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Color WowRoot Cover Up
Color Wow

Root Cover Up

Blonde

Item #: 2259613

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
3.9

(based on 81 reviews)

76%

of respondents would recommend this to a friend.

Pros

  • Easy to use (70)
  • Natural look (52)
  • Great color (43)
  • Gentle (32)
  • Long-lasting (31)

Cons

  • Doesn't last (9)
  • Messy (9)
  • Color misrepresented (6)
  • Time consuming (6)
  • Difficult to use (3)

Best Uses

  • Touch ups (57)
  • Graying hair (47)
  • Fine hair (9)
  • Thick hair (4)
    • Commitment To Color:
    • Temporary (46), Permanent (20), Semi-permanent (8)
    • Reviewer Profile:
    • Beauty conscious (46), Survivalist / minimalist (16), Product junkie (14)

Reviewed by 81 customers

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Displaying reviews 1-10

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5.0

Wow is right!

By Blonde with highlights

from Clovis, CA

About Me Beauty Conscious

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I had an important event pop up at the last minute where I had to get up on stage and have a bunch of photos taken. My roots from my blonde highlights were grown out over an inch and looked dark. I couldn't get into my stylist and was scared to do a chemical treatment myself. Went to Ulta to see if there were any options and found this product. It worked great! The platinum blonde blended well with my hightlights. I even took a before and after photo because I could hardly believe it myself! It stayed in all day. This is going to be a great product to have on hand!

    • Commitment To Color:
    • Temporary

    (1 of 1 customers found this review helpful)

     
    4.0

    The best of all

    By Grays started at 15

    from Miami

    Pros

    • Cleaner Than Others
    • Easy To Use
    • Great Color
    • Natural Look

    Cons

    • Expensive

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    I am lazy about hair. I tried cheaper products for hair that look like lipsticks or mascaras and they were very messy. I wanted a product that I could use to cover my grays when is time to color (I have tons in my temples), I needed something that I could sleep with in case I am going out late, because I have lots of hair and dont like to wash my hair at night. My white pillow was ok next morning. I only used on the hair that is closest to the face. It has a very natural look, next day still had coverage, but maybe you could see some hair looking like highlights.

    • Commitment To Color:
    • Temporary
     
    5.0

    this product really is a Wow!

    By watermellen

    from long island NY

    About Me Product Junkie

    Pros

    • Easy To Use
    • Gentle
    • Great Color
    • Long-Lasting
    • Natural Look
    • Versatile

    Cons

    • NONE

    Best Uses

    • Touch Ups

    Comments about Color Wow Root Cover Up:

    This product really lives up to its name. It is fantastic to cover regrowth between hair appointments. I have tried everything and this is a find! Best part is there are no harsh chemicals. Wow really works!

    • Commitment To Color:
    • Permanent

    (8 of 8 customers found this review helpful)

     
    5.0

    Love this product

    By rebc

    from Philly suburbs

    About Me Product Junkie

    Pros

    • Easy To Use
    • Great Color
    • Long-Lasting
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      This product is a life-saver. I should probably be getting my hair colored every 6 weeks to cover my gray/white roots but I'm trying to save money and stretch it out to 8. The problem is that the roots are still there. ColorWow totally fixes that problem. I love that it's easy to apply and long-lasting. To the person who complained that it washed away in the shower, I'm surprised you thought it wouldn't. It's a powder, so of course it's not waterproof. It does need to be re-applied every few days, but I can live with that. Highly recommend this product!

      • Commitment To Color:
      • Permanent

      (2 of 2 customers found this review helpful)

       
      5.0

      Love it !

      By RP

      from Long Island , NY

      About Me Beauty Conscious

      Pros

      • Easy To Use
      • Great Color
      • Natural Look

      Cons

        Best Uses

        • Graying Hair
        • Thinner Hair
        • Touch Ups

        Comments about Color Wow Root Cover Up:

        Cover gray and thinning areas

        • Commitment To Color:
        • Temporary

        (3 of 3 customers found this review helpful)

         
        5.0

        Love it!

        By Asiangem

        from Beverly Hills

        Pros

        • Easy To Use
        • Gentle
        • Great Color

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          It cover the gray hairs in an emergency!

          • Commitment To Color:
          • Permanent

          (13 of 13 customers found this review helpful)

           
          5.0

          Life Saver!

          By cseoc

          from Minneapolis, MN

          About Me Beauty Conscious

          Pros

          • Easy To Use
          • Great Color
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • Thinner Hair
            • Touch Ups

            Comments about Color Wow Root Cover Up:

            I have what I consider dark brown hair. My grey roots appear 10-14 days after my color. I was so tired of retouching my hair every two weeks to hide the gray along my part and temples. This product is a lifesaver. I can now stretch a touch up beyond 3 wks and if I cannot get in when I need to, it's okay because color WOW saves the day. Also, I have noted thinning along my part as time goes on, and it fills in and addresses that too. I can't imagine why anyone wouldn't love this product.....

            • Commitment To Color:
            • Temporary

            (5 of 55 customers found this review helpful)

             
            1.0

            So disappointed

            By Kate

            from Mpls MN

            About Me Minimalist

            Pros

            • Easy To Use
            • Good Match

            Cons

            • Doesn't Last

            Best Uses

              Comments about Color Wow Root Cover Up:

              I'm surprised so many have such good things to say about this. While it matched my color well & seemed to cover the gray roots, it washed completely away as soon as I shampooed. I'm looking for something I can take & use on an extended vacation and had high hopes for this. Maybe I'll just have to accept the white roots at the end of my trip . . .

