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Color WowRoot Cover Up
Color Wow

Root Cover Up

Blonde

Item #: 2259613

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Color WowRoot Cover Up
 
3.8

(based on 76 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Easy to use (65)
  • Natural look (47)
  • Great color (38)
  • Gentle (30)
  • Long-lasting (29)

Cons

  • Doesn't last (9)
  • Messy (9)
  • Color misrepresented (6)
  • Time consuming (6)
  • Difficult to use (3)

Best Uses

  • Touch ups (52)
  • Graying hair (44)
  • Fine hair (8)
  • Thick hair (4)
    • Commitment To Color:
    • Temporary (43), Permanent (18), Semi-permanent (8)
    • Reviewer Profile:
    • Beauty conscious (44), Survivalist / minimalist (16), Product junkie (12)

Reviewed by 76 customers

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Displaying reviews 1-10

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5.0

Love it!

By Asiangem

from Beverly Hills

Pros

  • Easy To Use
  • Gentle
  • Great Color

Cons

    Best Uses

    • Graying Hair
    • Touch Ups

    Comments about Color Wow Root Cover Up:

    It cover the gray hairs in an emergency!

    • Commitment To Color:
    • Permanent
     
    5.0

    Life Saver!

    By cseoc

    from Minneapolis, MN

    About Me Beauty Conscious

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair
      • Thinner Hair
      • Touch Ups

      Comments about Color Wow Root Cover Up:

      I have what I consider dark brown hair. My grey roots appear 10-14 days after my color. I was so tired of retouching my hair every two weeks to hide the gray along my part and temples. This product is a lifesaver. I can now stretch a touch up beyond 3 wks and if I cannot get in when I need to, it's okay because color WOW saves the day. Also, I have noted thinning along my part as time goes on, and it fills in and addresses that too. I can't imagine why anyone wouldn't love this product.....

      • Commitment To Color:
      • Temporary

      (0 of 5 customers found this review helpful)

       
      1.0

      So disappointed

      By Kate

      from Mpls MN

      About Me Minimalist

      Pros

      • Easy To Use
      • Good Match

      Cons

      • Doesn't Last

      Best Uses

        Comments about Color Wow Root Cover Up:

        I'm surprised so many have such good things to say about this. While it matched my color well & seemed to cover the gray roots, it washed completely away as soon as I shampooed. I'm looking for something I can take & use on an extended vacation and had high hopes for this. Maybe I'll just have to accept the white roots at the end of my trip . . .

        (2 of 2 customers found this review helpful)

         
        5.0

        Amazing and Quick

        By Michelle in Iowa

        from Des Moines, Iowa

        About Me Product Junkie

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Takes Less Than A Minute

        Cons

          Best Uses

          • Graying Hair
          • Thicker Hair
          • Touch Ups

          Comments about Color Wow Root Cover Up:

          I have used other temporary products but this is by far the best-much better than Touchback and easier than trying to do a root touch-up myself. Easy to use and camoflages gray hair in seconds. While a little pricy--it doesn't take much and will last for a long time.

          • Commitment To Color:
          • Temporary
           
          5.0

          works wonderfully

          By mcdt21tx

          from Dallas, TX

          About Me Minimalist

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look
          • Versatile

          Cons

            Best Uses

            • Touch Ups

            Comments about Color Wow Root Cover Up:

            I have dark brown almost black hair and I use to have to touch up my roots every two weeks. My hair is very light ash blond and it was a lot of work dyeing my roots so often to match the rest of my hair. This product is perfect. I have now switched to the platinum shade which blends in better with my light blonde hair. This is a great buy. Try the platinum!

            • Commitment To Color:
            • Permanent

            (8 of 8 customers found this review helpful)

             
            5.0

            Amazing product !

            By Persnickety

            from New Jersey

            About Me Minimalist

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look
            • Remarkable Coverage
            • Versatile

            Cons

              Best Uses

              • Graying Hair
              • Thinner Hair
              • Touch Ups

              Comments about Color Wow Root Cover Up:

              The front of my head turned grey at a very early age - and I would need to recolor every 2-3 weeks to keep my dark hair looking natural. I tried every other product on the market without satisfaction until Color Wow - and WOW is an understatement! The product is easier to apply than eye shadow, and there's no way to make a mistake. The "grey sparkle" disappears, and you can blend it as far into your natural hairline as you wish. It even gives my thinning hair a fuller look. I sometimes use a 2nd Wow shade just to add highlights to my natural color. When friends ask how I keep my roots from showing, I'm always happy to recommend Color WOW !

