Love it!!!' Give it a try??

        By Loca

        from Atlanta,ga

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

          Really does not have a color smoothies and goes on verily naturally

          • Skin Tone:
          • Fair
           
          4.0

          Wand Not Required

          By Jeannie

          from Memphis

          Verified Buyer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

            This product is a must have for me. My eye shadow melts off my lids instantly without it. But - I am only giving it 4 stars because UD thought we needed a wand for application - not so! So now they are selling us less product, more packaging for the same price - not nice for me or the environment UD!

             
            5.0

            I love this product.

            By Rachel

            from Ohio

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Long Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect

              Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

              This product works very well! I will definitely be purchasing this product again!

              • Skin Tone:
              • Medium
               
              4.0

              They changed the package :(

              By Jillybeans

              from Chicago

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Long Lasting

              Cons

              • Difficult To Apply

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Work

              Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

              I'm on my third one of these. First was a sample and loved it. I cannot say it works on anti aging, but I get a lot of compliments. It keeps my makeup on and does not leave any creases. I wear all urban decay eye makeup.
              I don't love that they changed the packaging to this wand to apply it. I rather use my finger. They also made the container a smidgen smaller. What's that about?

              • Skin Tone:
              • Fair
               
              5.0

              I first tried this as a free sample & haven't gone without i

              By Mary

              from Mason City Ia

              About Me Natural Style

              Verified Buyer

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                Really smooths fine lines & keeps the rest of my eye makeup fresh looking all day!

                • Skin Tone:
                • Fair
                 
                5.0

                Love it. Makes your eyeshadow last and last.

                By Diana

                from New Orleans

                About Me Classic Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Long Lasting

                Cons

                  Best Uses

                  • Everyday

                  Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                  Use it under eye shadow and on lips.

                  • Skin Tone:
                  • Medium
                   
                  5.0

                  All day

                  By Sarah

                  from Casper wy

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Applies Smoothly
                  • Blends Easily
                  • Crease Resistant
                  • Long Lasting
                  • Silky Texture

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Urban Decay Cosmetics Anti-Aging Eye Shadow Primer Potion:

                    Stays put all day

                    • Skin Tone:
                    • Fair

                    Displaying reviews 1-10

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