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Benefit Cosmetics They're Real! Lengthening Mascara Mini

Benefit Cosmetics

They're Real! Lengthening Mascara Mini

Black

Item #: 2242743 Size: 0.14 oz

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Online Only! FREE Benefit Exclusive Makeup Bag with any $40 Benefit Cosmetics purchase (offer valid 4/17/16-5/7/16 or while supplies last)

Online Only FREE Benefit Exclusive Makeup Bag w/ any $40 Benefit Cosmetics purchase

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:

  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*


*Results observed in a consumer panel survey

They're Real! Lengthening Mascara is the #1 best-selling Prestige Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara Mini
 
4.2

(based on 1150 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (464)
  • Long lasting (423)
  • Lengthens (410)
  • Adds volume (368)
  • Defines & separates (349)

Cons

  • Difficult to remove (150)
  • Flakes (69)
  • Messy (55)
  • Sticky texture (43)
  • Dries out quickly (42)

Best Uses

  • Anytime (412)
  • Daily use (279)
  • Special occasions (135)
  • Daytime (118)
  • Going out (109)
    • Reviewer Profile:
    • Natural style (466), Classic style (451), Trendy style (165)
    • Skin Tone:
    • Medium (269), Fair (249), Deep (29)

Reviewed by 1150 customers

Displaying reviews 1-10

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1.0

Nothing special

By Jenna

from Massachusetts

About Me Trendy Style

Verified Buyer

Pros

  • Defines & Separates
  • Lengthens

Cons

  • Smudges or Runs
  • Sticky Texture

Best Uses

  • Daytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

Nothing special about this and I don't understand the price

 
5.0

Best mascara!

By Mina

from Las Vegas NV

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    I use this product for my everyday mascara. It truly gives its name they're real because I've had people ask me about my lashes and thats what I say. The brush is awesome it even has a ball tip to reach those corners. If you want an evening look through a second coat some top liner and your ready to go.

     
    5.0

    Love It!

    By Nik

    from Columbus, Ohio

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Dries Out Quickly

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

    Awesome anytime mascara.

     
    5.0

    I would buy this product again

    By Jean

    from Florence, SC

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      For me, it does not flake.

       
      3.0

      I returned it

      By ky

      from Oxnard

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      i only returned it cuz I chose to stick with my better then sex mascara instead

       
      5.0

      My favorite mascara

      By Kari

      from Kissimmee, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove
      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

      I love the look of this mascara! I have very light eyelashes, and this mascara gives me what I need without trying too hard. The result is natural looking, yet gorgeous eyelashes. On occasion it can smudge, but it's not a deal-breaker. It can also be difficult to remove completely at the end of the day, so make sure you have an effective eye make-up remover. I prefer to purchase the travel size, which lasts about 6 weeks of daily use, because I like to keep the product fresh for better application and overall appearance.

       
      5.0

      The best mascara ever

      By Miss Flawless

      from Chattanooga, TN

      About Me Trendy Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Doesnt flake in ur eye all day
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        Volumizes and lengthens but also it doesnt flake in ur eye &irritate like cheap mascara

         
        2.0

        Ehh

        By Alexa

        from Pawtucket rhode island

        About Me Trendy Style

        Verified Buyer

        Pros

        • Defines & Separates

        Cons

        • Difficult To Remove
        • Dries Out Quickly
        • Smudges or Runs

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I had high hopes for this mascara but its a big disappointment. It dries fast but does not add volume or lots of length if you're a person who likes subtle natural mascara this is for you. But in my opinion of im going to wear mascara I want my lashes black long and full and this mascara does not do that

         
        3.0

        Best bottom lash mascara

        By Alisia

        from SparksNV

        About Me Trendy Style

        Verified Buyer

        Pros

        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Difficult To Remove
        • Dries Out Quickly

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

        I only use this mascara on my bottom lashes, I tend to have oily under eyes so this mascara is water resistant, it stays all day. The brush is my favorite part the end makes it easy to apply to get each lash without clumps.

         
        5.0

        Love!

        By Sarah

        from Charlotte, NC

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara Mini:

          Love this mascara. It is thick, which is kinda tricky, but it's worth it!

          Displaying reviews 1-10

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          Q&A

          Product Q&A

          Do you have questions about this product?

          Get answers from in-house experts.

          4 Questions | 4 Answers
          Displaying questions 1-4
          • Q:

            is this product okay to use for sensitive eyes?
            Asked on 1/30/2016 by aly from US

            1 answer

            • Brand Expert

              A:

              Hi gorgeous!

              Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please review the ingredients which are listed on the product page and contact your general practitioner to determine if a product is suitable for your skin.

              xoxo, B

              Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
          • Q:

            Would you consider this a good on the go product?
            Asked on 7/16/2015 by Mally from Philadelphia , U.S.

            1 answer

            • Brand Expert

              A:

              Hi gorgeous!

              They're real! mascara mini is an AMAZING on-the-go product! The mini is the perfect size for quick touchups but still features the unique they're real! wand. Apply they're real! for instant beyond belief lashes!

              xoxo, B

              Answered on 7/17/2015 by Product POREfessional from Benefit Cosmetics
          • Q:

            How much product comes in a tube?
            Asked on 12/10/2014 by kinggirl4 from Florida, USA

            1 answer

            • Staff Expert

              A:

              0.14 oz.

              Answered on 12/12/2014 by Staff Expert from ULTA.com
          • Q:

            Is this mascara waterproof or smudge proof?t
            Asked on 10/26/2014 by Beauty buff from Virginia

            1 answer

          Displaying questions 1-4

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