              • Commitment To Color:
              • Semi-Permanent

              (8 of 9 customers found this review helpful)

               
              4.0

              Better than others, but no miracle

              By Diana

              from Woodside, NY

              About Me Beauty Conscious

              Pros

              • Easy To Use
              • Gentle

              Cons

              • Color Misrepresented

              Best Uses

                Comments about Color Wow Root Cover Up:

                I highlight my hair, and have no grays (yet!) but dark blonde/light brown roots. I would definitely recommend the platinum over the blonde if you are trying to cover up dark roots. I have tried a lot of root cover-up products - from various hair mascaras to the Rita Hazan root touch up sprays - and have been disappointed with everything. I found the hair mascaras to be gunky and ineffective. The Rita Hazan did NOTHING for dark roots and, if anything, made them more noticeable. This is the best, but it is nothing like in the promos. It is better than nothing, but does not provide anything near what the videos demonstrate - at least not for those trying to cover up dark roots! And again, the roots I am trying to cover up are a dirty blonde/light brown color, so I expected more from all the hype. It's basically a little better than putting baby powder on your roots.

                • Commitment To Color:
                • Permanent

                (10 of 10 customers found this review helpful)

                 
                5.0

                Perfect product but runs dark

                By tbonita

                from Jersey

                About Me Product Junkie

                Pros

                • Easy To Use
                • Long-Lasting
                • Natural Look
                • Versatile

                Cons

                • Color Misrepresented

                Best Uses

                • Graying Hair
                • Thinner Hair
                • Touch Ups

                Comments about Color Wow Root Cover Up:

                This is great. I not only use it to hide my few greys (I'm growing in my natural color for the first time in 15 yrs), but along the part line it makes my hair look thicker since it can be put on your part to make it look skinnier. My only qualm is that dark brown was basically a soft black. I am returning my dark brown as soon as my medium brown arrives (I won't part even w the too-dark color I love it so much I won't be without it!). I have what I considered dark brown hair but I guess in color wow's world it's more medium. Only get dark brown if your hair is the absolute last ashiest level from straight black. I hope they never discontinue this. Lasted through getting hair wet

                • Commitment To Color:
                • Temporary

                (2 of 2 customers found this review helpful)

                 
                5.0

                Super cover up

                By Spider Woman

                from Florida

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use
                • Long-Lasting

                Cons

                  Best Uses

                  • Graying Hair
                  • Touch Ups

                  Comments about Color Wow Root Cover Up:

                  great for covering roots while growing out color

                  • Commitment To Color:
                  • Temporary

                  (4 of 4 customers found this review helpful)

                   
                  5.0

                  I would buy this product agan.

                  By Chrissy

                  from York, PA

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Easy To Use
                  • Long-Lasting
                  • Natural Look

                  Cons

                    Best Uses

                    • Thinner Hair
                    • Touch Ups

                    Comments about Color Wow Root Cover Up:

                    This product is the best color touch-up I've ever used. It covers the gray good and is very easy to use.

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    3 Questions | 3 Answers
                    Displaying questions 1-3
                    • Q:

                      What about red or auburn hair ?
                      Asked on 4/16/2014 by Vicky

                      1 answer

                      • Staff Reviewer

                        A:

                        We'd recommend Light Brown or Medium Brown depending on your depth of color.

                        Answered on 4/16/2014 by Staff Expert from ULTA.com
                    • Q:

                      hi...
                      I have light brown hair w/blonde highlights. Not sure if the blonde or light brown would be best?
                      Asked on 4/14/2014 by The Sag from California

                      1 answer

                      • Staff Reviewer

                        A:

                        We'd recommend matching your Root Cover Up color to the color-treated shade of your hair, so choose Blonde (Item #:2259613) and apply at the roots in the pattern of your highlights.

                        Answered on 4/15/2014 by Staff Expert from ULTA.com
                    • Q:

                      Would this product work on men who have short hair?
                      Asked on 4/10/2014 by Chris from United States

                      1 answer

                      • Staff Reviewer

                        A:

                        Yes, this product works for hair of any length!

                        Answered on 4/11/2014 by Staff Expert from ULTA.com
                    Displaying questions 1-3

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