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Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

Item #: 2260927

Urban Decay found a way to make its legendary Anti-Aging Eye Shadow Primer Potion even better. With revamped packaging that includes an applicator, Eye Shadow Primer Potion looks more gorgeous and applies with more versatility. And the formula still packs the same powers: anti-aging benefits, all-day, crease-free shadow, more vibrant color and smoother application.

This revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Once you've tried it, you'll never want to live without it.

This anti-aging formula also measurably improves the signs of aging over time. High-tech ingredients fight wrinkles and improve tone and texture, while optical blurring pigments create a subtle, soft-focus effect that instantly wakes up tired eyes and minimizes the appearance of redness, crepiness and other imperfections.

In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles, and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity.

The shade is similar to Urban Decay's Original Eye Shadow Primer Potion, which dries down invisibly, but with a tiny bit of sheer pigment to even out and color-correct the skin.

Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
Smooth on just a touch of Eyeshadow Primer Potion, and then lay down color while the primer is fresh. It acts as an eye shadow magnet, giving you vibrant color. And you'll look just-applied all day!
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsAnti-Aging Eyeshadow Primer Potion
 
4.4

(based on 479 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (380)
  • Long lasting (330)
  • Crease resistant (318)
  • Blends easily (299)
  • Silky texture (250)

Cons

  • Creases (22)
  • Difficult to apply (19)
  • Smudges or flakes (12)
  • Wears off easily (12)
  • Doesn't blend well (8)

Best Uses

  • Everyday (377)
  • Going out (169)
  • Work (148)
  • Natural effect (128)
  • Smokey effect (75)
    • Reviewer Profile:
    • Classic style (204), Natural style (196), Trendy style (50)
    • Skin Tone:
    • Fair (235), Medium (214), Deep (5)

Reviewed by 479 customers

Displaying reviews 1-10

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2.0

No sure

By None

from Los Angeles

About Me Classic Style

Verified Buyer

Pros

    Cons

    • too thin might return

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Not sure if it separated in tube. Will try a couple more times before I exchange it for original formula, which I've used for years.

    • Skin Tone:
    • Fair
     
    4.0

    Great product

    By Marcia

    from Arlington, Tx

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Great Color
    • Long Lasting

    Cons

    • Creases

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

    Make sure you don't get it too thick when applying.

    • Skin Tone:
    • Medium
     
    4.0

    Good for now, but time will tell

    By KC Becky

    from Kansas City, Mo

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Smoothly
    • Blends Easily
    • Crease Resistant
    • Long Lasting
    • Silky Texture

    Cons

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      I have tried a few eye shadow primers, but no this one. I have only used this for a couple of weeks. The other primers that I have tried leave my eyelids a bit dry. Not an attractive look. This one is much better. I still use Mac's Paint Pot in Painterly to cover the small veins on my aging eyelids. So far the combination has worked well. The one down side is the packaging. This would be better if it was simply a squeeze tube, not something with a doe foot wand. I have to work a bit to get enough product. The whole in the existing tube is a bit too big to try that now. Other than the packaging, I like this product so far.

      • Skin Tone:
      • Medium
       
      5.0

      Great product!!! Keeps eyeshadow in place

      By ABS

      from Baton Rouge, la

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant

      Cons

      • Wears Off Easily

      Best Uses

      • Everyday

      Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

      Great product! Use more and rub in well! Noticed when I did not use a lot the eyeshadow faded throughout day- might be longer wearing if use more. Rub it in well!!!!

      • Skin Tone:
      • Fair
       
      5.0

      Yes would buy again

      By Alex

      from Nd

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Easily
      • Crease Resistant
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Work

        Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

        Keeps eyeshadow on all day

        • Skin Tone:
        • Fair
         
        5.0

        Something new for me.

        By Nancy

        from Oriskany Falls, NY

        About Me Natural Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Crease Resistant
        • Long Lasting
        • Silky Texture

        Cons

          Best Uses

          • Everyday
          • Natural Effect

          Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

          I don't wear makeup everyday but when I do I use this. I haven't had it that long but so far I really like it.

          • Skin Tone:
          • Medium
           
          5.0

          The only primer I use!

          By PhillyFD

          from Philadelphia, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Crease Resistant
          • Long Lasting
          • Silky Texture

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

            I love this primer! I have tried others, yet keep coming back to this one. It lasts all day and even into the next day as I've slept in my makeup to wake up to my eyeshadow looking just as it did before I went to bed, with no creasing! I also like the fact that it's anti-aging and help minimize the fine lines that come with age. I highly recommend it.

            • Skin Tone:
            • Medium
             
            2.0

            Not what I needed at that price

            By Melissa

            from NY

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Crease Resistant
            • Silky Texture

            Cons

              Best Uses

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I was told to get this to keep my EYELINER in place. It didn't work. Seems like a nice primer though, if I used eyeshadow.

                • Skin Tone:
                • Fair

                (0 of 1 customers found this review helpful)

                 
                1.0

                Didn't Deliver

                By AnnetteB

                from Texas

                About Me Classic Style

                Verified Reviewer

                Pros

                • Applies Smoothly
                • Lightly Pigmented

                Cons

                • Doesn't Blend Well
                • Poorly Designed Applicator
                • Wears Off Easily

                Best Uses

                • Everyday

                Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                I selected this product after reading the reviews here and am having trouble believing I used the same product.
                The applicator is bulky and awkward: since I have to use a finger to blend it anyway, I ended up just applying it directly to my finger. It appears to go on smoothly, but eyeshadow application reveals a different story. The primer grabs the shadow (applied with brushes) unevenly, giving it a splotchy appearance that I absolutely cannot correct. (I have never had a shadow base/primer do this.) After all that, then within about 8 hours my eye makeup has faded. Now I am beginning to notice milia forming on one of my eyelids.
                Needless to say, I will not be recommending or purchasing this product again.

                • Skin Tone:
                • Fair

                (1 of 1 customers found this review helpful)

                 
                5.0

                I will repurchase this over and over again.

                By Donna the Ulta Platinum Girl

                from Cleveland, OH

                About Me Natural Style

                Verified Buyer

                Pros

                • Applies Smoothly
                • Blends Easily
                • Crease Resistant
                • Great Color
                • Long Lasting
                • Silky Texture

                Cons

                  Best Uses

                  • Everyday
                  • Going Out
                  • Natural Effect
                  • Smokey Effect
                  • Work

                  Comments about Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion:

                  This product never fails to deliver the smoothest, easiest to blend eye primer and it lasts all day and evening long.

                  • Skin Tone:
                  • Fair

                  Displaying reviews 1-10

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