              (9 of 10 customers found this review helpful)

               
              5.0

              Amazing and Quick

              By Michelle in Iowa

              from Des Moines, Iowa

              About Me Product Junkie

              Pros

              • Easy To Use
              • Gentle
              • Great Color
              • Long-Lasting
              • Natural Look
              • Takes Less Than A Minute

              Cons

                Best Uses

                • Graying Hair
                • Thicker Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                I have used other temporary products but this is by far the best-much better than Touchback and easier than trying to do a root touch-up myself. Easy to use and camoflages gray hair in seconds. While a little pricy--it doesn't take much and will last for a long time.

                • Commitment To Color:
                • Temporary

                (3 of 5 customers found this review helpful)

                 
                5.0

                works wonderfully

                By mcdt21tx

                from Dallas, TX

                About Me Minimalist

                Pros

                • Easy To Use
                • Gentle
                • Great Color
                • Long-Lasting
                • Natural Look
                • Versatile

                Cons

                  Best Uses

                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  I have dark brown almost black hair and I use to have to touch up my roots every two weeks. My hair is very light ash blond and it was a lot of work dyeing my roots so often to match the rest of my hair. This product is perfect. I have now switched to the platinum shade which blends in better with my light blonde hair. This is a great buy. Try the platinum!

                  • Commitment To Color:
                  • Permanent

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  16 Questions | 16 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    I'm African-American with permed hair. Will this product work for me?
                    Asked on 6/30/2014 by Miss P

                    1 answer

                    • Staff Reviewer

                      A:

                      Root Cover Up is perfectly suited for all chemically-treated hair.

                      Answered on 7/1/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have dark roots, blonde hair. Will this cover my roots or just gray hair? Also, any tips on getting best results? Ty!!
                    Asked on 6/17/2014 by Brooke from United States

                    1 answer

                    • Staff Reviewer

                      A:

                      It is designed to cover both dark roots and gray hair. We recommend applying Root Cover Up as your very last step in your hair styling process. Please view the demo video on the product page to view the application technique.

                      Answered on 6/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    I HAVE LIGHT TO MED BROWN HAIR. WHICH COLOR SHOULD I PURCHASE
                    Asked on 5/17/2014 by DEBBIE from BRANDON FL

                    1 answer

                    • Staff Reviewer

                      A:

                      We recommend Medium Brown (Item #:2259615). If you are between shades, we recommend selecting the darker shade.

                      Answered on 5/19/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have a reddish / auburn hair color...what color would be more compatible? ( i do not see any root cover up for my hair color)Thanks.
                    Asked on 5/11/2014 by Angel Marie from Fort Lauderdale

                    1 answer

                    • Staff Reviewer

                      A:

                      We'd recommend Light Brown or Medium Brown depending on your depth of color.

                      Answered on 5/12/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this a temporary color which would wash out every time you wash your hair? If so, this might be what I need to cover the gray in between colorings.
                    Asked on 5/5/2014 by MaggieD

                    1 answer

                    • Staff Reviewer

                      A:

                      Yes, Root Cover Up will last in your hair from shampoo to shampoo. That means it will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                      Answered on 5/5/2014 by Staff Expert from ULTA.com
                  • Q:

                    What color would be recommended for auburn hair?
                    Asked on 5/3/2014 by Maria

                    1 answer

                    • Staff Reviewer

                      A:

                      We recommend Light Brown or Medium Brown, depending on the depth of your color.

                      Answered on 5/5/2014 by Staff Expert from ULTA.com
                  • Q:

                    I have dark brown/ black hair which I get highlighted with medium to light ash blonde. Should I get the blonde or platinum to cover my dark roots?
                    Asked on 4/29/2014 by Kristy

                    1 answer

                    • Staff Reviewer

                      A:

                      We recommend Blonde for the most natural look.

                      Answered on 4/30/2014 by Staff Expert from ULTA.com
                  • Q:

                    Can I use a permanent color to dye my gray roots while this product is on my roots to cover them temporarily? Or do I have to wash this product out before applying permanent hair color?
                    Asked on 4/25/2014 by Gray from Georgia

                    1 answer

                    • Staff Reviewer

                      A:

                      Before any new color service, it’s recommended that you wash out Root Cover Up before applying color.

                      Answered on 4/25/2014 by Staff Expert from ULTA.com
                  • Q:

                    Is this product stain free and won't get into your finger when you touch your hair?
                    Asked on 4/24/2014 by Girlie from Las Vegas, NV

                    1 answer

                    • Staff Reviewer

                      A:

                      Its no mess formula should not stain fingers when you touch your hair. It will stay in place if you sweat, get caught in the rain or even go swimming. You need to actually shampoo your hair in order for Root Cover Up to be removed.

                      Answered on 4/24/2014 by Staff Expert from ULTA.com
                  • Q:

                    My hair is colored blonde with chunky auburn highlights. Would this product work with blended colors of hair?
                    Asked on 4/22/2014 by still 29

                    1 answer

                    • Staff Reviewer

                      A:

                      For best results, use two shades of Root Cover Up and apply in the pattern of your highlights and all-over hair color.

                      Answered on 4/23/2014 by Staff Expert from ULTA.com
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